Welcome back, product bosses! In today’s episode, I’m chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”

In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy. 

Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!

Resources:

• Learn more about Boutique Butterlu and My Four Little Chicks
• Follow Boutique Butterlu and My Four Little Chicks on Instagram
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Welcome to another episode, product bosses! Today, I’m diving deep into how you can successfully scale your product business to six figures and beyond, while reclaiming your time. 

True or False: If you want to reach the six figure, multi-six figure or seven figure revenue mark in your business, you need to be doing more. The answer is false!! To reach that level, you actually need to refine what’s already working for you and then get better at doing those things instead of always coming up with new things or products to sell! 

In this episode, I’m sharing strategies to help you successfully scale your business and reach that next revenue level. You’ll learn the surprising method I’ve seen successful entrepreneurs use to scale faster without doing more work, shifting your mindset so that you don’t stop yourself from growing a highly profitable business, and the strategy that million-dollar businesses use to grow their profits without sacrificing more of their time.

Tune in to learn actionable strategies and insights you can implement in your own product-based business to build a scalable, profitable business without sacrificing your time or well-being!

Resources:

• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Welcome to another episode, Product Bosses! In today’s coaching session, I’m talking with Donna, the brilliant mind behind and owner of Static Blok, a product that eliminates static electricity. While Donna is already making multiple six figures, she’s ready to take her business to the next level, but isn’t sure what she needs to do to get there.

In this episode, you’ll hear how shifting your focus from production and fulfillment to strategy and systematization can unlock incredible growth and allow you to step into being the boss of your business. Plus you’ll learn why you need to audit your time right now and how that can actually help you free up your time so you can focus on the more important tasks in your business! Regardless of the current revenue level in your product business, tune in now to hear actionable strategies you can take and implement right now to reach that next level!

Don’t forget to grab your free Do, Delegate, Delete checklist by clicking here and happy auditing!

Resources:

• Learn more about Static Blok here
• Grab your FREE Do, Delegate, Delete checklist here.
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Welcome back, product bosses! In today’s heartfelt and insightful episode, I’m sitting down with one of my dear friends and an overall incredible human being, Cathy Heller, who is a renowned teacher, podcaster, and author. Cathy and I chat about her newest book, “Abundant Ever After”, and Cathy’s journey from a stressful and unhappy childhood to discovering true abundance and inner peace. If you’re looking to understand how mindfulness and spiritual practices can lead to a more connected and abundant life, both personally and in your business, this episode is for you!

In this episode, Cathy shares her personal story of her challenging childhood which led her to some truly incredible experiences, including her transformative encounter with a rabbi who connected Jewish mysticism with mindfulness. We also dig into the law of reception, overcoming internal barriers, and the importance of integrating all aspects of oneself. 

Plus we discuss practical daily mindfulness practices that you can incorporate into your life, such as 90-second sessions, to consciously choose thoughts and emotions. This episode is packed with insights on moving away from external dependencies, embracing vulnerability, and manifesting abundance through authenticity to live a more abundant and whole life!

To celebrate the release of Cathy’s newest book, “Abundant Ever After”, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at [email protected].

Resources:

• To celebrate the release of Cathy’s newest book, Abundant Ever After, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at [email protected]. Or you can grab your copy of Cathy Heller’s new book here!
• Follow Cathy Heller on Instagram here.
• Check out Cathy’s website here.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
• Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! In today’s coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?

Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.

Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.

Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!

Resources:

• Learn more about Cookie Nookie’s delightful treats here!
• Follow Cookie Nookie on Instagram.
• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
• Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome to another episode, product bosses! Today, I’m digging into how you can successfully thrive as a product boss without burning out. If you’ve been struggling with balancing all the things, then you’re in the right place!

In this episode, I’m sharing why I call BS on the myth of work-life balance and the game-changing concept I use instead which is called, The Blended Life. Plus I’m giving you actionable tips and strategies on how to integrate your business, passions, family, and self-care into a seamless life blend. 

Tune in as I dive deeper into the importance of setting clear values to embracing flexibility, creating boundaries, prioritizing self-care and why you need to give yourself grace, while trying to blend everything together. 

Resources:

• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Plus our founding members rate ends TODAY so be sure to join as this is the lowest price we will ever offer it at. Click here to grab your spot.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, Product Bosses! In this coaching session, I’m working with Kate, who owns two businesses—Katy Rayne Photography and Kate & Amber jewelry. She’s struggling to find clarity on what products to sell and how to align her business with her passions. If you've ever felt stuck in your product business or found yourself questioning your niche, today's episode is for you!

Kate has been leaning into her photography business due to better sales, but she’s tired of trading time for money. Meanwhile, her jewelry business, Kate & Amber, hasn't felt aligned with her vision lately. Listen in as we dive into finding her “why” and using the Profitable Product Boss Method's seven steps to figure out the right product niche for her.

We'll discuss, in depth, the first three steps of how to ideate, make, and brand a sellable product that resonates with your market. Whether you’re just starting out or looking to scale, this episode is packed with insights on aligning your product with your passion and market needs.

Resources:

• Learn more about Kate & Amber and Katy Rayne Photography
• Follow Kate & Amber on Instagram
• Follow Katy Rayne Photography on Instagram
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome to another episode, Product Bosses! Today I’m diving into last-minute Black Friday strategies perfect for product-based business owners, like yourself! If you’re feeling overwhelmed or unprepared, don't worry because I’ve got you covered with actionable tips that are easy to implement!

In this episode, I’m sharing quick tips such as how to create a great offer, leverage email marketing, utilize social media, offer fast shipping, and add personal touches to stand out, during the busiest shopping time of the year.

So tune in as I dig deeper into the importance of focusing on one great promotion that’s simple for you to manage and clear for your customers, how a well-timed reminder email can boost your sales significantly, and how to use social media to leverage more sales this Black Friday. Plus grab my step-by-step guide to making sales and having successful promotions so you can be thriving and profitable this Black Friday! Click here to grab it for free!

Resources:

• Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free! Or DM me “BLACK FRIDAY” on Instagram to grab your copy!
• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another inspiring coaching session with Sarah, the owner of Sparkyframes Stitchery, who creates and sells hand-embroidered pieces and kits. If you’re a product-based business owner who is ready to turn your creative hobby into a thriving and profitable product-based business, then this episode is for you! 

Right now, Sarah is seeing her products mostly sell at local markets and workshops, but has yet to really make sales or a profit in her business. Now Sarah is ready to turn her creative hobby into a profitable business, but she isn’t quite sure of how to do that. 

Together, we dig into why sometimes you need to reposition to be successful, the power of going deep, not wide and how diversifying your sales channels can create a simpler path to meeting your revenue goals and building the business of your dreams. 

Tune in as we figure out how to take Sarah’s creative hobby to thriving and profitable product-based business and learn how you can apply these steps to your product business as well!   

Resources:

• Learn more about Sarah’s products at Sparkyframes Stitchery 
• Follow Sarah’s business journey on Instagram
• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
• Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving forward with all of the effort you’re putting in, know that I have been there and that this episode is for you. 

In this episode, I’m diving into one of the biggest obstacles holding you back from getting the results you’re actually looking for, which is the “hustle mentality.” That’s right because the truth is, hustling alone is not a strategy, in fact, it’s a recipe for burnout and for hitting a wall. So if you’re stuck in hustling mode, know you aren’t alone and it’s not your fault, and also that there is a way out!

Tune in as I share with you more about the “hustle mentality” and the three key secrets you need to know to be able to make the shift from hustle to flow so that you can work smarter not harder. Plus I share more info about how The Product Boss Academy, my new membership, can help guide you through this exact transformation from hustle to flow!

Resources:

• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
• Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of Tiny Spicy Kitchen, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!

Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales. 

Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.

Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well! 

Resources:

• Learn more about Beth’s products at Tiny Spicy Kitchen
• Follow Beth’s business journey on Instagram here.
• If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about The Product Boss Academy, click here.
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss