How to Sell Online

Alison J. Prince

Learn how to create extra income by building an online business. Each week, on the How to Sell Online podcast, experienced business owner, eCommerce coach, and founder of the 0-100K System Alison J. Prince, helps teach you how you can start, launch and grow your own online business, overcome the excuses that get in your way and find the financial freedom you desire by adding value to other people's lives with the products you sell. This podcast features coaching sessions, her own experiences as an entrepreneur, one on one conversations with successful business owners and experts in the field as well as tips to help you continue to grow in the eCommerce space. You’ll be inspired, informed, and entertained each week as Alison shows up to help you find success as an online store owner. Follow Alison @alisonjprince on Instagram and Facebook to learn more from her. Subscribe to How to Sell Online and share with those that are ready to start or grow their own online store.

  • 32 minutes 53 seconds
    Built and sold 3 businesses without being the face of her company

    Today marks a monumental occasion on our podcast because after what feels like a bajillion years, I finally have today’s ultra-special guest on the show. This incredible person isn’t just someone I admire but also someone I get the joy of speaking to every single day—my sister, Annie Iverson. She’s a powerhouse who has started, grown, and sold not one, not two, but three businesses while juggling life as a busy mom. And let me tell you, getting her to sit down for this chat was no small feat!

    What We Covered:

    • Introvert Power: Despite being an introvert and camera shy, Annie has thrived in her online business ventures, proving you don’t need to be the face of your brand to succeed.
    • The Catalyst for Change: Annie shares how a home necessity led to her first business dive, showing that sometimes, the push we need comes from unexpected challenges.
    • Starting Small: Learn how Annie began by selling unused items from around her house, using the proceeds as seed money for her business ventures.
    • Marketplace Mastery: Annie discusses how leveraging online marketplaces allowed her to grow without needing to build a personal brand or website.
    • Product Selection: Insights into how Annie selected products, focused on market trends rather than personal preference, highlighting the importance of responding to consumer demands.
    • Quality Control: How ensuring product quality from the start can set you up for success and stellar customer reviews.
    • Growth and Giving Back: Annie touches on how her business enabled not just financial freedom but also the ability to contribute meaningfully to the community, particularly through donations.
    • Lessons Learned: From avoiding certain products to embracing trends, Annie shares the do’s and don’ts that shaped her business decisions.

    Why It Matters: Annie’s journey is a testament to the fact that success in e-commerce doesn’t require you to compromise your privacy or comfort zone. Her story is especially inspiring for introverts or those new to online business, illustrating that with the right approach, anyone can create a thriving online business and still live their best life.

    Annie’s story is not just about making money; it’s about creating a lifestyle that aligns with personal values and goals. It’s about showing that with creativity, courage, and a bit of tech-savviness, anyone can turn a necessity into an opportunity.

    So, whether you're an introvert, a busy parent, or simply someone looking to make a mark in the online world without stepping into the spotlight, there’s so much to glean from Annie’s incredible journey. Tune in, get inspired, and remember—your path to success can be as unique as you are.

    Don’t miss out on more episodes like this! Subscribe to the How to Sell Online podcast for regular insights and strategies from experts like Annie. Plus, discover how you can start your own online selling journey by joining our community at www.0-100k.com

    4 June 2024, 11:00 am
  • 38 minutes 5 seconds
    Unleashing Millions in Sales with Simple Conversation Starters – Featuring James Bake

    Today, we're diving into something super exciting—how simple questions can turn into major cash flow. I'm thrilled to have James Bake here with us again. Remember him? He’s the genius who sold millions with those amazing conversation starters. Get ready as we uncover the secrets behind turning everyday chats into a booming business. Strap in, because this is going to be a game-changer!

    What You’ll Learn:

    • The Power of Conversation Starters: Discover how James helped a company sell millions of dollars worth of conversation starter cards and the impact these simple tools can have on personal and professional relationships.
    • Recurring Revenue from Simple Products: James shares strategies for getting customers to come back for more, even when selling products typically purchased just once.
    • Building Brand Loyalty: Learn about the importance of knowing your audience and creating products that cater to their specific needs and experiences.
    • The Art of the Upsell: Tips on how to encourage customers to buy more by carefully curating additional relevant products.
    • Innovative Marketing Strategies: James discusses how to keep your product offerings fresh and engaging to encourage repeat business.

    Highlights of the Episode:

    • James’s Backstory: From selling journals and planners to creating bestselling conversation decks, James shares his journey in the e-commerce space.
    • Tactical Business Insights: Effective strategies for creating repeat purchase patterns among customers.
    • Customer Engagement Techniques: How to use customer feedback to refine products and marketing strategies.

    Don’t miss out on more episodes like this! Subscribe to the How to Sell Online podcast for regular insights and strategies from experts like James. Plus, discover how you can start your own online selling journey by joining our community at www.0-100k.com

    28 May 2024, 11:00 am
  • 46 minutes 21 seconds
    Unlocking Etsy's Secrets with Alexis Stoniea

    Ever wondered if there’s a cheat sheet to mastering Etsy? This episode of "How to Sell Online" features Alexis Stoniea, an Etsy expert who’s not only cracked the code but has soared from hitting her first six figures to being featured on national television. Join us as Alexis opens the vault, sharing invaluable insights from her journey and tips on how to thrive on Etsy.

    Episode Highlights:

    1. The Etsy Evolution: Hear how Alexis went from her first $100K to national TV exposure and multiplying her revenue.
    2. Mastering Etsy's Algorithm: Discover the secrets to standing out among millions of sellers by mastering Etsy’s search algorithm.
    3. Product Listings and SEO: Alexis dives deep into how to optimize your product titles, descriptions, and tags for Etsy’s unique audience.
    4. Maximizing Visibility: Learn why utilizing every given tool on Etsy, like videos and all image slots, can significantly enhance your shop's appeal.
    5. Marketing Strategies: From leveraging Pinterest to using Etsy ads, find out how to drive traffic and increase sales effectively.
    6. Customer Engagement: Understand the importance of customizing products and how it can lead to higher engagement and sales.
    7. The Power of Persistence: Alexis emphasizes the importance of patience and persistence in the competitive Etsy marketplace.

    Alexis Stoniea not only provided a roadmap to Etsy success but also inspired with her dedication and innovative approach to online selling. Remember, on platforms like Etsy, it’s not just about what you sell, but how you sell it.

    Feeling inspired? Sign up for Alison’s free masterclass where she reveals three secrets to starting and growing your online business, even if you think you have nothing to sell. Visit 0-100k.com to get started today!

    21 May 2024, 11:00 am
  • 8 minutes 57 seconds
    Simple Products, Big Profits: Unleashing the Power of Everyday Items

    Think a simple can of water can’t build a billion-dollar business? Think again! In this episode of the How to Sell Online podcast, Alison dives into how everyday items—from canned water to rocks—have turned into massive moneymakers. Alison unpacks the clever strategies these entrepreneurs used to solve common problems and make their products irresistible. Tune in to discover how you can spin simple ideas into gold.

    • The Liquid Death Success Story: Learn how a simple can of water turned into a seven-billion-dollar business by solving an image problem for non-drinkers at bars.
    • Pet Rock Phenomenon: Revisit the hilarious yet profitable tale of a rock sold as a pet in a custom box, proving that marketing can make anything valuable.
    • From Backyard to Bank: Hear about Christina, who turned dead leaves into a lucrative product, earning more than a typical doctor.
    • Spice Up Your Sales: Discover how Susie Bullock uses common spices to outearn and retire her husband through unique branding and sales strategies.
    • Selling Sand: Uncover how Steven turns ordinary sand into a thriving business, focusing on niche marketing strategies.

    Alison reminds us that innovation doesn’t always require new inventions but rethinking how to market and use existing products to meet customer needs. She encourages listeners to look around for simple products they can transform into profitable businesses by solving real problems and marketing creatively. Remember, it's not about finding a new product but making a product new to your customers.

    Feeling inspired? Sign up for Alison’s free masterclass where she reveals three secrets to starting and growing your online business, even if you think you have nothing to sell. Visit www.0-100k.com to register and start transforming your simple ideas into your next big business success!

    14 May 2024, 11:00 am
  • 29 minutes 41 seconds
    Breaking Barriers: Dawn Norby's Journey to a Six-Figure CBD Business

    Meet Dawn Norby, who faced every possible obstacle—from Shopify shutdowns to Facebook ad bans—and still built a thriving six-figure business. In this episode of "How to Sell Online," Dawn shares her incredible journey of launching and growing her CBD business against the odds. Discover how her commitment to helping others drove her to innovate and persist, despite significant marketing challenges. Tune in to learn valuable insights on overcoming barriers and succeeding in the world of online entrepreneurship.

    Episode Highlights:

    • Facing Adversity: Dawn shares her journey of starting her CBD business after personal health challenges within her family sparked her interest in alternative therapies.
    • Marketing Challenges: Learn how Dawn navigated the complex landscape of advertising restrictions on social platforms and e-commerce sites.
    • Community Impact: Dawn discusses the importance of community support and education in growing her business, highlighting her involvement in local markets and personal customer interactions.

    Closing Thoughts:
    Dawn Norby's story is a powerful reminder that with resilience, a clear why, and a willingness to adapt, entrepreneurs can overcome seemingly insurmountable barriers. This episode not only motivates but also provides practical insights for any online business owner facing their own set of challenges.

    Connect with Dawn:

    Connect with Alison:

    • On Facebook and Instagram: @alisonjprince
    • Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
    7 May 2024, 11:00 am
  • 6 minutes 16 seconds
    Are You One of the Few Who Dare to Create?

    Ever feel like the odd one out with your business ideas? You're not alone! In this episode Alison explores why embracing your role as one of the few creators in a world of consumers can set you apart and power your success. Listen as Alison shares insights and inspirations for women who are ready to take their place as innovators and change-makers in the online business world. Discover the power of being in that special 5% that pushes boundaries and makes dreams a reality. 

    Connect with Alison:

    • On Facebook and Instagram: @alisonjprince
    • Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
    30 April 2024, 11:00 am
  • 36 minutes 56 seconds
    Unlocking Action from Your Vision with Katie Richardson

    Welcome back to another exciting episode of the How to Sell Online podcast! Today, we're diving deep with Katie Richardson on how to move from dreaming about your goals to actually smashing them! If you've ever found yourself stuck before even starting, buckle up because this episode is tailor-made for you. Katie is here to share some golden strategies to help you kick procrastination to the curb and take action that aligns with your vision.

    Episode Highlights:

    • Decisive Action Explained: Katie breaks down why it's critical to transform your vision into definitive actions that propel you towards your goals.
    • Overcoming Self-Sabotage: Discover how to identify and conquer those sneaky internal blocks that stop you from taking action.
    • Five Power Moves to Action: Katie lays out five straightforward strategies to kickstart your journey from planning to execution:
      1. Choose Action Over Obligation: Learn to spot where you're just going through the motions and how to genuinely choose actions that light you up.
      2. Commit to Yourself: It’s time to start keeping promises to yourself just as you would to others. Building self-trust is key!
      3. Energize Your Day: Katie talks about creating your energy through rituals that prepare you for success every single day.
      4. Soften Your Inner Critic: Swap out the harsh coach in your head for a more supportive cheerleader.
      5. Speak with Power: Shift how you talk about your actions; use present-tense to reinforce that you’re living your dreams now.

    Feeling fired up to turn your business dreams into reality? Take the steps discussed in today’s podcast to heart and start making tangible progress in your business journey. And make sure to check out Katie Richardson's other episode, "How to design Your Dream Life” on the How to Sell Online podcast.

    Connect with Katie:

    Connect with Alison:

    • On Facebook and Instagram: @alisonjprince
    • Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
    23 April 2024, 11:00 am
  • 39 minutes 37 seconds
    From Distraction to Deep Focus: Overcoming the Chaos of Modern Life with Bryan Bowman

    Feeling like your to-do list is a mile long, but somehow the hours slip away without much to show for it? You're not alone. Today, Bryan Bowman and I dive deep into the world of distractions—those sneaky time thieves that keep us from accomplishing our goals. We're sharing personal stories, breakthrough strategies, and some surprising tips that have transformed our focus and productivity. Whether it's tweaking your tech habits or embracing the power of 'boredom,' we've got insights to help you cut through the noise and get back to what truly matters. Ready to reclaim your focus and make real progress in your business and life? Let's dive in! 

    In this episode, we uncover:

    • The concept of Deep Work and how dedicating focused time without distractions can lead to massive progress in any area of your life.
    • Our personal battles with social media and smartphones, and the radical steps we took to minimize distractions.
    • The importance of allowing yourself to experience boredom and how it can actually fuel creativity and problem-solving.
    • Bryan's journey with implementing Zone 2 cardio workouts into his routine, its unexpected benefits, and how it relates to improving focus and productivity.
    • Why mastery in any aspect of life requires patience, consistent effort, and sometimes, embracing the mundane.

    Plus, we dive into why it's crucial to create an environment that supports your goals, rather than relying solely on willpower. And, we explore the unexpected joy that comes from deeper, more meaningful conversations and relationships when we're not constantly distracted.

    So, if you've ever felt that itch to check your phone mid-conversation, or struggled to sit through a task without seeking a hit of dopamine from social media, this episode is a must-listen. It's time to break the chains of distraction and step into a life of greater focus, achievement, and true connection. Join us on this journey to a more intentional and productive you. Because, remember, you can do this! 

    Ready to dive in? Let's get started and remember, embracing a little 'boredom' might just be the key to unlocking your full potential. See you in the episode!

    If you're loving these insights and crave more tips on how to build your dream online business, don't forget to subscribe to the How to Sell Online podcast. And, for those of you ready to take a giant leap, check out my free masterclass where I share my top secrets to success. Because yes, you CAN achieve anything you set your mind to. Let's make it happen together!

    Connect with Bryan:

    Connect with Alison:

    • On Facebook and Instagram: @alisonjprince
    • Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
    16 April 2024, 11:00 am
  • 34 minutes 34 seconds
    From Classroom to Custom Caps: How Brittney and Jared Sold Over 2,000 Hats in a Month

    Ever wondered what it takes to turn a passion into a profitable online business? In this episode of the How to Sell Online podcast, Alison sits down with Brittney and Jared Blanton of Rafter B Leather. Together, they dive deep into their journey from conventional 9-5 jobs to becoming the champions of the custom hat space, selling over 2,000 hats in just one month.

    Key Takeaways:

    • A Leap of Faith: Brittney recounts the heartfelt decision to leave teaching behind and how Jared’s venture into leatherwork kickstarted their entrepreneurial path.
    • Instagram Beginnings: With no previous experience, Brittney built an Instagram presence from the ground up, spotlighting Jared’s leather craftsmanship and nurturing a devoted community.
    • Turning Points: Discover the pivotal moment in 2019 when Jared decided to leave his steady job, fully committing to their leather business amidst financial risks.
    • Creative Survival Strategies: The couple’s resourceful tactics to manage finances, including renting out parts of their home and Brittney teaching online, illustrate their adaptability and resilience.
    • Laser Cutter Revolution: Investing in a laser cutter in 2020 opened up new avenues for their business, transforming their product line and business model.
    • The Hat Niche: A simple customer request unveils a lucrative product niche — custom leather hat patches, now the cornerstone of their business success.
    • Listening to Customers: Brittney underscores the importance of adapting to customer demands for business relevance and success.
    • Wholesale Ventures: Brittney shares her enthusiasm for wholesale partnerships, highlighting the networking opportunities and mutual growth it fosters.
    • Words of Wisdom: Brittney offers uplifting advice to aspiring entrepreneurs, encouraging them to start small, focus on what sells, and maintain consistency

    Closing Thoughts:

    Brittney and Jared’s story is a testament to the entrepreneurial spirit — combining creativity, grit, and a readiness to adapt. Their leap from leather goods to dominating the custom hat market demonstrates the vibrant potential of the online business world. Tune in for an inspiring conversation filled with actionable insights for your own entrepreneurial journey.

    Connect with Brittney & Jared:

    Connect with Alison:

    • On Facebook and Instagram: @alisonjprince
    • Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
    9 April 2024, 11:00 am
  • 36 minutes 25 seconds
    From Miserable To Selling Over A Million Dollars, All While Being Abundant, Happy, And Finding Fulfillment with Hsiang-Yu Chen

    Can turning your back on a stable career lead to happiness and entrepreneurial success? Join Alison J. Prince in an enlightening conversation with Hsiang-Yu Chen, who left her life as a process engineer to pursue a path filled with joy, creativity, and financial freedom. Hsiang-Yu’s story is a powerful testament to the transformative journey of following one’s passion and the courage to embrace change.

    Key Takeaways:

    • The Shift: Learn about Hsiang-Yu's transition from a secure yet unfulfilling career to risking it all for happiness and entrepreneurial success. Discover the catalyst that sparked her daring move.
    • First Steps: Hsiang-Yu shares the initial challenges and surprises of starting an online business, including her misconceptions about selling on Amazon and the pivotal moments that led her to Alison's 0-100K program.
    • Growing Pains: Navigating the ups and downs of entrepreneurship, Hsiang-Yu discusses her experiences with different platforms, her decision to focus on wholesale, and the importance of diversification.
    • Creative Bliss: Find out how Hsiang-Yu unlocked her creative potential by designing her unique product line. From sourcing clip arts to mastering GIMP for pattern design, she explains how creativity became the heart of her business.
    • Impact and Fulfillment: Beyond financial success, Hsiang-Yu shares the deeper satisfaction and joy her business brings, including making significant contributions to childhood cancer research and inspiring her daughters to dream big.
    • Words of Wisdom: For those on the fence about starting their own venture, Hsiang-Yu offers invaluable advice on taking the leap, the importance of community, and finding fulfillment in the entrepreneurial journey.

    Exclusive Offer for Listeners:

    Hsiang-Yu is generously offering a 30% discount on her delightful range of products. Use code "ICAN30" at checkout on her website, honeylemonadegifts.com

    Connect with Hsiang-Yu:

    Closing Thoughts:

    Hsiang-Yu Chen's journey from feeling lost and miserable to becoming a fulfilled millionaire entrepreneur is a powerful reminder that it's never too late to change your path and pursue what truly makes you happy. Her story is a beacon of hope and inspiration for anyone dreaming of a more joyful and abundant life through entrepreneurship.

    Remember, you don't have to do this alone. If Hsiang-Yu's story has sparked a desire to start or grow your own online business, join us for a free masterclass at 0-100K.com, where you'll discover the three secrets to success in the online marketplace. Because you can achieve your dreams, one step at a time.

    Connect with Alison:

    • On Facebook and Instagram: @alisonjprince
    • Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/
    2 April 2024, 11:00 am
  • 42 minutes 44 seconds
    From Baby Steps to Punch Needle Success: Sallie Dale’s Entrepreneurial Journey

    Welcome to another inspiring episode of the How to Sell Online podcast, where we explore the stories of entrepreneurs who've turned their passions into profitable businesses. Today, we're joined by Sallie Dale, the creative genius behind a thriving punch needle embroidery business that's captivating crafters everywhere. Sallie shares her journey from being an art teacher to growing a multi-six-figure business, all while juggling the joys and challenges of motherhood.

    In This Episode, You'll Discover:

    • Sallie's Transition from Teaching to Entrepreneurship: Hear how Sallie made the leap from high school art teacher to starting her own business in the niche world of punch needle embroidery.
    • The Power of Starting Small: Learn how Sallie launched her business with just 10 kits, proving that big dreams don't necessarily require big investments from the get-go.
    • Social Media Strategy for Viral Success: Sallie shares her approach to social media, including how a single TikTok video skyrocketed her sales and how she uses humor and relatability to connect with her audience.
    • Building a Community and Listening to Your Customers: Find out how Sallie's commitment to her community and her keen sense of listening to customer feedback have been instrumental in her business's growth.
    • Leveraging Life Changes as Business Opportunities: Discover how Sallie has navigated the challenges of growing her business while expanding her family, highlighting the importance of adaptability and support.

    Key Takeaways:

    • Start where you are: You don't need a huge investment to kickstart your dream business.
    • Social media is a powerful tool: Even small followings can lead to big successes when content resonates with your audience.
    • Time is more valuable than money: Learn to delegate and focus on what only you can do best.
    • Community is everything: Building a loyal following can sustain and grow your business in ways you never imagined.
    • Humor sells: Don't underestimate the power of making your audience smile or laugh.

    Connect with Sallie: 

    To explore the world of punch needle embroidery and learn more about Sallie's work, visit The Urban Acres website and follow her journey on Instagram @theurbanacres. Use the discount code "ALISON" for 20% off your purchase (but if you're able to, consider paying full price to support her hard work directly).

    Don't miss out on this episode filled with practical insights, laughter, and the reminder that with the right mindset, you can turn your passion into a thriving online business.

    Connect with Alison:

    26 March 2024, 4:25 pm
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