Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

  • 22 minutes 33 seconds
    #681: Mastermind Recap: My Weekend With 6 Top Female Entrepreneurs

    A behind the scenes look into a mastermind weekend with some of the most brilliant female entrepreneurs I know.


    I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? 


    Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires


    We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for upleveling our companies. Now, it was strictly business, but we also had a ton of fun! Today, I reveal my top takeaways from the weekend, lift the curtain on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours! 


    If you're dreaming of having your own circle of business besties, then this episode is for you. 


    In this episode, you’ll hear: 

    • 4:20: The difference between the way men and women talk about business 
    • 7:08: How we structured our mastermind weekend 
    • 9:49: Why everyone in the group supported each other despite being in the same niche 
    • 13:00: Tips and tricks for planning your very own mastermind weekend! 
    • 17:39: The importance of setting a positive tone and solid structure before the meeting


    Listen in and get involved with a group or start one of your own now. You and your business deserve to have an incredible and rock-solid support system! 


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    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    21 May 2024, 5:01 am
  • 35 minutes 44 seconds
    #680: Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By

    Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. 


    If you’re just starting to build your online business, want to be the go-to expert in your field, or simply looking to impress your audience with game-changing tips and tricks, releasing consistent, high-quality content is absolutely crucial! 


    My friend, creating content is way more than just sharing information. It’s like building a bridge that connects you directly to your audience. I'm telling you – this is such an incredibly powerful tool that holds the potential to literally change lives! 


    But let's face it, creating SO much content can make you feel super burnt out and extremely frustrated. Coming up with fresh ideas multiple times a week? Yeah, it’s tough stuff. That's why, in this episode, I'm so excited to share the 5 brilliant strategies my team and I have been using for years (I'm talking since the very beginning) for creating content effectively and efficiently. 


    Whether you're a solopreneur or you have a team, these tips will take your content game to the next level. The best part? Because the content is so streamlined, you get to reclaim your valuable time and that sweet sweet freedom! You’ll walk away feeling more confident and equipped than ever to consistently release fantastic content. 


    Today, I cover: 

    • 3:35: Our top strategies for mastering the art of inspiration, tapping into your creativity, and overcoming mental roadblocks 
    • 15:12: My favorite organization tools and management systems for increasing the efficiency of content creation 
    • 19:12: Tips and tricks for repurposing your existing content 
    • 22:13: How to integrate AI tools into your content process 
    • 26:41: Advice for infusing each piece of content with intention and purpose 


    Listen in and start creating those beautiful connections with your audience! 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    16 May 2024, 7:01 am
  • 23 minutes 49 seconds
    #679: Strategic Vulnerability: How I Share Online About My Life & Business

    The motto that’s been encouraging me to be more authentic and vulnerable with my audience. 


    Have you ever found yourself just about to make a post on social media, but then you stopped to ask: Is this a tad too personal? Maybe a tiny bit cringey? Do I really want to risk oversharing with my loyal audience? Well, my friend, buckle up because this episode is just for you! Trust me – you're gonna want to hit replay on this one. 

    Let's be honest, being vulnerable and authentic online isn't exactly in my comfort zone. Give me an hour to tell you how to build an email list, embrace your entrepreneurial mindset, or craft an unstoppable digital course any day! But, sharing the details of my personal life online? Now, that's quite the battle. However, I have to say that once I started opening up to my audience on a deeper level, I really felt incredible! 

    At the end of the day, people want to do business with humans they connect with! Not faceless brands behind a screen. So, in this episode, I reveal how I'm stepping up my online authenticity game, share the brilliant motto that's been my guiding light, and explain why expressing your true self will make you the best leader you can possibly be for your business. 


    Today, you’ll hear about: 

    • 6:47: Why my motto for sharing personal content is "scars over scabs"
    • 12:03: Advice for using your vulnerable “scabs” to connect with your audience on a deeper level 
    • 14:24: Understanding that being a great leader is directly tied to being open, sharing life lessons, and embracing imperfections 
    • 18:06: How to learn from those who are a few steps ahead of you 


    Listen in and start being unapologetic online today! Your audience is just waiting to get to know the real you. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    14 May 2024, 5:01 am
  • 52 minutes 37 seconds
    #678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine

    Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan. 


    Let me ask you something – have you ever listened to a podcast episode or live speech that left you so incredibly inspired and motivated that you felt like you could take on the world? Well, that's exactly how I feel every single time I listen to my guest today speak! 

    I'm not exaggerating when I say that today's episode is one of my absolute favorites to date! Trust me my friend, as a business owner, you're going to be absolutely obsessed with the amount of wisdom that this conversation holds. 

    I'm talking about the one and only Nathan Chan, the genius entrepreneur behind Foundr. Nathan started Foundr as a small digital magazine, and it quickly became one of the most valuable tools with so many fantastic resources made specifically for entrepreneurs like you and me. 

    In this episode, Nathan lifts the curtain on all the highs and lows he experienced while building his amazing brand. From resilience to creativity to a passionate pursuit of his vision, Nathan's journey is truly a mini-masterclass in entrepreneurship. 

    The best part? He's an incredible interviewer who has interviewed over 100 billionaires! And lucky for you, he also shares his tips and tricks for mastering these high-level interviews. 


    Today, you’ll hear about: 

    • 5:16: Why Nathan started Foundr and how he overcame his biggest challenges 
    • 14:31: How to make money, expand, and diversify with a digital magazine 
    • 21:00: All of the lessons learned from Nathan’s brilliant podcast guests 
    • 30:15: Tips and tricks for finding a perfect product-market fit 
    • 34:31: Why the most successful founders aren’t afraid of messiness or obsession
    • 37:32: Nathan’s expert advice for crafting the perfect interview 
    • 41:03: The most needle-moving strategies for your online marketing 


    Listen in and then listen in again to really soak up all the juicy insights and take some notes! I promise you – it's that good.


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    9 May 2024, 5:01 am
  • 21 minutes 37 seconds
    #677: Why Friendships Are Crucial In Entrepreneurship

    Here’s why your female friendships are your most valuable asset as a woman in business. 


    Today, I just want to drop in and share a little heart-to-heart with you. I know how often it can feel like entrepreneurship is an entirely solo journey. But I'm here to tell you this doesn't have to be the case! I truly believe that having a fabulous circle of girlfriends is the key to thriving in your business, having every resource at your fingertips, and simply maintaining your sanity.

    Your besties are your rock when the going gets tough, your cheer squad during your milestones, and the best asset you could ask for when you need advice. Seriously, finding your group of fellow women in business who fully understand the hustle of entrepreneurship will totally transform your perspective on the industry. 

    I can't even begin to express how much I cherish my friendships. From those late-night voice memo pep talks to celebrating every win, no matter how small, and having deep conversations about our challenges – these moments mean everything to me. So, of course, I want these moments for you too! 

    In this episode, I open up about how and why I'm prioritizing my friendships, even when it feels impossible to juggle with my busy schedule. Consider this your loving reminder to give your friendships the attention they deserve! 


    Today, I talk about: 

    • 4:22: The importance of open communication and active effort in your friendships
    • 9:26: Tips for prioritizing check-ins and initiating conversations 
    • 12:29: How to separate (or combine!) business and non-business friendships 
    • 13:47: A super fun exercise for staying connected with your closest friends! 
    • 17:01: An invitation to be more intentional with your friendships 


    Listen in because these connections mean more than just business – they're about support, happiness, and genuine care. You and your business deserve it! 


    Rate, Review, & Follow on Apple Podcasts 


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    7 May 2024, 5:01 am
  • 54 minutes 46 seconds
    #676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year

    BE SURE TO SNAG THE FREE TEMPLATE THAT GOES HAND IN HAND WITH THIS EPISODE! You can grab it here!


    My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals! 


    Picture this: you kicking off your year with a crystal clear vision of what's possible for your business and a rock-solid plan to reach those revenue goals? It's not too good to be true, my friend! In fact, it's totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year! 

    Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren't your thing (I'm pointing to myself here). But as an entrepreneur, I can't emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful. 

    Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it's only May, but trust me – it's never too late or too early to start planning. 

    So, grab a pen and paper or open that note-taking Google doc because, in this episode, I'm guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan. 


    Today, I cover: 

    • 7:56: Questions to ask when reflecting on your last 12 months 
    • 9:20: A simple exercise for brainstorming your big ideas 
    • 10:35: How to get super intentional when designing your next year 
    • 12:45: Advice for deciding on your non-negotiables 
    • 15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit 
    • 25:55: The importance of understanding your numbers 
    • 30:58: Why you should never focus on the ‘how’ in your planning stage
    • 33:35: Tips for taking a step back to audit, check, and prune your draft 
    • 38:15: Making informed decisions about your promotion and launch calendar
    • 44:20: How to break down your finalized yearly revenue projections by quarters 


    Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future!


    Rate, Review, & Follow on Apple Podcasts 


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    2 May 2024, 5:01 am
  • 20 minutes 34 seconds
    #675: What To Do When You Launch At The Same Time As Your Peers

    Avoiding distractions, comparisons, and insecurities during a launch.


    Ever found yourself in a situation where you put a massive amount of effort into creating an amazing digital course or webinar and have marketed it brilliantly, only to realize that everyone around you is launching a similar offer at the EXACT same time? If this has happened to you, you know just how overwhelming it is! 

    Well, my friend, I completely understand this feeling because it literally just happened to me when I launched my Subscribed Bootcamp! I felt like every heavy hitter in the industry was launching their own bootcamp at the same time, and honestly, I panicked. But I know now there was no reason to! Trust me – it’s a natural feeling, but you can't let your insecurities or urges to compare yourself to your peers get the best of you

    I've never talked about this topic on the podcast before, but it's an important one. In this episode, I walk you through how I've managed these feelings through more than a few of my launches! I also share some tips on avoiding distractions during a launch and using this friendly competition to your advantage. 


    In this episode, I cover: 

    • 4:54: Why you should always question and revisit your first thoughts 
    • 7:21: Tips for avoiding distractions and comparisons during a launch
    • 11:09: How to use healthy competition to light your fire 
    • 12:53: My inversion problem solving exercise 
    • 15:33: Deciding on your unique abundance motto 


    Listen in and stay focused on YOUR goals, YOUR strategies, and YOUR audience. Remember, your biggest enemy during a launch is a pesky inner critic!


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    30 April 2024, 5:01 am
  • 57 minutes 2 seconds
    #674: The Psychology of A Successful Entrepreneur With Love Life Expert & Confidence Coach, Matthew Hussey

    Here’s why upleveling your love life will uplevel your business with Matthew Hussey!


    Do you ever dream of a reality where you're absolutely killing it in your career and your love life? Well, it's not just a dream anymore! I've got an absolutely brilliant guest joining me today with tons of expert tips and incredible guidance to help you achieve both! 

    Matthew Hussey is a love life genius, a New York Times bestselling author, and the mastermind behind the #1 love advice YouTube channel with over half a billion views! Trust me, you're in for a treat! 

    I know you might be thinking, "Why should I care if I'm not single?" Well, my sweet friend, this episode isn't just about finding love. We're diving deep into the psychology of entrepreneurship and how the same qualities that make you successful in love will make you successful in business. 

    Matthew opens up about his journey from shy guy to multimillion-dollar entrepreneur and how confidence and vulnerability are the keys to personal and professional growth. When you've got both love and success on your side, there's no limit to what you can do! 

    Plus, whether you're flying solo, feeling stuck in your relationship, or needing a confidence boost, Matthew's new book "Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What)'' has got you covered!


    Today, you’ll hear about: 

    • 4:22: Why Matthew was initially passionate about helping people find love 
    • 12:53: Advice for combatting imposter syndrome, embracing self-acceptance, and stepping into your confidence 
    • 22:59: The importance of being vulnerable in your personal and professional life
    • 27:37: Matthew’s biggest lessons learned from building his multimillion dollar business 
    • 32:48: The similarities between being successful in entrepreneurship and being successful in love 
    • 39:12: Why Matthew wrote his new book 

    Listen in and pre-order your copy of Matthew's book now. Get ready to uplevel your love game AND your business game today!


    Rate, Review, & Follow on Apple Podcasts 


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    25 April 2024, 5:01 am
  • 20 minutes 53 seconds
    #673: My Entrepreneur's Bookshelf: Must-Read Books for 2024

    Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. 


    Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it's reading as much as possible! Believe it or not, reading books isn't just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health

    Now, I'm not going to recommend the usual business or finance books that you've probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I'm on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between! 

    I know that you're extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That's why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem. 


    In this episode, you’ll hear: 

    • 1:16: Tips for finding time to read within your busy schedule 
    • 5:54: A book for building your business that can thrive without you being directly involved 
    • 8:33: A book for mastering self-improvement and the ability to learn new skills 
    • 10:08: A book that highlights the importance of courage and managing expectations 
    • 12:27: A book for transforming self-sabotage into power and building your emotional intelligence 
    • 15:09: My favorite fun reads and page-turning biographies 


    Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    23 April 2024, 5:01 am
  • 21 minutes 49 seconds
    #672: The One Word That Led Me to Have My Best Year in Business Yet

    A simple strategy for remembering what you’re working toward in 2024!


    Have you ever heard of selecting a personal word of the year? It's like having a roadmap to steer you through your year. Maybe you've even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business? 

    Last year, I did this exercise with my team, and it completely transformed the way I see my business. I'm telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year. 

    But enough about my business! In this episode, I'm here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It's time to push the boundaries of what you thought was possible for your business and get crystal clear on what's in store for you! 


    Today, you’ll hear all about:  


    • 3:10: Why ‘unreasonable’ was my company’s word of the year in 2023
    • 7:15: How my team chose our word for 2024
    • 9:54: Three tips for deciding on the word of the year for YOUR business 
    • 12:45: A fun and tangible strategy for always remembering who you are and what you’re working towards


    Listen and pick your word of the year now! And don't forget to drop me a line on Instagram to make it official. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    18 April 2024, 5:01 am
  • 48 minutes 37 seconds
    #671: A Look Inside My Membership: Momentum

    How my exclusive Momentum membership has scaled my business and upleveled my community. 


    Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community!

    If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.

    Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!

    To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge. 


    Today, I cover:

    • 5:50: Front end memberships vs. back end memberships
    • 9:40: Behind-the-scenes of my Momentum membership community  
    • 13:20: How Momentum is organized within our membership hub
    • 16:28: The 4 deliverables we roll out every month without overwhelming our members
    • 23:29: Why it's possible to create and sell a memberships even with a small team or no team at all 
    • 28:07: Strategies for creating a supportive community with empowered members 
    • 32:44: Tips and tricks for keeping your retention rate high 
    • 37:15: The most common challenges we’ve faced and how my team overcame them


    Listen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    16 April 2024, 5:01 am
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