Turning your passion into a household brand that scales, inspires, and seizes opportunity.

Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

Today, we talk about: 

• (5:46) How Candace grew her initial Sprinkles brand into more opportunities 
• (9:27) The first 3 things Candace did when she pivoted 
• (12:33) Behind-the-scenes of Candace’s Shark Tank experience 
• (20:49) The elements of a fantastic pitch 
• (27:55) Tips for navigating necessary risks 
• (30:14) Advice for finding the courage to do something different and go against the grain 
• (34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resource Mentioned In The Episode:

How the Cupcake Queen Broke Free of Her Brand

Shark Tank

Sprinkles Cupcakes

Pizzana

Sugar Rush

Oprah: The Story Behind Sprinkles Cupcakes

Gently Soap

Thirteen Loon

Daniele Uditi

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instagram.com/candacenelson

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tiktok.com/@candacenelson 

candace-nelson.com   

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Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship.

Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh! 

Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)! 

Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person. 

Tune in for:  

• (2:31) Proof that there are ebbs and flows all throughout entrepreneurship
• (5:27) Understanding the illusion of security at a 9-5 job 
• (10:21) The “perks” of working for someone else instead of being your own boss
• (15:52) Advice for overcoming the fear of leaving your job 

Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need! 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why the best move for you and your business might be to sell it and how you can tackle this pivot.

Have you ever thought about selling your business? No, it doesn't mean you're giving up on your entrepreneurial dream or that you no longer love what you've built! Pivoting as an entrepreneur can open the door to so many exciting new opportunities. And my amazing guest for this episode is the perfect example of how making a change could be your best move ever.

I'm thrilled to welcome my dear friend and powerhouse entrepreneur, Jessica Zweig, on the show today. Jessica didn't just pivot in her career; she made a courageous leap into a whole new area of business. She's here to share her journey, from building multi-seven-figure businesses to making the bold decision to sell and reinvent her path. 

Honestly – can you imagine if you were the exact same person you were as a teenager? No way! We all evolve over time, and the same goes for our businesses. I mean, if I think about the difference between my first year as an entrepreneur and my 15th year – it's massive! Change is a natural part of growth, my sweet friend. 

Whether you're just starting out or have been in the game for years, this chat is filled with valuable insights on rebranding, managing burnout, and the often unspoken dream to sell your business.

Today, you’ll hear about: 

• (11:09) When Jessica knew it was time to sell her first business 
• (17:26) What to do when you’re burnt out with your business but still want to be an entrepreneur 
• (26:44) Advice for letting go of your personal connection to your business 
• (29:43) Why Jessica’s new company is completely aligned with her evolved life goals 
• (39:24) How to give yourself the permission to dream big 
• (41:41) A sneak peek into Jessica’s brand new book The Light Work

Listen in if you're feeling ready for the next chapter of your business and your life. I’m right here cheering you on! 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through!  

Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through!  

If you're going through a difficult time in your business right now, today's episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn't what you'd usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle.

Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You'll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others. 

Today, I talk about:  

• (3:23) Understanding that running a business means you have to be willing to take massive risks 
• (6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship 
• (9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks 
• (11:38) The importance of investing in your mindset just as much as you invest in your business 

Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost! 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier.

I want you to take a moment to imagine what your life and business would look like if you decided to completely quit social media. No more endless scrolling on TikTok or marketing on Instagram – would you still thrive? Well, guess what? My guest today, the fabulous Kate Kordsmeier, actually quit social media in 2021 and saw her business grow by a whopping 165%. It is possible, my friend! 

Now, if you know me, you know that I have a love-hate relationship with social media. There are things about it that I don't particularly like, but I also see the many benefits it brings to my business. So, today's conversation was both uncomfortable and super eye-opening for me! 

Kate is an entrepreneur and the CEO of an online business called "Success With Soul," where she helps women become entrepreneurs without the burnout. And today, she's here to encourage you to reframe how you connect, market, and scale your businesses in the digital age. She opens up about why she permanently logged off socials, how you can determine if it's the right move for you, and shares strategies for growing your business, email list, and creativity without being so reliant on social media. 

You became an entrepreneur because you wanted to live life on your terms. So, if you've ever felt tied down to your Instagram, questioned the ROI from Facebook, or simply don’t find joy in using social media, listen in because this episode might just be the wake-up call you never knew you needed! 

In this episode, you’ll learn: 

• (5:17) Why Kate decided to completely quit social media 
• (10:27) Strategies for growing your email list without social and the importance of SEO
• (20:08) How to know if quitting social media is right for you and the steps you can take to start distancing yourself
• (28:25) The incredible creative opportunities with marketing off of social 
• (31:56) The common misconceptions about social media and tips for using it amongst other parts of your business

Get Kate's Templates & Trainings at her Success With Soul Shop >> amyporterfield.com/successwithsoul

***Use code AMY30 for 30% off your purchase.

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

My top 5 tips to successfully leave your corporate job and start your dream business today.

You've finally taken the courageous leap to quit your 9-5 and start building the business of your dreams? So…what's next? Well – the very first step is to listen to this episode! I’m not lying when I say that today's episode is one I wish I had when I left my corporate job and started my own business 15 years ago. 

I'm lifting the curtain on the most important steps you can take as a first-time entrepreneur that I know will set you and your business up for success right from the start! And these tips aren't just for newbies. Even if you're a seasoned pro, you might find yourself listening along and reflecting back on your early days – or you could realize that you might have skipped one or two of these crucial steps!

My sweet friend, you'll hear all the details about why I'm so grateful I started to build a thriving email list early on, how I've learned to use all the feedback from my audience, and exactly where I like to reinvest my profit back into my business. 

Today, I talk about: 

• (3:43) Tips for setting a realistic revenue goal for your first year (instead of trying to make millions!) 
• (5:41) The best ways to connect and learn from your audience 
• (8:07) Why it’s so important to grow and nurture your email list 
• (10:17) How to connect with a community of other entrepreneurs 
• (13:29) Where to reinvest your profit back into your business 

Listen in and get ready to have the business, freedom, and life you’ve always wanted! The time to start is NOW. 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.

Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you! 

In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart! 

Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!

From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold! 

Today, you’ll learn: 

• (3:20) What an applied behavioral economist does 
• (8:26) Actionable strategies you can use to better understand your customers and actually convert
• (13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer 
• (19:55) Applying human behavior directly to your marketing
• (29:23) The truth about scarcity, “VIP” offers, and luxury branding 
• (34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing 
• (42:49) Melina’s top advice to immediately improve how you're connecting with your audience 

Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute. 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Feeling behind? Here are 3 quick ways to boost your revenue and get back on track toward your annual goals.

Can you believe it? We're already halfway through the year! Time is absolutely flying my friend, and if you're feeling those Sunday Scaries about meeting your annual goals, know that you're not alone. But the good news is you can turn your anxiety into action and start to close the gap between your goals and your actual numbers TODAY!

If you're feeling a bit behind in reaching your annual goals – don't worry, I've got you covered. In this episode, we're gearing up for the ultimate mid-year business reset! I'm lifting the curtain on three of my favorite tried and true "low-lift" strategies to quickly boost your revenue and get you right back on track toward your goals. 

Whether you're way more behind than you had anticipated or just need a little nudge, these tips are designed to help you finish the year out strong.

Plus, I reveal my secret go-to tool that keeps me super organized and incredibly focused on my goals all year long. Just imagine ringing in 2025 with a massive sense of accomplishment (and relief!), knowing you've hit your target and then some! 

Today, I discuss: 

• (3:35) Why you need to be paying attention to your numbers 
• (8:33) Leveraging your pre-existing skills to craft a special low-cost offer 
• (10:30) How to design a simple and quick yet high-converting workshop course 
• (13:42) Tips for using affiliate marketing to boost your revenue 
• (17:21) The best way to stay organized and plan for your long-term goals

Listen in and remember that whether you're behind your goal or not, it doesn't determine your worth! There is still a ton of opportunity to make 2024 your best year yet. 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

A behind-the-scenes look at the tools and strategies my team used for our beautiful website refresh.

When you're building your online business, can you really only rely on social media to scale? The quick answer – NO! While social media is excellent for outreach, you just aren't going to get the same stability, control, and conversion rates as a website. 

But, I know what you're thinking: Amy, how do I even start to build an entire website?! I totally understand how nerve-racking it can be when you’re launching your first website. Mine only had a gray header, my name in black with a shadow, and super cheesy graphics. My friend, we all have to start somewhere! But lucky for you, creating a functional and beautiful website now is actually a whole lot easier and faster than you might think. 

Today, I share the practical tools, tips, and strategies my team used in our recent website remodel. That's right – you're getting a behind-the-scenes look at how we refreshed our website and a step-by-step walkthrough of the entire redesign process.

Whether you're building a website for the first time or want to uplevel your current one, this episode will help you make a great first impression with your visitors and avoid the mistakes I made early on. Plus, I talk about my favorite platform for website building and how to make your website incredibly engaging and high-converting. 

In this episode, you’ll learn: 

• (5:28) Website function vs. website beauty and designing effectively and efficiency 
• (10:47) The main goals I had in mind for my website redesign 
• (13:36) Why website expert Jen Olmstead believes website templates can completely transform your online presence
• (19:22) Understanding the three essential pages for your website: homepage, about page, and blog page
• (24:45) How a User Experience Specialist and an SEO Expert can take your website to the next level
• (28:40) Everything you need to know about adding images to your website 
• (30:23) Tips for starting small and scaling later 

Listen in and get started on creating a website that not only looks amazing but also aligns with your business goals!

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Prioritizing your email list to connect directly with potential buyers and scale your business.

What if I told you that you’re just one email away from boosting your revenue by thousands! My friend, the moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers is the moment when your business will truly take off.

I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email list marketing.

In this episode, I share all the reasons why your email list should take center stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable business! Honestly – what more could you ask for?!

Today, I talk about: 

• (5:51) Proof that email lists are more effective for scaling your business than having social media followers
• (10:01) The surprising difference in conversion rates between social media marketing and email marketing 
• (13:17) Real-life examples of when email marketing made thousands for my business
• (19:09) Why a revenue boost is always just one email away
• (20:46) Tips for staying consistent, putting in the effort, and having a direct relationship with your audience 

Listen in because when you have a thriving email list, you have the power to strengthen your client relationships, provide massive value, and sell your offer like never before. 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Embracing your confidence, launching your wealth, and leading your business to the top.

My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you'll want to listen to this one on repeat.

We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we're not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business. 

Fawn's journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I'm telling you – you're going to walk away today feeling unbelievably energized and ready to take on the world! 

And if all of that isn't enough, you'll get an inside look at the brilliant marketing strategies that launched her small business to the very top. 

In this episode, we discuss: 

• (5:42) The importance of owning your real estate – both online and physical 
• (23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest 
• (29:06) Practical tips to start raising serious money for your business as a woman or person of color 
• (34:29) How Fawn recovered when her bank account was negative $1.4 million
• (42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity 
• (48:28) The most effective way to make your smaller brand stand out amongst the biggest companies 
• (52:46) Fawn’s top marketing strategies to drive sales and scale your business super quickly 

Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers!

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!