Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market.   Takeaways

• Emily generated nearly $450,000 in her first two years on Etsy.
• Q4 is crucial for print on demand sellers, with sales often doubling.
• You don't need to sell holiday-specific items to succeed.
• Personalization can significantly boost sales and customer satisfaction.
• Customer service is vital during the busy holiday season.
• Investing in your shop year-round is key to success.
• Ornaments and gift-friendly items can be great alternatives to apparel.
• Setting clear shop announcements can help manage customer expectations.
• Sales peak around Black Friday and remain high until early December.
• Planning for post-holiday sales is essential for continued success.

Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration   Resources: Gold City Ventures https://goldcityventures.com/  

In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy.   Takeaways:

• Creating gift guides can significantly boost sales during the holiday season.
• Etsy sellers can benefit from participating in promotional sales without feeling pressured.
• Collaborating with other sellers can expand your audience and increase visibility.
• Engaging your audience early about upcoming sales can create excitement and anticipation.
• Rethinking sales strategies beyond just Black Friday can lead to greater success.
• Adapting product listings to seasonal trends can attract more customers.
• Utilizing social media effectively can enhance marketing efforts for Etsy shops.
• Building relationships with other sellers can lead to fruitful collaborations.
• Understanding Etsy's promotional strategies can help sellers make informed decisions.
• Exploring additional revenue streams can help grow an Etsy business beyond the platform.

Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends   Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup   Other Resources: Watch on YouTube Gold City Ventures Beyond Program

In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing.

Try Everbee: https://go.goldcityventures.com/everbee

Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space.

Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare.

Chapters

00:00 Introduction and Guest Introduction

03:36 Trends in Etsy Selling and Personalization

07:53 Niche Markets and Successful Selling Strategies

10:48 The Role of Social Media in Etsy Sales

13:44 Holiday Sales Trends and Insights

17:44 Summer Sales and Market Activity

19:47 Upcoming Features in Everbee

24:07 Data Accuracy and Sources

30:48 Final Thoughts and Advice

Resources: 

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/zE4LiP4jIEk

Etsy's Cat Craze: A Purrfect Opportunity for Sellers

The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend.

Key Takeaways:

• Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy.
• Cat-ify Your Products: Consider adding cat-themed variations to your existing products. This could include cat-shaped crochet toys, cat-inspired wall art, or even cat-themed phone wallpapers.
• Digital Downloads: Cat-themed digital downloads like printable wall art and pet care information sheets are highly sought after.
• Physical Products: Cat-themed physical products, such as cat shelves, cat toys, and cat collars, are also big sellers.
• Niche Down: Explore unique cat-related niches like cat psychic readings or cat costumes.
• Leverage Current Trends: Ride the wave of current trends, such as Halloween-themed cat products or political cat-themed merchandise.

Specific Product Ideas:

• Cat Toys: Crochet cat toys, catnip-filled toys, and interactive toys.
• Wall Art: Cat-themed wall art, digital downloads, and custom pet portraits.
• Home Decor: Cat-themed pillows, blankets, and furniture.
• Accessories: Cat collars, cat hats, and cat backpacks.
• Digital Products: Printable pet care information sheets, phone wallpapers, and custom pet icons.

By understanding the current trends and tapping into the growing cat niche, you can significantly boost your Etsy sales. Remember, creativity is key! Think outside the box and find unique ways to incorporate cat-themed elements into your products.

Watch on YouTube (this Episode): https://youtu.be/tJ1qCveLymg

Watch on YouTube (Dog ideas): https://youtu.be/HfsCujPHzuc

Everbee: https://go.goldcityventures.com/everbee

Gold City Ventures: https://goldcityventures.com/

This episode delves into the potential of medical subspecialties as lucrative niches on Etsy for digital products. While popular niches like nurses and doctors are often saturated, exploring subspecialties can offer a more unique and less competitive market.

Key Points:

Subspecialty Examples include EMT, pharmacy techs, veterinary techs, radiology techs, lab techs, surgical techs.

Use tools like eRank to estimate search volume for specific keywords. 

Product ideas include digital study guides, notes, flashcards, printable gifts, badge reels, funny jokes, and more. 

Resources:

Gold City Ventures: https://goldcityventures.com/

eRank: https://go.goldcityventures.com/erank

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/FOGhPLsQF1A

 

 

This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming.

Key Points:

High-Demand Dog Products: Dog stairs, ramps, food scoops, crates, bowls, ornaments, apparel, and more.

Personalized Products: Customize items with dog names, pictures, and breed-specific designs for increased appeal.

Niche-Specific Ideas: Explore subcategories like dog weddings, Halloween costumes, and memorial items.

Vintage-Inspired Trends: Capitalize on the popularity of vintage-themed dog products, as seen with 90s-style personalized shirts.

Profit Potential: Discover examples of Etsy listings generating substantial revenue from dog-related items, including custom phone cases and personalized shirts.

Resources:

About Gold City Ventures: https://goldcityventures.com/

eRank: https://go.goldcityventures.com/erank

Everbee: https://go.goldcityventures.com/everbee

 

Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link.

They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, effective communication, and shipping strategies.

Resources: If you want to try a premium eRank plan for 7 days sign up using the Gold City Ventures link below and then navigate to the second linked page to sign up for the free trial.

Resources:

eRank Account: https://go.goldcityventures.com/erank

eRank Free Trial: https://members.erank.com/a/goldcityventures

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/5KaYX3fesSw

 

Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche.

Key Takeaways:

• Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility.
• Bulk Sales: Offering teacher gifts in bulk can appeal to schools and individual teachers.
• Personalized Products: Customizing items with teacher names or grade levels can make them more appealing.
• Teacher-Related Accessories: Items like pens, tote bags, bracelets, and classroom decor are in demand.
• Seasonal Themes: Incorporating holiday-themed elements can boost sales throughout the year.
• Digital Products: Printable resources like worksheets, classroom decor, and hall passes are popular.

By focusing on these areas and understanding the specific needs of teachers, sellers can effectively tap into this lucrative niche on Etsy.

Gold City Ventures: https://goldcityventures.com/

eRank: https://go.goldcityventures.com/erank

Everbee: https://go.goldcityventures.com/everbee

Watch on Youtube: https://youtu.be/7H_1t9gUa5k

 

 

Nurse Niche Etsy Opportunities

Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales.

Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand.  

Niche Down: Targeting specific subniches like oncology or NICU nurses can increase search visibility and sales.

Customization: Holiday-themed and personalized products can stand out in a competitive market.

Repurposing: Existing products can be relabeled to appeal to nurses, such as labeling a retirement gift for a nurse. By focusing on these areas and leveraging Etsy's search features, sellers can tap into the lucrative nurse niche and increase their sales.

About Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

eRank: https://go.goldcityventures.com/erank

Watch on YouTube: https://youtu.be/ETkOL5DW8iY

 

Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the homemade soy candle industry could tap into this trend. The conversation concludes with the importance of social media presence and the potential for viral marketing.

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/Nb9VHAg07sY

 

Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. She also suggests ideas like book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Julie emphasizes the potential for sellers to repurpose their existing products as gift baskets and highlights the importance of understanding trends and using social media to promote these unique gift baskets.

Takeaways

• Etsy has new creativity standards for gift baskets, including having a clear theme and sourcing items from different companies.
• Traditional gift baskets for women and men are popular, but sellers can explore unique gift basket ideas to stand out.
• Creatively assembled gift baskets that meet Etsy's standards include seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens.
• Other unique gift basket ideas include book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits.
• Sellers can repurpose their existing products as gift baskets and use social media to promote them.

 

Resources:

Gold City Ventures:

https://goldcityventures.com/

Everbee:

https://go.goldcityventures.com/everbee

Watch on YouTube:

https://youtu.be/ITvaH0XGNI0