Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more?

That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue without having to find new customers.

Listen to hear five actionable strategies that will not only increase your LTV but also transform the way you think about customer relationships.

Take notes, because this right here is how you turn one-time buyers into lifelong fans.

Click play to hear all of this and:

(00:00:44) How to boost your bottom line (hint: It starts with prioritizing the customer experience).

(00:01:08) How to tailor your message to build loyalty and grow your sales.

(00:03:43) The power of a subscription model to keep your customers coming back without chasing them down.

(00:04:45) The key to building real trust and having your customers raving about you.

(00:05:55) The one tactic to make your offer fun and increase customer engagement.

(00:07:42) How to effectively upsell and cross-sell offers.

🎧 Listen to the full episode, Understanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same Customers

Listen to Related Episodes:

• How to Create an Unforgettable Experience
• Three Sales Strategies to Increase Your Revenue
• How To Turn Sales Objections Into Opportunities [13 min]

Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode490

Have you ever wondered why some products just fly off the shelves while others gather dust?

Well, lemme tell you...it’s not just about what you’re selling, but how you’re pricing it.

In this episode, I dive deep into five psychological pricing strategies that can boost your sales and attract those higher-paying customers you’ve been dreaming about.

My one invitation is to take these insights and turn them into REAL actionable steps, so you can see results. And trust me, you’ll want to.

These strategies aren’t just theoretical—they’re practical, proven methods that can transform your business (just as they’ve transformed mine)!

Click play to hear all of this and:

(00:01:18) The specific number of options you need to provide to make the preferred choice more attractive.

(00:03:01) How to increase the perception of affordability by just tweaking a few numbers.

(00:07:15) How offering packages can increase perceived value.

(00:11:32) Understanding the power of limited-time offers (and using ethical scarcity!).

(00:14:17) Why “most loved” or “most popular” products naturally drive more sales.

🎧 Listen to the full episode, How to Price Your Offer to Increase Sales: https://podcasts.apple.com/us/podcast/how-to-price-your-offer-to-increase-sales/id1479619320?i=1000645974302

Listen to Related Episodes:

• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires: https://podcasts.apple.com/us/podcast/how-to-increase-your-sales-by-uncovering-your-dream/id1479619320?i=1000629173885
• How to Double Your Revenue in 60 Days with a Proven Launch Plan: https://podcasts.apple.com/us/podcast/how-to-double-your-revenue-in-60-days-with-a/id1479619320?i=1000647639063

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode489

If this episode resonated and you want to dive deeper with revenue generation from offers, sign up for the waitlist for Your Biggest Launch Ever and be first to know when doors open!

>>>>>>>>>>>>>>

They’re asking questions about your other offers…

They've reached their initial goals…

They’re raving about their experience…

These are just a few of the signs that a client (or customer!) is ready for the “next steps” with you.

And this is why you must have a strategic offer in place for them. Trust me, you’ll not only retain their business but also deepen your relationship with them, helping them solve bigger problems.

In this episode, you’ll learn how to create offers based on testing and data, Enhancing customer experience through a defined client journey, and maximize your lifetime value (LTV) through strategic offers.

Click play to hear all of this and…

(00:00:00) The concept of a client continuum and its importance for business success.

(00:00:43) My first digital offer and how it fit with my others at the time.

(00:02:38) Why having a client continuum is crucial for retaining customers and increasing revenue.

(00:05:25) The benefits of having a strategic “next step” for your clients.

(00:06:27) How a clear path improves customer experience and engagement.

(00:06:27) The importance of increasing your LTV (lifetime value) and how to do it.

(00:07:25) How a well-defined client continuum can differentiate your business from competitors.

(00:08:20) Steps to define your ideal client's journey.

(00:09:14) Tips for implementing a client continuum for your business.

(00:13:26) Strategies to create easy transitions for clients to upgrade within the continuum.

(00:14:21) Signs that indicate when a client is ready for a higher-tier offer.

(00:17:20) Your action step to complete after you listen to the episode.

Listen to Related Episodes:

• How to Create an UNFORGETTABLE Customer Experience
• Understanding and Increasing Your Customer LTV
• How to Build Long-Lasting Relationships in Business

For full show notes, visit jasminestar.com/podcast/episode488

What if you could secure your DREAM client with just one compelling pitch?

Bookmark this episode because today, I’m breaking down my four-step process to crafting and delivering a pitch that’s not only authentic but also highly effective.

And yes, I know that pitching can be nerve-wracking, but it doesn’t have to be. With this approach, we’ll turn those nerves into confidence and land the clients, brand partnerships, or investment opportunities we’ve been dreaming of.

Click play to hear all of this and:

(00:00:29) Why understanding your audience is everything (and how solid research sets up a winning pitch).

(00:03:14) My top tips for crafting a pitch that highlights what makes you unforgettable.

(00:07:54) Delivering your presentation with confidence and nailing the delivery.

(00:12:32) Timing, touchpoints, and how to make your message truly memorable.

🎧 Listen to the full episode on this topic, How to Prepare, Create, and Deliver Your Pitch, >>HERE<<

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Become a Better Speaker and Communicator

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode487

I still can’t believe I’m sharing this as a podcast episode…

It’s uncomfortable.

It’s vulnerable.

And it’s VERY real.

But most importantly, it’s too good not to share because I know it’ll help you on your own journey.

Susan Sierota’s mentorship has been, dare I say, life-changing.

Everything from helping me empower my team to run the operations to handling (many) business curve balls.

In this episode, you’ll learn how to handle tough situations in entrepreneurship and build confidence in yourself as a leader.

Click >>PLAY<< to hear all of this and:

(00:00:00) The topic of building a business amidst challenges.

(00:01:56) Why I decided to record this raw conversation with my mentor.

(00:03:01) How I plan to change the way I create my content.

(00:05:03) A struggle I face during important meetings.

(00:06:56) The patterns I noticed while journaling.

(00:08:52) Amazing advice I got about making important business decisions.

(00:11:43) The importance of accepting fears and concerns in the business journey.

(00:12:41) The costs associated with business decisions and how to face them.

(00:17:35) The importance of being audacious in business and having the willingness to take risks.

(00:18:39) The need for entrepreneurs to learn from personal experiences, even if it means facing challenges.

Listen to Related Episodes:

• Quarter 2 Review: The Actions I Took to Build My Future
• Reinventing Yourself: Ready for Your Next Chapter?
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode486

Behind every successful entrepreneur is a process for making decisions, managing teams, and overcoming challenges.

But how do they develop these strategies?

Two key ways: by taking action and learning from others’ experiences.

That’s why I created this business Q&A-style episode—to pull back the curtain and share my personal approach to navigating these very challenges.

In this episode, you’ll discover methods for simplifying complex topics, strategies for conducting employee performance reviews, and the best ways to connect with your audience online.

Click play to hear all of this and…

(00:00:51) The importance of asking for testimonials from past clients, regardless of how much time has passed.

(00:01:51) My #1 tip for handling performance discussions with employees.

(00:05:39) The best way to connect with potential buyers online.

(00:11:44) My approach (and unique perspective) to balancing my roles as a mother and entrepreneur.

(00:15:29) My strategies for breaking down complex topics into digestible frameworks.

(00:18:34) The importance of taking action to climb out of difficult situations.

(00:21:33) How to acknowledge being in a difficult place and realizing personal power to change circumstances.

(00:22:22) The steps to take when you’re feeling lost.

(00:23:15) How to view struggles as opportunities for growth and transformation.

For full show notes, visit: jasminestar.com/podcast/episode485

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

What if I told you that business plateaus can be a good thing? Hear me out…

A plateau can signal a need for a fresh perspective, a new strategy, or a deeper understanding of your market.

It's an opportunity to pause, reflect, and re-evaluate your business goals and systems.

Sometimes, the most significant growth happens not during periods of rapid expansion, but during these moments of stillness and introspection.

In this episode, you’ll learn how to recognize and address plateaus early, set and hit 10X goals in your business, and stay proactive to avoid future plateaus.

Click play to hear all of this and…

(00:00:00) What it means to go through a business plateau.

(00:00:56) Signs of stagnation in business growth and the need for assessment.

(00:01:59) How I overcame a plateau in my business.

(00:03:09) The Ten X principle and why it works when setting ambitious goals.

(00:04:05) One of the best ways to grow your business.

(00:07:51) How to make plateaus launching pads for breakthroughs.

Resources Mentioned in This Episode:

• Scaling Your Business Effectively with Jereshia Hawk: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000669794530
• How to Reach IMPOSSIBLE Goals with Dr. Benjamin Hardy: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000657139967
• 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode484

The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back.

I’m SUPER specific about how I manage my time—especially when it comes to my inbox!

I had the pleasure of chatting with Nick Sonnenberg, CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone looking to streamline their communication (and increase productivity as a result!).

Nick has a brilliant framework for getting organized—it’s called the CPR method—and he’s going to break it all down for us.

We’ll dive into how systems, tools, and better communication can not only make your business run smoother but also give you the freedom to focus on what really matters.

(Spoiler alert: It’s not about hustling harder!)

Click play to hear all of this and:

(00:01:10) The real deal on why mastering email can revolutionize your business productivity.

(00:04:22) Why businesses today are drowning in communication chaos and how you can break free.

(00:05:54) The story behind Nick’s first productivity app, Calvin, and what it taught him about business.

(00:10:06) How to handle the rollercoaster ride of rapid expansion.

(00:12:35) Navigating financial struggles and bouncing back from debt after your business structure falls apart.

(00:13:18) The power of staying confident under pressure (your secret weapon for pushing through tough times).

(00:14:36) Nick’s secret to reclaiming his time? A serious audit that exposed where time was being wasted.

(00:15:00) How to supercharge your productivity using the CPR framework.

(00:16:12) How to find focus in business by niching down and outsourcing.

(00:17:11) Nick’s email management strategy to reach inbox zero.

(00:21:00) How consulting businesses today can pivot for sustainable scaling.

(00:34:30) Nick’s recommended tools of the trade for seamless communication and task management (that’s how they stay on top of it all).

(00:52:19) How AI is transforming team productivity (get ready for 2025).

Listen to Related Episodes:

• Five Things My Team and I Do to Stay Productive and Reach Our Goals
• How to Create Team Systems and Operations That Simplify Scaling and Growth
• Is It Ever Ok to Move a Deadline?

Connect with Nick Sonnenberg:

• LinkedIn
• Book — Come Up For Air

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader 📧

For full show notes, visit jasminestar.com/podcast/episode483

Do a gazillion questions come up when you think about expanding your business?

…What will my competition be like?

…Will my messaging land?

…How can I stand out and make a great first impression?

If you’re squinting your eyes, wrinkling your nose,  and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion.

In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.

Click play now to hear all of this, and…

(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.

(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.

(00:03:52) The times you would need a go-to-market strategy.

(00:04:53) The first phase of market expansion and what it entails.

(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.

(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.

(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.

(00:16:31) How to reassess your pricing strategies to align with your new market.

(00:18:33) Strategies for effectively launching your brand and offerings to the new market.

(00:20:32) How you can build trust quicker in your new market.

(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.

For full show notes, visit jasminestar.com/podcast/episode482

Listen to Related Episodes

• How to Price Your Offer to Increase Sales
• How to Create an UNFORGETTABLE Customer Experience
• The Mindset to Embrace When Creating a New Offer

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.

I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.

From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.

We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.

But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.

Click play to hear all of this and:

(00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper.

(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).

(00:06:02) How Google became a brand people love, without ads. (Yes, really!)

(00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere.

(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).

(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.

(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.

(00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes).

(00:24:46) When to let go of what’s no longer working and pivot—without regret.

(00:26:57) Seth’s #1 mantra for success: “This might not work.”

Listen to Related Episodes:

• Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766
• How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795
• The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795

Connect With Seth Godin:

• Seth’s new book, This is Strategy: https://geni.us/thisisstrategy
• Seth’s blog: https://seths.blog/
• Follow Seth on Instagram: https://www.instagram.com/sethgodin

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode481

Welcome to your Marketing State of the Union address.

Yes friend, today, we're diving into what's actually working right now, but more importantly…

How to set up your business to WIN in 2025.

(Can you tell that I lo(ooo)ve thinking ahead?)

Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.

We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).

Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!

Click play to hear all of this and:

(00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends.

(00:04:07) Why trying to do it all can lead to chaos.

(00:05:17) How to know if YOUR best next step is to hire a top operator.

(00:06:39) What a holding company truly is and the benefits they bring for business growth.

(00:17:54) How to leverage affiliate marketing to maximize your revenue.

(00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget.

(00:29:00) Marketing services that are hot right now and where new opportunities lie.

(00:29:47) How to avoid burnout and boost profitability as a new agency owner.

(00:34:34) The best framework to set standards of excellence for your team.

(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.

(00:47:11) How agency business models are evolving—what Eric sees on the horizon.

(00:48:01) The key to managing business risks while maintaining steady revenue.

(00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game.

Listen to Related Episodes:

• How to Audit Your Current Business Strategy for Sustainable Growth
• 5 Mindset Shifts for Business Growth
• Flash Fire Business Q&A: My Personal Insights and Marketing Strategies

Resources mentioned:

• Agency Owners Association

Connect With Eric Siu:

• Instagram: https://instagram.com/ericosiu
• Facebook: https://www.facebook.com/singlegrain/
• Website: https://singlegrain.com

For full show notes, visit jasminestar.com/podcast/episode480