Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer

This series has become a listener favorite, and to be honest, it’s one of my favorite episodes to create each quarter! There’s something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it’s like capturing the messy beauty of growth in real-time.

Today is no different. This is my fourth "Laying Bricks" episode, and I’m taking you behind the scenes of 2024 to show you exactly how I’m building the foundation for an incredible 2025. We’re talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.

Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let’s get into it!

Click play to hear all of this and:

(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth

(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move

(00:07:53) Systems are the secret sauce. Let’s talk about why clear, scalable processes are the ultimate growth hack for your business

(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives

(00:12:21) Collaboration is a growth multiplier. Here’s how working with others opens doors to resources and opportunities you might not see coming

(00:13:21) Why creating content isn’t just a nice-to-have—it’s your superpower for standing out in a crowded market

(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn’t just about helping others—it was about reflecting on my own growth too

(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off

(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation

(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it

(00:32:50) Learning from Brendan Burchard’s event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business

(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it’s all about breathing room and impact)

(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals

(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead

(00:44:17) My 2025 mantra: flow. Let’s talk about embracing the unexpected with grace, adaptability, and a whole lot of faith

Listen to Related Episodes:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

Today, we’re diving into one of my favorite game-changing strategies for launching: collaborations.

Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.

In this episode, I’m sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it’s a win-win for everyone involved.

If you’re launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.

Click play to hear all of this and:

(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop

(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)

(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz

(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions

(00:14:57) How to choose collaborators whose audience aligns with yours

(00:16:01) Ready to reach out? Here’s my go-to approach, whether you’re pitching a stranger or sliding into a friend’s DMs

(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration

(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic

(00:20:04) My top techniques for staying aligned and making partnerships productive

(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good moments

Listen to Related Episodes:

• He Spent $2 on a Million Dollar Business with Eric Siu
• Network and Collaborate to Scale Your Business Faster with Rebecca Minkoff

For full show notes, visit jasminestar.com/podcast/episode510

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

What does it really take to create seven-figure launches? In this episode, I’m answering some of your biggest questions ALL about sales, diving deep into what it means to test, learn, and grow your revenue.

Whether you're launching a digital product, promoting your online store, or pushing a new offer, this episode is your guide to making sales without burning out.

Plus, I’m also sharing how my team and I transitioned from small beginnings to leading seven-figure launches, proving that success is built through consistent action and lessons learned!

Click play to hear all of this and:

(00:00) Why success compounds over time and how to keep learning from every promotional period

(00:01) How to test sales strategies to find the best one for YOUR busines

(00:02) The importance of testing and retesting to refine your sales process

(00:04) Why mindset, not motivation, is the key to pushing through tough sales cycles

(00:06) Personalized engagement tips that pay dividends during promotions

(00:07) How to plan and execute a successful launch timeline

(00:10) Strategies to warm up a “cold” audience before a promotion

(00:14) How to align your offers with your audience's journey for consistent sales

(00:16) Why you don’t need a big audience to succeed and what makes an offer irresistible

(00:18) The three elements of a winning digital offer: demand, ease, and duration

(00:24) How gratitude can shift your mindset and fuel your success.

For full show notes, visit jasminestar.com/podcast/episode509

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

I’m THRILLED to start off the year with today’s guest.

I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.

This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.

If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.

Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!

Click play to hear all of this and:

(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business

(00:03:21) How to step outside your comfort zone and tackle new topics with courage.

(00:05:13) Jera’s journey of creating her first video editing course

(00:05:20) Jera’s shift from group coaching to building a sustainable product suite

(00:07:14) The timeline to turning a course concept into a fully developed product

(00:14:07) Jera’s pivot from creator to social media coach

(00:19:20) The concept of licensing a course and how it can create scalable income

(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel

(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals

(00:34:10) How affiliate marketing can help you grow your course revenue even further

(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course

Listen to Related Episodes:

• How to Turn Marketing Setbacks into Future Success
• Build an Offer Suite that Retains Customers and Increases Revenue
• How to Price Your Offer to Increase Sales

Connect With Jera Bean:

• Instagram: @jera.bean
• Website: https://jerabean.com

For full show notes, visit jasminestar.com/podcast/episode508

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

One of the biggest lessons I’ve learned after all these years in business is that trust is the lifeblood of your business, so today I’m diving deep into all things reputation and protecting your brand.

And because you know I love a good framework, I’m sharing three proven strategies to rebuild your reputation when things go awry.

(Trust me, consistent communication and accountability are your best friends in maintaining strong customer relationships.)

I’m excited about helping you ensure your business not only survives but thrives on the solid foundation of trust!

Click play to hear all of this and:

(00:01:02) The power of loyalty (it goes beyond the one purchase)

(00:02:56) What a proactive reputation plan looks like—and why you need one like yesterday

(00:03:58) How to monitor your social media presence and the feedback you receive like a pro

(00:04:57) Why you need a documented brand strategy to help your team know exactly how to handle challenges before they snowball

(00:09:06) Uh-oh, something went wrong? Why owning it fast is the first step to rebuilding your audience’s trust

(00:11:59) How to invite your audience into the process to build stronger bonds through transparency

(00:13:58) The three trust-rebuilding essentials you need to have in your toolkit

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Build Your Personal Brand as a High-Achieving Entrepreneur
• Four Strategies to Engage Your Audience Before a Promotional Period

For full show notes, visit jasminestar.com/podcast/episode507

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

Have you ever wondered what it truly means to leave a legacy in business? Today’s guest, Richard Ryan, is a powerhouse entrepreneur whose journey spans building businesses, pioneering media strategies, and living a life anchored in intention.

Throughout our conversation, Richard and I explore the importance of curiosity, adaptability, and strategic thinking in achieving success.

We dive into everything from rally cars and starting from scratch to building a coffee empire and redefining success after an IPO.

This episode is packed with lessons about legacy, grit, and why how you show up matters more than what you achieve.

Click play to hear all of this and:

(00:05:00) How digital marketing’s evolution has changed the game for creators and businesses alike.

(00:06:19) Why being a subject matter enthusiast is the secret weapon for positioning yourself as an expert.

(00:07:19) The intersection of luck, passion, and preparation—and how it creates opportunity.

(00:08:34) Why follow-through matters more than ideas and how building the right team can make all the difference.

(00:09:01) A peek behind the curtain of Richard’s joint venture with Verizon Media and Hearst Publications.

(00:10:00) How to tailor content to a specific demographic to create a fiercely loyal audience.

(00:15:48) The exact media strategy blueprint that turned Black Rifle Coffee into a household name.

(00:20:12) Lessons from the Wild West of analytics and early YouTube—how Richard stayed ahead of the curve.

(00:24:02) How to use current events to inspire a brand’s visibility and market position.

(00:24:51) How to manage your time and focus while juggling multiple projects.

(00:25:59) The importance of building a bingeable content library to educate, entertain, and emotionally connect with your audience.

(00:30:22) How storytelling creates an emotional bond with your audience.

(00:33:23) Richard’s life post-IPO and what it means to transition to a publicly traded company.

(00:34:20) Making bold moves, from early Bitcoin investments to financial freedom.

(00:35:28) The importance of living modestly despite major success.

(00:44:50) The importance of enjoying the process, not just chasing the end result.

Listen to Related Episodes:

• I Learned How to Race a Rally Car: Here’s What It Taught Me About Business
• Creating Content, Testimonials, and Your Next Offer | Q&A
• How to Create More Meaningful Relationships in Business

Connect With Richard Ryan:

• https://x.com/RichardRyan
• ht

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

Have you been feeling stuck or on the verge of a major breakthrough?

Maybe you’re contemplating a shift in your business—or even in life—but need strategies to help you make the leap with confidence.

Here’s what I’ve learned: small, intentional pivots can lead to massive transformations.

Whether it's reintroducing new topics to your audience, overcoming feelings of “not enoughness,” or navigating the challenges of entering new industries, this episode is for you.

In this episode, I’m sharing real-life experiences and tactical steps to help you move forward—no matter what obstacles you’re facing.

Click play to hear all of this and…

(00:00:00) This episode's theme of business pivots and breakthroughs.

(00:04:12) How I deal with the feeling of “'not enoughness.”

(00:04:57) How small changes in direction can lead to significant life transformations.

(00:07:05) The courage (and hard truths) about pivoting.

(00:09:49) My tactical approach to reintroducing new topics to my audience gradually.

(00:11:20) The importance of storytelling in content creation during a pivot.

(00:12:27) The vision I have for my company.

(00:17:07) The importance of strategic thinking and grace in navigating business decisions.

(00:17:38) My morning journaling practice and its impact on my mindset.

(00:18:23) How living with abundance and scarcity shaped my courage in business.

(00:19:55) The challenges and learning experiences of transitioning to a SAAS company.

(00:22:27) The importance of having a strong team and my vision for future projects.

(00:23:13) My approach to hiring and finding the right talent for my team.

(00:26:33) My thoughts on writing job descriptions that attract the right candidates.

(00:36:59) How to ensure you make progress in business.

(00:37:56) How discipline ultimately leads to personal freedom.

(00:49:35) My personal experience as a woman in male-dominated spaces and the importance of representation.

(00:52:34) Advice I’d give my daughter about taking risks and living her truest life.

For full show notes, visit jasminestar.com/podcast/episode505

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Connect With Jen:

• Instagram
• Facebook
• Website

Listen to Related Episodes:

• How to Deal with Negative Comments
• How to Create More Meaningful Relationships in Business
• 5 Mindset Shifts for Business Growth

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a FREE live event where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

And it’s SIMPLE...

ANYONE can use this formula to sell a digital offer online.

Even if you haven’t created your offer yet and Even if you don’t have a large follo

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

You’re not going to believe me when I say this…

Your past launch (yeah, the one that didn’t go as planned), it's actually one of your greatest assets. It holds the exact lessons you need to refine your strategy and come back stronger than ever.

So instead of seeing it as a failure, see it as the foundation for your next, more powerful, and strategic launch. Because, that launch? It’s going to be your best one yet.

In this episode, you’ll learn a framework that’ll help you recover from past business experiences and how to rebuild your self-belief and motivation around launching. I hope it serves you well!

Click play to hear all of this and…

(00:00:00) The importance of learning from each launch to refine your future strategies.

(00:01:56) How I felt hosting a live call with no attendees.

(00:05:52) Why you should recognize your feelings and analyze what went wrong.

(00:06:52) Three areas of your strategy you need to evaluate.

(00:07:52) The need to adapt strategies based on insights gained from past launches.

(00:08:52) Ways to rebuild confidence and motivation after a setback.

(00:09:00) How to set clear goals to refocus and regain excitement for future launches.

(00:10:00) My timeline for preparing and executing a successful launch.

(00:12:52) Why you should (and how to) visualize a successful launch outcome.

For full show notes, visit jasminestar.com/podcast/episode504

Listen to Related Episodes:

• How to Price Your Offer to Increase Sales
• How to Create an UNFORGETTABLE Customer Experience
• The Mindset to Embrace When Creating a New Offer

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

Wanna know one of the biggest productivity lessons I’ve learned over the years?

Not all hours are created equal.

This is what I mean: There are certain times of the day when you’re operating at your absolute best—when your focus is sharp, your energy is high, and you can power through tasks with ease. And then there are other times when even the simplest task feels like a slog.

The key is to identify those golden hours of productivity and maximize them by scheduling your most important work during that time. It’s not about working more; it’s about working smarter and using your energy when it’s at its peak.

Whether you're struggling to stay focused or feeling overwhelmed by daily tasks, this episode has actionable steps to help you regain control of your schedule.

Get ready to learn how to identify and automate repetitive tasks to save time, prioritize the important over the urgent, and assess and optimize your time allocation.

Click play to hear all of this and…

(00:00:00) Jasmine introduces the episode's focus on improving productivity and making more time

(00:00:55) The importance of recognizing that not all hours are equal for productivity

(00:02:10) How I schedule my day to be most productive

(00:04:55) What it means to start multiplying your time and how to do it

(00:06:49) The importance of scheduling recurring tasks to maintain efficiency

(00:08:42) The tasks I outsource and why

(00:13:03) My action item for you to increase your own productivity

(00:13:58) What it means to “budget your time” and how to do it

(00:15:02) Why I (sometimes) feel resistance when it comes to budgeting and how it relates to time management

(00:17:36) How to audit your time to improve productivity

(00:18:29) What I realized from doing my own time audits (spoiler alert: I was losing time)

(00:19:14) The importance of focusing on the important over the urgent

(00:20:11) Three things you need to know about time audits for yourself and/or your team.

For full show notes, visit jasminestar.com/podcast/episode503.

As Mentioned in This Episode:

• The Influential Personal Brand Podcast

Listen to Related Episodes:

• Quarter 2 Review: The Actions I Took to Build My Future
• This is The Real Reason You’re Not Being Productive with Rory Vaden
• Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

Save your seat now!

Ready to learn how the Social Curator team raised over $550,000 in under an hour without traditional fundraising?

I’m sharing the behind-the-scenes story of how me and the team fundraised $555,000 in 60 minutes flat!

Originally aired on the Cubicle to CEO podcast with Ellen Yin, this conversation dives into the EXACT strategy, mindset, and execution that made this feat possible.

Click play to hear all of this and:

(00:01:10) My Cubicle to CEO Story (aka my leap into entrepreneurship)

(00:04:31) How pivoting to online products set us up for scalable success

(00:06:15) How moving into the tech world changed the game for our company

(00:12:29) The secrets to my community-first funding strategy

(00:16:09) The behind-the-scenes logic that made this irresistible offer a no-brainer

(00:19:59) How we figured out the sweet spot in pricing for this investment opportunity

(00:23:21) The psychological magic of FOMO and how we used it to spark action

(00:25:53) The nerve-wracking moments before the sale—and the electrifying results that followed

00:27:04) The power of connecting 1:1 to build trust and lasting relationships

(00:28:30) How to choose the best time to launch your offer

(00:34:25) Wondering how to put money to work? I walk through how every dollar was spent

(00:38:57) Why staying unattached to outcomes helps you win regardless

Listen to Related Episodes:

• How to Get Faster Running Your Business
• Creating Content, Testimonials, and Your Next Offer | Q&A
• The Secret to Building Customer Loyalty and Increasing Revenue [9 min]

Connect With Ellen and Cubicle to CEO:

• Listen to Cubicle to CEO
• Connect With Ellen on Instagram
• Follow Cubicle to CEO on Instagram

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode502

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a FREE live event where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

And it’s SIMPLE...

ANYONE can use this formula to sell a digital offer online.

Even if you haven’t created your offer yet and Even if you don’t have a large follo

You probably know this by now: I’m highly introverted.

But in business, there are things I must do despite the fact that they don’t come naturally. Speaking. Creating content. Networking. While, yes, sometimes these things can feel draining, they’re essential to growing our businesses and building relationships.

That’s why I was so excited to sit down with Nick Gray, the mastermind behind hosting successful events and making meaningful connections. He’s the author of The 2-Hour Cocktail Party and has built his career around bringing people together—even when it doesn’t feel natural.

In this episode, Nick shares tips that can make events and networking less overwhelming, especially for introverts like me.

Click PLAY to hear all of this and…

(00:00:00) How to host parties and network (even when you’re an introvert.)

(00:02:01) The struggles I face with mingling at events and feeling awkward in social settings.

(00:04:42) Nick’s advice on leaving events discreetly (AKA The Irish Exit.)

(00:05:29) Doing this ONE thing helps introverts feel more comfortable at events and parties.

00:08:52) How Nick grew his museum tour business.

(00:11:59) How I REALLY felt hosting my team for a Christmas party.

(00:14:26) Nick’s brilliant advice about what to prioritize during a party or event.

(00:16:11) What the best time to make a connection at a conference is.

(00:32:40) Nick’s tips on how to create connections as the host of an event.

(00:37:08) The BEST way to make an introduction to someone.

(00:40:40) An overview of Nick’s business model and revenue streams.

(00:46:09) Nick’s storytelling techniques.

(00:48:57) The significance of audience reactions during live events versus online content.

(00:50:04) The complexities of sharing personal experiences with online audiences.

(00:54:10) Nick’s checklist of essential tasks to complete before hosting an event.

For full show notes, visit jasminestar.com/podcast/episode501

Listen to Related Episodes:

• How to Create More Meaningful Relationships in Business
• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• [9 min] Embracing Feedback to Grow Personally and Professionally

Mentioned in this Episode:

• Nametags (Nick Recommended)

Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?

I’m hosting a FREE live event where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.

And it’s SIMPLE...

ANYONE can use this formula to sell a digital offer online.

Even if you haven’t created your offer yet and Even if you don’t have a large follo