Are you ready to revolutionize your online business with video content?

Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge.

In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importance of authenticity and consistency in creating short-form videos, the rise of social commerce, and how live shopping and shoppable videos are transforming the e-commerce landscape. Eitan shares valuable insights on how founders can leverage video content to build brand awareness, engage with customers, and drive sales. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical advice on how to harness the power of video to grow your online business.

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Where to find Eitan:
Vimmi: https://vimmi.net/
Podcast: https://vimmi.net/mastering-ecommerce-marketing/
Blog: https://vimmi.net/blog/
LinkedIn: https://www.linkedin.com/in/eitankoter/
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can e-commerce entrepreneurs avoid common pitfalls when scaling their business?

By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details.

In this episode I chat with Yoni, co-founder and CEO of Multiply Mii, who discusses the challenges e-commerce business owners face as they grow. He emphasizes the importance of continually innovating and bringing new products to market. Yoni shares insights on how to make strategic hires, whether through freelancers, agencies, or full-time employees, to handle specific tasks and responsibilities. The conversation also touches on the significance of understanding one's unique value to the business and delegating tasks that can be more efficiently managed by others. By doing so, entrepreneurs can focus on high-impact activities that drive profitability and growth.

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Where to find Yoni:
Multiply Mii website: https://www.multiplymii.com/
Escala website: https://www.weareescala.com/
Linktree: https://linktr.ee/Yonikoz?fbclid=PAZXh0bgNhZW0CMTEAAaarrlV3URodV3EX_LhRYsxFXYbLhrxER1qf6xcSgTtFv41qY5P2IsaNLvg_aem_TCujPCPxw2Qq7OVe8ofX0Q
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How many Etsy listings are needed to make $10,000 monthly?

In this episode, Julie, former tech professional and co-founder of Gold City Ventures, shares her Etsy journey. While successful sellers often have around 100 listings, some thrive with far fewer. Julie emphasizes that quality trumps quantity. The focus should be on understanding market demand and creating products that meet customer needs. She advises new sellers to start with even one well-crafted listing, as each provides valuable learning experiences. The key is choosing the right product, executing it well, and optimizing for Etsy's platform, rather than fixating on listing numbers.

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Where to find Julie:
YouTube: https://www.youtube.com/@GoldCityVentures
Website: https://goldcityventures.com/
Facebook: https://www.facebook.com/goldcityventures/
Instagram: https://www.instagram.com/goldcityventures/
TikTok: https://www.tiktok.com/@goldcityventures
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

Are you accidentally sabotaging your business by focusing on the wrong financial metrics?

In this episode, Nick from Bookkeeper360 discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit margins for different products and sales channels. Without this granular financial data, business owners may be investing time and money into unprofitable areas rather than doubling down on their most lucrative offerings.

Nick recommends working with a professional bookkeeper/accountant on a monthly basis to review financials, gain actionable insights, and make data-driven decisions to maximize profitability as the business scales. Proper financial management from early on can help e-commerce entrepreneurs avoid cash flow issues and accelerate growth.

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Where to find Nick:
YouTube: https://www.youtube.com/user/bookkeeper360
Instagram: https://www.instagram.com/bookkeeper360/?hl=en
Facebook: https://www.facebook.com/bookkeeper360/
Website: http://www.bookkeeper360.com
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can Etsy sellers boost their sales without using ads? 

In this episode we chat with Alina, an Etsy seller with over 20,000 sales. Alina shares her journey from architecture to e-commerce entrepreneur and showcases the power of digital products. She emphasizes the importance of market research, using online tools to identify trending niches and optimize listings. 

Alina's approach involves combining multiple niches to create unique products, using high-quality mockups to showcase designs, and leveraging SEO techniques to improve visibility. Her success story demonstrates that with the right strategies, even new sellers can achieve significant growth on Etsy without relying on paid advertising.

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Where to find Alina:
Website: https://watermelonsellers.substack.com/subscribe
Etsy shop: http://watermelonmocks.etsy.com
30% off coupon code: EVERBEEPODCAST
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

What does it takes to build and sell multiple successful online businesses?

In this episode I chat with Grant, a seasoned entrepreneur who has started eight companies and sold four of them. Grant shares his journey from working at Apple to moving to California to pursue entrepreneurship. He discusses the importance of staying power, the challenges of selling to the right audience, and the lessons learned from his various ventures, including a successful clothing brand called BYLT Basics. We also delve into the mental health struggles entrepreneurs face and Grant's latest venture, Yuna, an AI-driven mental health platform designed to provide affordable and accessible therapy.

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Where to find Grant:
Instagram: https://www.instagram.com/grant_winns/
Website: http://www.yuna.io
Special Discount Code: https://www.yuna.io/everbee
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

Why is content creation crucial for online sellers, and do you really need to be the face of your brand to succeed?

Content creation is essential for online businesses, but you don't necessarily have to be the face of your brand. While having some form of content is crucial, whether it's emails, blogs, or social media, you can leverage other creators or even AI to produce content for your business.

In this episode, Leslie, an experienced online entrepreneur and agency owner, emphasizes the importance of content creation in today's digital landscape. She believes that at a minimum, businesses should have email marketing and a blog. However, she notes that while content is necessary, the business owner doesn't have to be the creator themselves. There are various options available, such as hiring content creators, working with influencers, or potentially using AI-generated content in the future. The key is to have engaging content that resonates with your audience and helps build your brand, regardless of who creates it.

 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can entrepreneurs leverage YouTube to grow their brand and business? 

Creating valuable content consistently and building a community are key. It takes time and effort, but can pay off significantly.

Rich shares insights from his journey growing a YouTube channel to over 250,000 subscribers. He emphasizes the importance of creating quality content regularly, even if it takes time to see results. Building a community through email lists, Facebook groups, or Discord is crucial for nurturing relationships with viewers. Monetization can come later through products, courses, or brand deals once you've provided consistent value. Rich advises studying the platform, iterating on content, and being patient as it likely won't happen overnight. Overall, YouTube can be a powerful tool for entrepreneurs to grow their brand and business if approached strategically and with a long-term mindset.

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Where to find Rich:
YouTube: https://www.youtube.com/@HustleNinjas
Instagram: https://www.instagram.com/rich_khun
Etsy Training: https://6steps.marketplacemastermind.com/optin1699454877305
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can you turn a small audience of 1,000 true fans into a sustainable income stream?

Focus on delivering value and building strong relationships with your audience. Create and sell digital products or services tailored to their needs.

In this episode, Scott and I discuss the power of building an audience of 1,000 true fans, and if that's enough to provide a sustainable income. He emphasizes the importance of delivering value and building relationships with your audience. Scott shares his own experience of generating significant revenue from a relatively small email list and YouTube channel. He recommends creating digital products or services that solve problems for your audience, as well as incorporating physical products that represent your brand's message. By focusing on nurturing these relationships and consistently providing value, even a small audience can become a reliable source of income.

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Where to find Scott:
YouTube: https://www.youtube.com/@brandcreators
Website: https://www.brandcreators.com/
Facebook group: https://www.facebook.com/groups/rockyourbrandpodcast
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

What's the #1 mistake most Etsy sellers make that kills their long-term growth potential?

Not building an email list of customers and potential customers. Relying solely on Etsy's platform limits your ability to communicate directly with your audience and market to them over time.

In this episode, I chat with Scott, who discusses strategies for building an online business beyond just selling on Etsy. He emphasize the importance of attracting an audience, building relationships through email marketing, and then monetizing that audience. Scott shares his ARM framework - Attention, Relationship, Monetize - and provides practical tips on creating valuable content, capturing email addresses, and effectively communicating with your list. We also discuss testing paid advertising to drive traffic and sales, while still focusing on building an email list for long-term growth.

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Where to find Scott:
YouTube: https://www.youtube.com/@brandcreators
Website: https://www.brandcreators.com/
Facebook group: https://www.facebook.com/groups/rockyourbrandpodcast
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can you build a magnetic brand that attracts customers effortlessly?

By understanding where your customers are, what they believe, and creating content that resonates with them, you can build a brand that naturally draws them in.

In this episode, I chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a successful brand. He emphasizes the importance of understanding your audience's beliefs and behaviors, leveraging platforms like TikTok, Instagram, and YouTube, and using influencer marketing to amplify your reach. Jon shares insights from his book and explains his "movement formula" for building a powerful brand. We also cover practical steps for new entrepreneurs, such as building an audience before developing a product and using content to engage potential customers.

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Where to find Jon
YouTube: https://www.youtube.com/@jondavids
LinkedIn: linkedin.com/in/jondavids
Website: jondavids.com
Instagram: instagram.com/jon_davids
TikTok: tiktok.com/@jon_davids
 
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EVERBEE WEBSITE: https://everbee.io/ 

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ 

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee 

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ 

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388