Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.

Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. 

Hit PLAY to hear: 

• How TA-DAAN leveraged content as a foundation for eCommerce 
• The role of community engagement and feedback 
• What the TA-DAAN team looks like today 
• Why they decided to go the crowdfunding route 
• Key marketing methods utilized by TA-DAAN 

Key timestamps to dive straight in: 

[04:12] Evolution from showcasing to facilitating commerce for artisans. 

[08:56] Strong alignment and connection in founding team. 

[09:55] Business grew from 4 to 17 people. 

[14:40] Testing operational activities before crowdfunding decision. 

[18:38] Pop-ups engage with people, build brand. 

[20:19] Listen to Costanza’s Top Tips! 

Full episode notes here: https://ecmp.info/488

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 

Hit PLAY to hear: 

• Emily’s exciting eCommerce journey 
• Why brands should leverage customer feedback in their marketing strategy 
• What the critical role of community is in long-term growth 
• How to gain organic growth through owned channels 
• Ambassador programs and how to implement them 
• Community engagement as an important business component 

 Key timestamps to dive straight in: 

[04:25] How Emily ended up doing community marketing. 

[08:02] Unlocking sustainable organic growth without paid media. 

[10:51] Centering customer in decisions, creating two-way dialogue. 

[13:59] Investing in ambassador program takes time, dedication. 

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. 

[20:11] Find out how your customers are being motivated. 

[22:46] Incorporate community into business strategy for success. 

[23:54] Listen to Emily’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.

Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store. 

 

Hit PLAY to hear: 

• Paul’s eCommerce journey 
• Founding gloveglu 
• Expanding the business to cover eCommerce 
• Growing their social media presence 
• How a lean team of 5 works for the brand 
• Staying focused and keeping things simple 

 

Key timestamps to dive straight in: 

[05:58] gloveglu idea stemmed from working with Ulsport. 

[09:09] Shopify technology facilitates global b2b and b2c. 

[12:29] Core products produced in-house, b2b distribution. 

[14:43] Gloveglu offers grippy, wash, and refresh options. 

[16:49] Soccer stores upsold Glove Group products effectively. 

[20:14] Considering expansion in sporting niche market focus. 

[23:00] Keeping it simple and focused. 

[24:14] Listen to Paul’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Yup, we're doing another multi-guest mashup!

This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: 

 "What is your top tip for Tech Stack Optimisation in 2024?" 

Tech Stack Optimisation – but what’s that??! I hear you cry. 

Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. 

Our guests are:  

• Rachael Jones from Studio Rotate, 
• James Gurd of Digital Juggler and the Re:Platform Podcast, 
• Rachel Tonner from Klevu, 
• Deepak Anand of SHOPLINE, 
• İrem Işık from Storyly, 
• Jodie Guichard of Brightpearl by Sage, 
• And Chris McCarthy-Stott from PushON. 

Plus! You'll also hear the thoughts of our host Chloe Thomas.  

Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. 

Find all the notes at https://ecmp.info/485

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.

Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials. 

 

Hit PLAY to hear: 

• Kate’s eCommerce journey and inspiration 
• The founding of Flotsam Flo 
• How community engagement and sustainability intersect 
• Expanding beyond eCommerce 

 

Key timestamps to dive straight in: 

[04:00] Graphic design degree taught to see differently. 

[06:19] Seizing opportunities after brain hemorrhage realization. 

[09:29] Upcycling items into new products with purpose. 

[15:18] Reusing waste for sustainable gifts and workshops. 

[16:11] Teaching sewing, reducing plastic waste, empowering others. 

[19:42] Kate’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. 

She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. 

Hit PLAY to hear: 

• Sarah’s B Corp journey 
• Why businesses need to work on continuous improvement  
• What B Corp recertification entails 
• Post-certification work for businesses 
• The importance of governance and stakeholder engagement 

 

Key timestamps to dive straight in: 

[04:54] B Corp recertification includes review and reverification. 

[07:49] Evolving standards, global changes call for action. 

[10:19] Annual report publication focused on people, planet, profit. 

[13:34] Rethinking business purpose and choices for impact. 

[16:52] Emphasizing governance as essential for business success. 

[19:36] Sarah’s Top Tips! 

Find the notes here: https://ecmp.info/483

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp.

Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. 

 

Hit PLAY to hear: 

• How customer feedback became a catalyst for change at Priory Direct 
• Why they run sustainability and purpose-driven business 
• The significance of becoming a B Corp and its impact 
• Their charity rewards program 
• The market shift towards sustainability 

 

Key timestamps to dive straight in: 

[02:44] Josh’s eCommerce journey. 

[05:49] Transition from eager marketing to validated sustainability. 

[07:24] Successful B Corp certification, achieved with pride. 

[09:51] Sustainability means people, planet, and profit. 

[14:29] Packaging efficiency saves money and promotes sustainability. 

[17:49] New job titles reflect changing stakeholder needs. 

[19:25] eCommerce brands struggle with physical world impact. 

[20:47] Josh’s Top Tips! 

Find our notes at https://ecmp.info/482

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.

Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.

Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. 

 

Hit PLAY to hear: 

• Bare Kind’s family business transformation 
• Why they decided to focus on profitability over growth 
• Their decision to work on their B Corp certification 
• How the certification has impacted the business 
• Lucy’s advice for business that want to get B Corp certified 

 

Key timestamps to dive straight in: 

[02:43] Changes in the business. 

[04:40] Focusing on profit ahead of growth. 

[07:52] Positives from bringing her partner into the business. 

[11:36] Fear of doing the certification process because it’s too much work. 

[14:41] A checklist for making your business better. 

[19:10] Leverage the B Corp network and put the work in. 

[24:03] Lucy’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.

Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden

London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.

This is the first our 4 episode "B Corp" series to celebrate B Corp month.

Hit PLAY to hear:

• Paul’s eCommerce background
• Vivo’s mission-driven approach
• The Revivo Scheme
• Vivo’s growth strategy and challengs
• How they’re approaching their B Corp recertification
• What they’re doing at Vivo for their digital marketing

Key timestamps to dive straight in:

[03:47] Mission, derivative shoes, escape big corporate world.

[07:35] Team structure and bringing teams in-house.

[11:22] Innovative shoe design and eCommerce platform.

[13:07] Finding the right people makes life easier.

[18:13] How B Corp means differently for different types of businesses.

[20:25] Paul’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.

He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.

Hit PLAY to hear:

• Nick’s transition from direct mail to ecommerce
• Why having physical presence is key for delivering complex sustainability messages
• The founding principles of Neem London
• Their post-purchase responsibility and engagement
• How sustainability is at the core of Neem’s business decisions

Key timestamps to dive straight in:

[04:24] Sustainable supply chain, attractive lease deals, customer interest.

[07:18] Challenging to prioritize sustainability in business decisions.

[13:31] Focus on sustainable fabric and customer engagement.

[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.

[18:46] Companies offer tech for product impact estimation.

[20:07] Listen to hear Nick’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.

Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.

Hit PLAY to hear:

• Their strategy for selling refurbished goods
• How SEO and organic growth have contributed to their success
• The importance of customer reviews in growing a business
• Why balancing various sales channels is important
• How Mozillion leveraged TikTok Shop to improve sales and educate customers

Key timestamps to dive straight in:

[04:44] Transitioning from telesales to digital eCommerce.

[07:30] Sales and marketing, mostly online, but adaptable.

[11:34] Early days of Mozillion, focus on customer service priority.

[15:41] Word-of-mouth a key factor for sellers.

[17:59] TikTok and educating audiences through video.

[21:30] CTO improves SEO, organic traffic drives growth.

[23:05] James’ Top Tips!

Find our notes here: https://ecmp.info/478

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/