David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. 

Hit PLAY to hear: 

• Why most personalisation isn’t personal—and how to fix it 
• The surprising link between empathy and customer retention 
• Netflix’s 10-year lesson on making personalisation work 
• The one question every brand should ask to connect deeply 
• Easy, actionable steps to humanize your marketing today 

 

Key timestamps to dive straight in: 

[05:38] Debate over email subject lines' impact importance. 

[08:18] Feeling nickel-and-dimed; brands lack personalization empathy. 

[11:24] In-store vs. online: personalization, empathy difference. 

[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening. 

[19:31] Brands should prioritize personalization for customer retention. 

[23:12] Framework created; personalization start routes explored. 

[24:30] Understanding intent personalizes communication in eCommerce. 

[25:51] Listen to David’s Top Tips!  

Full episode notes here: https://ecmp.info/525

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com.

Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. 

Hit PLAY to hear: 

• The 80/20 rule that transformed Wunderbrow’s growth strategy 
• How to avoid the biggest risk of rapid expansion 
• Why focus is the ultimate growth hack for eCommerce brands 
• The trade-offs every business must manage to scale sustainably  
• Diego’s #1 tip for navigating a business transformation 

 

Key timestamps to dive straight in: 

[08:06] Seeking impact as CEO of KF Beauty. 

[14:19] Managing product discontinuation and new product launches. 

[17:53] Be pragmatic: Simplicity and focus yield growth. 

[18:53] NYU professor discusses business growth trade-offs. 

[23:22] Established product faces challenges with new launches. 

[25:18] Listen to Diego’s Top Tips! 

Full episode notes here: https://ecmp.info/524

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener. 

 

Hit PLAY to hear: 

• How 42% of UK landfill textile waste comes from homewares—and what to do about it 
• The Green Room’s unique approach to eco-friendly eCommerce growth 
• Secrets to cutting packaging costs while staying sustainable 
• Why collaboration (not competition) drives success in sustainability 
• Practical tips to kick-start sustainability in any eCommerce brand 

 

Key timestamps to dive straight in: 

[04:59] Helping SMEs simplify and implement sustainability strategies. 

[06:47] Green Room fosters sustainable innovation and collaboration. 

[11:29] Small group collaboration expanded to over 35 brands. 

[14:22] Quarterly webinars share solutions across departments. 

[19:55] Reduced packaging costs lead to overall savings. 

[20:53] Listen to Top Tips from Jules and Mirry! 

Full episode notes here: https://ecmp.info/523

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. 

 

Hit PLAY to hear: 

• Adding new products strategically 
• Using a phased approach to product launches 
• Investing in technology for project management 
• Making sure teams work together 
• Focusing on the customer and their needs 

 

Key timestamps to dive straight in: 

[06:28] Expanding customer base with frequently-purchased products. 

[08:52] Team structure and what they outsource. 

[13:33] Stagger launch phases for continuous promotional opportunities. 

[14:23] Prioritize action, iterate quickly, embrace imperfection. 

[18:10] Communication and feedback are key elements to success. 

[20:46] Houseplants becoming interior decor, not horticulture. 

[22:46] Listen to Joy’s Top Tips! 

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. 

 

Hit PLAY to hear: 

• The roles of design and user experience in eCommerce 
• Simplicity enhances customer satisfaction 
• How customization contributes to B2B success 
• Why aligned teams are key to growth 
• The importance of continuous adaptation 

 

Key timestamps to dive straight in: 

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. 

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively. 

[09:59] Redesign improved eCommerce site's functionality and aesthetics. 

[13:37] July Shopify launched B2B module, enabling customization. 

[16:51] Educate teams; align website and sales efforts. 

[20:45] Listen to Ian’s Top Tips! 

Full episode notes here: https://ecmp.info/521

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products.

Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year. 

 

Hit PLAY to hear: 

• Starting with a clear mission & vision 
• Using a customer-focused approach 
• Sustainability and quality going hand-in-hand 
• Having a multi-channel strategy  
• Why a lean team structure works 

 

Key timestamps to dive straight in: 

[05:33] Moms influence sustainable product strategy and portfolio expansion. 

[09:08] Retail: Prioritize profit to ensure business sustainability. 

[09:58] Small core group augmented by agencies and tools. 

[13:30] Bamboo toothbrushes popularized eco-friendly products globally. 

[16:46] Embrace Amazon's dominance; collaborate, don't compete. 

[18:36] Listen to Warren’s Top Tips! 

Full episode notes here: https://ecmp.info/520

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures. 

 

Hit PLAY to hear: 

• The role of SEO in a niche business 
• Diversifying sales channels to reach more customers 
• A different kind of dropshipping 
• The importance of inventory management  
• And why relationships increase traffic and sales 

 

Key timestamps to dive straight in: 

[03:57] An overview of what Overstock Art sells. 

[06:21] Program lets artists sell originals, earn royalties. 

[07:37] Shipping costs hinder global art market expansion. 

[11:54] Research, outreach, relationships; use LinkedIn, services. 

[17:55] Plan ahead, hold stock, competitive advantage gained. 

[20:58] Listen to Amitai’s Top Tips! 

 

 

 Full episode notes here: https://ecmp.info/519

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. 

Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend.

If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! 

Hit PLAY to hear: 

• Lucy’s 10-step go-to method for doubling sales—without heavy discounts
• The timeline Lucy recommends for planning campaigns
• The secret to building urgency and scarcity into your offers
• Why storytelling is your best sales tool (and how to use it!)
• Timing tricks that boost sales—no ad spend required
• Ways to escape the “discount death spiral” for good

Key timestamps to dive straight in: 

[03:07] Brands should enhance efficiency, strategy, relationships, sales. 

[07:23] Luxury brands balance demand without discounting strategies. 

[12:59] 10-step process doubling sales campaign success. 

[13:46] Strategic decisions needed for business complexity management. 

[19:22] Creative business customization and strategic product launches. 

[22:27] Store all marketing materials systematically. 

[25:36] Cycle syncing aids businesses in monthly cycles. 

[29:49] Listen to Lucy’s Top Tips! 

[32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price   

 

Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%.

(From 1 December 2024 the code will save you 25%)

Full episode notes here: https://ecmp.info/518

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC. 

 

Hit PLAY to hear: 

• What Zone3 is all about 
• How to balance niche markets 
• The importance of community in building and scaling a brand 
• Sustainability and how it works in performance products 
• Nailing the basics and keeping things simple 

 

Key timestamps to dive straight in: 

[03:11] Closed business for family, pursued consulting and eCommerce. 

[05:55] Focus on two core markets with different products, price points, and communities. 

[08:10] Community passion and quality define marketing approach. 

[10:06] Invested in grassroots events, clubs, ambassador networks. 

[14:28] Balancing opportunities with strategic resource management. 

[17:06] Nail basics before adopting new technologies. 

[20:14] Launched biodegradable wetsuit; pursuing sustainable innovations. 

{21:50] Listen to Malina’s Top Tips! 

 

Full episode notes here: https://ecmp.info/517

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. 

 

Hit PLAY to hear: 

• The highs and lows of being an entrepreneur 
• Knowing when to transition your business, or to close it 
• Considering product-market fit 
• Opportunity cost and why it matters 
• Embracing failure as a learning opportunity 

 

Key timestamps to dive straight in: 

[05:58] Mike’s take on sustainability, functionality, his Amazon journey, multichannel business. 

[12:27] High acquisition costs due to low demand. 

[15:03] Real product, timing challenges, consumer purchasing shifts. 

[17:46] Running the business was full-time, unfeasible to leave on the side. 

[21:17] Considering opportunity cost over easy choices. 

[25:10] Passionate about purpose-driven products and consultancy. 

[27:05] Listen to Mike’s Top Tips! 

Full episode notes here: https://ecmp.info/516

Mike’s previous episode where he talks about his book: https://ecmp.info/390  

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale.

In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.

Hit PLAY to hear:

• Why account structure matters
• All about the TPS approach
• Product feed optimisation
• The importance of conversion tracking
• How to deal with seasonal changes

Key timestamps to dive straight in:

[05:31] Success in Google Ads relies on strategic structure.

[07:38] Optimized product feed crucial for ad success.

[12:23] Focus on high-buying intent for successful campaigns.

[15:09] Test, separate, scale: optimize profitable product campaigns.

[17:22] Focus on training algorithm for right audience.

[19:50] Classify products by different life cycle stages.

[23:02] Customize strategies based on performance and needs.

[27:03] Listen to Shri’s Top Tips!

Full episode notes here: https://ecmp.info/515

Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/