Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you.

Chapters:

• 00:00:00 - A Curious Start: Traffic, Goals, and Grievances
• 00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier
• 00:02:58 - Big Hurdles: The Struggles of Thinking Big
• 00:03:46 - The Ultimate Quest: Hiring the Perfect Fit
• 00:05:56 - Zoom Realities: When Interviews Get Surprising
• 00:08:48 - Radical Honesty: The Secret Sauce in Hiring
• 00:17:03 - Building Bridges: The Art of Trust at Work
• 00:21:04 - Looking Forward: What’s Next on the Horizon

LINKS AND RESOURCES:

• Virtual Boss by Ralph Burns
• Episode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
• Episode 663 How to Make Your Present Better by Making Your Future Bigger
• Tier 11 on YouTube
• Marketing Performance Indicators
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren aren't just chatting about the weather; they're dissecting the art of achieving massive success by thinking bigger and setting ambitious goals, all based on the wisdom of "10X Is Easier Than 2X."  They're dishing out their own experiences and providing examples to prove that aiming high, playing to your strengths, and assembling a dream team can lead to mind-blowing results. Get ready to ditch those tiny, yawn-inducing goals and embrace exponential growth in 2025 – Ralph and Lauren's pep talk will leave you feeling inspired and ready to conquer the world!

Chapters:

• 00:00:00 - Foggy Views, Frozen Pipes, and Podcast Vibes
• 00:00:40 - When Life Gives You Challenges, Make Content
• 00:01:41 - Delegation: That Thing We Love to Hate
• 00:04:23 - 10X Thinking: Because 2X is Boring
• 00:06:12 - Zodiac Signs, Salesforce, and Big Ideas
• 00:11:07 - Eckhart Tolle, Present Moments, and Toilet Epiphanies
• 00:16:39 - Turning Dreams Into Actionable Strategies
• 00:23:15 - Falling Forward: Embracing Intelligent Failure
• 00:28:37 - Jimmy Donaldson’s Genius and Your Next Move
• 00:32:04 - Big Goals, Bigger Futures—The Wrap-Up

LINKS AND RESOURCES:

• 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
• Dan Sullivan
• (YouTube)Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591
• (Website)Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
• Chris Mercer on LinkedIn
• How MrBeast Grew His Channel
• Good to Great: Why Some Companies Make the Leap...And Others Don't (Good to Great, 1)
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes!

Chapters:

• 00:00:00 - Ralph and Lauren Have a Bombshell Revelation
• 00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension?
• 00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move
• 00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake?
• 00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas
• 00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers?
• 00:20:36 - Wrapping Up the Drama: Takeaways

LINKS AND RESOURCES:

• Marketing Performance Indicators™
• What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
• Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'?
• Exposing the Honey Influencer Scam - MegaLag YouTube
• FTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss Products
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tier 11 on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out.

Chapters:

• 00:00:00 - Looking back over 2024! Thank you For Another Year!
• 00:05:00 - Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
• 00:13:53 - Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
• 00:18:35 - Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini
• 00:31:26 - Episode 630: 3 Essential Marketing Performance Indicators You’re Not Using…But Should
• 00:38:43 - Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important?

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

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Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.

Chapters

• 00:00:00 – Where Algorithms Meet Ambition
• 00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos
• 00:03:25 – Behind the Hashtag: Stories That Sell
• 00:07:30 – Affiliate Hustle: The Influencer Blueprint
• 00:17:07 – Smart Ads, Smarter Results
• 00:25:50 – Creative Automation: Ads That Think
• 00:26:56 – GMV Max: ROI on Autopilot
• 00:28:03 – Paid vs. Organic: The Traffic Tango
• 00:29:14 – Performance, Perfected
• 00:33:46 – Success Chronicles: Lessons from the Frontlines
• 00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins
• 00:38:01 – $200 Playbook: Small Budget, Big Moves
• 00:47:47 – Final Nuggets of Wisdom

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

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This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting​.

Chapters:

• 00:00:00 - Opening the Gateway: A Fresh Take
• 00:00:11 - Forecasts & Flashbacks: A Look at 2024 vs. 2025
• 00:01:18 - Cracking the SEO Code in the AI Era
• 00:02:06 - The Shift in Search: Platforms of Tomorrow
• 00:03:39 - Voices in the Void: Smart Devices Reshaping Search
• 00:05:00 - Social Media’s Unexpected Role in Search Evolution
• 00:11:16 - Privacy, Permissions & the Zero-Party Data Play
• 00:17:44 - Personalization’s Next Frontier: Data Meets Connection
• 00:20:31 - AR and VR: Beyond the Buzzwords
• 00:23:36 - Shopping 3.0: Experiential Commerce Unveiled
• 00:24:09 - Your Digital Butler: Personalized Shopping Assistants
• 00:26:00 - Data as the New Currency in Retail
• 00:28:20 - Wearables: Where Tech Meets Retail
• 00:28:50 - Boundaries Redefined: Geo-Fencing’s Dual Edge
• 00:31:57 - Swipe, Click, Buy: In-App Shopping Gets Smarter
• 00:34:05 - Group Deals & Real-Time Shopping Frenzies
• 00:39:25 - Wrapping Up: Peering Into the Future

LINKS AND RESOURCES:

• Make Smarter Decisions with Tier 11 Data Suite™
• Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!
• Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
• Synthesia
• HeyGen
• 11Eleven Labs
• Make
• Cardi B - WAP feat. Megan Thee Stallion [Official Music Video]
• Wrapped for Creators
• How we used Ai and Deep Fakes to create a Spanish version of Perpetual Traffic
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of productivity tools, influencer strategies, and ethical AI use. They identify trends that will reshape how marketers operate—from automation doubling productivity to the rise of AI-generated influencers. They also discuss the intersection of human creativity and machine precision, and how marketers can adapt and thrive in an AI-driven world. Tune in to explore strategies and future-facing ideas that promise to change marketing as we know it​.

Chapters:

• 00:00:00 - Starting the Journey: Unexpected Opening
• 00:00:48 - Age, Respect, and the Unseen Korean Connection
• 00:02:07 - Laughter, Lights, and Produce: A Stand-Up Story
• 00:05:13 - Spotify Secrets and Listener Love
• 00:07:58 - Predictions That Will Break the Marketing Mold
• 00:16:33 - Doubling Time: AI as Your Secret Weapon
• 00:17:54 - Automation’s Game-Changing Twist
• 00:19:19 - When Machines Start Thinking: AI Agents Unpacked
• 00:23:49 - Big Impact from Small Voices: Nano Influence Decoded
• 00:25:47 - Digital Doppelgangers: AI Influencers Take Center Stage
• 00:29:18 - Ethics and Innovation: The AI Balancing Act
• 00:35:30 - Wrapping Up: Bold Predictions and Big Questions

LINKS AND RESOURCES:

• Make Smarter Decisions with Tier 11 Data Suite™
• Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!
• Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
• Synthesia
• HeyGen
• 11Eleven Labs
• Make
• Cardi B - WAP feat. Megan Thee Stallion [Official Music Video]
• Wrapped for Creators
• How we used Ai and Deep Fakes to create a Spanish version of Perpetual Traffic
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for years. So whether you’re revisiting these gems or hearing them for the first time, buckle up. This is the stuff that’s driving results across $200 million in annual ad spend. Let’s get into it!

Chapters:

• 00:00:00 – Unveiling the Top 5 Most Engaging Episodes of 2024
• 00:03:49 - Episode 647: The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle
• 00:08:43- Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
• 00:12:48 - Episode 652: Finally! How to use Google Ads for Lead Generation
• 00:15:12 - Episode 654: [WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025
• 00:18:26 - Episode 655: 90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

AdCritter for Agencies

Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.

Chapters

• 00:00 – The Starting Gate: Where Strategies Take Shape
• 00:05 – $500K Input, $2.4M Output: The Revenue Alchemy
• 01:56 – The Two-Step Secret: From Small Ticket to Big Wins
• 02:57 – Digital Detective Work: Tools That Reveal the Invisible
• 03:56 – MOBU Unlocked: A New Era in Ad Buying
• 04:24 – Rudy’s Red Pill: Marketing in 2025
• 05:41 – Chaos to Clarity: Multi-Channel Mastery
• 11:18 – The Attribution Game: Third-Party Tools Exposed
• 18:09 – Botox & Big Numbers: The Case Study Playbook
• 24:31 – The Crystal Ball: Marketing's Future Revealed
• 25:08 – Lessons from the Trenches: Ralph’s Business Playbook
• 30:31 – The Final Frame: Key Takeaways Locked In

LINKS AND RESOURCES:

• Get started with business tools from Meta
• AirSculpt
• About attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads Manager
• About Meta Ads Reporting
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!

Chapters:

• 00:00:00 – Starting Bold: No Fluff, All Strategy
• 00:00:42 – Cracking the Case: The 63% Lead Surge
• 00:02:18 – Golden Weeks Decoded: Welcome to Q5
• 00:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook
• 00:10:58 – Back from the Dead: Breathing Life into Old Leads
• 00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q5
• 00:21:38 – Festive Farewell: Wisdom Wrapped with a Bow

LINKS AND RESOURCES:

• Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
• Generate new leads by providing value for people
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.

Chapters

• 00:00:00 - Opening Loops & Layers: What's Coming Up?
• 00:00:13 - New Energy in the Room: Meet the Co-Host!
• 00:01:28 - Rewind Chronicles: Co-Hosts of the Past
• 00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
• 00:04:55 - The Future is Delicate: 2025's Red Flags
• 00:05:06 - Wellness Hit: Brands Brace for Impact
• 00:12:21 - Privacy Wars: Personalization vs. Boundaries
• 00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
• 00:17:41 - Looking Ahead: Staying Sharp in the Storm
• 00:28:14 - Endnotes and Epiphanies: Wisdom to Go

LINKS AND RESOURCES:

• Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
• Choosing a Special Ad Category
• Agency Freedom Live
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13