How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? 

Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests?

And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public. 

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:02 - Amazon's Use of Anonymous Tracking

00:05:46 - Heat Map: Revenue-Driven Analytics Tool

00:07:29 - Absurdly High Valuations for Software Companies

00:13:20 - CEO-Investor Incentive Disconnect at IPO

00:17:20 - Fastest Growing Meta Categories Revealed

00:21:23 - Predicting Mattress Conversion Rates and AOV

00:23:57 - Utilizing Celebrity Testimonials in Marketing

00:26:17 - Experiment with Colors and Models for Audience Reach

00:28:48 - Facebook's Approval: Analyzing CPM Trends

00:33:33 - Building Category Leading Brands in Marketing

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?

The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?

And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.

Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:28 - Facebook Volatility and Business Updates

00:06:42 - Gender Targeting Challenges in Marketing

00:14:35 - Mastering Content Creation for Facebook Ads

00:15:34 - Warming Up Creatives in Marketing

00:23:21 - TikTok Usage Declines as Shops Rise

00:26:37 - Vetting Agencies for Facebook Ad Management

00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency

00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns

00:45:47 - Tesla's Advertising Spending Skyrockets in 2023

00:46:39 - Ozempic Threatens Big Snack Industry

00:54:53 - The Curious Case of Nelson Peltz and Disney

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? 

It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. 

What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways? 

Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure? 

And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers? 

Yeah. He’s preparing for war this week. Tune in to find out why.

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:03:21 - Thrasio Faces Bankruptcy After Failed Deal

00:06:04 - Effective Landing Page Structure Tips

00:15:35 - Daily Life of a Busy Entrepreneur

00:23:14 - Managing Cash Flow Amid Facebook Ads Downturn

00:32:15 - Learning from Failure: The Key to Success

00:37:25 - Optimizing Profit vs. Product Fit

00:42:18 - Efficient Ways to Find Suppliers

00:47:23 - Exploring Resources for Product Sourcing

00:49:58 - Limited Supply Podcast Season Eight Coming Soon

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Limited Supply: 🚨FLASH NEWS 🚨

Postscript President is selling the secrets to his SMS success. 

Listen in with us!

Or text STOP to opt-out. 

Get in loser, we’re going texting. 

In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t? 

Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation?

And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing. 

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:01:33 - How Postscript Started Making Thousands

00:06:45 - Deciding Pricing: Email vs. Texts

00:07:47 - Postscript Raises $375K in Funding

00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo

00:16:13 - Increase Conversion Rate with Onsite Opt-In

00:21:40 - Differentiating SMS Products with Conversational Messaging

00:23:40 - Understanding the 160-Character Limit Mystery

00:24:56 - Differences in Text Messaging Platforms

00:37:30 - Text Message Campaigns vs. Flows: Volume Insights

00:38:04 - Brands Underutilizing Text Message Marketing

00:42:34 - Incentivizing Trained Salespeople for E-commerce

00:46:37 - Scalable Text Messaging for Sales

00:56:12 - Unique Strategies for Early Client Acquisition

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Alex: 

LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/

Twitter: https://twitter.com/ringmybeller 

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Listen up kiddies, and let Nick and Moiz tell you the story of ages past. 

Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed?

But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads before explaining how to implement them the right way. Is it a smart move for your DTC? And just how much can they boost your ROAS?

Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO’d, is it possible the service is finally ending its stronghold over the DTC community?  

Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy. 

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:01:14 - Effective Facebook Catalog Ads and Subscription Strategies

00:02:12 - Creating Effective Facebook Catalog Ads

00:16:32 - Klaviyo Doubles High-Paying Customers in 2023

00:27:24 - Overcoming Subscription Barriers in Marketing

00:32:29 - Why People Cancel Consumable Subscriptions

00:40:02 - Make Unsubscribing Easy for Customers

00:44:26 - E-commerce Aggregator Thrasio Declares Bankruptcy

00:52:21 - Klaviyo's Inventory Management

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Struggling to convert customers? 

Then this is the episode you’ve been waiting for. 

Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. 

Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.

Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:00:01 - 20 CRO Tips for Success

00:01:47 - JVN Sells for $1.25 Million

00:02:47 - Celebrity Partnership Pros and Cons

00:11:48 - Optimize Paid Social Traffic for Mobile

00:14:37 - Analyze User Behavior with Heatmaps

00:21:21 - Incorporate Social Proof Throughout Your Website

00:24:54 - Highlight Risk Reversals on Checkout Pages

00:30:12 - Using Large, Bright Imagery Draws Attention

00:32:00 - Make Discounts Visible for Better Conversions

00:35:06 - Declutter Your Site for Success

00:42:34 - Using Comparison Charts for Effective Marketing

00:44:59 - Properly Test and Measure Everything

00:47:06 - Creating Unique Social Proof Strategies

00:50:39 - Testing Coupon Codes for Better Conversions

00:51:25 - Consistent Messaging: Key to Success

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Just when you thought we were done talking about Shopify…

This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?

Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices?

And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site! 

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats. 

America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?

Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?  

Tune in for that—and more. 

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:00:24 - Maximizing Facebook Ad Campaign Efficiency

00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops

00:13:30 - The Future of Affiliate Marketing

00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition

00:25:18 - How Bloom Outshines the Competition

00:28:14 - Successful Fundraising Stories: Sanzo and nut pods

00:29:08 - Average Check Sizes in Fundraising

00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised

00:33:52 - Website Audit on the Next Episode

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.

We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.

And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month. 

00:00:00 - Google's Email Changes: What's New?

00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy

00:06:55 - Podcasts vs. TV: Consumer Preferences

00:10:05 - The Flaws of Traditional TV Ratings

00:12:40 - Reverse Engineering Product Market Fit

00:14:47 - Google and OpenAI Revolutionize TV Ads

00:20:43 - Using UGC to Cut Video Ad Costs

00:26:02 - The Cost of TV Advertising

00:33:07 - Google Cracks Down on Email Spam

00:39:15 - Apple's Ad Platform: What's New?

00:40:00 - The Future of Barcodes: QR Codes

00:44:58 - Website Conversion Rate Optimization Audit

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.

Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election.

00:00:00 - Nick's Experience at the EPR Event

00:00:41 - Analyzing Ad Funnels and CRO Tips

00:01:19 - Comparing Trump and Biden Campaigns

00:07:23 - Text-Heavy Website: Trump's Ad Strategy

00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website

00:17:26 - The Impact of TikTok on the Presidential Election

00:20:42 - Decreased Web Traffic for Biden and Trump

00:22:23 - Insights from Nick Cannon's Campaign Report

00:23:06 - Choosing the Right Metric for Marketing Success

00:24:13 - Understanding Profit vs. Revenue Metrics

00:24:34 - How to Decide Where to Spend Ad Dollars

00:29:35 - The Majority Invest in Paid Social Media

00:30:55 - The Impact of TV Advertising

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited

Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of?

Then the guys get into the nitty gritty details of Rare Beauty’s latest string of announcements, including a new product line launch and the release of their content-based relaxation videos, the Comfort Club. Is this a genius move or the bloated move of a company that’s feeling themselves a little bit *too* much?

And later the guys dissect whether or not clothing rental companies are dead, chat about the latest surge in Facebook Ad prices, and explain the latest email changes happening with Gmail and Yahoo, including what one-click unsubscribe might mean for your business. 

00:00:00 - Snowstorm Hits New York City

00:00:20 - How to Bypass Paywalls for Fashion Articles

00:01:33 - Dagney Dover: Slow and Sustainable Brand Building

00:04:10 - Questioning the Valuation of Dagney Dover

00:08:00 - Should True Classic Go Public?

00:11:30 - Rent the Runway and Stitch Fix: The Rise of Clothing Rental Companies

00:18:31 - Selena Gomez's Rare Beauty Thrives

00:29:33 - Email Changes Coming in 2024

00:37:07 - The Need for Real-Time Facebook Ads Data

Read the Business of Fashion Article here.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.