Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

  • 44 minutes 56 seconds
    Winning With Pinterest Ads: How to Increase Your B2C Sales

    Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.



    Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692



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    13 November 2025, 10:30 am
  • 47 minutes 15 seconds
    How to Establish Thought Leadership on YouTube

    Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.



    Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691



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    6 November 2025, 10:30 am
  • 50 minutes 18 seconds
    Personal Branding for Marketers and Entrepreneurs

    Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.



    Guest: Goldie Chan | Show Notes: socialmediaexaminer.com/690



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    30 October 2025, 9:30 am
  • 45 minutes
    Applying Behavioral Science for Improved Conversions

    Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.



    Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689



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    23 October 2025, 9:30 am
  • 47 minutes 52 seconds
    Email Marketing Automation That Moves People to Action

    Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.



    Guest: Jessica Best | Show Notes: socialmediaexaminer.com/688



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    16 October 2025, 9:30 am
  • 43 minutes 16 seconds
    New AI Marketing Study: 60% Do This Daily...

    A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode:

    1. The surprising truth about AI and job displacement (it's not what the headlines are telling you)
    2. Why daily AI use jumped from 37% in just one year—and what this means for your business
    3. The #1 problem marketers face with AI (hint: it's the opposite of what you'd expect)
    4. Which AI platform is quietly stealing market share from ChatGPT
    5. The single biggest thing 81% of marketers want to master right now


    To download the AI Marketing Industry Report, visit https://www.socialmediaexaminer.com/aireport


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    10 October 2025, 9:30 am
  • 46 minutes 21 seconds
    Driving Predictable Recurring Revenue With Customer-Led Growth

    Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.



    Guest: Georgiana Laudi | Show Notes: socialmediaexaminer.com/687



    Review our show on Apple Podcasts.

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    9 October 2025, 9:30 am
  • 45 minutes 41 seconds
    Driving Qualified Leads With LinkedIn Content: A Proven Formula

    Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen.



    Guest: Mandy McEwen | Show Notes: socialmediaexaminer.com/686



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    2 October 2025, 9:30 am
  • 50 minutes 16 seconds
    Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

    Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin.



    Guest: Rand Fishkin | Show Notes: socialmediaexaminer.com/685



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    25 September 2025, 9:30 am
  • 45 minutes 27 seconds
    Productizing Your Services for Highly Profitable Leads and Sales

    Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski.



    Guest: Michael Buzinski | Show Notes: socialmediaexaminer.com/684



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    18 September 2025, 9:30 am
  • 45 minutes 39 seconds
    LinkedIn Content Strategy: Achieving Sustainable Growth

    Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.



    Guest: Gus Bhandal | Show Notes: socialmediaexaminer.com/683



    Review our show on Apple Podcasts.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    11 September 2025, 9:30 am
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