Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. 

In this episode, we discuss: 

• Transitioning from omnichannel to connected commerce 
• Enhancing customer experience with data integration 
• The importance of agile and scalable tech stack 

Dive in: 

[05:46] 54% browse online, maximize impact with both. 

[07:07] Technology affects physical retail experience, now crucial. 

[13:29] Key elements: tech stack, informed decisions, leveraging partners. 

[16:50] Partners play critical roles in business success. 

[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker. 

[23:16] Insider Tips from Ben! 

Find the notes here: https://keepopt.com/205  

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. 

In this episode, we discuss: 

• Strategic selection of marketplaces 
• Understanding and leveraging customer demographics and behaviors 
• Balanced approach to metrics and feedback in new channels 
• The 5 facets to look at when deciding which marketplace to go with 

Dive in: 

[03:54] Fell in love with eCommerce, driven to impact. 

[09:18] Using right resources, channels, and profitable growth. 

[11:51] Prioritize growth channel, assess demand, seek tools. 

[13:52] Business objectives, talent expertise, sustainable growth strategy. 

[16:49] Measuring sales targets, metrics, and audience goals. 

[20:28] Clear brand message, great customer experience. 

[23:19] Insider Tips from Jamie! 

Full notes here: https://keepopt.com/204 

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. 

In this episode, we discuss: 

• Diversification as a way to manage business risks 
• Why you should consider selling overseas
• How to make it a success
• Why it’s important to localize customer experience 
• Strategically using global expertise and solutions 

Dive in: 

[05:10] Diversify sales channels to reduce risk. 

[08:20] Optimise proposition based on customer country requirements. 

[12:42] Can we handle this in-house or outsource? 

[13:36] Maintaining local knowledge essential for international business. 

[17:14] Hiring experts leads to better outcomes in-house. 

[18:08] Insider Tips from Paul! 

Find the notes here: https://keepopt.com/203 

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge. 

In this episode, we discuss: 

• The synergy between online and physical retail stores 
• How different physical retail formats can help your business in different ways 
• The importance of a seamless omnichannel experience 
• How to get the most out of physical stores 

Dive in: 

[05:29] Omnichannel strategy boosts sales and customer engagement. 

[08:35] Pop ups take a lot of effort. 

[10:58] Importance of store network for customer engagement. 

[13:19] Omnichannel strategy: basics, pricing, click and collect. 

[17:09] Leveraging physical stores for brand engagement. 

[19:08] Exploring the “endless aisle” concept. 

[20:43] Insider Tips from Oliver! 

Find the notes here: https://keepopt.com/202 

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! 

In this episode, we discuss: 

• The evolution of link building 
• The important role of creativity in digital PR campaigns 
• How to do well in digital PR 
• Rosa’s four key strategies for successful digital PR and link building 

Dive in: 

[03:16] Transition from journalism to digital PR business director. 

[09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions. 

[12:58] Create specific, reactive PR for targeted campaigns. 

[15:24] Understand audience, build relationships, leverage email outreach. 

[19:14] Rapidly repurpose existing content to generate links. 

[22:54] Ways to improve digital PR and trends. 

[24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks. 

[27:11] Insider Tips from Rosa! 

Find the notes here: https://keepopt.com/201 

Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.

And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.

In this episode, we discuss:

• Technical SEO’s important role in eCommerce Success
• The big project over at Moss
• How choosing the right metrics can make a difference

Dive in:

[07:41] Prioritizing technical foundation for SEO success.

[10:55] Focusing on technical SEO for big improvements.

[14:17] Platform upgrade to address site performance challenges.

[16:16] Retailers face challenges with complex system layers.

[20:51] Focus on interaction and responsiveness within product pages.

[24:39] Insider Tips from Matt and Brad!

Find the notes here: https://keepopt.com/200

Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. 

In this episode, we discuss: 

• How YouTube SEO requires time and a strategic plan 
• Why optimisation goes beyond just the videos 
• Optimising your OLD videos as well as your new ones
• Engagement and quality as keys to algorithm favorability 
• Leveraging new features and community engagement 

Dive in: 

[05:03] Optimise YouTube videos for higher ranking and visibility. 

[07:28] Maximise video discoverability through algorithm and tactics. 

[12:04] Understand audience, prioritize content, improve gradually. 

[13:35] Channel representation crucial for brand visibility and experience. 

[16:57] Test, change, adapt, and trust in marketing. 

[20:21] Improve old video content by editing it. 

[22:30] Adding clickable descriptions helps index video content. 

[26:43] Insider Tips from Louise! 

Find the notes here: https://keepopt.com/199 

Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.  

In this episode, we discuss:  

• Why unique and helpful content is more important than ever 
• The evolving relationship between SEO professionals and search engines  
• How AI plays a role in content creation and SEO  

Dive in: 

[04:54] Search engines have matured in significant ways. 

[07:02] eCommerce brands find it easier to reuse content. 

[12:04] AI can't generate targeted copy without human input. 

[13:23] AI anticipates, needs creative prompting for variation. 

[17:49] AI's diverse role in content creation evolution. 

[19:28] Helpful content should be the focus and target. 

[20:47] Insider Tips from Carolyn!  

Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. 

In this episode, we discuss: 

• Data Hygiene The importance of a clean and segmented email list 
• The technical aspects of email deliverability 
• Why consistent engagement and respect for subscribers are key 
• What KPIs you should monitor
• And of course... DMARC, SPF, and DKIM! 

Dive in: 

[05:24] Differentiating between delivery and deliverability is crucial. 

[07:42] Follow-up quickly with customers for engagement. 

[12:03] Setting up custom domain authentication is simple. 

[13:37] Security protocols for reducing spam and spoofing. 

[15:34] For effective email deliverability, cover these regulations now. 

[17:07] Insider Tips from Emilia and Ali! 

Find the notes here: https://keepopt.com/197 

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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo

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****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. 

In this episode, we discuss: 

• Why you should prioritize quality over quantity in email lists 
• How to optimise your website pop-ups for to grow your email list 
• The importance of continuous testing and analysis 

Dive in: 

[05:45] Encourage sign-ups with incentives and added value. 

[09:13] Constantly test and adapt messaging to change. 

[10:19] Standard email opt-in placements, promoting on social media. 

[14:03] Lead generation ad strategy depends on performance. 

[17:01] Ask for email address upfront, add later. 

[18:32] Hannah’s Insider Tips! 

Find the notes here: https://keepopt.com/196  

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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo

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****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.

In this episode, we discuss:

• Why you should use predictive analytics in email marketing
• The importance of data-driven decision-making
• How to optimise email campaigns through smart segmentation and timing

Dive in:

[03:50] Danie’s interesting eCommerce journey.

[06:55] AI in predictive analytics recognizes patterns in data.

[10:00] Three things you need for predictive analytics.

[12:42] Setting up predictive analytics.

[15:53] Identify profitable customers and manage churn risk.

[17:41] Importance of churn risk, lifetime value, returning customers.

[20:31] Daniel’s Insider Tips!

Find the notes here: https://keepopt.com/195

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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo

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****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor