Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site.

Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions. 

In this episode, we discuss: 

• How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience 
• The secret to building a lean, high-impact in-house creative team 
• Why experimentation is the key to digital advertising success 
• How tailoring ads to unique customer needs can unlock new markets 

Dive in: 

[07:19] Agency handles account admin; brand manages budgets. 

[09:57] Increased creative volume reduces fatigue, boosts performance. 

[15:42] Community self-runs, shares content; fosters discussions, UGC. 

[17:27] Creative processes have become more streamlined, inclusive. 

[21:53] How is in-house sign-off process managed? 

[25:27] Experimentation is crucial for continuous marketing success. 

[29:08] Insider Tips from Janis! 

Find the notes here: https://keepopt.com/239

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Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. 

In this episode, we discuss: 

• Game-changing ways AI slashes ad costs and time 
• The customer insights your ad campaigns reveal 
• Why Komal swears by patience and testing for ad wins 
• Must-try AI tools to level up your marketing game 

Dive in: 

[04:36] Focusing on small business marketing alleviates founders. 

[06:22] Small sellers face bandwidth and expertise challenges. 

[10:47] Keywords, bidding, metrics optimization, ad budget decisions. 

[14:35] AI helps tailor brand marketing content efficiently. 

[16:16] Ad copy adapts across channels for optimization. 

[19:35] No unified tool for multi-channel campaign launches. 

[22:14] Insider Tips from Komal! 

Find the notes here: https://keepopt.com/238

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. 

In this episode, we discuss: 

• The AI strategies marketers are using to craft customer avatars that convert 
• Why starting with human insights is crucial before involving AI 
• Pro tips for creating avatars that resonate with your audience's emotions 
• How to leverage reviews and team insights for next-level personalization 

Dive in: 

[04:15] Creating, sharing, and refining content using AI. 

[07:50] AI helps understand users, systemize insights efficiently. 

[12:22] Research, analyze reviews for authentic customer language. 

[15:03] Start with basic AI tools, focus prompts. 

[17:40] Describe product, avatar, before/after states, pain points. 

[21:53] Tailor document for team-specific needs. 

[25:12] Insider Tips from Sara! 

Find the notes here: https://keepopt.com/237   

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketing automation. 

In this episode, we discuss: 

• How to pinpoint tasks you must automate with a simple time audit 
• The real difference between AI and automation—and why it matters 
• Tools and tips to save hours without sacrificing quality 
• Why automation can boost productivity and build stronger customer relationships 

Dive in: 

[05:09] Conduct a time audit before considering automation. 

[07:27] AI isn't always intelligent or problem-solving. 

[12:12] Automate non-human tasks; prioritize customer interaction. 

[14:08] Automate repetitive, teachable tasks first. 

[16:57] Hustle culture criticized; business overwhelm issues highlighted. 

[20:19] Insider Tips from Jameela! 

Find the notes here: https://keepopt.com/236  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. 

In this episode, we discuss: 

• The secret to writing AI-powered product descriptions that actually convert 
• Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce 
• How to use AI to uncover hidden customer desires and boost engagement 
• The future of copywriting: Will AI replace human writers? 

Dive in: 

[05:23] Improving AI for better product descriptions. 

[09:25] Start with clear direction; quality input yields success. 

[13:02] Ensuring data quality for AI requires depth. 

[16:36] Use Descriptomizer; track and analyze engagement metrics. 

[17:32] Score product descriptions using "emphasis analysis". 

[21:43] AI reshapes copywriting, humans remain essential. 

[24:50] Insider Tips from Thomas! 

Find the notes here: https://keepopt.com/235

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Rosie is CEO at Nibble, where they’re building the future of AI negotiation. 

Hit PLAY to hear: 

• Using AI to personalize negotiations and increase engagement 
• Deploying AI for targeted discounts 
• Improving B2B operations 

Key timestamps to dive straight in: 

[08:11] AI enables personalized, natural language conversations effectively. 

[10:19] Consumer electronics brand avoids blanket promotions. 

[13:58] Insightful data reveals effective discount strategies. 

[17:01] Integration enhances customer-brand relationships through chatbots. 

[21:24] Balancing AI ethics and human-like chatbots. 

[24:15] Offload customer inquiries to ease pressure on agents. 

[26:37] Insider Tips from Rosie!

[30:26] Learn more at Nibble.bot 

Episode sponsored by Nibble. Learn more HERE

Find the notes here: https://keepopt.com/234

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! 

In this episode, we discuss: 

• Why you need to embrace different content formats 
• Personalization of content 
• Customer research and customer-centricity 
• The role of technology in content marketing 

Dive in: 

[03:33] Content marketing focuses on customer engagement, sales. 

[07:21] Repurpose content considering customer intent and format. 

[11:27] Miss rich research in B2C, customer engagement vital. 

[14:00] Content positioning varies across web and mobile. 

[18:55] Stradivarius excels in engaging, native video content. 

[20:46] Insider Tips from Irem! 

Find the notes here: https://keepopt.com/233   

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content. 

In this episode, we discuss: 

• How Wikipedia can add to your brand’s credibility 
• Guidelines to make the most out of your Wikipedia page 
• Monitoring and maintaining your page 

Dive in: 

[04:42] Started Wikipedia-focused business, quit job in 2010. 

[06:01] Ideal client is not from any particular industry. 

[08:19] Wikipedia can drive traffic and clean up your search results. 

[10:34] Marketing is the main reason for wanting to have a page. 

[16:05] Create account, disclose conflict, request edit review. 

[20:42] Understand Wikipedia guidelines, avoid conflict of interest. 

[22:24] Help Wikipedia by donating or volunteering. 

[23:27] Insider Tips from Bill! 

Find the notes here: https://keepopt.com/232   

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. 

In this episode, we discuss: 

• Why understanding your audience is the first step 
• The importance of a simple, strategic calendar 
• Revisiting and updating content 
• How AI can help you 

Dive in: 

[05:18} eCommerce content has short shelf life challenges. 

[08:09] Create content pillars based on key topics. 

[13:19] Understand audience motivations for targeted marketing. 

[14:17] Visualize and understand your ideal customer. 

[17:29] eCommerce changes fast; prioritize simple content planning. 

[19:03] Feel free to use AI for generating ideas but make sure to make the content your own. 

[20:23] Insider Tips from Abby! 

Find the notes here: https://keepopt.com/231

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. 

In this episode, we discuss: 

• Mapping content against the customer journey 
• Actively thinking about the customer journey, or role-playing 
• How content should serve both SEO and conversion goals 

Dive in: 

[06:14] Mapping on-site content to customer journey. 

[08:37] User journey encompasses emotional journey with brand. 

[10:27] Understanding customers ensures effective content creation journey. 

[15:23] SEO content must be user-friendly and adaptable. 

[18:05] Involve customer service in content creation process. 

[21:07] Adaptable strategies enhance organic content flow efficiency. 

[22:53] Insider Tips from Hannah! 

Find the notes here: https://keepopt.com/230

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit.

Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. 

In this episode, we discuss: 

• Why a multiplatform content strategy is important 
• Using AI tools for content creation efficiency 
• Maintaining the human touch in your content 

Dive in: 

[04:59] iPhone age boosted social media accessibility and challenges. 

[07:56] Adapting content for social media is essential. 

[11:29] Video's promotional value in eCommerce is debated. 

[16:09] Plan social media strategy based on presence. 

[19:05] Good technical setup pays off; AI aids cleaning. 

[22:18] Tools like Synthesia, HeyGen becoming ubiquitous. 

[25:46] AI-generated content must be clearly labeled, critical. 

[27:29] Insider Tips from James! 

Find the notes here: https://keepopt.com/229 

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor