Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

  • 27 minutes 38 seconds
    The Inspiring Story Behind a Business to Help the Homeless

    Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes  donates a blanket to a local shelter for every blanket purchased.

    Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0

    Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

    For more on Sackcloth & Ashes and for show notes: https://www.shopify.com/blog/sackcloth-and-ashes-social-impact

    21 November 2024, 4:30 am
  • 38 minutes 41 seconds
    Why Hiding Your Company’s Mistakes Could Be Costing You Sales

    Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.

    For more on Elavi and show notes click here. 

     

    19 November 2024, 4:30 am
  • 33 minutes 42 seconds
    How to Build Community Through Events

    Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.

    Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg

    Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

    Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

    14 November 2024, 4:30 am
  • 28 minutes 56 seconds
    This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.

    Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.

    For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce

    Subscribe to the Shopify Masters YouTube channel for video interviews.

    12 November 2024, 4:30 am
  • 26 minutes 40 seconds
    How To Go Viral on TikTok And Build A Successful Business

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

    Watch the full video interview on YouTube HERE. 

    7 November 2024, 4:30 am
  • 33 minutes 38 seconds
    The Feedback That Made This Brand Olympic Material

    Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.

    To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedback

    Subscribe to the Shopify Masters YouTube channel for video episodes.

    5 November 2024, 4:30 am
  • 31 minutes 27 seconds
    How "The DTC Guy" Makes Marketing Simple

    Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

    To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

    To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

    31 October 2024, 4:30 am
  • 33 minutes 13 seconds
    Building a Statement Brand in a Saturated Market

    Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.

    To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-design

    Subscribe to Shopify Masters on YouTube for video interviews.

    29 October 2024, 4:30 am
  • 28 minutes 15 seconds
    Grow Your Family Business Into a Global Luxury Brand

    Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.

    Click here to watch the video episode on YouTube. 

    24 October 2024, 4:30 am
  • 39 minutes 51 seconds
    How To Set Trends and Build Brand Loyalty With NUDESTIX

    NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.

    For more on NUDESTIX and show notes click here. 

    22 October 2024, 4:30 am
  • 35 minutes 36 seconds
    How to Create New Product and Sell Out During Launch

    People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.

    Watch the full video episode on YouTube. 

    For more on Ghost Town Oats and show notes click here. 

    17 October 2024, 4:30 am
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