Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

  • 24 minutes 57 seconds
    Growing a Hobby Into a Business

    Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London.

    To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobby

    Subscribe to the Shopify Masters YouTube channel for video interviews.

    23 January 2025, 4:30 am
  • 30 minutes 21 seconds
    Soft-launch Strategies That Lead to Immediate Sellouts

    Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

    For more on Kloo and show notes click here. 

    21 January 2025, 4:30 am
  • 34 minutes 28 seconds
    How Private Equity Approaches Ecommerce

    Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets.

    To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equity

    For video interviews, subscribe to the Shopify Masters YouTube channel.

    16 January 2025, 4:30 am
  • 37 minutes 5 seconds
    Go Viral While Spending Zero Dollars on Ads

    Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.

    Read more about Good Girl Snacks and show notes here. 

    14 January 2025, 4:30 am
  • 32 minutes 36 seconds
    How Many Product Iterations Do You Need to Launch?

    Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.

    To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-design

    Subscribe to the Shopify Masters YouTube channel for video interviews.

    9 January 2025, 4:30 am
  • 34 minutes 23 seconds
    The Slow Burn Strategy to Massive Retail Success

    Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.

    For more on Stoked Oats and show notes click here. 

    7 January 2025, 4:30 am
  • 24 minutes 18 seconds
    Brand Building with an Indigenous Designer

    Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more.

    For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativity

    Watch the video of this interview on the Shopify Masters YouTube channel.

    2 January 2025, 4:30 am
  • 40 minutes 43 seconds
    How to Sell Premium Products at Scale

    Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.

    For more on Island Creek Oysters and show notes click here. 

    31 December 2024, 4:30 am
  • 30 minutes 50 seconds
    The Secret to Monetizing as an Artist

    Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.

    Watch the full video interview on YouTube here. 

    For more on Snotty Nose Rez Kids and show notes click here. 

    26 December 2024, 4:30 am
  • 25 minutes 43 seconds
    These Founders Started a Global Business with Just $4k

    Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California.

    For more about Aloha Collection and show notes: https://www.shopify.com/blog/aloha-collection-resourceful

    Subscribe to the Shopify Masters YouTube channel for more interviews.

    24 December 2024, 4:30 am
  • 32 minutes 40 seconds
    The Secret to Native Artist Success: It's Not What You Think

    Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.

    Watch the full video interview on YouTube here. 

    For more on Eighth Generation and show notes click here. 

    19 December 2024, 4:30 am
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