Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

  • 26 minutes 40 seconds
    How To Go Viral on TikTok And Build A Successful Business

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

    Watch the full video interview on YouTube HERE. 

    7 November 2024, 4:30 am
  • 33 minutes 38 seconds
    The Feedback That Made This Brand Olympic Material

    Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.

    To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedback

    Subscribe to the Shopify Masters YouTube channel for video episodes.

    5 November 2024, 4:30 am
  • 31 minutes 27 seconds
    How "The DTC Guy" Makes Marketing Simple

    Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

    To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

    To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

    31 October 2024, 4:30 am
  • 33 minutes 13 seconds
    Building a Statement Brand in a Saturated Market

    Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.

    To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-design

    Subscribe to Shopify Masters on YouTube for video interviews.

    29 October 2024, 4:30 am
  • 28 minutes 15 seconds
    Grow Your Family Business Into a Global Luxury Brand

    Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.

    Click here to watch the video episode on YouTube. 

    24 October 2024, 4:30 am
  • 39 minutes 51 seconds
    How To Set Trends and Build Brand Loyalty With NUDESTIX

    NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.

    For more on NUDESTIX and show notes click here. 

    22 October 2024, 4:30 am
  • 35 minutes 36 seconds
    How to Create New Product and Sell Out During Launch

    People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.

    Watch the full video episode on YouTube. 

    For more on Ghost Town Oats and show notes click here. 

    17 October 2024, 4:30 am
  • 1 minute 35 seconds
    The Business Owners with Big L.A. Dreams, A Shopify Miniseries

    Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:

    • Michael Washington, Usal Project
    • Jonathan Grahm, Compartes Chocolatier
    • Michelle Johnson and Ezra Baker, Ghost Town Oats

    Subscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.

    16 October 2024, 4:30 am
  • 31 minutes 12 seconds
    The Key to Finding Your Next Customer

    Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a marketplace for creatives. Moment now sells everything from lenses and bags to digital courses and photography presets.

    To learn more about Moment, read the blog post: https://www.shopify.com/blog/moment-customer-acquisition

    Subscribe to Shopify Masters on YouTube for video interviews.

    15 October 2024, 4:30 am
  • 27 minutes 9 seconds
    How To Use Social Media To Create A Viral Brand

    How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine. 

    Watch the video episode on YouTube. 

     

    10 October 2024, 4:30 am
  • 46 minutes 36 seconds
    The Best Strategies for Evolving Your Branding

    Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs. 

    For more on Chomps and show notes click here. 

    8 October 2024, 4:30 am
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