Boutique Chat

The Boutique Hub with Ashley Alderson

#1 Source for Boutique Retail Business, Strategy & Collaboration with Ashley Alderson & The Boutique Hub

  • 5 minutes 8 seconds
    Five Minute Friday: The Bus Rule

    Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started.

    Resources:

    Join The Boutique Hub Community

    17 May 2024, 10:00 am
  • 42 minutes 5 seconds
    #609 Wholesale Buying Strategies and Trend Forecasting on Hubventory

    If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole.

    Resources:  

    Hubventory | Wholesale

    Boutique Hub Membership

     Samantha Conner: Instagram

    Ashley Alderson: Instagram

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    14 May 2024, 10:00 am
  • 5 minutes 38 seconds
    Five Minute Friday: Three Questions to Add to Your Morning Routine

    How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way.

    Resources:

    Join The Boutique Hub

    Instagram: The Boutique Hub / Ashley Alderson

    10 May 2024, 10:00 am
  • 17 minutes 39 seconds
    #608 The Impact of Attending The Boutique Summit

    Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we’ll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success.

    Resources:  

    Boutique Summit 2024

    Boutique Hub Membership  

    Ashley Alderson: Instagram 

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    Hubventory | Wholesale 

    7 May 2024, 10:00 am
  • 5 minutes 21 seconds
    Five Minute Friday: The Riches are in The Niches

    What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer.

    Resources:

    Join The Boutique Hub Community

    3 May 2024, 10:00 am
  • 38 minutes 54 seconds
    #607 Transitioning in Retail: Lessons Learned and Exit Strategies

    Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges. 

    Resources:  

    Boutique Summit 2024 

    Boutique Hub Membership 

    ---- 

    Megan Crabtree: Instagram  

    Ashley Alderson: Instagram 

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    Small Business Marketing Handbook 

    Hubventory | Wholesale 

    30 April 2024, 10:00 am
  • 6 minutes 37 seconds
    Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market

    When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.

    26 April 2024, 10:00 am
  • 48 minutes 16 seconds
    #606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

    Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision.

    Resources:

    23 April 2024, 10:00 am
  • 8 minutes 11 seconds
    Five Minute Friday: Five Steps to the Perfect Online Sales Process

    Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.

    Resources:  

    Facebook Ads Masterclass 

    19 April 2024, 10:00 am
  • 35 minutes 19 seconds
    #605 The Power of Adaptability: Thriving in a Changing Retail Landscape

    Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement. 

    Resources:  

    Boutique Summit 2024 

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    April Rector: Instagram 

    The Light House Boutique: Website | Facebook | Instagram 

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    Ashley Alderson: Instagram 

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    Small Business Marketing Handbook 

    Hubventory | Wholesale 

    16 April 2024, 10:00 am
  • 6 minutes 9 seconds
    Five Minute Friday: Five Steps to the Perfect In-Store Sales Process

    How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

    12 April 2024, 10:00 am
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