In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better.

Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Introduction and Core Philosophy

00:16 Welcome and Episode Context

00:46 The Shift Away from Freebies

01:04 Ideal Client and Mastermind Insights

03:07 The Concept of Phases

06:02 Introducing Ava: The Ideal Client

13:01 Phase One: Messaging Mastery

17:50 Phase Two: Scaling and Systems

24:30 Phase Three: Legacy and Leadership

29:47 Conclusion and Call to Action

QUOTABLES:

Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon

The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

In this episode of the Influencer Podcast, Julie welcomes storytelling expert Celinne Da Costa to discuss the journey of authentic influence and storytelling in the age of social media. 

Celinne shares her personal evolution in the influencer space, from seeking validation to embracing a more soulful, purpose-driven approach to her work. The conversation delves deep into the psychological underpinnings of the desire for influence, the shadow side of social media, and the importance of intention and self-awareness in content creation and coaching. Celinne also provides insights into the future of social media and the coaching industry, emphasizing the need for integrity and genuine self-expression.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:43 Meet Celinne Da Costa

02:21 Celinne's Journey in Influencing

07:28 Navigating Social Media's Impact

18:11 The Core Wounds and Social Media

23:57 Practical Steps for Authentic Expression

29:39 The Role of Truth in Marketing

30:17 Future of Social Media and Online Coaching

31:12 Burnout and Shifting Away from Social Media

33:41 The Coaching Industry's Evolution

35:10 The Importance of Authenticity in Coaching

42:40 Client Expectations and Self-Responsibility

46:22 Finding the Right Coach for Your Needs

51:09 Final Thoughts and Where to Connect

QUOTABLES:

“I hit a point within myself where the blue check mark, the numbers, the vanity metrics, they stopped mattering. And where I find myself now is. It's, it's with a deep yearning and desire to create more influence as I defined it. In my life through the act of my own embodiment and to really be able to impact people's lives and support the collective in the best way that I can.” - Celinne Da Costa

“It is not the product, the service, the coach, the education, the solution, that is necessarily bad or evil or the problem. It's the intention of the why and making sure that our side of the street is clean with that first. Before we go looking for the solutions.” - Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you.

In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen.

You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy.

Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025.

Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention.

Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:36 Recent Experiences and Insights

02:10 The Shift Away from Freebies

03:10 Understanding the Ideal Client

09:42 The Lie About Low Ticket Offers

17:35 Introducing Luminary: A High-Level Coaching Program

23:38 Conclusion and Next Steps

QUOTABLES:

"A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them."

- Julie Solomon

"So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.”

- Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:34 Personal Updates and Challenges

01:42 The Brand Accelerator Program

03:21 Evolution of Messaging Expertise

04:45 Expanding Beyond Brand Deals

10:02 Permission to Evolve

13:07 Supporting Mothers in Business

16:03 Introducing my new Mastermind

16:31 The Unique Challenges of Mom Entrepreneurs

18:55 The Power of Focus and Resilience

21:03 Scaling Your Business with Tactical Support

23:34 Mastermind Details and Benefits

28:00 Final Thoughts and Encouragement

QUOTABLES:

“Growth and evolution in business are essential for success.”

- Julie Solomon

“Mothers need tailored support that addresses their specific challenges.”

- Julie Solomon

“Visibility and leadership are crucial for scaling a business as a mom.”

- Julie Solomon

“Moms possess unique skills that can enhance their business success.”

- Julie Solomon

“Embracing one's journey as a mother and entrepreneur is empowering.”

- Julie Solomon

RESOURCES:

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[MASTERMIND] Want to learn more about my new mastermind? Apply here.

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.

If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.

I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.

Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.

Let's make your content strategy simple, effective, and most importantly, profitable!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Introduction to Strategic Content Creation

00:33 The Power of Power and Pleasure Content

01:19 Common Mistakes in Content Strategy

04:13 Balancing Power and Pleasure Content

06:26 Creating Engaging Instagram Stories

10:13 Frameworks for Consistent Content Creation

11:12 Exclusive Access to Social Media Growth Collective 

QUOTABLES:

 "If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you."

- Julie Solomon

 "You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about."

- Julie Solomon

“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers."

- Julie Solomon

RESOURCES:

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast. 

Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content!

If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity.

Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level.

Listen into this conversation to discover how to turn your passion into profitable brand partnerships!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Introduction to Brand Clarity

00:18 Welcome to the Influencer Podcast

00:40 Interview with Sean Cannell

03:32 Understanding Brand and Reputation

05:28 Common Mistakes in Branding

07:31 Five Brand Identity Steps

08:06 Specialization vs. Niche

09:59 Steps to Building a Strong Brand

14:12 Importance of Specialization

19:47 Practical Tips for Creators

24:58 Building Awareness and Selling

25:49 Understanding Influencer Tiers

27:53 Types of Brand Partnerships

35:51 Negotiation Tips for Creators

43:11 The Future of Influencer Marketing

45:54 Resources and Final Thoughts

QUOTABLES:

"I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel." 

– Julie Solomon 

"Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way." 

– Julie Solomon 

"Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in."

– Julie Solomon

GUEST RESOURCES:

Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast

IG: @seancannell 

RESOURCES:

[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

In this episode, I’m sharing some transformative strategies to help you grow your business by attracting and converting your ideal clients. I’ll walk you through how to get super specific about who you’re serving, how to craft content that speaks directly to their needs, and why aligning your content strategy with your sales goals is a game-changer. We’ll also talk about differentiating your offer and using targeted messaging to stand out in a crowded market. If you’re ready to triple your income and create content that truly converts, this episode is for you.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:46 How to Triple Your Earnings Next Quarter

01:38 Strategies for Attracting Ideal Clients

02:15 Creating Content That Converts

02:51 The Importance of Specificity in Targeting

05:00 Defining Your Ideal Client

06:43 Aligning Content with Sales Goals

09:52 Unique Selling Propositions

16:58 Effective Content Strategy

QUOTABLES:

“To triple your income, focus on targeted content. Content should support what you are selling.”

— Julie Solomon

“Identify and understand your ideal client deeply. Your messaging should resonate with their needs.”

— Julie Solomon

“Align your content strategy with your sales goals. Quality content is more effective than quantity.”

— Julie Solomon

RESOURCES:

THE BRAND ACCELERATOR IS NOW OPEN! Ready to turn your current content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer? Join before we close doors on Friday, October 4th! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

In today’s episode, I’m giving you an insider sneak peek into my upcoming Visibility Accelerator Masterclass! I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

02:35 The Power of Effective Messaging

06:03 Julie’s Success Story

08:03 Mastering Your Messaging

13:52 Client Success Stories

QUOTABLES:

"Your ability to grow your sales today is directly tied to the strength of your messaging."

— Julie Solomon

"Messaging is your foundation of influence, authority, and most important, sales."

— Julie Solomon

“Refining your messaging can attract your ideal clients effortlessly.”

— Julie Solomon

RESOURCES:

[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Clients & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

In this episode, I’m sharing three powerful message keys that can help you attract your dream client, boost visibility and grow sales in just one hour per week. You’ll learn how to specialize your messaging to stand out from the crowd, position yourself uniquely to increase visibility, and showcase your results in a way that connects with the transformation your ideal clients are seeking - all leading to sales growth from JUST your content. 

These strategies can not only grow your sales but also build a loyal community of clients, all while minimizing the time you spend on content. If you're ready to streamline your strategy and get more ideal clients knocking on your digital door, this episode is for you!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:41 Three Key Messaging Strategies

01:22 Masterclass Invitation

03:03 Implementing the Three Key Strategies

04:19 Specialization in Content

13:14 Visibility: Standing Out in a Crowded Market

20:18 Showcasing Results Effectively

QUOTABLES:

"These three things will skyrocket the amount of ideal dream clients that are in your DMs ready to work with you while only investing one hour each week on content."

— Julie Solomon

"Your job is to position yourself through your content in a way that naturally pulls your dream client to move into your offer."

— Julie Solomon

"Specialization over generalization always."

— Julie Solomon

RESOURCES:

[NEW TRAINING] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Client & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

I’m thrilled to share today’s conversation with my incredible friend and client Dana Snyder, a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs. Dana recently released a game-changing book that’s making waves in the industry, and in this episode, she shares her inspiring journey of leaving corporate, rediscovering her passion, and creating a successful monthly giving mastermind for nonprofits.

Dana dives into the specifics of building a specialized brand, overcoming challenges, and the importance of surrounding yourself with like-minded peers. Whether you’re an entrepreneur, nonprofit professional, or interested in sustainable revenue models, you’ll gain actionable strategies and insights from Dana’s experience.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

01:29 Dana's Journey: From Corporate to Nonprofit

01:42 The Importance of Specialization

03:43 Dana's Mastermind Experience

13:06 Creating the Monthly Giving Mastermind

23:16 Scaling High-Ticket Programs

24:59 The Journey to Writing a Book

25:32 Exploring Hybrid Publishing

26:01 Launching the Book and Monthly Giving Summit

37:22 The Power of Belief and Influence

QUOTABLES:

"When you're talking about global impact, when you're talking about changing the Internet with nothing but joyful, good stories, that's not general. That's not being like everybody else. You've got to zig when everybody's zagging."

— Julie Solomon

“By utilizing the expertise developed in high-stakes environments and transferring it to areas you are passionate about, like the nonprofit sector, you can create meaningful impact and drive success in those areas.”

— Dana Snyder

"We are following the for profit business trends."

— Dana Snyder

GUEST RESOURCES:

Dana Snyder | Positive Equation

@PositiveEquation

Grab your copy of Dana’s new book, the Monthly Giving Mastermind: A framework to Build, Grow & Sustain Subscriptions for Good today!

RESOURCES:

[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Audience & Grow Visibility While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

Hello friends! In today’s episode I’m both celebrating a significant dual milestone in my life and business: turning 40 and my 10-year journey in the online industry. It’s an exclusive reflection of the milestones I’ve been able to reach and the lessons I’ve learned along the way. 

If you’re looking to build your brand and business I’ll share the value in making bold moves, even when faced with obstacles. You’ll also learn the value of being a contrarian and setting trends instead of following the crowd. 

Tune in for all the gems on reaching a decade of success in the influencer industry!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:33 Celebrating Milestones: Turning 40 and 10 Years in Business

02:34 Lessons from Costa Rica: All You Need is Less

04:45 The Power of Making Moves

13:45 Embracing the Role of a Trailblazer

23:05 Finding a Purpose Greater Than Yourself

QUOTABLES:

“Have a purpose that is greater than yourself and be of service to others.”

— Julie Solomon

"Make a move, even if it isn't the perfect one."

— Julie Solomon

"Lean in when everyone else is leaning out."

— Julie Solomon

RESOURCES:

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.