ABOUT THIS EPISODE:

I’m so excited to share today’s episode with you because we’re talking about one of my favorite topics: messaging! If you’ve ever felt stuck in the 24/7 hustle of creating content, showing up online, and still not seeing the results you want, this episode is for you. I’m breaking down the exact strategies that have transformed not only my business but also the businesses of thousands of entrepreneurs.

In this episode, I take you inside my Visibility Accelerator Training and share my Momentum Messaging Framework. You’ll learn how to simplify your content, focus on clarity, connection, and consistency, and create messaging that does the heavy lifting for you. Whether you want more freedom, better engagement, or higher sales, these strategies will help you get there without being glued to your phone. This episode is packed with actionable tips, and I can’t wait for you to start seeing the results you deserve!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Debunking Common Myths About Visibility

00:17 Introduction to the Influencer Podcast

00:39 The Visibility Accelerator Training Overview

01:08 Identifying the Problem: Why Your Efforts Aren't Paying Off

02:36 The Three Pillars of Effective Messaging

04:33 Real-Life Success Stories and Simplified Strategies

06:01 Momentum Messaging: A Game-Changer

07:32 Exclusive Offer: Visibility Accelerator Training

10:01 Conclusion and Final Thoughts

11:08 Join the Community: Newsletter Sign-Up

QUOTABLES:

“Now, I know that some of you may be thinking, “but Julie, I've been told that I need to launch a new offer every month in order to be seen and get in front of people and keep it fresh. I need all these fancy funnels. I need these huge audiences to scale”. And let me tell you, it ain't true.” - Julie Solomon 

“This is how I'm able to actually create less content, but have it be more powerful. Because of the Momentum messaging framework. Where it does all of the work for me. The messaging is so strong that it converts without you needing to jump on sales calls or answer 50,000 DMs or be glued to your phone all day. Ah, sounds like a dream, right? Well, the good news is It's not just a dream, it's more than possible, and it's very simple. That is the genius of the Visibility Accelerator Training.” - Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

ABOUT THIS EPISODE:

I’m thrilled to bring you today’s episode featuring human design expert Erin Claire Jones! Erin has an incredible story about discovering human design in 2015 and how it completely transformed her life and career. Her passion for this powerful tool shines through as we dive deep into the world of human design and how it can help you live a more aligned and fulfilling life.

In our conversation, Erin breaks down the five human design types—Manifesting Generators, Generators, Projectors, Manifestors, and Reflectors—and shares how understanding your type can help you make decisions, build better relationships, and unlock your full potential. We also explore profiles and decision-making strategies, with Erin offering practical tips for using human design in your personal and professional growth. This episode is packed with eye-opening insights, and I can’t wait for you to discover your own unique blueprint!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Getting Started: Embrace the Messy Journey

00:16 Introduction to the Influencer Podcast

00:41 Meet Erin Claire Jones: Human Design Expert

02:24 Discovering Human Design: Erin's Journey

05:15 Understanding Human Design Types

05:55 Manifesting Generators: Embrace Your Multi-Passionate Nature

09:13 Generators: The Natural Doers

11:13 Projectors: The Insightful Guides

13:48 Manifestors: The Powerful Initiators

17:15 Reflectors: The Unique Mirrors

23:45 Exploring Human Design Profiles

26:49 Understanding the Traits of Twos

27:52 Exploring the Characteristics of Threes

29:27 The Importance of Community for Fours

31:04 Natural Problem Solvers: The Fives

31:36 Innate Wisdom of Sixes

34:36 Decision Making and Human Design

38:47 Open Centers and Sensitivity

42:39 Applying Human Design in Family Dynamics

45:35 Resources and Further Learning

QUOTABLES:

“When you trust your gut to guide you, you have so much more energy and you actually can make something happen in a really sustained and powerful way. Whereas if you're not trusting your gut, it can just drag and drain your energy and then that frustration spills out and other people feel that.” - Erin Claire Jones 

“One of my biggest mottos is, just get started. When people are like, how did you grow? How did you succeed? How do you get out of analysis paralysis? I'm like, I just do it. I do it and I do it messy and I break things and I fail and then I learn and I shift and I pivot and I do it again.” - Julie Solomon

GUEST RESOURCES:

Erin Claire Jones

@erinclairejones 

@humandesignblueprint

Check out Erin’s new book How Do You Choose?: A Human Design Guide to What's Best for You at Work, in Love, and in Life when it comes out on May 13th 2025

You can also look up your design for free at Human Design Blueprint and if you want your whole blueprint you can get 10% off with code JULIE

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

ABOUT THIS EPISODE:

I’m so excited to share today’s episode with you, featuring my friend Jason Tartick. You might know Jason from The Bachelorette, but today we’re talking about something completely different—finances. Jason’s background in finance has helped him build an incredible personal brand focused on money management and mindset.

In this episode, Jason and I dive into important topics like financial security, money mindset, and even financial infidelity. We also talk about his new book, Talk Money to Me, which is all about how to have open and honest conversations about money—whether that’s with your partner, family, or friends.

I also open up about my own journey with finances, including some personal experiences I shared in my book, Get What You Want. Jason and I explore practical tips for breaking through money blocks, embracing wealth, and using money as a tool to create meaningful change.

This is such a powerful and insightful conversation, and I can’t wait for you to hear it!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:45 Meet Jason Tartick

01:09 Jason's Financial Journey

02:02 Navigating Influence and Finance

02:27 Starting the Conversation with Jason

03:12 Defining Influence

05:51 Jason's Career Pivot

09:18 Building a Personal Brand

17:23 Monetizing Your Influence

21:14 Essential Financial Questions

24:52 Understanding Financial Visibility in Marriage

25:49 The Importance of Prenups and Postnups

26:54 Tracking Your Net Worth

27:32 Empowering Women to Contribute Financially

29:10 Pitching Your Side Hustle to Your Partner

34:00 Navigating Financial Conversations in Marriage

41:45 Fun and Healthy Money Conversations

44:29 Where to Find More Financial Wisdom

QUOTABLES:

Think about someone that you think is just unbelievable at what they do. Maybe a Michael Strahan, a Paris Hilton. In three words, you can immediately identify what their brand is. And what I'd say to anyone out there is, in three words, what would your boss? What would your colleague? What would your partner? What would your mom or dad? Say your brand is, and if that isn't quickly identifiable, you may have some struggles when other people are looking at you as a resource to be their outlet for an opportunity. - Jason Tartick

I think a lot of times people don't even give themselves the permission of getting started. Of just going to start doing the podcast so I can get the data so that I then can refine and tweak. - Julie Solomon

GUEST RESOURCES:

Jason Tartick

@jason_tartick

Check out Jason’s new book Talk Money To Me

You can also listen to Jason’s Podcast Trading Secrets

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVE THIS MONTH:

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

ABOUT THIS EPISODE:

In this episode, I introduce my transformative “Luminary Roadmap”, a strategic guide designed to help online entrepreneurs achieve sustainable success. I break down the roadmap into actionable phases, starting with refining your foundational messaging, building automation and sales systems, implementing visibility strategies, and ultimately creating impactful legacy projects. Each phase builds on the last, providing a clear, step-by-step path to long-term growth and lasting influence.  

I’m also excited to share details about my upcoming “Luminary” coaching experience a 12-month program focused on helping entrepreneurs scale their businesses strategically while unlocking high-level opportunities. Throughout the episode, I emphasize the importance of adopting a long-term mindset to elevate not only your business but also your personal brand.  

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Introduction to the Influencer Podcast

00:55 The Biggest Mistake in Online Entrepreneurship

03:45 Phase 1 & 2: Strategic Clarity and Refinement

10:30 Phase 3 & 4: Visibility and Sales Systems

15:34 Phase 5 & 6: Automation and Scaling

19:36 Phase 7 & 8: Strategic Positioning for High Impact

23:24 Phase 9 & 10: Legacy Building Projects

28:18 Phase 11 & 12: Long Term Growth and Scaling

36:06 Conclusion and Invitation to Luminary

QUOTABLES:

“You may need a team, a process, a system to help you be able to hold all that it is that you're calling in because visibility without systems is nothing more than a recipe for burnout.” - Julie Soomon

“It's about building something that stands the test of time. Because the short term stuff, it just doesn't cut it when you're thinking about legacy building products.” - Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVE THIS MONTH:

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

In today's episode, I interview psychotherapist Terri Cole about high functioning codependency (HFC), a term Terri coined to describe high-achieving individuals who take on excessive responsibility for others, often at their own expense. Terri explains the impact of HFC, such as stress and strained relationships, and highlights the importance of setting boundaries and allowing others to handle their own issues.

Terri offers practical advice for breaking the cycle, including mindfulness techniques and self-regulation strategies. We discuss the benefits of overcoming HFC, like improved energy and relationships. Terri also shares relatable examples and encourages small, manageable steps to start change. Be sure to check out the amazing resources, including Terri’s book and a starter kit for those looking to break free from HFC.

More about Terri: Terri Cole is a licensed psychotherapist and global relationship and empowerment expert and the author of Boundary Boss and Too Much! For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over a million people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show. 

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Introduction and Welcome

00:42 Meet Terry Cole: Expert on Codependency

01:51 Understanding High Functioning Codependency

05:45 Terry's Personal Journey and Insights

11:55 Traits of High Functioning Codependency

17:03 Challenges and Recovery

23:30 Setting Boundaries with Loved Ones

24:22 The Journey to Recovery

25:13 The Cost of Overfunctioning

26:18 The Real Flex: Resisting the Urge to Fix

26:58 Surrender and Acceptance

28:04 Recognizing High Functioning Codependency

28:40 Tools for Change

30:08 The Importance of Vulnerability

31:17 Living Life Fully Present

31:44 Practical Steps to Recovery

40:18 Family Dynamics and Delegation

42:45 Conclusion and Resources

QUOTABLES:

And really, you start to see how, if they just give themselves the gift of surrender—and truly seeing and loving people for who they are, nothing more, nothing less—they can allow themselves to experience life, relationships, and intimacy in a whole new way

 - Julie Solomon

I'm talking about things we do voluntarily—things we've automatically taken on as our job, even when they don’t really need to be. The first question is, do I have the bandwidth to do this without becoming resentful? And the second is, do I even want to do it? - Terri Cole

GUEST RESOURCES:

Check out Terri's Book, TOO MUCH: A Guide to Breaking the Cycle of High Functioning Codependency.

➡️ Follow Terri on Instagram

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

➡️Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better.

Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Introduction and Core Philosophy

00:16 Welcome and Episode Context

00:46 The Shift Away from Freebies

01:04 Ideal Client and Mastermind Insights

03:07 The Concept of Phases

06:02 Introducing Ava: The Ideal Client

13:01 Phase One: Messaging Mastery

17:50 Phase Two: Scaling and Systems

24:30 Phase Three: Legacy and Leadership

29:47 Conclusion and Call to Action

QUOTABLES:

Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon

The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

In this episode of the Influencer Podcast, Julie welcomes storytelling expert Celinne Da Costa to discuss the journey of authentic influence and storytelling in the age of social media. 

Celinne shares her personal evolution in the influencer space, from seeking validation to embracing a more soulful, purpose-driven approach to her work. The conversation delves deep into the psychological underpinnings of the desire for influence, the shadow side of social media, and the importance of intention and self-awareness in content creation and coaching. Celinne also provides insights into the future of social media and the coaching industry, emphasizing the need for integrity and genuine self-expression.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:43 Meet Celinne Da Costa

02:21 Celinne's Journey in Influencing

07:28 Navigating Social Media's Impact

18:11 The Core Wounds and Social Media

23:57 Practical Steps for Authentic Expression

29:39 The Role of Truth in Marketing

30:17 Future of Social Media and Online Coaching

31:12 Burnout and Shifting Away from Social Media

33:41 The Coaching Industry's Evolution

35:10 The Importance of Authenticity in Coaching

42:40 Client Expectations and Self-Responsibility

46:22 Finding the Right Coach for Your Needs

51:09 Final Thoughts and Where to Connect

QUOTABLES:

“I hit a point within myself where the blue check mark, the numbers, the vanity metrics, they stopped mattering. And where I find myself now is. It's, it's with a deep yearning and desire to create more influence as I defined it. In my life through the act of my own embodiment and to really be able to impact people's lives and support the collective in the best way that I can.” - Celinne Da Costa

“It is not the product, the service, the coach, the education, the solution, that is necessarily bad or evil or the problem. It's the intention of the why and making sure that our side of the street is clean with that first. Before we go looking for the solutions.” - Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you.

In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen.

You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy.

Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025.

Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention.

Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:36 Recent Experiences and Insights

02:10 The Shift Away from Freebies

03:10 Understanding the Ideal Client

09:42 The Lie About Low Ticket Offers

17:35 Introducing Luminary: A High-Level Coaching Program

23:38 Conclusion and Next Steps

QUOTABLES:

"A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them."

- Julie Solomon

"So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.”

- Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:34 Personal Updates and Challenges

01:42 The Brand Accelerator Program

03:21 Evolution of Messaging Expertise

04:45 Expanding Beyond Brand Deals

10:02 Permission to Evolve

13:07 Supporting Mothers in Business

16:03 Introducing my new Mastermind

16:31 The Unique Challenges of Mom Entrepreneurs

18:55 The Power of Focus and Resilience

21:03 Scaling Your Business with Tactical Support

23:34 Mastermind Details and Benefits

28:00 Final Thoughts and Encouragement

QUOTABLES:

“Growth and evolution in business are essential for success.”

- Julie Solomon

“Mothers need tailored support that addresses their specific challenges.”

- Julie Solomon

“Visibility and leadership are crucial for scaling a business as a mom.”

- Julie Solomon

“Moms possess unique skills that can enhance their business success.”

- Julie Solomon

“Embracing one's journey as a mother and entrepreneur is empowering.”

- Julie Solomon

RESOURCES:

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! 

[MASTERMIND] Want to learn more about my new mastermind? Apply here.

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.

If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.

I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.

Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.

Let's make your content strategy simple, effective, and most importantly, profitable!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Introduction to Strategic Content Creation

00:33 The Power of Power and Pleasure Content

01:19 Common Mistakes in Content Strategy

04:13 Balancing Power and Pleasure Content

06:26 Creating Engaging Instagram Stories

10:13 Frameworks for Consistent Content Creation

11:12 Exclusive Access to Social Media Growth Collective 

QUOTABLES:

 "If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you."

- Julie Solomon

 "You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about."

- Julie Solomon

“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers."

- Julie Solomon

RESOURCES:

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast. 

Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content!

If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity.

Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level.

Listen into this conversation to discover how to turn your passion into profitable brand partnerships!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Introduction to Brand Clarity

00:18 Welcome to the Influencer Podcast

00:40 Interview with Sean Cannell

03:32 Understanding Brand and Reputation

05:28 Common Mistakes in Branding

07:31 Five Brand Identity Steps

08:06 Specialization vs. Niche

09:59 Steps to Building a Strong Brand

14:12 Importance of Specialization

19:47 Practical Tips for Creators

24:58 Building Awareness and Selling

25:49 Understanding Influencer Tiers

27:53 Types of Brand Partnerships

35:51 Negotiation Tips for Creators

43:11 The Future of Influencer Marketing

45:54 Resources and Final Thoughts

QUOTABLES:

"I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel." 

– Julie Solomon 

"Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way." 

– Julie Solomon 

"Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in."

– Julie Solomon

GUEST RESOURCES:

Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast

IG: @seancannell 

RESOURCES:

[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

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Must Haves This Month! 

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