When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.

She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level.

After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later). 

Lindsey had been a fan of Thrive by Design since the podcast launched back in 2015, and when she and her husband decided he would go back to school, she came looking for support in playing full-out to build her online sales.  

. 

She enrolled in Laying the Foundation, and I am so excited to share her story with you today. Lindsey is a bad-ass implementer and has some amazing insights to share about how her business has grown to the point that she’s been able to support her husband while he’s back studying full-time. 

In this episode, you’ll hear:

The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material…

The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)...

The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more…

We also talk about why the structure of Laying the Foundation was so effective for her, changing the narrative of your inner voice, and how her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work). 

Listen to episode #473 of Thrive by Design to get your all-access pass to She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk.

Don’t miss this beautiful conversation with Lindsey the Ladysmith. 

Here are the resources mentioned in the show:

Follow Lindsey the Ladysmith on Instagram!

Gem City College

Laying the Foundation

Thrive by Design Podcast

Marie Forleo

The Humane Society

Atlanta Texas Area Spay & Neuter Project

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xo, Tracy Matthews

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We’ve got to talk about the state of social media content for jewelry businesses… 

Because a lot of jewelry designers are just totally missing the mark here. 

It’s boring, pushy, cringe, or some combination of all three.

And I hate having to say that, because it’s not their fault. 

Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself. 

Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell. 

It’s probably the most powerful tool at your disposal if you’re serious about growing your business online. 

That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email). 

First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:

• How to create a content plan that WORKS

• The topics you need to nail down to start getting really consistent with your content

• How to make content that works for each specific platform

• The single most important factor in creating content that grabs people’s attention

• The unbeatable way to attract the right customers to your brand

This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online. 

You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.

xo, Tracy

PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. 

It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it. 

If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class:  flourishthriveacademy.com/contentworkshop

Here are the resources mentioned in the show:

Laying the Foundation program 

Erin Kandoll’s ‘Dreams Coming True’ video

True Warrior Jewelry

Twyla Dill Designs

Ashley Longshore

Jacqui Aiche

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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When you’re healthy as an entrepreneur and business owner, it shows. 

Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too. 

That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.

Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection. 

Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life. 

(I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)

Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.

• Why gut health is about so much more than getting rid of the uncomfortable symptoms most people think of

• Why taking care of your gut health goes way beyond having a happy digestive system and can transform your mood and mental health 

• How business owners and entrepreneurs can boost their immunity and daily performance by optimizing your gut health

• How to figure out if your gut is unhealthy and what to do about it

• The baby steps entrepreneurs can take to really support our health

If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you. 

Don’t miss this fascinating deep-dive conversation.

xo, Tracy

PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.

Here are the resources mentioned in the show:

Just Thrive

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What are you done with? 

To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next. 

Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.

Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.

I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.

Ugh.

I’d had enough. I was so done being broke, being taken for granted, being afraid.

On that trip I realized that I had no choice but to start doing things differently. 

I invested in coaching so I could get super clear about what I wanted from my business. 

I quit dating people who didn’t truly care about me so I could make space for someone who did. 

I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.

And in a few months, everything was different. 

If you are so ready for everything to be different, I have an invitation for you.

Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.

If you’ve been on the fence about applying to TYC, this is your sign. 

If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change. 

Be done with all that. 

Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.

Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/ 

Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.

Here are the resources mentioned in the show:

Supercharge Your Online Sales Challenge

Train Your Customers to Buy from You Online 

Erika Lyremark on Instagram

The Daily Whip

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Today’s show is all about doubling your online sales, with a few simple strategies that always work. 

But before we get to that, a quick message: 

If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th. 

TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. 

If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place. 

Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more.

Now, back to the episode:

Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth. 

One student, who will remin nameless, said this after she learned these strategies in one of our programs:

“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.” 

If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:

• Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)

• One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)

• How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)

I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.

This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner. 

Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.

Here are the resources mentioned in the show:

Train Your Customers to Buy from You Online program

How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections 

Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less with Chelsea Farmer

Episode #468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) with Alex Boxall

Episode #396: How Live Selling Transformed Her Online Jewelry Sales

Laying the Foundation

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xo, Tracy Matthews

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Is your jewelry business really just an expensive hobby right now? 

If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.

Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. 

She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. 

She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before. 

• The one simple step she implemented as soon as the program started that kickstarted her new sales journey

• The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)

• How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)

• The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)

We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.

I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.

Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll. 

Here are the resources mentioned in the show:

Follow Erin on Instagram!

F&TA Bootcamp

Laying the Foundation

Train Your Customers to Buy from You Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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There are times in your jewelry business where you might have to take a hard pivot to get what you really want. 

That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. 

When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:

• The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale 

• How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list

• Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline

• The crucial marketing strategies that are driving Antoinette’s online success

And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online. 

We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.

With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world. 

That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business. 

If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again. 

And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.

Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.

Xo, Tracy

Here are the resources mentioned in the show:

Follow Antoinette on Instagram!Your PRANA

Supercharge Your Online Sales Challenge

Train Your Customers to Buy from You Online

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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When was the last time you added 50, 100 or 200 new subscribers to your email list?

It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales.

And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. 

Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:

• Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day…

• How she added 200 people to both her email list and her SMS list

• The must-have new offer that sold over 150 units… 

• Why her sales were up 191% compared to the same event a year earlier… 

Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!).

It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks. 

Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. 

Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.

Xo, Tracy

Here are the resources mentioned in the show:

Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/

Alex Kathlyn Accessories Website - https://www.shopaka.ca/

Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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What would life be like if 80% of your customers came back to buy from your website again… and again… and again?

It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.

Here’s a sneak peek of what we cover:

• Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection

• 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back

• Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet

• Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)

• How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)

This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. 

If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. 

We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. 

This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ 

Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!

xo, Tracy

Here are the resources mentioned in the show:

Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/

HorseFeathers Gifts - https://horsefeathersgifts.com/

‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/

Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge

Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/

 Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

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Want the best 2024 strategies to drive more traffic to your website and sell more online?

I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). 

I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!

I talk about:

• What you need to monitor constantly (so you don’t lose sales)

• How to increase your conversion rate up to 30%

• Using AI to enhance sales and customer service

• More of the most effective ways to skyrocket sales! 

Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!

Join me on Thrive by Design for podcast episode 466!

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Learn More About Train Your Customers To Buy From You Online

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

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3. Share your favorite insights and inspirations

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xo, Tracy Matthews

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How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

• Driving sales to your website in your sleep

• Training your customers to buy from you online 

• Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 

• More strategies to ensure your business isn’t “fragile”! 

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok