Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift"

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Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots.

According to Connor Hayes, Meta’s VP of product for gen AI, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform." 

Meta believes this will offer new ways for users to engage and interact on both platforms. However, I think it’s already frustrating many people who feel that Meta is saturated with AI content and bots.

In a May 2024 article, tech writer Jason Koebler says, "Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren’t anymore interact to form a disastrous website where there is little social connection at all."

I promise this isn’t a doom-and-gloom episode. I’m not thrilled by the news either, and as a marketer, it’s frustrating. At the same time, it motivates me to figure out how to use social media marketing effectively while we still can, and also to find ways to reduce our reliance on it.

In this episode, I’ll be talking about what I see coming for Instagram in 2025, and how you can leverage those changes without making yourself crazy.

Make sure to stay tuned for The Gold Mine, where I’ll reveal my social media resolutions for 2025 and explain the reasoning behind each one.

Transcript: https://joyjoya.com/blogs/podcast/jewelry-business-survival-guide-for-instagram-s-ai-shift

00:00 Start 4:01 Primary Episode Content 18:31 The Gold Mine

Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025"

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Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a little tired, but we wouldn’t trade it for the world.

This week, we’re diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I’ve got five! These are the trends I believe will shape the industry next year:

1. Putting authenticity and humanity back into marketing

2. Greater use of AI, but in a thoughtful and strategic way

3. Originality as the greatest currency

4. The rise of the in-house influencer

5. Emphasizing jewelry’s longevity and heirloom value

And make sure to stick around for The Gold Mine, where I’ll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024.

Transcript: https://joyjoya.com/blogs/podcast/5-trends-redefining-jewelry-marketing-in-2025

00:00 Start 4:00 Primary Episode Content14:34 The Gold Mine

Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises"

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Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Apple Podcasts, but it was also the most-viewed YouTube video of all our 2024 uploads. You all loved it, shared it, and most importantly, put it into action. 

So today, I'm revisiting those three tips, reflecting on what made them resonate, and talking about what we learned at Joy Joya from putting them into practice with our clients. And next week, I'll also look ahead to what this means for 2025 because we’re always planning for the next big thing in jewelry marketing.

And stick around for THE GOLD MINE, where I’ll be sharing my personal favorite marketing tactic from this year—a strategy that truly stood out and delivered incredible results. I’ll also dive into why it resonated with me so deeply and how you can make it work for your brand in the year ahead. Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-in-2024-lessons-wins-and-surprises

00:00 Start3:42 Primary Episode Content 14:33 The Gold Mine

Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill"

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Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact.

In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year.

I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode!

Check out Twyla Dill's jewelry here: https://www.twyladill.com/

Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-for-the-holiday-rush-last-minute-tips-and-a-bonus-interview-with-twyla-dill

00:00 Start 4:45 Interview With Twyla Dill 24:31 Primary Episode Content

Apply at https://JewelryBrandIncubator.com Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutely makes my day. 💖 Now, for some exciting news! The Winter 2025 Emerging Jewelry Brand Incubator Grant is officially OPEN for applications! 🎉 If you’re an independent jewelry brand looking to level up, listen up! One lucky brand will receive six months (Jan 15–July 15) of full-service digital marketing support—totally free. That’s a whopping $18,000 value! Why are we doing this? Because empowering jewelry business owners is at the heart of everything we do. Whether you’re just starting out or already shining bright, we want to help you grow. Here’s the scoop: - You need to have an active jewelry business with an e-commerce presence. - If you’re already a Joy Joya fan and love our approach to marketing, that’s a bonus! - Applied before but didn’t get selected? Don’t let that stop you—this could be your year! - Apply at https://JewelryBrandIncubator.com before the deadline: Friday, January 3rd, 11:59 PM PT. I can’t wait to see your application roll in! Enjoy the holiday and thank you, from the bottom of my heart, for being here. 🧡

Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season"

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Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationships.

I'll be exploring how to make storytelling the cornerstone of your holiday marketing strategy and why it’s the key to setting your jewelry apart. We’ll talk about how the right stories can create a sense of warmth, nostalgia, and anticipation, transforming your jewelry from a simple product into a cherished part of your customers’ holiday experiences.

So, whether you're already weaving stories into your marketing or you're looking to start, you're in the right place - before you know it, you'll be harnessing the magic of storytelling to create connections that last well beyond the holiday season.

And in the GOLD MINE segment, I want to share some personal insights on evolving a brand voice. If you’re a regular listener or YouTube viewer, you might have noticed that I updated the podcast intro. Did you catch that? The previous intro had been in place for over a year, though I haven’t gone back to check exactly when I made the change. It’s been a while, and this shift got me thinking about how a brand voice evolves over time and the importance of letting it settle before making changes. So stay tuned to hear my insights.

Transcript: https://joyjoya.com/blogs/podcast/storytelling-secrets-to-elevate-your-jewelry-marketing-this-holiday-season

00:00 Start 3:55 Primary Episode Content 18:50 The Gold Mine

Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business"

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Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty. 

Whether you’re already known for your gift-worthy presentation, or you're looking for last-minute ideas to add that special touch, this episode is packed with insights to make your holiday packaging stand out. So, get ready to take notes and discover how these small details can make a big impact on your holiday marketing!

And in the GOLD MINE segment, get ready to elevate your brand with thoughtful, unexpected touches that turn every purchase into a memorable experience! From story cards that reveal the inspiration behind each piece to surprise gifts and personalized recommendations, these small details make your customers feel cherished and excited to return for more.

Transcript: https://joyjoya.com/blogs/podcast/how-to-level-up-your-holiday-packaging-as-a-jewelry-business

00:00 Start 3:48 Primary Episode Content 16:52 The Gold Mine

Episode #312 - "How to Create a Gift Guide For a Jewelry Business"

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Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out. 

If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strategies to help you create a gift guide that’s memorable, engaging, and tailored for your audience. So let's dive into how you can make this holiday season your best one yet with a standout gift guide!

And in the GOLD MINE segment, I'll be diving into the hidden power of holiday gift guides and how they can do so much more than just suggest gifts. Yes, gift guides offer an incredible opportunity to tell your brand’s story and connect with your customers on a deeper level. So stay tuned for my insights, which hopefully inspire you to think about gift guides in a new way!

Transcript: https://joyjoya.com/blogs/podcast/how-to-create-a-gift-guide-for-a-jewelry-business

00:00 Start 3:18 Primary Episode Content 13:52 The Gold Mine

Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success"

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Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages.

But don't clutch your pearls too tightly! While we'll shine a light on these spooky specters lurking in your online store, we're also arming you with the charms and spells—practical solutions, that is—to banish them for good.

And before the night is over, I've got a special treat brewing in my cauldron! Stay tuned for our GOLD MINE segment at the end, where I'll reveal how carving out just 15-30 minutes a day—even amidst the holiday hustle—can set you up for enchanting success in 2025. You'll learn how to harness your current momentum to tackle those lingering tasks and start the new year ahead of the game!

So light a cozy candle, wrap yourself in your favorite blanket, and join me as we transform these frights into delights just in time for the holiday sparkle season!

Transcript: https://joyjoya.com/blogs/podcast/spooky-jewelry-ecommerce-mistakes-and-fixes-for-holiday-success

00:00 Start 4:21 Primary Episode Content 13:26 The Gold Mine

Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!"

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Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager to showcase your unique creations to a wider audience, a virtual trunk show can be your secret weapon. 

Imagine creating an exclusive, immersive experience where your customers feel like VIPs, discovering stunning pieces right from the comfort of their homes.

But how do you host a virtual trunk show that not only captivates your audience but also drives those coveted holiday sales? Well, you’re in the right place! In today’s episode, we’ll uncover insider strategies, creative ideas, and some lesser-known tips that will make your virtual event shine brighter than ever.

From choosing the perfect platform and curating a mesmerizing collection to engaging your audience with unique interactive elements, we’ve got you covered. Plus, I’ll share some personal stories and lessons learned from my own journey hosting virtual events—trust me, you won’t want to miss these!

And in our GOLD MINE segment, I’m revealing how those unforeseen hiccups can actually become your biggest assets. Learn how to transform challenges into shimmering successes!

Transcript: https://joyjoya.com/host-a-jewelry-virtual-trunk-show

00:00 Start 3:51 Primary Episode Content 19:25 The Gold Mine

Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales"

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Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level.

I'll be getting into the psychological impact of nostalgia, identify the nostalgic elements that truly resonate with your audience, and share practical strategies to seamlessly integrate this emotion into your jewelry marketing. 

No matter what kinds of jewelry products you sell, understanding how to harness nostalgia can help you stand out in a competitive market. So stay with me to see how tapping into those cherished memories can enhance your marketing approach.

And in the GOLD MINE segment, learn why it's crucial for businesses, especially in jewelry marketing, to stay current and avoid appearing outdated in a rapidly changing digital landscape! Yes, I'll talk about the controversial "millennial gray" aesthetic that's sweeping TikTok and home design, illustrating the risks of not evolving with the times.

Transcript: https://joyjoya.com/unlock-the-power-of-nostalgia-to-boost-jewelry-sales

00:00 Start 3:53 Primary Episode Content17:09 The Gold Mine