Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive
Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.
In this episode, you'll discover:
Here are the resources mentioned in the show:
Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclass
Join the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thrive
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.
🎯 Episode Highlights:
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle.
In this episode, you’ll learn:
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success.
In this episode, you'll discover:
Here are the resources mentioned in the show:
Connect with Terri:
Special Offers:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration.
🎯 Episode Highlights:
Here are the Resources mentioned on the Show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
#JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #EnergeticAlignment #BusinessSuccess #JewelryDesigner #2025Planning
I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business?
This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business.
Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease.
We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business.
Key moments from this episode:
Here are the resources mentioned in the show:
Connect with Cathy:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
What if creating your business plan for 2025 was actually fun and inspiring?
Well, it can be!
If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete.
Guess what? I never looked at it again. Why? Because it was complicated and uninspiring!
In today’s episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps.
🎧 In this episode, you'll discover:
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
#JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #2025Planning #SmallBusinessSuccess
Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth.
🎯 Episode Highlights:
[05:12] The identity shift that changed everything
[12:35] Understanding spiritual laws for business success
[25:30] A game-changing interpretation of the 10 Commandments
[32:15] The Something Amazing Journal Method revealed
[38:20] Daily practices for maintaining abundance consciousness
Resources Mentioned:
🎁 Special Offers:
Connect with Peter:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.
🎯 Episode Highlights:
Here are the resources mentioned in the show:
Connect with Keisha on Instagram @keisha_leilani
FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast
SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.
In this episode, you'll learn:
• [2:15] Why your Instagram following doesn't matter (and what editors really care about)
• [5:30] The exact formula for writing pitches that get opened and read
• [12:45] How to find editors' contact information for free
• [18:20] The right way to follow up without being annoying
• [25:40] Understanding affiliate links and modern PR opportunities
Resources Mentioned:
• Google News Alerts - google.com/alerts
• Help a Reporter Out (HARO) - helpareporter.com
• Mail Track for Gmail - mailtrack.io
• Follow #journorequest on X (Twitter) and LinkedIn
• Sub Stack Newsletter Writers:
- Trae Bodge - traebodge.substack.com
- Aly Walansky - alywalansky.substack.com
Sponsored By:
Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast
Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC
Connect with Gloria:
Website: gloriachoupr.com
Instagram: @gloriachoupr
Free PR Masterclass: gloriachoupr.com/masterclass
Connect with Tracy:
Instagram: @tracymatthewsny
Facebook: @FlourishThriveAcademy
TikTok: @flourish_thrive
Buy The Desired Brand Effect: desiredbrandeffect.com
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.
(Haven’t read it yet? Buy it here)
One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice.
So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines.
Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales!
In this episode, you’ll learn:
[03:00] Why I wrote the Desired Brand Effect
[04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥
[07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’
[10:11] Accountability - Eliminate excuses and take responsibility for your business’s success
[12:50] Your Brand Story - Making your customers the focus of your story
[14:54] Emotional connection - what makes jewelry customers buy more
[16:07] Visual Identity - how your band creates an experience for your customer
[18:20] Brand Alignment - what separates the brands that work from the brands that don’t
[24:52] Dive Deeper - ways to really get to know your customers and what they are looking for
[28:51] Common branding mistakes to avoid
[29:41] Quick wins you can implement today
Here are the resources mentioned in the show:
Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!)
Buy the Desired Sharing Proposition Brand Guidelines.
Subscribe to my ‘Sales on Repeat' Private Podcast
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.