Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Tracy Matthews

Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

  • 30 minutes 54 seconds
    Episode #511: My Word of the Year Plus How to Choose One That Supports Your Vision

    Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.

    In this episode, you'll discover:

    • [03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough
    • [12:30] How to create a vision that actually supports your life (not just your business)
    • [17:41] The crucial connection between emotional alignment and financial success
    • [25:20] Why simplifying your business model leads to sustainable growth
    • [42:15] My framework for creating a vibrant vision that transforms ideas into reality


    Here are the resources mentioned in the show:

    Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclass

    Join the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thrive


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook


    3 January 2025, 8:00 am
  • 42 minutes
    Episode #510: 10 Lessons I Learned in 2024 That I'm Bringing Into 2025

    In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.

    🎯 Episode Highlights:

    • [1:49] The power of recognizing signs you're on the right path
    • [6:01] Why your mindfulness routine is non-negotiable for success
    • [12:01] How receiving compliments relates to receiving abundance
    • [17:41] The critical difference between willfulness and willingness
    • [24:54] Creating "boring money" systems for sustainable growth

    Here are the resources mentioned in the show:

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook


    31 December 2024, 8:00 am
  • 26 minutes 27 seconds
    Episode #509: 10 Questions to Ask Yourself to Create an Inspiring Vision for 2025

    Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle.

    In this episode, you’ll learn: 

    • [2:45] Why 2024 was challenging for many small business owners and how to shift your mindset
    • [7:20] The power of creating a clear vision before strategic planning
    • [12:35] How letting go of what's not serving you creates space for growth
    • [16:50] Practical steps to redesign your business around your ideal lifestyle
    • [21:30] Creating a legacy through customer impact and business transformation

    Here are the resources mentioned in the show:

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook

    24 December 2024, 2:00 pm
  • 38 minutes 22 seconds
    Episode #508: Too Much: A Guide to Breaking the Cycle of High Functioning Co-Dependency with Terri Cole

    Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success.

    In this episode, you'll discover:

    • [4:25] The surprising signs of high functioning codependency in creative entrepreneurs
    • [8:15] Why being everyone's problem solver is damaging your business growth
    • [12:30] How to break free from the auto-advice giving habit
    • [15:45] The unexpected connection between hyper-independence and business limitations
    • [21:10] Practical steps for setting boundaries without damaging relationships

    Here are the resources mentioned in the show:

    Connect with Terri:

    Special Offers:

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook

    19 December 2024, 8:00 am
  • 27 minutes 36 seconds
    Episode #507: Energetic Evaluation to Leave What Isn't Working Behind in 2024

    How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration.

    🎯 Episode Highlights:

    • [1:49] The #1 reason your big ideas aren't materializing (and how to change that)
    • [7:20] How to identify and release energy-draining activities from your business
    • [15:56] Why cluttered spaces create cluttered results in your business
    • [19:53] Practical steps to raise your vibration and realign your business
    • [24:54] Essential boundary-setting techniques for creative entrepreneurs

    Here are the Resources mentioned on the Show:

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook


    #JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #EnergeticAlignment #BusinessSuccess #JewelryDesigner #2025Planning

    10 December 2024, 8:00 am
  • 52 minutes 19 seconds
    Episode #506: The Key to More Creativity, Abundance, and Flow with Cathy Heller

    I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? 

    This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. 

    Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease. 

    We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business.

    Key moments from this episode:

    • [1:48] How the law of receptivity differs from the law of attraction
    • [6:01] Understanding flow state and how to access it naturally
    • [17:41] Why emotional well-being directly impacts your financial success
    • [31:56] Breaking free from toxic mindsets and limiting beliefs
    • [48:30] Practical exercises for maintaining creative flow

    Here are the resources mentioned in the show:

    Connect with Cathy:

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook


    3 December 2024, 5:00 pm
  • 17 minutes 41 seconds
    Episode #505: Make 2025 Your Year to Thrive! Here's How

    What if creating your business plan for 2025 was actually fun and inspiring? 

    Well, it can be!

    If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. 

    Guess what? I never looked at it again. Why? Because it was complicated and uninspiring! 

    In today’s episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps. 

    🎧 In this episode, you'll discover:

    • [2:15] Why traditional business planning often fails creative entrepreneurs
    • [4:30] The complete EVOLVE methodology breakdown for strategic growth
    • [7:45] How to create a vision that drives both profit and fulfillment
    • [10:20] Practical steps to upgrade your business identity and overcome limiting beliefs
    • [12:55] Key metrics to track for inevitable success in 2025


    Here are the resources mentioned in the show:


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook

    #JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #2025Planning #SmallBusinessSuccess


    3 December 2024, 4:00 pm
  • 47 minutes 2 seconds
    Episode #504: Something Amazing is About to Happen with Peter Kell

    Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth.

    🎯 Episode Highlights:
    [05:12] The identity shift that changed everything
    [12:35] Understanding spiritual laws for business success
    [25:30] A game-changing interpretation of the 10 Commandments
    [32:15] The Something Amazing Journal Method revealed
    [38:20] Daily practices for maintaining abundance consciousness

    Resources Mentioned:

    🎁 Special Offers:

    Connect with Peter:

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook

    26 November 2024, 8:00 am
  • 41 minutes 31 seconds
    Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani

    Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.

    🎯 Episode Highlights: 

    • [3:15] How Keisha built a 55K+ following with zero paid ads
    • [12:01] The three-content framework that drives engagement and sales
    • [19:53] Story hooks that make followers stop scrolling and buy
    • [24:54] Instagram's latest features you need to start using today
    • [31:56] Time-saving strategies to boost engagement without burnout


    Here are the resources mentioned in the show:

    Connect with Keisha on Instagram @keisha_leilani

    FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast

    SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY  Instagram

    Follow Flourish & Thrive Facebook

    20 November 2024, 8:00 am
  • 37 minutes 9 seconds
    Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou

    Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.

    In this episode, you'll learn:

    • [2:15] Why your Instagram following doesn't matter (and what editors really care about)

    • [5:30] The exact formula for writing pitches that get opened and read

    • [12:45] How to find editors' contact information for free

    • [18:20] The right way to follow up without being annoying

    • [25:40] Understanding affiliate links and modern PR opportunities

     

    Resources Mentioned:

    • Google News Alerts - google.com/alerts

    • Help a Reporter Out (HARO) - helpareporter.com

    • Mail Track for Gmail - mailtrack.io

    • Follow #journorequest on X (Twitter) and LinkedIn

    • Sub Stack Newsletter Writers:

      - Trae Bodge - traebodge.substack.com

      - Aly Walansky - alywalansky.substack.com

     

    Sponsored By:

    Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast

    Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC

     

    Connect with Gloria:

    Website: gloriachoupr.com

    Instagram: @gloriachoupr

    Free PR Masterclass: gloriachoupr.com/masterclass

     

    Connect with Tracy:

    Instagram: @tracymatthewsny

    Facebook: @FlourishThriveAcademy

    TikTok: @flourish_thrive

    Buy The Desired Brand Effect: desiredbrandeffect.com

     

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    14 November 2024, 11:00 am
  • 36 minutes 33 seconds
    Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition

    I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.  

    (Haven’t read it yet? Buy it here)

    One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice.

    So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines.

    Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales!

    In this episode, you’ll learn:

    • [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide
    • [03:00] Why I wrote the Desired Brand Effect

    • [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥

    • [07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’

    • [10:11] Accountability - Eliminate excuses and take responsibility for your business’s success

    • [12:50] Your Brand Story - Making your customers the focus of your story

    • [14:54] Emotional connection - what makes jewelry customers buy more

    • [16:07] Visual Identity - how your band creates an experience for your customer

    • [18:20] Brand Alignment - what separates the brands that work from the brands that don’t

    • [24:52] Dive Deeper - ways to really get to know your customers and what they are looking for

    • [28:51] Common branding mistakes to avoid

    • [29:41] Quick wins you can implement today



    Here are the resources mentioned in the show:

    Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!)

    Buy the Desired Sharing Proposition Brand Guidelines.

    Subscribe to my ‘Sales on Repeat' Private Podcast

     

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    7 November 2024, 3:05 pm
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