The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

  • 16 minutes 37 seconds
    206: Stop Hiding! Overcoming the Fears Of Being Visible Online
    You can create the most amazing yoga business but if no one knows about it there is really no point. 

    One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide.

    The reality is, if you’re not visible online, you essentially have no business. 

    But there is one problem when it comes to visibility. And it’s called fear.

    ABOUT DIGITAL YOGA ACADEMY
     
     Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
     
     You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
     
     🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    1 February 2025, 12:35 pm
  • 40 minutes 37 seconds
    205: Why Most Online Yoga Course Creators Don't Hit Their Sales Goals
    I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you.

    Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online course.

    Not hitting your goals in the beginning is very common and today I'm sharing the reasons why it happens, so that you don't make these mistakes.

    ABOUT DIGITAL YOGA ACADEMY
     
     Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
     
     You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
     
     🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
    21 January 2025, 11:34 am
  • 33 minutes 38 seconds
    204: The Profit-Making Blueprint Yoga Teachers Need for 2025
    What if I told you that everything you’ve been taught about making money as a yoga teacher might be holding you back?

    This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world.

    Here’s why you can’t afford to miss this:

    You’ll discover why some of the most common strategies are keeping you stuck—and the alternative that simplifies everything.
    We’ll unpack the mindset blocks that stop so many yoga teachers from embracing their full earning potential—and how to overcome them.
    I’ll show you how to reprogram your mind to attract wealth, believe in your ability to succeed, and embrace abundance without fear or self-doubt.
    This training isn’t just theory; it’s a wake-up call. If you’ve ever felt like you’re working so hard but still not seeing the income you deserve, you need to hear this.

    By the end of this podcast, you’ll have the tools and confidence to approach 2025 with a completely new strategy—one that finally gives you the results you’ve been searching for!

    ABOUT DIGITAL YOGA ACADEMY
     
     Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
     
     You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
     
     🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    14 January 2025, 7:16 pm
  • 25 minutes 20 seconds
    203: Why Your Yoga Content Isn’t Converting and Easy Fixes for Better Engagement, Leads, and Sales
    Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone!
     
     In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨
     
     🔍 What You’ll Learn:
     
     ✅ Clarify Your Messaging – Speak directly to your ideal clients and solve their biggest pain points.
     
     ✅ Be Benefit-Oriented – Highlight how your offerings can change your clients’ lives.
     
     ✅ Provide Real Value – Deliver actionable tips and insights that your audience can implement immediately.
     
     ✅ Craft Compelling CTAs – Guide your audience to take the next step with clear and powerful calls to action.
     
     Why You Can’t Miss This:
     
     🔥Unlock the secrets to creating content that not only engages but also converts.
     
     🔥Learn from proven strategies that have helped countless yoga teachers grow their businesses.
     
     🔥Gain the confidence to consistently show up and make an impact with every post.
     
     Let’s make your content work for YOU! 💖🙌
     
     

    ABOUT DIGITAL YOGA ACADEMY
     
     Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
     
     You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
     
     🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    15 October 2024, 2:39 pm
  • 24 minutes 56 seconds
    202: The Strategy that Converted at 40% and Made $120k in Online Course Sales
    What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. 

    ABOUT DIGITAL YOGA ACADEMY

    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!

    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!

    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    1 October 2024, 11:52 am
  • 36 minutes 41 seconds
    201: Next Level CEO FREEDOM Unlocked: How I built my dream home in Bali, took four months off and still made sales on repeat!
    What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy.


    We’ll explore why giving yourself more time is essential, how to stay grounded in your vision despite setbacks, and the power of flexibility in the face of change. I’ll also discuss the importance of patience, why perfection isn’t the goal, and the value of celebrating your achievements.✨


    If you’re looking to grow a sustainable, scalable business, these insights are for you. Tune in to learn how you can apply these lessons to your entrepreneurial journey!


    ABOUT DIGITAL YOGA ACADEMY


    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! 


    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you!


    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/


    CONNECT WITH US


    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/

    🌟 Facebook: https://www.facebook.com/digitalyogaacademy

    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/

    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy


    More resources to help you on your yoga teaching Journey:


    🌟 Blog: https://digitalyogaacademy.com/blog/

    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/

    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    15 August 2024, 12:23 pm
  • 21 minutes 41 seconds
    200: Online Yoga Course Pitfalls: Avoid These 4 Common Launch Mistakes!
    About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course!

    ABOUT DIGITAL YOGA ACADEMY

    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! 

    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you!

    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Facebook: https://www.facebook.com/digitalyogaacademy
    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    More resources to help you on your yoga teaching Journey:

    🌟 Blog: https://digitalyogaacademy.com/blog/
    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/
    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    29 March 2024, 2:09 pm
  • 18 minutes 52 seconds
    199: How To Turn $5k Months Into $10k Months
    What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! 

    ABOUT DIGITAL YOGA ACADEMY

    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! 

    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you!

    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Facebook: https://www.facebook.com/digitalyogaacademy
    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    More resources to help you on your yoga teaching Journey:

    🌟 Blog: https://digitalyogaacademy.com/blog/
    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/
    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    7 March 2024, 3:52 pm
  • 18 minutes 50 seconds
    198: The #1 Way to Nurture Yoga Student Relationships
    Nurturing Relationships and Growing Your Yoga Business 🌟

    In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales.

    🤝 Relationship Building: Discover why nurturing connections with your community is essential for long-term success.

    📧 Email Marketing Mastery: Learn why your email list is your most valuable asset and how consistent communication can lead to increased sales.

    💡 Insider Tips: Get exclusive insights into growing your list, nurturing relationships, and maximizing your business's potential.

    ABOUT DIGITAL YOGA ACADEMY

    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! 

    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you!

    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Facebook: https://www.facebook.com/digitalyogaacademy
    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    More resources to help you on your yoga teaching Journey:

    🌟 Blog: https://digitalyogaacademy.com/blog/
    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/
    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
    29 February 2024, 8:19 pm
  • 30 minutes 18 seconds
    197: Sales Slowed? 3 Strategies For Your Yoga Business
    Sales Slowed? 3 Strategies for your yoga business. 

    Let’s explore 3 ways to step up sales in your yoga business!

    🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟
    https://digitalyogaacademy.com/yogipreneur-launchpad

    ABOUT DIGITAL YOGA ACADEMY

    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! 

    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you!

    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Facebook: https://www.facebook.com/digitalyogaacademy
    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    More resources to help you on your yoga teaching Journey:

    🌟 Blog: https://digitalyogaacademy.com/blog/
    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/
    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
    27 February 2024, 12:52 pm
  • 45 minutes 38 seconds
    196: 6 Steps To a Six-Figure Online Yoga Business
    Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur. 

    Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry.

    Let’s explore how you can step into your role as a CEO, build a team, and delegate tasks to accelerate your business growth. You'll learn how to merge passion with strategy, shifting your focus from 'selling' to 'providing value' to create authentic connections with your audience.


    🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟
    https://digitalyogaacademy.com/yogipreneur-launchpad

    ABOUT DIGITAL YOGA ACADEMY

    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! 

    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you!

    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/

    CONNECT WITH US

    🌟 Instagram: https://www.instagram.com/digitalyogaacademy/
    🌟 Facebook: https://www.facebook.com/digitalyogaacademy
    🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/
    🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    More resources to help you on your yoga teaching Journey:

    🌟 Blog: https://digitalyogaacademy.com/blog/
    🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/
    🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
    16 February 2024, 7:25 pm
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