In this episode of Social Media Decoded, Michelle Thames reveals how to use Pinterest as a powerful tool for driving traffic, generating leads, and growing your business—all while you sleep. Learn why Pinterest is more than a platform for recipes and DIY projects, and how to strategically use it to grow your audience, optimize your website traffic, and capture leads passively.

What You’ll Learn in This Episode

• Why Pinterest is a game-changer for businesses looking to generate leads and traffic.
• How to optimize your Pinterest profile to attract your ideal audience.
• Tips for creating click-worthy pins that drive traffic to your website.
• The importance of linking your pins to valuable content that converts viewers into leads.
• How to use Pinterest consistently without spending hours on the platform.
• Where Pinterest fits into your overall marketing funnel and how to turn traffic into results.

1. Optimize Your Profile: Use keywords in your bio and boards to make your profile easily discoverable by your target audience.
2. Create Attention-Grabbing Pins: Use bold text overlays, branded colors, and clear calls-to-action to encourage clicks.
3. Link to Valuable Content: Every pin should drive traffic to a blog post, freebie, or product page that aligns with your business goals.
4. Stay Consistent: Schedule 5-10 pins daily using tools like Tailwind to maintain momentum without added stress.
5. Incorporate Pinterest Into Your Funnel: Use Pinterest as the top of your marketing funnel to drive traffic to optimized landing pages or lead magnets.

• Pinterest Scheduling Tool: Tailwind
• Design Tool for Pins: Canva
• Join Michelle’s Elevate & Empower Women’s Entrepreneur Community: Learn advanced strategies for platforms like Pinterest and grow your business with confidence. LEARN MORE HERE

Don’t Forget to Rate, Review, and Subscribe!
If this episode helped you see the potential of Pinterest for your business, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable strategies to grow your brand.

In this episode of Social Media Decoded, Michelle Thames walks you through how to simplify and strategize your content planning for 2025. If you’ve ever felt overwhelmed by what to post or unsure how to align your content with your business goals, this episode is for you. Discover actionable steps to create a streamlined content calendar, set clear goals, and ensure every piece of content serves a purpose.

What You’ll Learn in This Episode

• Why content planning is essential for a successful marketing strategy in 2025.
• Simple steps to break down the content planning process into manageable tasks.
• How to set clear goals and create content that aligns with them.
• The importance of knowing your audience and using content pillars to stay focused.
• Tips for building a content calendar with monthly themes and weekly topics.
• How to batch and schedule content to save time and maintain consistency.
• Strategies for aligning your content with your offers to drive conversions.

1. Set Clear Goals: Define what you want to achieve in 2025 and let your content bridge the gap between where you are and where you want to be.
2. Know Your Audience: Create content that resonates with your audience’s pain points and interests to foster engagement and trust.
3. Use Content Pillars: Focus your content on 2-3 main themes that align with your expertise and audience needs.
4. Plan Monthly Themes: Assign a theme to each month to keep your content cohesive and aligned with your goals.
5. Batch and Schedule Content: Dedicate time to create and schedule content in advance to stay consistent and stress-free.
6. Align Content with Offers: Ensure every post, Reel, or story serves a purpose and leads your audience toward your offers.

• Free Content Planner: Download Michelle’s free planner to map out your 2025 content strategy with ease. HERE
• Content Scheduling Tools: Consider using tools like Later or Planoly to streamline your posting process.

Don’t Forget to Rate, Review, and Subscribe!
If this episode helped you feel more confident about your 2025 content strategy, leave a review and share it with a friend. Subscribe to Social Media Decoded for more actionable insights to level up your marketing game.

In this episode of Social Media Decoded, host Michelle Thames shares her top strategies for increasing visibility on Instagram in 2025. If you’ve been feeling stuck or unsure about how to grow your presence on this ever-evolving platform, Michelle has you covered with actionable tips for Reels, carousels, Stories, and profile optimization. Tune in to learn how to show up in front of the right audience, build trust, and drive meaningful engagement—all while avoiding burnout.

What You'll Learn in This Episode

• Why visibility is crucial for success on Instagram in 2025.
• The best Instagram strategies Michelle is using and recommending to clients right now.
• How to create scroll-stopping Reels without overcomplicating the process.
• The power of carousel posts and how to structure them for maximum engagement.
• Tips for leveraging Stories to connect with your audience and build trust.
• How to optimize your Instagram profile for discoverability and conversions.
• Time-saving tools and techniques to stay consistent without burning out.

1. Prioritize Reels: Short-form video is still king on Instagram. Use trending audio, share quick tips, and showcase behind-the-scenes content to boost visibility.
2. Master Carousel Posts: Treat them like mini blog posts. Start with a strong hook and end with a compelling call to action to encourage saves and shares.
3. Leverage Stories for Connection: Show the human side of your brand with behind-the-scenes peeks, polls, and Q&As. Consistency is key.
4. Optimize Your Profile: Ensure your bio clearly states who you are and how you help people. Use a link-in-bio tool to guide followers to your key offers.
5. Consistency is Essential: Plan content in batches, use scheduling tools, and prioritize quality over quantity to maintain a sustainable posting rhythm.

• Book a 1:1 Coaching Session with Michelle Thames: HERE
• Scheduling Tools: Later | Planoly
• Link in Bio Tools: Stan | Linktree

Don’t Forget to Rate, Review, and Subscribe!
If you enjoyed this episode, please leave a review on your favorite podcast platform. Your feedback helps us reach more entrepreneurs like you!

In this episode of Social Media Decoded, host Michelle Thames dives into why blogging remains one of the most effective tools for growing your visibility and attracting clients. With a blog, you can establish authority in your niche, drive consistent traffic to your website, and create content that works for you long after you hit publish.

Michelle shares actionable tips for creating value-packed blog posts that rank on Google, attract the right audience, and guide readers toward your offers. Whether you’re a business owner, marketer, or entrepreneur, this episode is packed with insights to help you harness the power of blogging to grow your brand. Plus, discover how Michelle’s 1:1 Power Hours can help you develop a blogging strategy tailored to your goals.

What You’ll Learn in This Episode

1. Why blogging is still relevant in today’s social media-driven world.
2. How blogging can help you grow your visibility and attract leads passively.
3. The basics of creating blog content that ranks on Google and drives traffic.
4. How to structure blog posts to provide value and align with your offers.
5. How Michelle’s 1:1 Power Hours can help you create a winning blogging strategy.

Links & Resources Mentioned

• 💡 Ready to elevate your blogging game? Book a 1:1 Power Hour with Michelle HERE
• 📱 Follow Michelle on Instagram for more tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded HERE
• 📝 Grab Michelle’s free social media roadmap HERE

In this episode of Social Media Decoded, host Michelle Thames dives into the art of setting social media goals that truly matter. Forget vague objectives like "post more" or "gain followers"—this episode is all about creating intentional, results-driven goals that align with your business and personal brand.

Michelle breaks down practical strategies for platforms like Instagram and LinkedIn, helping you focus on metrics that lead to real growth and meaningful engagement. Whether you’re a career marketer or a business owner, this episode is packed with actionable advice to set you up for success in 2025. Plus, learn how Michelle’s FREE Vision Board Party on January 7th can help you set intentional goals and kick off the new year with clarity.

What You’ll Learn in This Episode

1. Why traditional social media goals often fail and how to fix them.
2. The key to aligning your social media strategy with your larger business goals.
3. Platform-specific goal-setting strategies for Instagram and LinkedIn.
4. How to track meaningful metrics that actually impact your growth.
5. How Michelle’s Vision Board Party can help you plan your 2025 goals with purpose.

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Links & Resources Mentioned

• 🎉 Join Michelle’s FREE Vision Board Party on January 7th: DM “VISION” on IG, or CLICK HERE to save your spot!
• 📱 Follow Michelle on Instagram for more tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded HERE
• 📝 Download Michelle’s free ultimate social media roadmap for influencers, creatives, and small biz owners

Feeling stuck or overwhelmed by your marketing efforts? You’re not alone. In this episode of Social Media Decoded, host Michelle Thames dives into the transformative power of a marketing audit. Discover how taking a closer look at your strategy can uncover what’s working, what’s not, and how to take your business to the next level.

Michelle breaks down:

• What a marketing audit is and why it’s a game-changer for entrepreneurs.
• The four key areas to audit are social media presence, content strategy, email marketing, and sales funnels.
• How to identify gaps in your marketing strategy and fix them with actionable steps.

What You’ll Learn in This Episode

• Why it’s essential for uncovering hidden opportunities.
• How it helps you focus on what truly moves the needle.

• Social Media: Optimize your profiles, calls-to-action, and engagement strategies.
• Content Strategy: Ensure your content resonates with your ideal audience and drives action.
• Email Marketing: Unlock the potential of your email list with refreshed sequences.
• Sales Funnels: Align your offers with audience needs and improve conversions.

• Signs your strategy isn’t working, including inconsistent results, low engagement, and overwhelm.

• Real-life examples of how small tweaks after a marketing audit led to big wins for Michelle’s clients.

• Self-audit tips and why investing in professional support can save you time and frustration.

Why You Should Listen

Resources & Links

• Get Michelle’s Marketing Audit Service: Get expert insights and a customized roadmap for your marketing strategy. Get more info
• Free Resource: Download Michelle’s Social Media Checklist to evaluate your social media and marketing efforts. Download Here
• Work with Michelle: Explore coaching and marketing services to elevate your business. Learn More

In this episode of Social Media Decoded, host Michelle Thames breaks down how to create a marketing strategy that doesn’t just look good but actually drives leads, builds trust, and generates sales. From attracting the right audience with lead generation to nurturing relationships and turning them into paying customers, Michelle shares the exact framework you need to level up your marketing efforts.

Whether you’re an entrepreneur, marketer, or business owner, this episode is packed with actionable tips to help you stop spinning your wheels and start seeing real results. Ready to transform your marketing? Tune in now for expert insights and a proven roadmap to success.

What You’ll Learn in This Episode

1. Why most marketing strategies fail and how to avoid common pitfalls.
2. The three pillars of a successful marketing strategy: lead generation, nurturing, and conversions.
3. How to align your marketing efforts to create a seamless customer journey.
4. Practical examples of strategies that convert in real life.
5. Why having a clear, actionable plan is the key to long-term business growth.

Links & Resources Mentioned

• 💡 Ready to transform your marketing? Book a Marketing Audit + Strategy session with Michelle: HERE
• 📱 Follow Michelle on Instagram for more tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded

In this episode of Social Media Decoded, host Michelle Thames breaks down the top marketing mistakes that are costing businesses time, money, and growth—and how you can avoid them. From lack of strategy to chasing vanity metrics, Michelle delivers actionable tips to help entrepreneurs simplify their marketing, connect with their audience, and drive real results.

If you’re tired of wasting time on tactics that don’t work or feeling overwhelmed by your marketing efforts, this episode is your blueprint to success. Plus, learn how you can work 1:1 with Michelle to create a custom strategy for your business.

What You’ll Learn in This Episode

1. The #1 reason most businesses fail to see results in their marketing.
2. Why inconsistent marketing is hurting your brand—and how to fix it.
3. How to shift your focus from vanity metrics to metrics that actually matter.
4. The importance of understanding your audience and aligning your messaging.
5. Why outsourcing or hiring a marketing expert can save you time and energy.

Links & Resources Mentioned

• 💡 Ready to stop making these mistakes? Book a 1:1 coaching call with Michelle
• 🎯 Grab Michelle’s free marketing resources: HERE
• 📱 Connect with Michelle on Instagram: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded

In this episode, Michelle Thames shares her journey as a "Jane of all trades" in marketing and why being multi-passionate is her superpower. Drawing from her experience working with a major beauty brand and running her own successful marketing agency, Michelle reveals how mastering multiple marketing lanes can help businesses grow, thrive, and increase revenue.

If you’re an entrepreneur feeling overwhelmed by social media, email marketing, or PR, this episode is packed with actionable insights on simplifying your strategy and scaling your business. Whether you’re just starting out or looking to elevate your brand, Michelle’s relatable advice will inspire you to embrace your passions and let her team handle the rest.

What You’ll Learn in This Episode

1. Michelle’s personal journey from corporate marketing to running a successful agency.
2. The advantages of being a multi-passionate marketer in today’s business landscape.
3. How Michelle’s holistic marketing approach helps businesses thrive.
4. Real-life client success stories showcasing the power of integrated marketing.
5. Why hiring an expert can save you time, reduce stress, and maximize your ROI.

Links & Resources

Connect with Michelle Thames

• Instagram: @michellelthames
• Facebook Group: Elevate Your Business Community
• Website: Michelle’s Marketing Agency

Welcome back to Social Media Decoded! In this episode, host Michelle Thames — a marketing expert, business coach, and agency owner — guides multi-passionate entrepreneurs on creating a cohesive brand that highlights all their passions and resonates deeply with their ideal audience. If you’ve struggled to fit your varied interests into one unified brand or feel that your social media presence lacks focus, this episode is for you.

Michelle shares a clear, actionable approach to aligning your passions into a singular, powerful brand message that resonates across all your social media and marketing channels. Learn how to establish a core brand message, define signature content themes, and maintain a consistent aesthetic and voice that empowers your brand and attracts high-value clients. By the end of this episode, you’ll know exactly how to transform a multi-passionate vision into a cohesive, professional brand that stands out online.

In This Episode, You’ll Discover:

• Why a clear brand message is essential for multi-passionate entrepreneurs
• How to establish content themes that organize and align your interests for social media
• Tips for maintaining a consistent brand voice and aesthetic to build trust
• Strategies for positioning yourself as a cohesive, memorable brand across platforms

Join VisionCraft 2024: Ready to turn your passions into a unified business vision? Join Michelle at VisionCraft 2025 — an exclusive online business planning event where you’ll set goals, clarify your brand, and build a strategy for success in 2024. Reserve your spot and start the year with intention! Join us here

Subscribe & Leave a Review for a Chance to Win: Don’t forget to subscribe to Social Media Decoded! Each month, Michelle is giving away a $50 Amazon gift card to one listener who leaves a review. Tag @MichelleLThames on Instagram with a screenshot, or email your review to enter.

Tune in to discover how to transform your passions into a cohesive, high-impact brand. Subscribe, leave a review for a chance to win a $50 Amazon gift card, and join VisionCraft 2024 to map out your unique business strategy for the upcoming year.

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This episode explores expert insights and actionable advice for building a thriving online presence. We discuss the importance of defining your target audience, developing a content strategy, and utilizing social media effectively. We also mention Porkbun as a reliable domain registrar that supports businesses of all sizes.

Featured in this episode:

• Porkbun: A domain registrar offering a wide range of domain extensions, free essential tools, and a user-friendly interface.
• .BIO domain: Perfect for building a personal brand and connecting with your audience.

Special offer: Get a .BIO domain for less than $2 for the first year at Porkbun using code GETYOURBIO at checkout.

[Link to Porkbun website]

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