Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

  • 1 hour 9 minutes
    442: Melyssa Ford on Health, Hustle, and Healing

    This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances.


    As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces.


    In this episode she shares:

    • Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health 
    • Overcoming depression, negative self-talk, and finding grace through personal healing
    • The many benefits to pivoting several times in her career


    Highlights include:

    00:00 Intro

    02:00 Building a film/TV personality 

    06:00 Being an undocumented immigrant

    14:00 Creating her own path

    19:00 Battling mental health issues

    27:00 Navigating perimenopause

    40:00 The podcasting landscape

    47:00 Living with a brain injury

    1:00:00 Tips for entrepreneurs 


    Check out episode 442 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    11 December 2024, 8:00 am
  • 56 minutes 28 seconds
    441: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

    This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. 


    In this episode she shares: 

    • How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past
    • Her transformative experience as an MBA candidate at The Wharton School at UPenn
    • How she makes a living off of content creation and the opportunities being an influencer has provided


    Highlights Include:

    00:00 Intro 

    03:00 Confidence and putting yourself out there

    09:55 Becoming a lifestyle influencer

    12:04 Navigating side hustling and a corporate role

    19:27 Collaboration with Rare Beauty 

    20:48 Launching a robe company 

    29:09 MBA program at Wharton

    39:20 Transparency in content creation

    44:07 The importance of building a team


    Check out episode 441 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    4 December 2024, 8:00 am
  • 58 minutes 33 seconds
    440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

    Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.


    In this episode she shares:

    • The ways she stayed consistent in content creation, and why it paid off
    • How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
    • How she diversified her revenue streams to triple her income and surpass her nursing paycheck 


    Highlights include: 

    00:00 Intro

    05:22 Finding a path in nursing

    10:51 The goal of work-life balance

    11:52 Cooking as an outlet

    15:25 Intentional content creation

    19:24 Unlearning the idea of creating perfect content 

    27:21 Diversifying revenue streams

    33:38 Hiring a team for content creation

    41:09 Revenue from YouTube & brand partnerships

    43:42 Publishing a unique cookbook

    49:59 Take control of your inner voice

    52:30 Tips for entrepreneurs 


    Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    27 November 2024, 8:00 am
  • 59 minutes 25 seconds
    439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

    This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way.


    In this episode she shares:

    • How identifying a niche audience transformed her podcast and entrepreneurial journey
    • Her focus on helping first and second-generation immigrant women find confidence in their stories 
    • Balancing financial stability after leaving her full time job and moving abroad to Portugal


    Highlights include:

    00:00 Intro

    03:00 From analyst to podcaster

    07:45 Mastering storytelling 

    13:30 Lessons from Podcast Moguls

    18:00 Creating content with purpose

    21:00 Becoming an expat in Portugal

    28:00 Preparing for full time entrepreneurship 

    33:00 Building a platform to monetize

    43:00 Defeating self-doubt

    47:00 Living in Portugal

    54:00 Tips for entrepreneurs

    Check out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    20 November 2024, 8:00 am
  • 1 hour 3 minutes
    438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

    This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.


    In this episode Arsha shares:

    • How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City 
    • How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target 
    • The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities 


    Highlights Include: 

    07:07 Leaving The Service Industry

    10:44 Launching Multiple Businesses At Once 

    17:14 Creating Multiple Revenue Streams

    19:50 Being The Face Of Your Brand

    29:33 Creating a Premium Product

    30:48 Getting Into Retail

    35:33 Creating Brand Partnerships

    41:11 Selling On Amazon

    45:23 Creating Your Own Path


    Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    13 November 2024, 8:00 am
  • 55 minutes 15 seconds
    437: Balanced Black Girl Les Alfred on When to Bet on Yourself

    This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds. 


    Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing her to scale ads and go full time as a podcaster.


    In this episode she shares:

    • How following her curiosity and having the bravery to allow herself to be widely seen set her up for success
    • Her methods to creating inspiring, approachable wellness content covering everything from wellness, to productivity, to personal finance, to self-care
    • The need for financial stability before quitting her corporate job by budgeting, saving, paying off student loans, and organizing her business finances


    Highlights include: 

    00:00 Intro

    04:30 Breaking into wellness

    10:00 Starting a podcast

    15:00 Emphasizing relatability to your audience

    19:30 First year of full-time podcasting

    23:30 The power of financial planning

    38:00 Benefits of having a lean team 

    45:30 The power of an email list

    50:15 Tips for entrepreneurs


    Check out episode 437 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    6 November 2024, 9:22 pm
  • 54 minutes 31 seconds
    436: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant

    Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free. 


    In this episode she shares:

    • How she went from aggressive saving to over $400K years and becoming debt-free
    • The best and easiest way to traditionally publish your book
    • What methods of income-earning have failed her and how she helps others find what works best for them, and more


    Highlights include:

    00:00 Intro

    07:00 Mindset is the key to success 

    14:00 Revenue milestones

    25:00 Financial freedom

    30:15 Understanding life priorities

    38:10 Creating wealth for side hustlers

    42:30 Silent wealth  

    45:30 Tips for entrepreneurs 


    Check out episode 436 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    30 October 2024, 7:00 am
  • 1 hour 42 seconds
    435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

    This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.


    In this episode she shares:

    • Her start as a financial advisor while side hustling Clever Girl Finance 
    • How she expanded past 1 to 1 business by creating courses and repeatable content 
    • How she was able to financially thrive while making her platforms free and accessible 


    Highlights include:

    00:00 Intro

    07:15 Becoming a financial expert

    12:35 Initial business investments

    20:30 Determining target audience 

    25:18 Building a team

    32:40 Making the platform free and accessible

    36:53 Benefits and challenges of brand partnerships

    44:20 Being a content-first business

    57:00 Tips for entrepreneurs


    Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    23 October 2024, 7:00 am
  • 48 minutes 50 seconds
    434: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company Rewind

    This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation and raising millions of dollars in investment capital. 


    In this episode she shares:

    • Her strategies to getting investors interested, including big names like HER and Rihanna
    • How she became the first Black woman to raise more than $1 Million publicly for a CPG food startup, accumulating more than $20M
    • How she is continuing to inspire other entrepreneurs while growing her own business


    Highlights include:

    00:00 Intro

    03:30 Partake’s rise to success

    07:15 Raising capital with huge companies

    14:50 Partnerships and rapid expansion

    23:40 Managing personal finances in the start-up phase

    29:06 Aligning with your true passions

    38:21 Work-life balance

    44:45 Tips for entrepreneurs


    Check out episode 434 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube 


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    16 October 2024, 7:00 am
  • 55 minutes 39 seconds
    433: How The Cupcake Collection Founder Mignon François Turned $5 Into Five Million Cupcakes Sold

    This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection. 


    In this episode she shares:

    • Why having a great product and determination got her community to support her vision
    • The different financial methods she used, like cash stuffing, to reinvest into her business and employees
    • How she leveraged $5 and turned it into a legacy with over five million cupcakes sold 
    • And much more, you don’t want to miss the gems she’s dropping!


    Highlights include:

    00:00 Intro

    04:30 Learning to bake from grandma

    10:53 The struggle to make ends meet

    15:09 Turning $5 into $600

    20:27 Humble beginnings

    32:50 Low margins, high profit from day one

    37:30 Benefits of profit sharing with employees

    42:00 Scaling to $10,000 days

    48:20 Tips for entrepreneurs 


    Check out this episode of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Mignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ 

    The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/


    Hosted on Acast. See acast.com/privacy for more information.

    9 October 2024, 7:00 am
  • 1 hour 52 seconds
    432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture

    This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures. 


    In this episode she shares:

    • How she went outside of the box of where she’s from and gained unique skills by working in fashion 
    • Her process of finding and working with the best manufacturers 
    • How she’s able to build the best team and balance hiring family and friends 


    Highlights include:

    00:00 Intro

    05:30 Getting her start in fashion

    15:30 Determining a niche

    24:50 Acquiring vendors and manufacturers 

    30:53 Focusing on serving a community 

    38:20 Profitability and hiring strategically 

    49:09 Marketing and growth strategies

    56:22 Tips for entrepreneurs  


    Check out episode 432 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    The Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ 

    Donyale’s Instagram: https://www.instagram.com/donyalewalton/ 



    Hosted on Acast. See acast.com/privacy for more information.

    2 October 2024, 7:00 am
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