Ep. 222

Why should you build for the AI of the future, NOT for the AI of today?

Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your marketing platforms to accommodate upcoming AI advancements.

Mentions

• Sam Altman https://twitter.com/sama
• Gemini Advanced https://gemini.google.com/advanced
• Claude https://claude.ai/
• Grammarly https://www.grammarly.com/
• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 221

How can AI revolutionize the way we create and consume content? 

Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle complex tasks.

Mentions

• Every https://every.to/
• Gemini https://gemini.google.com/
• Claude https://claude.ai/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 220

Will Ai automate 95% of a marketer's role?

A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s course. 

Link to Kieran’s course: https://bit.ly/timeless-marketing-ai

Mentions

• Claude https://claude.ai/
• Sam Altman https://twitter.com/sama
• Delphi https://www.delphi.ai/
• Grammarly https://www.grammarly.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 219

Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you.

Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation.

Mentions

• Graphite https://graphite.io/
• Quora https://www.quora.com/
• Google AdWords https://ads.google.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep 218

Is your website an outdated relic or your best salesperson?

Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape. 

Mentions

• Forbes CMO Network https://www.forbes.com/cmo-network/
• Character.Ai https://character.ai/
• Delphi.Ai https://www.delphi.ai/browse

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 217

Are marketing budgets going to go up? Is product marketing a waste of time? 

Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance..

Mentions

• SaaStr https://www.saastr.com/
• Owner.com https://www.owner.com/
• Opus Clip https://www.opus.pro/
• Intuit https://www.intuit.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 216

Is Google search traffic in decline?

Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.

Mentions

• Ahrefs https://ahrefs.com/
• Semrush https://www.semrush.com/
• Moz https://moz.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 215

What are the hottest and most important Ai apps to use in your marketing today?

Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft  and Ideogram for crafting compelling marketing visuals.

Check out Matt's new podcast The Next Wave here: https://link.chtbl.com/uqnVaUip

Mentions

• Hume https://www.hume.ai/
• Suno https://www.suno.ai/
• Recraft https://www.recraft.ai/
• Ideogram https://ideogram.ai/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 214

If you think lead gen is dead, then your business is probably dead.

Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets.

Mentions

• Connect https://connect.com/
• Udemy https://www.udemy.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 213

How will last week’s wild events shape the future of Ai video?

Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service. 

Mentions

• Fiverr https://www.fiverr.com/
• HeyGen https://www.heygen.com/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep 212

Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks.

Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach.

Mentions

• Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/
• Claude https://claude.ai/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.