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Owned and Operated
John Wilson
Welcome to 'Owned and Operated' – the podcast that dives deep into the world of home service entrepreneurship. Hosted by John Wilson, a third-generation home service entrepreneur and CEO of The Wilson Companies, this podcast was launched in 2021 to bridge the gap between industry experts and listeners. Join us every Tuesday and Thursday for topical conversations that unlock the potential for your business growth. Covering topics from top-tier talent recruitment to mastering marketing strategies and scaling your home service business, the podcast aims to be your guide on the path to entrepreneurial success.
- 34 minutes 59 seconds#163 - From $7 Million to $140 Million: The Ultimate Blueprint for Growth
In this episode, we’re breaking down what it takes to plan for serious growth—both short and long term.
Jack and John swap stories and hard-won lessons on budget planning, sharpening your SWOT analysis, setting revenue targets, and getting your team firing on all cylinders. They dig into why strong accounting practices are a growth superpower and share practical steps to scale your business effectively.
Key highlights:- Tactical planning and goal setting
- Why every department matters in hitting goals
- The importance of data reviews to keep you ahead of the curve.
Shout out to our sponsors!
Modernize
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Service Scalers
Service Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.
Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can’t recommend them enough.
Check out Service ScalersContact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC23 January 2025, 10:00 am - 31 minutes 15 seconds#162 - Get Your Techs to Close More Tickets: How We Built Confidence, Boosted Sales, and Cut Stress
In a world where customer expectations are higher than ever, the success of your HVAC or plumbing business hinges on one thing: a well-trained team. Jack and John are here to show you how to make it happen.
Drawing on their experience and dynamic insights, they reveal the secrets to creating training programs that don’t just do the job — but transform how you do business. From onboarding new hires to advanced technical and sales tips, they break down the steps to building high-performance teams.
Special Thanks to Avoca
Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
Click here to schedule your demo today.Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC21 January 2025, 10:00 am - 41 minutes 12 seconds#161 - Private Equity vs. Co-Investment: Strategies for Scaling Small Businesses
In this episode, Jack & John sit down together to discuss the strategies and significance of finding the right partners for growth in the home service sector.
The conversation touches on the pros and cons of minority vs. majority ownership, the challenges of trust, and the potential benefits of co-investment partnerships vs private equity. We also explore real-world examples and share insights on how these strategies can lead to substantial growth and operational improvements within the trades.Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC16 January 2025, 9:00 am - 43 minutes 52 seconds#160 - How This One Sales Tactic Unlocked $10 Million in Potential
In this episode, John and Jack discuss how they redefined their business over the past year, sharing the big wins and game-changing shifts that took them to the next level.
From revamping call centers and rethinking compensation to building a powerhouse inside sales team and unlocking the hidden potential of weekend shifts, they’ll show you how you can turn everyday decisions into massive growth opportunities. This comprehensive discussion is filled with actionable insights for businesses aiming to scale and achieve higher efficiency in their operations.Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC14 January 2025, 10:00 am - 47 minutes 42 seconds#159 - Turning Data into Dollars: How to Use AI in The Trades with Sebastian Jimenez
How do you boost your business with AI?
In this episode, we chat with Sebastian from Rilla about how AI is shaking up the home improvement industry. Rilla's virtual ride-along software helps sales and service teams get better by recording and analyzing conversations using AI.
Sebastian shares tips on how to best use Rilla in your business, including success stories and practical advice for getting quick returns. Find out why now is an exciting time to be in the trades with AI changing everything from customer chats to managing projects.Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC7 January 2025, 10:00 am - 41 minutes 48 seconds#158 Pricing Effectively Based On Your Efficiency
Join John and Jack as they break down the do’s and don’ts of strategic pricing and why gross profit matters more than gross margin. They’ll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some real talk on making your service business thrive!
Wilson Companies just wrapped up the year in the low $20M range, and they couldn’t be more pumped. Most of the industry didn’t see the same level of success this year, so it’s an incredible achievement.When you think about who helped make it happen, Service Scalers is right at the top of the list. Wilson has been working with them for a couple of years now, and they’ve delivered best-in-class SEO, PPC, and dominated LSA and GMB marketing for the company. Service Scalers has been a critical partner in driving Wilson’s impressive 46% year-over-year growth.
Looking ahead to next year, Wilson is aiming for the low $30M range. Service Scalers will remain one of their most strategic partners, helping them stay ahead of AI trends, keeping their SEO sharp, and ensuring they stay at the top—exactly where they want to be.
Huge thanks to Sam and his team at Service Scalers. If you’re looking to level up, check out ServiceScalers.com. They’re absolute killers in their space, and Wilson is grateful for the partnership.
Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC31 December 2024, 11:00 am - 30 minutes 37 seconds#157 Your Questions, Answered: Commission, Supplier Leverage, and Training Strategies
In this live Q&A session, we dive into some of the most pressing topics for home service business owners. From crafting competitive compensation packages and building impactful training programs to exploring how AI can transform call center operations.
We also discuss strategies for managing seasoned teams, creating scalable HVAC business models, and attracting top talent with strong benefits. Plus, we touch on simplifying processes to pave the way for smoother growth.
For more in-depth discussions, tune in to our exclusive FB group and don’t miss out on future live sessions.
HUGE SHOUT OUT:
In a year where many in the industry faced challenges, we’re thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.For the past couple of years, Sam Preston and his team have been invaluable partners, helping us achieve:
✅ Best-in-class SEO
✅ Top-tier PPC campaigns
✅ Dominance in LSA and GMB marketingBecause of their support, we’re celebrating 46% year-over-year growth—a milestone we’re incredibly proud of. As we set our sights on the low 30s for next year, we know Service Scalers will continue to be a strategic partner, keeping us ahead of AI trends, optimizing our SEO, and helping us stay at the top where we belong.
If you’re in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are nothing short of killers.
Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC24 December 2024, 11:00 am - 48 minutes 3 seconds#156 LEGENDS: From the Trades to $110 Million with Nexgen Founder Ismael Valdez
This week on the Owned and Operated Legends series we the unstoppable powerhouse of HVAC Ismael Valdez, founder of Nexgen. From starting in the trades at 18 to building an empire in just four years, Ismael shares his journey to revolutionizing the contracting industry.
Special Thanks to Avoca AI Coaching and Training
Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end. We have a special promo code available if you schedule now: ‘OWNED’.
Click here to schedule your demo today.
Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on XEpisode Guest:
Ismael Valdez: On LinkedInContact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC17 December 2024, 11:00 am - 52 minutes 13 seconds#155 - Merging Cultures: Challenges In Home Service Acquisitions
In this episode of "Owned and Operated," hosts John Wilson and Jack Carr are joined by guest Nathan Lenahan, co-owner of Bart's Heating and Air. Nathan shares his journey of rapidly scaling his HVAC business through strategic home service acquisitions, growing from a $1 million revenue company to over $10 million.
He discusses the challenges and considerations involved in merging companies, including integrating cultures, compensation structures, and deciding whether to rebrand under a larger, more recognized name. They’ll also get into the importance of people management, maintaining company values, and the shift from acquisition-led growth to focusing more on organic expansion.
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Learn More About Service Scalers
Get your own home services business website, and dominate the SEO and Google Ads game, then check out Service Scalers today.
(https://www.servicescalers.com)
Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X
Episode Guest:
Nathan Lenahan: (https://x.com/n8lenahan)
Bart's Heating and Cooling: (https://x.com/Bartsheatingair)Contact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC10 December 2024, 11:00 am - 49 minutes#154 - Business Cost Management and Sustainable Home Service Growth
In this episode of Owned and Operated, John Wilson welcomes Luke Weiden from Deljo Heating and Cooling. They discuss the importance of profitability in business sustainability and strategies for operating more efficiently. Luke shares his experience in partnering with Heartland Home Services, his approach to cost management, and the significance of leadership development. They’ll talk about field efficiency, head count reduction, and optimizing service calls. They also explore how improving financials can support growth while driving high revenue per employee.
LEARN MORE ABOUT SERVICE SCALERS
Get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.
Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on XEpisode Guest:
Luke Weiden: On LinkedIn
Learn More About Deljo Heating and Cooling
A SPECIAL THANKS TO HATCH
Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch HereContact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC3 December 2024, 11:00 am - 28 minutes 2 seconds#153 - AI In Customer Service with Hatch and Chris Bache
Join John Wilson in this special episode of Owned and Operated, with guest Chris Bache, CEO of Hatch, sharing insights on how Hatch software has transformed AI in customer service and the power of the SMS campaign.
He explains how AI can streamline customer follow-ups and improve response rates by automating initial contacts. Chris also discusses the evolution of Hatch, starting as a small company to becoming a major player in the industry, helping over 2000 businesses optimize their sales processes.
A SPECIAL THANKS TO HATCH
Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch Here
00:00 Introduction
01:14 Guest Introduction: Chris Bache from Hatch
01:44 The Evolution of Hatch
04:16 Defining Rehash and Best Practices
05:11 Implementing a Rehash Program
07:36 Success Stories and Real-World Applications
13:15 Optimizing Messaging and Compliance
17:53 AI in Customer Interaction
19:59 Future of AI and Business Logic
20:24 Leveraging AI for Business Growth
24:09 Final Thoughts and Contact Information
Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on XEpisode Guest:
Chris Bache: On LinkedIn
Learn more about Sagan Passport and what it can do for your business hiring needsContact Owned and Operated:
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC26 November 2024, 11:00 am - More Episodes? Get the App
About Owned and Operated
Links
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The FORT with Chris Powers
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