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The Hustle And Flowchart Podcast

Matt Wolfe & Joe Fier

A Life Improvement Podcasting Masquerading As A Business Podcast

  • 42 minutes 56 seconds
    Allison Maslan: How To Scale Self-Sustaining Companies

    Building and scaling a business isn't just about hard work, it’s also about smart strategy and self-awareness. In this episode of Hustle and Flowchart, I chatted with the amazing Allison Maslan. She's a successful entrepreneur who has built multiple companies and now helps others do the same through her organization, Pinnacle Global Network. We went through a wide range of topics, from trapeze in the backyard to scaling strategies for businesses. This episode is packed with invaluable insights. Let’s break it down.

    The Power of a Passion

    Allison shared an interesting tidbit that sets the stage for this episode: she has a massive trapeze in her backyard. Inspired by her background as a gymnast and a flying trapeze enthusiast, Allison uses trapeze as both a hobby and a metaphor for facing fears and achieving breakthroughs. Just like flying through the air, entrepreneurs need to take risks and focus on their goals.

    Battling Business Burnout

    Allison revealed that, even though she took on massive clients like Ben and Jerry’s and Supercuts at a young age, she ended up buried under an overwhelming workload. She warns that this is a common issue for many entrepreneurs who fail to delegate tasks. Instead of managing her team effectively, she felt the need to control every aspect, resulting in burnout.

    The Wake-Up Call: A Life-Changing Moment

    Allison faced a wake-up call in the form of a serious car accident, which made her reassess her life and business practices. She realized that continuing down the same path could lead to the same problems years later and decided it was time for a change.

    Scaling Strategies: Breaking Through Growth Barriers

    One major focus of our conversation was scaling. Allison emphasized that many entrepreneurs remain stuck because they don’t know how to scale effectively. She advises examining your company holistically to identify and eliminate bottlenecks.

    Practical Advice:

    • Divide your company into four key areas: operations, marketing, sales, and your specific revenue stream.
    • Conduct a thorough analysis of where you are spending most of your time and delegate accordingly.
    • Establish clear metrics and targets for every role within the organization to ensure everyone is aligned with the company's vision.

    A Holistic Approach to Business

    Allison's background in homeopathy has influenced her holistic approach to business. She believes in treating the whole business system rather than just focusing on individual symptoms. This means aligning vision, cash flow, team effort, and execution for overall health and growth.

    Key Framework:

    • Strategic Vision
    • Cash Flow (Marketing and Sales)
    • Team Alignment
    • Leadership
    • Execution

    The Future: Leveraging AI and Market Trends

    Allison and I also discussed the future, particularly the role of AI and other technological advancements. AI will replace some jobs but also create new opportunities. She advises leveraging AI to improve business processes and innovate, rather than viewing it as a threat.

    Insightful Quote: “AI is going to replace a lot of companies. You need to figure out how you're going to differentiate yourself and how to utilize AI to fuel you and not disrupt you.”

    Connect with Allison Maslan


    Conclusion

    This episode with Allison Maslan was a revelation about the entire process of growing a business. From understanding the importance of personal passions and overcoming burnout to tactical scaling and staying future-ready, her insights are incredibly valuable for entrepreneurs at any stage. Embrace the bumps and bruises – they are all part of the path to success.

    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    21 January 2025, 11:00 am
  • 1 hour 23 minutes
    Matt Wolfe: How AI Will Transform Your Workflow!

    Hey everyone! Joe Fier here, in this episode, we talked with Matt Wolfe about his content strategy and how he navigates different platforms like Twitter, YouTube, and TikTok. Matt shared his content release schedule and offered insights on the effectiveness of long-form videos versus shorts for growing subscribers and revenue. We also touched on AI's role in the future of jobs and businesses, and how Matt has been leveraging AI in his projects.

    Matt Wolfe’s Content Strategy

    Matt's content strategy spans across multiple platforms, including Twitter, YouTube (both long-form videos and shorts), TikTok, and Instagram. His release schedule is something to aspire to, with:

    • Live streams every Monday.
    • Random YouTube videos every Wednesday.
    • News breakdowns every Friday.
    • Shorts released daily, mainly clipped from longer content or live streams.

    This consistent schedule helps keep his audience engaged and coming back for more.

    Effectiveness of Shorts vs Long-Form Videos

    We talked about how shorts can boost subscriber growth but may not be as effective for generating revenue. For instance, one of Matt's shorts received 3 million views, brought in 12,000 subscribers, but only earned about $400. In contrast, a long-form video with 1.2 million views gained 19,000 subscribers and made $13,500 over nearly a year. This clearly shows how shorts can reel in viewers while long-form content can provide better monetization.

    Live Streams and Community Engagement

    Live streams play a crucial role in Matt's content strategy. He pointed out that while live streams yield modest revenue ($1,900 in our example), they are vital for building a strong community. Live streams allow Matt to engage directly with his audience through Q&A sessions and super chats, where viewers can pay to highlight their comments.

    Matt emphasized, "Live streams are not just about making money; they are about interacting with people and fostering a sense of community."

    The Importance of Human Connection in Content

    One key takeaway from our conversation was the value of human connection in content creation. Matt highlighted the trend of faceless AI-generated videos on YouTube and noted that channels featuring real humans tend to perform better and maintain viewership. We both agree that being respectful and personable online goes a long way, even with the prevalent negativity in digital spaces.

    The Impact of AI on Jobs and Businesses

    AI's rapid adoption is a hot topic, and we discussed its potential impact on jobs. Matt believes AI might replace jobs that people are generally unhappy with, offering a new opportunity to pursue more fulfilling work. He encourages everyone to leverage available technological tools to build side projects or careers, emphasizing that it's easier than ever to start a business or create content.

    Personal Insights and Experiences

    Throughout our chat, Matt shared personal anecdotes and experiences in digital marketing and content creation. He's been involved in this field for nearly 20 years, with a unique skill set in digital marketing, video production, and AI. He encouraged our audience to check out a case study he posted, showcasing his successful strategies on the platform.

    Other fun bits included discussing unusual AI implementations like AI toilets, AI e-bikes with chat capabilities, and even AI-assisted barbecues. Matt also gave some practical tips for navigating the CES in Las Vegas, sharing insights on the best ways to get around the crowded event.

    External Resources


    Connect with Matt Wolfe


    Conclusion

    This episode was packed with valuable insights and actionable tips. Matt Wolfe shared his extensive experience and expertise in content creation, AI integration, and digital marketing. Whether you're looking to improve your content strategy, understand the role of AI in the modern world, or just want to hear some fun and innovative tech examples, this episode has got you covered. Don't forget to explore new avenues and leverage the tools at your disposal. Until next time, keep hustling and stay inspired!

    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    14 January 2025, 11:00 am
  • 51 minutes 21 seconds
    Andy Tanner: The Future of Investment and Asset Ownership

    Happy New Year! I'm incredibly excited for you to hear this latest episode with Andy Tanner. Andy is known for his unique insights into investments and financial education. In this episode, we explored many valuable topics, from the origins of the 401k to the importance of financial education for families and the role of asset ownership in today’s technological world. Andy also shared his personal journey, including his and his wife’s survivorship over cancer, which has deeply influenced his approach to life and teaching.

    Introduction to Andy Tanner and His Work

    Andy Tanner, a well-respected author and financial educator, recently updated his book "Form of Chaos." He is also known for his association with the Rich Dad, Poor Dad team, having spent 14 years traveling and learning with them. Andy’s insights are shaped by his extensive experience in financial markets and education.

    The History and Evolution of the 401k

    The 401k began not as a planned retirement strategy but as a loophole for wealthy executives to defer income. Richard Stanger wrote the original 800-word section, spurred by lobbying from companies like Kodak and Xerox through Congressman Barbara Conable. Initially, the financial impact of 401ks seemed minimal, but today, they account for $11 trillion. Andy highlighted that Congressman Conable was unaware of the significance of the 401k when it was enacted. Consultant Ted Benna later capitalized on the 401k for employee bonuses, which led to employer matching and the shift from pensions to 401k plans.

    Critique of 401ks and Wall Street

    Andy criticized 401ks as favoring Wall Street due to the compounding costs that benefit the financial industry more than the participants. He urged listeners to examine the real value of their 401k plans and warned of hidden drawbacks. Financial education and understanding are crucial to make informed decisions rather than relying blindly on such systems.

    Personal Background and Family Life

    Andy shared his personal journey, including a significant experience when his wife was diagnosed with breast cancer three years ago. Thankfully, they are doing well now, and this period kept Andy at home more, focusing on teaching from his home studio and spending time with his family. Both he and his wife are cancer survivors, influencing their decision to start a family later in life.

    Financial Education for Kids

    Andy believes in integrating financial education into family life. His children have benefited significantly from being homeschooled, especially during COVID. This homeschooling emphasized vital financial skills from a young age. Andy uses practical experiences and games like the "Cashflow" game to teach his kids about financial concepts.

    Investment Philosophy

    Andy advocates for business owners to leverage their profits by investing in assets to expand ownership. Owning assets is crucial in a world increasingly dominated by technology and AI. Andy recommends benefiting from AI advancements by owning stocks in various sectors beyond just tech. He values operational cash flow over mere price speculation, aligning with Warren Buffett’s investment principles. True compounding requires reinvesting profits, similar to business and real estate ventures. Andy views stocks as ownership in a business, stressing the importance of sustainable growth.

    Real-World Exposure and Financial Activities with Family

    Andy involves his children in financial activities from a young age. He shared how real-world exposure, like bringing his kids to real estate dealings and letting them invest small amounts in family ventures, helps them understand ownership. Andy talked about the concept of "sponsorship equity," stressing the role of financial education and involvement in tangible activities like stock trading and buying tangible assets like silver.

    The Role of AI in Investing

    Joe mentioned using AI tools like ChatGPT to distill information and facilitate learning. Andy expressed skepticism about current AI capabilities in trading, pointing out its limitations and inaccuracies. He believes AI is best suited for organizational tasks rather than financial predictions. Andy criticized the culture of overly relying on financial advice rather than self-education, noting that Wall Street benefits from people’s lack of know-how.

    Four Key Pillars of Financial Education

    Andy outlined four key pillars of financial education essential for investing: fundamental analysis, technical analysis, cash flow, and risk management. Understanding these pillars is vital for managing risk. He recommended "The Intelligent Investor" by Benjamin Graham for insights on investor temperament and fundamentals like earnings and growth.

    Risk Management in Business and Investments

    Andy discussed that more control equates to less risk, reflecting on Robert Kiyosaki’s idea that risk is related to control. Having good business systems, like standard operating procedures, legal frameworks, and strong communication, helps reduce risk. Leadership and having a mission and a competent team are also crucial. As an investor, understanding earnings and growth serves as KPIs, which are critical for scaling operations.

    Concluding Thoughts

    This episode with Andy Tanner was packed with valuable insights on financial education, investment strategies, and the importance of ownership. Andy emphasized the significance of learning through experience and being actively involved in financial decisions. He also highlighted the need to educate ourselves rather than relying solely on financial advisors. Understanding the 401k's history and its evolution provides a great perspective on how our financial landscape has changed. Finally, implementing good risk management practices and focusing on ownership can help secure a stable financial future.

    Useful Links:


    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    7 January 2025, 11:00 am
  • 1 hour 6 minutes
    Best of 2024 - Rewiring Your Brain for Success with John Assaraf

    We are excited to bring you one of our "Best Of" episodes from 2024, where we delve deep into the fascinating world of neuroscience and mindset with our guest, John Assaraf. In this re-release, John shares his profound wisdom on how our brains function and how structuring our thoughts can lead to the successful achievement of our goals. We revisit the brain’s built-in GPS system, the importance of self-awareness, stress management, and the incredible concept of "innercising." This discussion was incredibly insightful, and we are confident you'll gain valuable takeaways to apply in your own life and business.

    Understanding the Brain’s GPS for Goals

    John shared how our brain works like a GPS system when it comes to achieving goals. It needs to know what we want to achieve, why it’s important, how we’ll get there, and when we want to achieve it. He introduced the role of dopamine, which our brain releases when we anticipate achieving a goal, acting as a motivator to keep us going. This biological understanding provides clarity on setting clear and detailed goals to stimulate the brain's built-in mechanisms successfully.

    The Role of Stress and How to Manage It

    John emphasized the impact of stress and how it can lead to anxiety if not properly managed. Our brain tends to anticipate failure, creating stress and anxiety. He shared the GOPA method—Goals, Obstacles, Plan, Action—to help prioritize tasks and take effective steps forward. John also noted that recognizing when stressors exceed our capacity is crucial. By addressing these stressors and demands, we can prevent them from hampering our progress.

    The Subconscious Mind and Its Automation

    The subconscious mind plays a significant role in automating our everyday tasks, allowing our conscious mind to save energy. John explained that our subconscious mind operates based on the patterns we’ve created, whether positive or negative. Repeated disempowering thought and behavior patterns can lead to the creation of disempowering habits. By becoming self-aware, we can consciously retrain and reprogram our subconscious mind to shift towards more positive and empowering thoughts and behaviors.

    Neuroplasticity and How to Rewire Your Brain

    John discussed neuroplasticity, the brain’s ability to form new neural connections throughout life. This means we can deliberately create new neural patterns beyond the age of 12-13. Most of our behaviors are automated based on subconscious programming, influenced by our beliefs, fears, self-image, and lack of knowledge or skills. John highlighted the importance of upgrading our beliefs, regulating our emotions, improving our self-image, and continuously acquiring new knowledge and skills for personal development.

    Commitment vs. Interest in Achieving Goals

    One of the key takeaways from our conversation was the difference between being interested in a goal and being committed to it. Commitment means doing whatever it takes to achieve the goal, such as upgrading your knowledge and skills and seeking help when needed. John stressed that the resources and information needed to achieve our goals already exist; it’s our level of commitment and having a strong enough reason why we must achieve the goal that makes the difference.

    Visualization and Innercise Techniques

    Visualization played a significant role in John’s approach. He introduced the concept of "innercising," which involves daily practices to activate specific neurons through language patterns, emotional centers, and positive visualization. One technique John shared includes taking deep breaths and using affirmations to stimulate the brain’s motivational and behavioral centers. This practice helped him achieve success in various areas, including sports and personal transformation. According to John, it takes consistent innercise over 66 to 365 days to create a new habit and reinforce new neural patterns.

    Personal Transformation and Overcoming Obstacles

    John shared his inspiring personal transformation journey, detailing how he overcame significant obstacles such as a massive business breakup, quitting alcohol and sugar, and losing weight. He attributed his success to setting a clear vision and goals, developing strong beliefs and strategies, and building supportive habits. The combination of inner (mental) and outer (action-based) game was instrumental in his transformation. He also highlighted the importance of stress management and innercises as crucial tools for achieving personal and professional goals.

    John has taught behavioral neuroscience and psychology to over 100,000 students over the past 10 years through various programs and platforms. His book "Innercise" has been very popular, achieving number one on Amazon in the mindset arena. He also developed an Innercise app, offering various exercises to improve different aspects of life.

    Useful Resources from John Assaraf:


    In summary, this episode offers a deep dive into how understanding and effectively using our brains can lead to achieving our goals. John Assaraf’s practical advice on structuring your thought processes, managing stress, and retraining your subconscious mind provides actionable steps you can take starting today. Remember, by upgrading our beliefs, regulating our emotions, and staying committed, we can develop habits that align with our goals and lead to success.

    Thank you for tuning in, and I’m excited to bring you more insightful discussions in future episodes of Hustle and Flowchart. Stay mindful, stay motivated, and keep hustling!

    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    31 December 2024, 11:00 am
  • 1 hour 20 minutes
    Best of 2024 - Building a Media Empire with Matt Wolfe

    Hey friends, welcome to a special "Best of 2024" re-release of an insightful conversation with Matt Wolfe. This episode is one you won't want to miss again—Matt and I chat about how his strategies and extensive experiences in digital marketing and content creation and how it's built him a media empire. We delve into diverse subjects like the intricacies of music licensing, maintaining consistent content production, dealing with internet trolls, and exploring the exciting potential of AI tools. Matt walks us through his journey, emphasizing the critical role of video thumbnails, the art of managing teams, optimizing old content, and his shift from direct response to brand marketing.. So, let's dive back in!

    Challenges in Consistent Content Creation

    Creating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus.

    Managing and Optimizing Content

    Matt shares that when it comes to managing content, it’s crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video’s thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results.

    Dealing with Trolls and Negativity

    Handling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback.

    Transitioning Email Marketing Strategies

    Matt’s transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience.

    The Value of Data and AI Tools

    Discussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of Sora for one-minute videos.

    Building and Maintaining Community

    Community building remains a core part of Matt's strategy. Engaging with his audience on social media and in person helps build a more loyal community. Active participation and approachability are key. While he focuses less on YouTube comments due to negativity, other platforms like Discord and X help maintain valuable feedback and engagement.

    Alternative Music Licensing Approach

    Matt Wolfe suggests an alternative approach to music licensing, similar to Grimes' method, where artists grant broad permissions for using their music but maintain some control to ensure it’s not linked to harmful content. This makes licensing easier and could transform how music is used in various media.

    Future Trends in AI and Integration

    AI is evolving fast, and Matt is most excited about AI integrations in wearable tech, such as AI glasses that assist in social interactions. He also highlights the potential of agentic AI tools that can perform tasks on behalf of users. Connecting AI tools like ChatGPT and Claude shows potential, with companies like Mind Studio already working on building these systems.

    Matt's Resources 


    Conclusion

    This episode with Matt Wolfe is packed with practical advice and forward-thinking ideas. We discussed everything from alternative music licensing and consistent content creation to AI tools and community building. Matt’s insights into managing and optimizing content, dealing with negativity, and leveraging AI for future trends provide valuable takeaways. Tune in to learn more and apply these strategies to your own content journey.

    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    24 December 2024, 11:00 am
  • 50 minutes 45 seconds
    Helen Christoni: The Hidden Dangers in Your Tap Water & How to Combat Them

    On today's episode of Hustle and Flowchart, I sat down with Helen Christoni, an expert in reverse osmosis (RO) water filtration and marketing. We delved deep into the dangers of tap water and the necessity of clean water and the effectiveness of RO systems. The episode covered important topics like how these systems work, why they are essential for health, especially for children, and the role of social media in spreading this crucial information. Our conversation also brought to light the entrepreneurial aspects of scaling a business rooted in wellness technology.

    Water Filtration Methods

    Helen explained the difference in taste and quality between regular single filters and advanced reverse osmosis (RO) systems. RO systems like AquaTru use a four-stage filtration process to remove harmful contaminants such as forever chemicals, drug residues, and antibiotics. While many commercial bottle filling stations only address chlorine and lead, AquaTru tackles a wide range of pollutants.

    Importance of Changing Filters

    Changing filters regularly in fridges and pitchers is crucial to avoid contamination. Neglecting this can result in more harm than good. Helen emphasized that even the best filters lose effectiveness over time, and timely replacements are necessary for maintaining water quality.

    AquaTru’s Mission and Products

    Helen Christoni highlighted that AquaTru is the first patented countertop RO system designed specifically for families. The company just released AquaTru Pro for enterprise settings, equipped with certified bottle filling stations. These products aim to provide pure water, free of contaminants, for homes and businesses.

    Effective Filtration for Children

    We also talked about the importance of water filtration for children, advocating for heightened awareness about environmental toxins. By incorporating high-quality water filtration systems at home, parents can significantly reduce their kids’ exposure to harmful chemicals.

    Utilizing the Environmental Working Group (EWG) Website

    Helen suggested checking local water contaminants using the Environmental Working Group (EWG) website. This resource allows people to see what's in their tap water, giving them informed reasons to invest in quality water purification systems.


    Social Media and Marketing Strategies

    Helen stresses the pivotal role of social media in making complex scientific information relatable. Platforms like TikTok allow for shareable, bite-sized content that people can easily engage with. Instead of long-form content like webinars, focused, engaging videos spread the message of water purification more effectively.

    Partnering for Impact

    Strong partnerships and authentic connections are crucial for AquaTru’s business. Helen prefers genuine relationships over large-scale, impersonal campaigns. Success in their affiliate programs comes from having a small group of dedicated partners who share the company's mission and create genuine content.

    Addressing Water Contaminants

    Helen shared her personal “aha moment” when she discovered several cancer-causing contaminants in her local water. This led to broader discussions about the limitations of boiling water and the persistence of chemicals like Chromium 6 and fluoride. AquaTru's certified to remove 84 contaminants, including microplastics, offers a solution to these health hazards.

    Personal Health Stories and Motivation

    Helen’s journey from the beauty industry to wellness was fueled by a personal health crisis—severe osteoporosis due to early menopause. This experience reshaped her approach to health and wellness, emphasizing the importance of purifying water and air as key aspects of a healthier lifestyle.

    Concluding Thoughts

    Overall, today’s episode underscored the critical nature of clean water. Helen Christoni's insights on reverse osmosis systems, specifically AquaTru, provided valuable information on how to ensure our families have access to safe drinking water. The collaboration between social media strategies, authentic partnerships, and a strong commitment to science makes AquaTru’s mission to deliver pure water and clean air possible. For more information about their products and mission, check out:


    Helen and her team are also active on various social media platforms, including LinkedIn, spreading the word about the importance of pure water and clean air. Stay tuned for more insightful episodes, and remember, your health starts with the quality of your water.

    Connect with Ideal Living and Helen Christoni


    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    17 December 2024, 11:00 am
  • 45 minutes 37 seconds
    Brian Luebben: How to Master Rapid Execution in Your Business

    Hi everyone, I'm stoked to share my chat with Brian Leubben. Brian has an inspiring story and heaps of useful advice on mindset, taking action, and implementing rapid execution in your business. Let’s dive in and break it down for you!

    What We Talked About

    Brian Leubben joined me to share his journey from a corporate sales job to becoming a successful entrepreneur, podcaster, and community builder. We covered a range of topics like mindset, taking ownership, balancing work and fun, reframing problems, the importance of quick action, and his approach to business and real estate.

    Mindset and Ownership

    Brian stressed the significance of owning your actions and mindset. He sees life as a game where your choices determine how you play. By taking control of your mindset, you open up a world of possibilities and growth.

    Balancing Work and Fun

    Brian admitted he used to overwork, leaving no time for fun, which led to stress and unhappiness. He now understands the importance of scheduling fun and viewing problems as challenges that help you learn and grow. This shift in perspective can truly change the way you handle tough situations in life.

    Reframing Problems

    One useful bit from Brian was the idea of seeing problems as puzzles. Instead of getting bogged down by difficulties, view them as opportunities to gain experience and tools for the future. This advice came from his coach and insights by Dan Martone, and it’s a game-changer for anyone facing challenges.

    Quick Action is Key

    Brian's core advice was about minimizing the time between having an idea and acting on it. Whether it's in business or life, hopping on opportunities quickly can make a huge difference because waiting often means you’ll miss out on potential success.

    Interest in Business Over Real Estate

    Despite having a background in real estate, Brian found he wasn't passionate about it. He shared an “aha” moment where he realized his true interest lies in running and scaling businesses, which he finds more engaging and complex, like solving a Rubik’s cube.

    Passive to Passionate Income

    Brian achieved financial freedom by generating passive income, but he felt driven to shift towards “passionate income” - pursuing work that excites and fulfills him. His book, "From Passive to Passionate," talks about quitting jobs, growing wealth, and turning passions into profits.

    Building a Community

    Brian spoke about founding Action Academy, a community-centered podcast and business that provides valuable insights into commercial real estate and small businesses. The community's support has been crucial for members, helping them achieve financial freedom and success.

    Networking and Podcast Growth

    Building a strong network is vital according to Brian. He highlighted the importance of attending meetups and conferences to form valuable connections. He also discussed how his podcast started with interviews and grew to hit 1.3 million downloads, thanks to consistent, engaging content.

    Navigating Business Ventures

    Brian navigates business by focusing on growth and scaling. He plans to acquire small businesses with specific financial metrics and aims to have a portfolio of varied, stable businesses. His current ventures include a kitchen hood cleaning business and a roofing company.

    Unique Investment Philosophy

    He draws on advice from mentors, likening investment to managing orchards: focus on one business until it’s self-sustaining before moving to the next. This method ensures that each venture is solid before expanding, a strategy that has served Brian well in his entrepreneurship journey.

    Final Takeaways

    Brian’s journey from corporate sales to successful entrepreneur shows the power of mindset, quick action, and pursuing your passions. Through his experiences and insights, he offers valuable advice for anyone looking to take control of their life and career. If you’re inspired by our chat, check out Brian’s Action Academy podcast for more insights and tips.

    Links to External Resources


    Conclusion

    Talking with Brian was truly inspiring. His journey, mindset, and approach to business offer valuable lessons for anyone looking to achieve success through owning their actions, staying curious, and acting quickly. Hope you find this summary helpful, and remember to check out the Action Academy podcast for more actionable insights!

    Two Other Episodes You Should Check Out


    Connect with Joe Fier


    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    10 December 2024, 11:00 am
  • 1 hour 2 minutes
    Gert Mellak: The Real Impact of SEO on Your Brand's Success

    Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies.

    What’s the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand’s narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today’s digital world, online information is extensively accessible and can substantially impact perceptions. It’s critical to take proactive steps in controlling your brand’s narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can’t always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with search engine guidelines is vital for better indexing and ranking. Gert uses the "connect the dots" analogy to describe how search engines work. Ensuring that each piece of content correctly fits together enhances the overall effectiveness of your SEO strategy. AI Evolution and Voice Assistants We discuss the rapid evolution of AI, especially the potential updates in ChatGPT and integration with voice assistants like Alexa and Google Assistant. Gert mentions that even Apple might integrate OpenAI technology into its Siri voice assistant. These advancements hint at a more interactive and pervasive AI presence in our daily lives. The Role of Platforms like Reddit Gert sheds light on the shift in user behavior towards platforms like Reddit, where Google has partnered to impact traffic to traditional websites. This partnership has led to significant declines in website traffic, highlighting the need for businesses to engage on platforms where users are active. Engagement Strategy and Platform Leverage Introducing “Platform Leverage,” Gert suggests engaging users on various platforms like Reddit and YouTube conversationally. Participating in discussions on well-ranking threads enhances brand visibility. This strategy mirrors traditional marketing engagement, akin to attending trade shows to directly reach clients. Using AI Tools and Custom GPTs Training AI models, like custom GPTs, to understand and replicate a brand’s voice and style is a game-changer. Gert elaborates on creating bespoke GPTs for specific tasks, improving efficiency, and maintaining consistency. Recording and analyzing spoken inputs to inform AI training further help in capturing the brand’s essence. Content Creation and Feedback Utilization

    We delve into utilizing customer feedback to create relevant content. Gert mentions receiving 400 customer reviews, which helped improve several website elements. This approach ensures that content and strategies remain customer-focused and effective.

    Resources from this Episode
    • Are you ready to elevate your brand’s online presence and reach your target audience across multiple platforms? Visit PlatformLeverage.com today to explore Gert's comprehensive management and consulting services. 
    • If you're ready to take control of your online reputation, elevate your brand's visibility, and master the art of platform leverage, SEO Leverage by Gert Mellak is your go-to resource.
    • Check out Gert's Podcast SEOLeverage on your favorite podcast player

    Conclusion This episode of Hustle and Flowchart with Gert Mellak was packed with valuable insights on SEO, online reputation management, and leveraging AI for brand consistency. Emphasizing proactive brand control, clear messaging, and the strategic use of various platforms, Gert’s advice is both timely and practical. For those looking to delve deeper into Gert’s strategies, his websites, SEOLeverage.com and PlatformLeverage.com, offer an abundance of resources and expert services. Remember, consistent brand communication across platforms not only helps in the present but prepares your brand for future advancements in AI and search technologies. Thanks for tuning in, and stay tuned for more episodes filled with actionable insights and expert advice. Two Other Episodes You Should Check Out
    Connect with Joe Fier

    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    3 December 2024, 7:00 pm
  • 42 minutes 5 seconds
    Kyle Gray: Mastering Storytelling to Create Business Success!

    In our latest episode of Hustle and Flowchart, I had the pleasure of chatting with Kyle Gray. Kyle shared his unique experiences and insights into storytelling, a crucial skill for any entrepreneur. He brought in his background as a semi-nomadic individual and his journey from music to content marketing. We also touched upon the mental aspects of storytelling, the balance between professional image and vulnerability, and practical storytelling frameworks.

    Kyle Gray’s Background and Setup

    Kyle Gray, the guest for this episode, has always dreamed of having his own office. His current office setup showcases sound-dampening foam, which doubles as an interesting backdrop. Despite his semi-nomadic lifestyle, Kyle emphasizes the value of having a dedicated workspace that fosters creativity and productivity.

    Music and Storytelling Connection

    Kyle and I discovered a shared passion for music; both of us are left-handed guitarists. Kyle began his journey as a songwriter, which eventually led him to content marketing. He highlighted how songwriting and storytelling are closely related, both requiring a deep understanding of connecting with an audience.

    Transition to Content Marketing

    Kyle transitioned from music to content marketing, particularly focusing on blog posts for startups. He realized that storytelling in business shared similarities with performing music. Over the years, he honed this skill by writing books, conducting workshops, and starting his own agency. This journey underscores the potential for creative skills to adapt and thrive in various fields.

    Storytelling Framework by Story Engine

    Kyle developed a storytelling framework he teaches through his company, Story Engine. This formula helps refine messaging by eliminating unnecessary content and focusing on core elements. A particular highlight is the free 45-minute course available on his website, which helps users connect deeply with their audience through storytelling.

    Teaching and Psychological Aspects

    Kyle's work often involves reducing excessive teaching content. He addresses the psychological aspects of storytelling, noting that many people have an inferiority complex and a desire to achieve. This understanding helps Kyle assist clients in crafting more impactful stories.

    Professional Persona vs. Vulnerability

    Kyle emphasizes the tension many entrepreneurs face between maintaining a polished professional image and revealing their true, vulnerable selves. He believes that showing vulnerability can be more effective in connecting with an audience, as it fosters authenticity and trust.

    Challenges in Sharing Stories

    We discussed the resistance successful individuals often have towards sharing personal stories. Many see storytelling as manipulative or less valuable than showcasing their achievements. Kyle counters this by focusing on the emotional connection stories can create, making them a powerful tool for engagement.

    Free Resources and Techniques

    One valuable resource I mentioned is a 45-minute lesson on storytelling available through Kyle’s company. This lesson includes videos and questions designed to help users refine their storytelling process. Such resources are critical for anyone looking to enhance their storytelling skills effectively.

    Resources Mentioned:


    Purpose in Suffering and Personal Growth

    Kyle highlights the idea of giving purpose to past and present suffering. By revisiting painful memories with a purpose, individuals can find personal growth and business insights. This approach helps turn negative experiences into powerful narratives that resonate with others.

    Writing and Sharing Personal Narratives

    Both Kyle and I agree on the importance of documenting and sharing personal stories. Writing allows for deeper connection with audiences and helps individuals uncover new opportunities. Exploring personal history can also be a liberating process that improves business perspective.

    Mistakes in Storytelling

    Kyle points out a common mistake in storytelling: limiting stories to an introduction rather than integrating them throughout the narrative. He advises on developing multiple stories rather than relying on a single origin story. This approach ensures a more engaging and dynamic presentation.

    Descriptive vs. Prescriptive Communication

    We discussed the difference between prescriptive language (telling people what to do) and descriptive language (showing the results of actions). Kyle emphasizes that descriptive language is more engaging and empowering for the audience, making it a more effective storytelling technique.

    Case Study on Health Coaching

    Kyle shared a case study involving a health coach. By focusing on the importance of improving a child's gut health through dietary changes, he showcased how storytelling can communicate benefits effectively. He used reverse psychology to make vegetables more appealing to children, turning them into adventurous eaters.

    Power of Language and Reframing

    Kyle's approach to using reverse psychology underscores the power of language and reframing. He advocates for diverse persuasive techniques to enhance communication effectiveness. Joe recognized this method as a way to create connection and intrigue within an audience.

    Authoring Your Future

    Kyle shared his personal practice of envisioning and scripting future events. This technique, similar to Jordan Peterson's self-authoring program, helps enhance mental and physical well-being. It allows individuals to visualize and create a clear path towards their goals.

    Resources from Episode

    Overall, this episode of Hustle and Flowchart with Kyle Gray delves into the deep and nuanced world of storytelling. Significantly, it highlights how personal narratives can foster connection, reflect authenticity, and drive business success. Kyle's insights and frameworks offer valuable takeaways that any entrepreneur can use to enhance their storytelling skills and overall communication strategy.

    Two Other Episodes You Should Check Out
    Connect with Joe Fier

    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    26 November 2024, 7:00 pm
  • 52 minutes 18 seconds
    How Sam Ramsden Built "Silly Stories for Kids" Podcast

    This podcast episode of "Hustle and Flowchart" features a fascinating interview with Sam Ramsden, creator of the hit podcast "Silly Stories for Kids" and owner of an electrical business. Sam shares his journey from an electrical business owner to a successful podcaster. We also explore how he balances work, family, and creativity seamlessly, along with insights about his stories, inspirations, and the importance of positivity.

    What This Episode is About:

    Sam Ramsden joins us to discuss his unexpected podcasting success, how he infuses creativity into different aspects of his life, and the importance of understanding and nurturing unique family dynamics. His podcast, "Silly Stories for Kids," has taken off in unexpected ways, reaching almost 1.5 million downloads. Sam balances his electrical business, Ramp Electrical, with creative storytelling for children. He delves into his past experiences and influences, revealing how his father and father-in-law significantly impacted his trajectory.

    Unplanned Success Through Creativity

    Sam Ramsden, originally running an electrical business, never predicted the massive success of his podcast, "Silly Stories for Kids." This podcast started as a fun project for his children, encouraged by his father-in-law. It quickly gained traction, achieving nearly 1.5 million downloads within a year. Sam shares how he uses "Suno," a music AI, to create personalized songs for people at work and social gatherings, enhancing his storytelling endeavors. One interesting quote from Sam: "What started as bedtime stories has become a global phenomenon, all thanks to family encouragement and a bit of fun." 

    • Suno Music AI: Suno

    The Role of Family and Personal Influences

    Sam's family plays a crucial role in his podcasting journey. His father-in-law suggested starting the podcast, which turned out to be a brilliant idea. Sam's passion for storytelling and creativity stems from his childhood, influenced deeply by his father. He emphasizes how positive influence and support from family members can profoundly shape one’s work and creativity. Key takeaway: Supportive relationships and following one's passion can lead to unexpected success and personal fulfillment.

    Balancing Work, Life, and Creativity

    Managing an electrical business and running a successful podcast isn't easy, but Sam Ramsden does it with remarkable balance. Despite his busy schedule as a father of four, he finds joy in spontaneous creativity, often attributing it partly to ADHD, which he considers a superpower in storytelling. He shares that having a supportive wife helps him stay on track and manage his time effectively. Sam’s wise words: "Balancing family, business, and creative endeavors is really about knowing what's important and giving time to those things."

    Handling Business Challenges

    Running Ramp Electrical presented many unforeseen challenges, especially during the COVID pandemic, which resulted in lost contracts and personal losses, including the passing of Sam's mother. These experiences have taught him valuable lessons about resilience and prioritization. Sam believes in learning from mistakes and emphasizes the importance of systems and processes, though he admits to needing help in consistently following them. Quote for inspiration: "Think of mistakes as lessons that guide you towards bigger success. Sometimes what not to do is just as important."

    Mental Health and Personal Growth

    Sam emphasizes the importance of mental health and seeing a psychologist to realign thoughts and provide self-grace when things don’t go as planned. He compares mental health check-ups to regular servicing of a vehicle. This approach not only helped Sam maintain balance but also enabled him to bring more joy and positivity into his life and work. Key lesson: Taking care of your mental health is crucial for maintaining balance and gaining perspective, much like maintaining a vehicle to ensure it runs smoothly.

    Understanding and Communication

    Understanding one's thought processes can greatly enhance communication and empathy. Sam encourages asking others to describe their thinking processes to understand them better and reduce misunderstandings. He highlights that everyone thinks differently, and understanding this can help in fostering better personal and professional relationships. Example shared: Sam’s nephew thinks in pictures, which was a revelation for Sam and helped him connect better with his nephew. 


    Resources from Episode
    Conclusion

    Sam Ramsden's journey from an electrical business owner to a successful children's podcaster is inspiring and filled with valuable lessons. Emphasizing the importance of family, mental health, and understanding individual thinking processes, Sam’s story teaches us that success often comes from following passions and staying true to personal values. Whether balancing work and life or handling business challenges, Sam's experiences offer a wealth of insights. This episode of "Hustle and Flowchart" is a must-listen for anyone juggling multiple roles or seeking inspiration on blending creativity and business.

    Two Other Episodes You Should Check Out
    Connect with Joe Fier

    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    19 November 2024, 7:00 pm
  • 55 minutes 57 seconds
    Brett Kaufman: Embracing Happy Moments to Break Free from Overthinking

    This week on Hustle and Flowchart, I sit down with Brett Kaufman to talk about creating Happy Moments by using breath work, dance, and improv to tackle personal challenges like overthinking and depression. We dig into how these practices can help people feel more present, let go of ego, and eliminate overthinking. Brett shares his personal experiences and offers practical tips for anyone looking to improve their mental health and personal development.

    What This Episode is About

    This episode covers the interrelation of breathwork, dance, and improv in addressing mental health issues. Brett Kaufman discusses how these activities have helped him reduce overthinking, manage depression, and maintain his well-being. He shares examples and exercises that listeners can try themselves. We also talk about the importance of making "happy moments" mandatory in our lives, overcoming struggles with self-worth and identity, and the value of open communication, especially among men.

    Breathwork to Release Inhibitions

    Brett Kaufman appreciates breathwork for its ability to help release inhibitions and promote presence in the moment. He talks about different styles like Wim Hof and his recommendations for 9D Breathwork sessions. To help clear brain fog, a simple technique involves breathing in for six seconds and out for four seconds, repeated for three minutes. He also enjoys breathwork paired with inspiring music, finding it motivational and engaging.

    Dance to Let Go of Ego

    Through dance, Brett mentions how it helps everyone look unified in their perceived silliness, even without a specific dance background. Dance, he explains, helps let go of ego and clear negative energy. Brett enjoys salsa and bachata, sharing how these dances have helped him connect with his core self and find joy.

    The Therapeutic Power of Improv

    Improv has significantly impacted Brett by eliminating overthinking and requiring immediate responses, putting him in a flow state. He describes an improv exercise where participants create scenarios based on crowd suggestions, which helps with quick thinking and spontaneity. Improv has therapeutic attributes, promoting mental flow and reducing internal judgment, which has helped him overcome public speaking anxiety. Brett practices improv weekly and suggests exercises such as rapping over instrumentals to enhance spontaneity.

    Importance of Mandatory Happiness

    Joe Fier and Brett discuss the significance of pursuing activities that bring joy and maintaining habits that support mental health. Brett stresses making "happy moments" mandatory, similar to necessary commitments like paying taxes, to prevent depressive spirals. Brett's mandatory happy moments include salsa dancing, gym workouts, breath work, and improv classes. Joe relates to this idea, sharing that daily habits also helped him navigate personal challenges and find direction.

    Self-Worth and Identity Struggles

    Brett talks about going through a phase of low self-worth and the process of regaining self-love to ensure a dream life unfolds. He emphasizes avoiding internal negative voices that discourage self-worth, discussing the importance of recognizing and overcoming these internal challenges. Joe adds his perspective, noting the impact of life's changes on personal identity.

    Impact of Life Changes

    Joe discusses the challenges following the loss of his father and changes in business relationships. He notes how family support helped him through tough times, highlighting the struggles of those who may face challenges alone. Brett shares his recent experiences with ending a business relationship, the passing of a grandfather, and a breakup, emphasizing the importance of personal growth and transformation.

    Mental Health and Communication Strategies

    Throughout the episode, we underline the importance of finding ways to express and process emotions, such as through journaling or talking. Brett mentions engaging in breathwork and ecstatic dance as methods to facilitate emotional release and self-expression. Joe and Brett also discuss the importance of being well-versed in pop culture for social bonding and suggest using conversation starters based on personal interests to facilitate social interactions.

    Men's Mental Health

    Brett highlights the difficulty men face in discussing mental health due to societal expectations of masculinity. Both Joe and Brett discuss how men's suicide rates are high partly due to the lack of communication and support systems. They emphasize the need for open communication, especially among male entrepreneurs, to foster mental well-being.

    Combining Breathwork and Dance

    Combining breathwork and dancing can help clear negative energy and reconnect with one's core self, according to Brett. Joe shares his additional practices, like shaking and yelling, to release energy and acknowledges the emotional release it can bring. Brett emphasizes the importance of personal happiness strategies that fit one's lifestyle, especially for parents or those with busy schedules.

    Personal Routines for Happiness

    Brett starts his day early, harnessing morning energy to study and visit the gym, occasionally using a sauna to feel balanced. He practices writing letters from his future self to his current self, setting goals for one month and six months in the future to stay motivated and focused. This practice has been a powerful tool for his mental well-being and he wishes he had used it earlier.

    Closing Thoughts and Takeaways

    This episode is a deep dive into mental health practices that have helped Brett Kaufman and can help others too. From breathwork to dance and improv, these activities promote mental well-being by reducing overthinking, managing depression, and maintaining joy. The idea of making happy moments mandatory is critical, and the importance of open communication, especially among men, is highlighted. We believe these insights are invaluable for anyone looking to improve their mental health and personal development.

    Resources from Episode
    Two Other Episodes You Should Check Out
    Connect with Joe Fier

    Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

    If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

    Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

    12 November 2024, 7:00 pm
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