As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success?

In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results.

Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage.

If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen!

Key Takeaways:

01:26 The disconnect between marketing and sales teams

03:35 The concept of a “relay team” for marketing and sales collaboration

06:03 Practical steps to ensure effective handoffs between teams

10:56 Increasing the likelihood of prospects showing up for sales calls

14:21 Sales Professional's Role

18:30 Setting up clients for success in the fulfillment stage

25:27 Sales as a team effort

Connect with Neal Tricarico

Linkedin -  https://www.linkedin.com/in/nealtricarico/ 

Website - http://salesmagiq.ai/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience.

In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers.

Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments.

Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation.

Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer 

Key Takeaways:

01:53 Why simple offers don't work anymore

03:41 The concept of first-time offers

05:14 How a "coffee date" offer builds trust and leads to high-ticket sales

07:37 Craig’s personal story: Solving a small problem to change how clients feel

13:58 Real-world examples of quick wins in complex offers

16:07 Craig's "FTO Squared" offer: 5 valuable deliverables

24:19 The psychology behind value perception

28:00 Free guide and course information

Connect with Craig Andrews 

Linkedin - https://www.linkedin.com/in/craig-andrews/ 

Website - https://allies4me.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. 

In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability.

Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.

Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder.

Key Takeaways:

00:57 What's changing in email deliverability

02:02 Why email providers are getting serious about spam

02:49 Examples of DNS authentication and common mistakes

04:40  SPF and DKIM Explained

07:00 Consequences of not meeting the new email deliverability requirements

08:46 Practical Steps for Authentication

11:55 How to authenticate your DNS records step-by-step

15:14 Why you need to authenticate every platform separately

17:52 The new complaint rate ceiling and how to stay compliant

19:08 Understanding Google Postmaster Tools and IP reputation

20:17 Managing email lists and engagement

22:23 Cleaning your email list

24:08 Finding the sweet spot for engagement

27:09 Where to find help for email compliance

28:08 Handling hard and soft bounces

31:10 Recap and final tips

Connect with Big Jason Henderson 

Linkedin - https://www.linkedin.com/in/bigjason/ 

Website - http://emailinboxwarrior.com/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed. 

In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work.

I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and opportunities presented by AI in the marketing and education sectors. We tackle the pressing issue of imposter syndrome, especially in a world where AI is becoming increasingly integrated into our daily tasks.

Toby shares his insights on how professionals can navigate the uncertainties brought about by AI, drawing from his experiences with high achievers across various fields. We also delve into practical strategies for leveraging AI tools to enhance learning and productivity, ensuring that you stay ahead in this fast-paced digital age.

Key Takeaways:

00:35 The prevalence of imposter syndrome in marketing  

01:08 Insights from high achievers: Overcoming doubt and uncertainty  

02:30 The impact of AI on the job market: Adapting to change  

04:41 Leveraging AI tools in education  

08:27 The future of education: Personalized learning with AI    

17:37 Ethical use of AI in education  

24:58 The rapid evolution of AI  

27:43 Embracing AI: Opportunities for creativity and innovation  

Resources

Listen to Toby Brooks’ “Becoming Undone Podcast” - https://undonepodcast.com/ 

Connect with Toby Brooks, PhD 

LinkedIn - https://www.linkedin.com/in/tobyjbrooks 

Website - https://tobyjbrooks.com/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? 

We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth.

Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine.

If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire.

Key Takeaways:

03:35 The importance of shifting from founder brute force to CEO-driven strategy

04:50 Why superhero-driven businesses don't scale

07:17 How to convince long-time business owners to delegate

10:20 The impact of age and experience on adopting a CEO mindset

12:15 Aligning your business with your personal goals and impact

18:37 The significance of having a clear, compelling "True North"

22:17 Differentiating between long-term goals and short-term objectives

25:17 The one-degree rule in business and its importance

27:39 Preview of the next episode on the growth engine

Resources:

Frank Cowell’s 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAv

Connect with Frank Cowell

Website - https://www.revenueranch.com/ 

LinkedIn - https://www.linkedin.com/in/frankrcowell/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.

In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4. 

Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most. 

He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.

So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.

Key Takeaways:

01:38 The initial chaos of the GA4 rollout

04:23 Key differences between GA4 and Universal Analytics

09:29 Simplifying marketing attribution with GA4

17:09 Setting up and customizing GA4 for your unique business needs

18:19 The benefits of spending time on planning and configuration in GA4

23:56 Harnessing strategy over tools for effective marketing

26:44 The essential steps for effective measurement planning

30:54 Incorporating offline methods into your GA4 tracking

34:27 The importance of manual tracking before automation

36:28 Overview of Mercer's GA4 course at DigitalMarketer

42:59 Where to learn more

Resources:

Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM 

Connect with Chris “Mercer” Mercer

YouTube - https://www.youtube.com/c/MeasurementMarketingio 

Website - https://measurementmarketing.io/ 

LinkedIn - https://www.linkedin.com/in/chrismerceronline/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.

In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.

If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. 

Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. 

Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward.

Key Takeaways:

01:29 The challenge: Reviving a 25-year-old SaaS brand

02:22 Identifying the target audience for the sister brand

04:44 Scaling ads and uncovering organic lead generation opportunities

10:34 Tracking ROI across revenue channels to maximize results

15:23 Using customer language from sales calls to improve copy conversion

16:18 Tailoring articles to address different customer profiles and concerns

18:21 The importance of clearly communicating your offering to avoid confusion

20:45 How to access the detailed case study and revenue optimization blueprint

Resources:

Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint

Connect with Julia Vorontsova

Website - https://innovation-park.eu/ 

LinkedIn - https://www.linkedin.com/in/juliavorontsova/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.



Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running?

As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating.

According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum.

Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum.

If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth.

Key Takeaways:

00:56 What is momentum in business?

02:15 The hero business model and its limitations

04:10 How to create momentum in business

05:50 The seven core capabilities every business needs

09:47 The purpose of the CEO and COO roles

12:38 How to create a world-class offering

13:08 Systematic sales process for predictable growth

13:24 Active lead generation vs. passive leads

14:25 Empowered work experience for your team

15:03 Cash and profit optimization

18:03 Why your service offering is the heart of your growth engine

20:59 Thinking like an entrepreneur and grading your business capabilities

24:04 The "Growth Momentum Analyzer" tool

25:10 Aligning your business goals with the seven capabilities

Connect with Frank Cowell

Website - https://www.revenueranch.com/ 

LinkedIn - https://www.linkedin.com/in/frankrcowell/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly?

In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods.

In This Episode, we'll explore:

-Common challenges sales teams face in Q4, and how marketing can help overcome them

-Effective communication strategies for sales to convey their needs to the marketing team

-The top marketing assets sales teams need to succeed in Q1

-How to use analytics and customer feedback to refine your marketing collateral

-The importance of regular sales and marketing integration meetings for alignment

But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long.

Key Takeaways:

00:43 Common Q4 sales objections

03:24 Role-playing: sales objection and strategies to close the deal

07:15 The importance of discovery and qualification in the sales process

08:07 Communicating sales content needs effectively to the marketing team

12:32 The power of short-form video in modern marketing

14:19 Using AI-powered avatars to create customized sales content at scale

17:49 Analyzing past performance to optimize future marketing efforts

22:45 Closing the loop between sales and marketing with customer testimonials

23:25 Establishing a regular cadence for sales and marketing integration meetings

Connect with Mike Chudy:

Website - https://www.austinsalesconsulting.com/ 

LinkedIn - https://www.linkedin.com/in/mikechudy/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? 

Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth.

Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy.

In This Episode:

- The impact of AI on job markets and the importance of adapting skill sets

- Strategies for using AI to automate processes and boost efficiency

- The potential for AI to level the playing field for small businesses

- The importance of carving out time for creativity and innovation

- Preparing for a future where lean, agile companies will thrive

If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business.

Key Takeaways:

00:52 The Chaos and Change in AI and business

01:26 The evolution of ChatGPT and its impact on user adoption

02:57 The future of work: AI's role in efficiency and layoffs

03:23 How AI is empowering non-developers

08:10 The role of AI in innovation and creativity

13:46 Strategies for staying up-to-date on AI advancements

20:02 The return of the in-person business

28:47 Future AI advancements

29:58 The lean business model: A new era of efficiency

36:30 Embracing side hustles and aligning passions

Connect with Adam Chronister:

Website - https://enleaf.com/ 

LinkedIn - https://www.linkedin.com/in/adamchronister/ 

Email - [email protected] 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.

John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

Join us as John and Kevin reveal:

-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months

-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust

-How to map out your customer journey and craft messages that resonate at each stage of the relationship

-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century

If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!

Key Takeaways

01:06 The importance of focusing on the customer's lifetime value

02:39 The media equation and creating engaging digital experiences

05:45 Applying interpersonal relationship principles to create satisfying digital interactions

10:03 Crafting the customer journey

17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time

24:46 The five elements your brand must embody for a lasting customer relationship

31:05 The importance of authenticity and integrity in building a sustainable brand

Connect with Guests:

John - https://www.linkedin.com/in/johnlenker/ 

Kevin - https://www.linkedin.com/in/kevindelaplante/ 

Website - https://www.lenker.com/digitalmarketers/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert