Business Lunch

Roland Frasier

Roland Frasier, Entrepreneur host of Business lunch

  • 22 minutes 56 seconds
    From Conversations to Cash: The Art of Networking

    Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.

    Highlights:

    "There’s so much money floating around; you just have to connect the dots."

    "Don’t hold opportunities hostage—be a value enhancer."


    "You don’t need to be an extrovert, just thoughtful and curious."


    "Ask one question: ‘How’s business?’ It can lead to incredible opportunities."


    Timestamps:

    00:00 - Introduction

    01:25 - Conversations to Cash

    03:22 - Overcoming Fear of Deals

    05:00 - Why holding opportunities hostage backfires

    06:35 - The Referral Economy

    10:00 - Creating Win-Win Relationships

    14:12 - Big Referral Wins

    17:35 - Thoughtfulness Pays Off

    20:00 - Daily Questions for Success

    20:40 - Closing Remarks


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 

     https://msha.ke/rolandfrasier/

    Connect with me on social:


     TikTok: / rolandfrasier

     

     Instagram: / rolandfrasier


     Facebook: / rolandfrasierpage


     LinkedIn: / rolandfrasier

    Subscribe to Roland Frasier 

     / @rolandfrasierepic

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    20 December 2024, 3:04 pm
  • 34 minutes 59 seconds
    Beyond Discounts: The Future of Black Friday

    Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

    Highlights:

    "Deals are a red ocean. Giving something away totally for free is a blue ocean."

    "If you discount your services, you're training people not to buy until those events."


    "Flexible payments are becoming essential as consumers are cautious with spending."


    "The personalization of marketing has reached a level where offers feel tailored to individual consumers."


    Timestamps:

    0:00 Historical Context of Black Friday

    3:14 Evolution of Black Friday

    6:52 Impact of Discounting on Business Practices

    12:31 Personalized Marketing and Flexible Payments

    18:33 Trends in Black Friday Offers

    19:58 Future Strategies for Black Friday

    32:56 Final Thoughts and Recommendations


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic 

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    10 December 2024, 9:56 pm
  • 49 minutes 30 seconds
    Overcoming Limiting Beliefs in Business

    Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

    Highlights:

    "Three years is the sweet spot for meaningful but predictable growth."

    "Pessimists look smart, but optimists get rich."

    "Audacious goals push you beyond limiting beliefs."


    "Optionality wins wars and business."

    Timestamps:

    00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

    05:39 Challenging limiting beliefs in business growth.

    09:40 How internal barriers limit strategic thinking.

    14:48 Defining what needs to be true for success.

    20:53 Assessing existing offerings and market positioning.

    25:45 The importance of targeting your "Goldilocks" client.

    29:31 Steps to refine realistic paths to growth.

    33:45 Comparing solutions like raising capital or partnerships.

    39:06 Streamlining services for focused high-value growth.

    46:34 Lessons in thinking bigger and maintaining optionality.


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic  

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    3 December 2024, 6:58 pm
  • 39 minutes 9 seconds
    Marketing Missteps: What Went Wrong at TNC?

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.

    Highlights:

    "If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying."

    "The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build."


    "You cannot let bean counters make business decisions."

     

    "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."


    Timestamps:

    00:00 - Introduction

    01:54 - Community vs. Content

    08:18 - Pre-Pandemic Sales Struggles

    10:00 - Financial Implications of the Pandemic

    12:35 - Lessons Learned from the Deal

    15:30 - Importance of Community Involvement

    17:00 - Consequences of Poor Marketing Decisions

    20:15 - The Role of Digital Marketers

    22:40 - Strategic Partnerships and Growth Opportunities

    25:00 - Reflections on Corporate Culture

    28:15 - The Future of Events Post-Pandemic

    30:40 - Closing Thoughts on Acquisitions

    37:22 - Episode Conclusion


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic  

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    29 November 2024, 5:26 pm
  • 38 minutes 10 seconds
    From Passion Project to Corporate Casualty: The TNC Saga

    Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.

    Highlights:

    "Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."


    "It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."


    "The reality is, most events suck. They're just a pitch fest."


    "We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."


    Timestamps:

    00:00 - Elevating the Event Vision

    02:31 - Introduction to Traffic and Conversion Summit

    05:23 - Evolution and Growth of the Event

    07:52 - Increasing Production Value and Sponsorship Revenue

    11:59 - Sale of the Event to Clarion Events

    31:51 - Post-Sale Challenges and Pandemic Impact

    35:10 - Reasons for the Event's Decline


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic 

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    26 November 2024, 6:30 pm
  • 23 minutes 40 seconds
    Luxury Brands, Inflation, and Consumer Choices: A New Reality?

    Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

    Highlights:

    "Luxury is hurting; it's an indication of recession."


    "Brands like Louis Vuitton made the mistake that Nike made with drop culture."


    "The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."


    "If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."


    Timestamps:

    00:00 - Introduction to Luxury Market Trends

    01:48 - Decline of Luxury and Economic Indicators

    03:09 - Gen Z's Impact on Luxury Brands 

    04:39 - Pandemic Effects on Consumer Choices 

    06:12 - The Lipstick Effect and Consumer Spending 

    08:13 - Shift in Spending to Experiences Over Goods 

    10:45 - Real World Luxury Pricing vs. Value Proposition 

    13:58 - Business Strategies for Adapting to Market Changes 

    15:17 - Consumer Behavior Lagging Behind Economic Reality 

    17:53 - The Future of Sit-Down Restaurants and Service Industry 

    21:20 - Concluding Thoughts on Luxury Market and Business Adaptation


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic  


    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    22 November 2024, 9:50 pm
  • 29 minutes 11 seconds
    The New Frontier: AI, Paid Media, and Organic

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.

    Highlights:

    "If you’re starting from scratch with marketing, it’s not search marketing I’d double down on." 

     

    "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."

    "People are looking for authenticity and consistency in the personalities they follow, not just content." 


    "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." 


    Timestamps:

    00:00 - Introduction: The Current State of Search Marketing 

    02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 

    05:03 - Shifting Priorities: Paid Media vs. Organic Search 

    08:24 - The Impact of AI and Generational Changes on Search Behavior 

    11:05 - The Importance of Multi-Channel Marketing Strategies 

    14:00 - Connection and Authenticity in Content Marketing 

    17:00 - Discussing Owned Media and Its Advantages Over Organic Search 

    20:21 - User Experience and the Shift Away from Traditional Search 

    23:18 - Reddit as an Emerging Search Platform 

    26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 

    27:24 - Conclusion: Future Outlook on Search Marketing


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic 

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    19 November 2024, 8:11 pm
  • 30 minutes 30 seconds
    Redefining Success Beyond the Financial Spectrum with Craig Siegel

    Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.

    Highlights:

    "Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."

    "I believe once you have the willingness and step into discomfort, that could be your portal to expansion."

    "If you can look up, then you can get up, even if you're in the darkest valleys."

    "Playing small is canceled. Consider what else is possible and how."

    Timestamps:

    00:51 - Introduction 

    02:06 - Craig's Transition from Wall Street to Entrepreneurship

    04:09 - The Initial Draw to Financial Trading

    05:42 - The Concept of Reinvention Based on Personal Experiences

    09:45 - Addressing Limiting Beliefs

    14:57 - Moments of Doubt and Personal Challenges

    20:00 - Surprising Personal Discoveries During Reinvention

    22:17 - Common Skepticisms and Misbeliefs

    26:56 - Upcoming Marathon and Personal Goals

    29:36 - How to Connect with Craig and Learn More About His Work


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic  

    25 October 2024, 4:10 pm
  • 25 minutes 8 seconds
    Why Starbucks is Ditching Discounts for Premium Drinks

    Welcome to a new episode of Business Lunch! In today’s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?

    Highlights:

    "Starbucks went from premium to discount—can they bring back the coffee house vibe?"


    "Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach."


    "The challenge is, can Starbucks be both premium and everywhere?"


    "Loyalty, not discounts—that's the new Starbucks strategy."


    Timestamps:

    00:00 - Introduction: Starbucks’ Discount Dilemma

    01:09 - Shift to Online and App Ordering: A Retailer in Disguise

    04:44 - Problem with Discounts: Attracting the Wrong Crowd

    05:50 - A Return to Premium: Starbucks’ New Strategy

    06:26 - Roland's Take: Discounts vs. Loyalty Programs

    09:23 - Can Starbucks Gain Premium Positioning Again?

    12:23 - Case Study: How Domino’s Pizza Made Its Comeback

    15:00 - The Third Place: Rebuilding the Coffee House Vibe

    16:15 - How Brands Lose Their Way: Insights for Business Owners

    21:31 - Predictions: Will Starbucks Stick to Its Plan?


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: / rolandfrasier

    📸 Instagram: / rolandfrasier

    📱 Facebook: / rolandfrasierpage

    💼 LinkedIn: / rolandfrasier

    Subscribe to Roland Frasier 👉 / @rolandfrasierepic

    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    22 October 2024, 7:18 pm
  • 32 minutes 9 seconds
    Decoding Team Dysfunction and Navigating Conflict

    Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.

    Highlights:

    "The key is just as a leadership team, you're talking about stuff."


    "If you haven't done the five dysfunctions, highly recommend it."


    "Consensus kills because it's everybody basically creating what they call artificial harmony."


    "Giving people the benefit of the doubt and you will have a happier life and better relationships."


    Timestamps:

    00:00 - Introduction to Clarity Days and Team Building

    01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation

    04:16 - Insights on Personality Tests and Team Dynamics

    06:36 - The Concept of Clarity Day Explained

    10:11 - When to Initiate Leadership Exercises in a Company

    13:24 - The Importance of Asking the Right Questions to Co-founders

    17:32 - The Role of the CEO in Decision Making and Conflict Resolution

    20:04 - Building Trust and Understanding within Leadership Teams

    22:57 - The Importance of Regular Team Meetings and Personal Connections

    27:29 - The Impact of Personal Wins and Team Cohesion


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic  


    Mentioned in this episode:

    Get Roland's Training on Acquiring Businesses!

    Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

    EPIC Training

    18 October 2024, 8:32 pm
  • 19 minutes 44 seconds
    Can You Build a Business for Both Cash Flow and a Big Exit?

    Welcome to another episode of Business Lunch! In today’s episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If you’re wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.

    Highlights:

    “If you’re bootstrapped, you have a lot more flexibility than if you’re funded.”

    “A healthy business kicks out large amounts of distributable cash regularly.”

    “Cash left in a company can lead to bloat and actually slow down growth.”


    “Exits aren’t always what you anticipate—there’s a lot more to the story.”


    Timestamps:

    00:36 – Introduction 

    00:55 – Can you build a business for both cash flow and exit?

    01:57 – Insights into the path you pick when seeking VC funding

    03:45 – Bootstrapped businesses and the flexibility they offer

    09:19 – How excess cash in businesses can lead to bloat

    11:35 – Cash flow management strategies: cash flow waterfall and budgeting

    12:34 – How VC-backed businesses affect the path to an exit

    14:06 – Building reserves for refunds and emergencies in cash-flow businesses

    16:20 – Getting regular distributions VS waiting for a big exit

    18:54 – Conclusion


    CONNECT 

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

     • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: 

    / rolandfrasier  

     📸  Instagram: 

    / rolandfrasier  

    📱 Facebook: 

    / rolandfrasierpage  

    💼 LinkedIn: 

    / rolandfrasier   

    Subscribe to Roland Frasier 👉    

    / @rolandfrasierepic  

    11 October 2024, 6:02 pm
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