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Business Lunch
Roland Frasier
Roland Frasier, Entrepreneur host of Business lunch
- 29 minutes 11 secondsThe New Frontier: AI, Paid Media, and Organic
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.
Highlights:
"If you’re starting from scratch with marketing, it’s not search marketing I’d double down on."
"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."
"People are looking for authenticity and consistency in the personalities they follow, not just content."
"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums."
Timestamps:
00:00 - Introduction: The Current State of Search Marketing
02:52 - The Inefficacy of Traditional Search for Nationwide Businesses
05:03 - Shifting Priorities: Paid Media vs. Organic Search
08:24 - The Impact of AI and Generational Changes on Search Behavior
11:05 - The Importance of Multi-Channel Marketing Strategies
14:00 - Connection and Authenticity in Content Marketing
17:00 - Discussing Owned Media and Its Advantages Over Organic Search
20:21 - User Experience and the Shift Away from Traditional Search
23:18 - Reddit as an Emerging Search Platform
26:28 - The Role of Specialized Sites and Social Groups in Niche Searches
27:24 - Conclusion: Future Outlook on Search Marketing
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
19 November 2024, 8:11 pm - 30 minutes 30 secondsRedefining Success Beyond the Financial Spectrum with Craig Siegel
Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.
Highlights:
"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."
"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."
"If you can look up, then you can get up, even if you're in the darkest valleys."
"Playing small is canceled. Consider what else is possible and how."
Timestamps:
00:51 - Introduction
02:06 - Craig's Transition from Wall Street to Entrepreneurship
04:09 - The Initial Draw to Financial Trading
05:42 - The Concept of Reinvention Based on Personal Experiences
09:45 - Addressing Limiting Beliefs
14:57 - Moments of Doubt and Personal Challenges
20:00 - Surprising Personal Discoveries During Reinvention
22:17 - Common Skepticisms and Misbeliefs
26:56 - Upcoming Marathon and Personal Goals
29:36 - How to Connect with Craig and Learn More About His Work
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
25 October 2024, 4:10 pm - 25 minutes 8 secondsWhy Starbucks is Ditching Discounts for Premium Drinks
Welcome to a new episode of Business Lunch! In today’s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?
Highlights:
"Starbucks went from premium to discount—can they bring back the coffee house vibe?"
"Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach."
"The challenge is, can Starbucks be both premium and everywhere?"
"Loyalty, not discounts—that's the new Starbucks strategy."
Timestamps:
00:00 - Introduction: Starbucks’ Discount Dilemma
01:09 - Shift to Online and App Ordering: A Retailer in Disguise
04:44 - Problem with Discounts: Attracting the Wrong Crowd
05:50 - A Return to Premium: Starbucks’ New Strategy
06:26 - Roland's Take: Discounts vs. Loyalty Programs
09:23 - Can Starbucks Gain Premium Positioning Again?
12:23 - Case Study: How Domino’s Pizza Made Its Comeback
15:00 - The Third Place: Rebuilding the Coffee House Vibe
16:15 - How Brands Lose Their Way: Insights for Business Owners
21:31 - Predictions: Will Starbucks Stick to Its Plan?
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: / rolandfrasier
📸 Instagram: / rolandfrasier
📱 Facebook: / rolandfrasierpage
💼 LinkedIn: / rolandfrasier
Subscribe to Roland Frasier 👉 / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
22 October 2024, 7:18 pm - 32 minutes 9 secondsDecoding Team Dysfunction and Navigating Conflict
Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.
Highlights:
"The key is just as a leadership team, you're talking about stuff."
"If you haven't done the five dysfunctions, highly recommend it."
"Consensus kills because it's everybody basically creating what they call artificial harmony."
"Giving people the benefit of the doubt and you will have a happier life and better relationships."
Timestamps:
00:00 - Introduction to Clarity Days and Team Building
01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation
04:16 - Insights on Personality Tests and Team Dynamics
06:36 - The Concept of Clarity Day Explained
10:11 - When to Initiate Leadership Exercises in a Company
13:24 - The Importance of Asking the Right Questions to Co-founders
17:32 - The Role of the CEO in Decision Making and Conflict Resolution
20:04 - Building Trust and Understanding within Leadership Teams
22:57 - The Importance of Regular Team Meetings and Personal Connections
27:29 - The Impact of Personal Wins and Team Cohesion
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
18 October 2024, 8:32 pm - 19 minutes 44 secondsCan You Build a Business for Both Cash Flow and a Big Exit?
Welcome to another episode of Business Lunch! In today’s episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If you’re wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.
Highlights:
“If you’re bootstrapped, you have a lot more flexibility than if you’re funded.”
“A healthy business kicks out large amounts of distributable cash regularly.”
“Cash left in a company can lead to bloat and actually slow down growth.”
“Exits aren’t always what you anticipate—there’s a lot more to the story.”
Timestamps:
00:36 – Introduction
00:55 – Can you build a business for both cash flow and exit?
01:57 – Insights into the path you pick when seeking VC funding
03:45 – Bootstrapped businesses and the flexibility they offer
09:19 – How excess cash in businesses can lead to bloat
11:35 – Cash flow management strategies: cash flow waterfall and budgeting
12:34 – How VC-backed businesses affect the path to an exit
14:06 – Building reserves for refunds and emergencies in cash-flow businesses
16:20 – Getting regular distributions VS waiting for a big exit
18:54 – Conclusion
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
11 October 2024, 6:02 pm - 47 minutes 7 secondsBeyond Expertise: Hiring Leaders for Growth
Welcome to a new episode of the Business Lunch podcast! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the complexities of hiring for executive leadership roles, particularly when you're unfamiliar with the specific function of the role. They discuss practical strategies for identifying and recruiting top talent, leveraging both traditional search firms and AI tools to define roles and refine hiring processes. Whether you're scaling up your business or just starting, this episode offers valuable insights into making strategic hires that align with your company's growth objectives.
Highlights:
"If you achieve any level of scale, you're going to have to hire people that are truly exceptional at those functional roles that you're not good at."
"The very first thing is to determine what is the actual need in the organization and then document what does the person who is going to fill the need look like."
"A good search firm is going to help you significantly."
"You need to tap an outside expert if you don't know anything about the role."
Timestamps:
00:01 - Introduction to Executive Hiring Challenges
01:01 - Welcome and Recap of Recent Activities
01:17 - Post-Event Fatigue and Personal Anecdotes
02:02 - Challenges of Attending a Music Festival Post-Business Event
03:59 - Transition from Personal Recap to Business Discussions
05:11 - Detailed Discussion on Hiring for Unknown Roles
08:09 - Identifying Business Needs and Role Requirements
11:18 - The Value of Leveraging Search Firms and AI in Hiring
15:00 - Discussing Cultural Fit and Defining the Hiring Process
20:00 - Effective Interview Techniques and Utilizing AI for Questioning
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
8 October 2024, 9:30 pm - 40 minutes 49 secondsHow to Live Without Regret: Life, Money, and Choices
Welcome to a New Episode of Business Lunch! In this episode, the hosts dive deep into what it means to live intentionally and avoid the most common regrets people face in life. From financial planning to life planning, they explore powerful questions like "What would you do if you had only 5 years left to live?" They also discuss the idea of balancing work with family, the importance of agency over your life, and how to create a legacy you can be proud of. Tune in to learn how to live with purpose and avoid looking back with regret.
Highlights:
"Are you living the life you want, or the one others expect?"
"Money should serve you, not the other way around."
"Happiness is a choice, but too many people forget that."
"If today was your last day, how would you spend it?"
Timestamps:
00:00 – Introduction and reflections on intentional living.
02:39 – Discussing the dangers of low agency and a life spent on autopilot.
04:51 – Reflection on life planning and the importance of pursuing passions.
09:06 – Question 1: "What would you do if you were set for life financially?"
16:55 – Question 2: "How would you live if you had 5-10 years left?"
24:08 – Question 3: "What would you do if you had only 24 hours left to live?"
28:36 – Exploring financial planning vs. life planning: Living with purpose.
31:14 – Reflecting on legacy and how to avoid common life regrets.
34:27 – Making financial decisions with the end in mind.
37:58 – Closing thoughts on living a balanced life and avoiding regret.
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
4 October 2024, 9:04 pm - 39 minutes 54 secondsFounder Mode vs. Manager Mode: Striking the Right Balance
Welcome to a new episode of Business Lunch! Today, we dive into the intriguing dynamics between being in 'founder mode' and 'manager mode' within a business. Our hosts, Ryan Deiss and Roland Frasier, engage in a rich discussion about the challenges and strategies of balancing hands-on leadership with the necessity of delegation as companies scale. They explore insights inspired by Paul Graham's article on 'founder mode' and share real-world experiences that highlight the importance of a hybrid approach to management and leadership.
Highlights:
"This is not a problem to be solved, this is a tension that needs to be managed."
"Nobody cares as much about the company as the founder that created it."
"A good founder is a coach to the people they are mentoring."
"If you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission."
Timestamps:
00:00 - Introduction
04:26 - The scalability and the practicality of a hybrid management mode
07:25 - Maintaining company culture and the dangers of founder dependency
09:34 - The cyclic needs of a business from founder and manager perspectives
12:45 - Shifting from manager to founder mode
16:36 - Micromanagement VS empowering employees
19:15 - The concept and application of skip-level meetings
23:26 - When and how to conduct skip-level meetings effectively
27:11 - Avoiding common pitfalls during skip-level meetings
29:00 - Final thoughts
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
1 October 2024, 5:56 pm - 42 minutes 34 secondsEquity, Conflict, and Opportunity: A Strategic Partnership Breakdown
Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.
Highlights:
"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships."
"The potential conflicts and complexities in deals are what make discussing them so beneficial."
"Handling equity and understanding everyone's value add is crucial in any business deal."
"Every deal has its own challenges and alignment issues, especially when multiple partners are involved."
Timestamps:
00:00 - Introduction
00:58 - Setting the Stage
04:09 - Analyzing Deal Conflicts
08:11 - Strategic Alignments
12:01 - Discussing Partner Contributions
17:06 - Equity and Value Discussions
22:30 - Practical Examples
28:06 - Full-Time Commitment Challenges
34:49 - Closing the Deal
40:07 - Reflecting on the Deal's Complexity
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
27 September 2024, 6:21 pm - 34 minutes 58 secondsThe Power of Simplicity in Business Metrics
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you’re managing affiliates or refining sales processes, this episode offers practical, hands-on advice.
Highlights:
"Tracking vanity metrics is like driving with the wrong map—you’ll never reach your destination."
"A great scorecard isn’t just about data; it’s about telling the story of your business."
"A scorecard that’s always red is a clear signal: something needs to change."
"Keep it simple: The fewer metrics you track, the clearer your business story becomes."
Timestamps:
00:00 - Tracking the right vs. wrong metrics
01:13 - Ryan's water fast experience and its connection to reset habits
03:48 - The impact of water fasting on health and mindset
07:25 - The importance of downtime for leaders
10:10 - The negative effects of tracking the wrong metrics
13:30 - The challenges of onboarding affiliates
19:11 - Avoiding common scorecard mistakes
21:25 - Simplifying the scorecard-building process
27:28 - The main purpose of scorecards
31:35 - Resources for building effective CEO scorecards
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
24 September 2024, 6:29 pm - 38 minutes 54 secondsGenerational Dynamics: Seasoned Insights for Young Leaders
Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.
Highlights:
"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners."
"Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50."
"We need actual wisdom around so the pendulum in some organizations is shifting back."
"We're equals in learning, and we're equals in getting things done."
Timestamps:
00:00 - Introduction
02:38 - Wisdom Work vs. Knowledge Work
06:50 - Tech and Experience in the Workplace
12:52 - Formalizing Mentorship Programs
18:52 - Implementing Mentorship Programs
25:38 - Hiring and Ageism
31:22 - Actionable Steps for the Audience
33:53 - Conclusion
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
20 September 2024, 8:24 pm - More Episodes? Get the App
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