In this episode, we discuss the complexities of marketing for coaches, particularly focusing on the implications of running sales or discounts. We explore the importance of informed decision-making, the unique challenges within the fitness industry and the significance of understanding the problems that discounts aim to solve.

The conversation delves into value perception, branding, and the impact of free services on client relationships. We emphasize the need for strategic partnerships and the long-term implications of marketing decisions, urging coaches to consider their brand reputation and the value they provide to clients.

We discuss the intricacies of personal branding, authenticity and the importance of integrity in business.

Chapters:

00:00 Introduction to Marketing for Coaches

02:57 The Impact of Discounts on Coaching Services

06:05 Understanding the Fitness Industry's Marketing Trends

09:10 The Importance of Authentic Marketing

11:57 Identifying the Problems to Solve

15:03 Value Perception in Coaching Services

17:59 The Role of Effort in Sales Success

26:44 The Value of Bundling Services

28:08 Scalability in Services vs. Products

29:12 The Risks of Free Services

31:31 Strategic Marketing for Free Sessions

33:38 The Law of Exchange in Services

36:45 Building a Strong Brand

39:42 The Importance of Reputation

41:51 Long-Term Thinking in Branding

44:38 Authenticity in Personal Branding

46:50 The Role of Pricing in Brand Perception

50:27 Finding Value in Your Services

53:51 The Illusion of Luck and Success

56:43 The Hard Work Behind Success

01:00:44 Value Perception in Business

01:04:16 Building Trust and Connection

01:10:38 The Importance of Personal Branding

01:14:26 Resources for Growth and Learning

Please follow us on Instagram:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

Please leave us a review to let us know what you think of our podcast xxx

Today we introduce a new series, Level Up Shorts. Where you can listen to shorter episodes with key take-aways that you can implement immediately. Today's short is all about nutrition, breaking down essential concepts for beginners and beyond. We discuss the importance of balancing macronutrients, staying hydrated, practicing portion control and creating sustainable eating habits. The conversation emphasizes that nutrition is a personal journey and listeners are encouraged to find their unique way of eating that fits their lifestyle.

Chapters

00:00 Introduction to Level Up Shorts

01:16 Understanding Nutrition Basics

05:00 The Importance of Hydration

07:12 Mastering Portion Control

10:09 Creating Sustainable Nutrition Habits

13:25 Finding Your Unique Way of Eating

Follow us on Instagram:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

Please leave us a review to let us know what you think of our podcast xxx

We are back to kick off the new year with season 5! In this episode, we discuss the importance of goal setting as the new year begins. We explore how time perception changes as we age, the common mistakes people make when setting goals, and the significance of flexibility and habits in achieving those goals. We emphasize the need to celebrate small wins, the impact of one's network on personal growth and the importance of aligning goals with personal values. 

The conversation concludes with a reminder that the journey and the hard work put into achieving goals are just as important as the outcomes themselves.

Chapters

00:00 Welcome Back and Time Perception

02:16 Goal Setting for the New Year

06:33 Common Mistakes in Goal Setting

10:03 The Importance of a Clear Plan

12:45 Flexibility in Goals and Life Changes

15:57 Revisiting Values and Goals

19:07 The Role of Habits in Achieving Goals

23:56 Building Automatic Habits

27:25 Understanding the Habit Loop

30:41 The Importance of Rewarding Yourself

33:50 The Power of Pride and Presence

37:41 Celebrating Wins and Building Self-Esteem

39:34 The Role of Community in Goal Achievement

44:36 Navigating Hardships and Staying Motivated

51:25 Aligning Goals with Values for Fulfillment

Follow us on Instagram:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

Please leave us a review to let us know what you think of our podcast xxx

Don't miss the season four finale of Level Up! We’re wrapping up an incredible 2024 journey, filled with highs, challenges and many lessons learned. In this special episode, we take a deep dive into everything the year has brought— personally and professionally.

Join us as we reflect on the milestones, surprise, and valuable insights that have shaped this season. It’s been a whirlwind, but through open conversations and honest moments, we’re embracing the growth we've experienced.

Season four may be wrapping up, but the adventure is far from over. Get ready—season five is on the horizon, bringing even more excitement and insight your way!

Follow us on Instagram

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

Please leave us a review to let us know what you think of our podcast xxx

In this episode, we dive into the essence of leadership, focusing on what it means to lead from a good place. We explore the difference between guiding people through inspiration rather than manipulation, highlighting the importance of integrity in leadership. True leadership is not about having all the answers but about teaching others how to think critically and solve problems on their own.

We also break down key leadership qualities and discuss how communication plays a pivotal role in achieving the best results. It's not about speaking the loudest—it's about truly listening, holding space for others, and fostering an environment where ideas can thrive.

Tune in to learn how to lead with purpose, inspire growth, and enhance your communication skills.

To listen to the full episode: Ep 75. “Building Influence As A Leader” click here

Please leave us a review to let us know what you think of today's REWIND episode xx

Follow us on IG:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

In this episode of the Level Up Podcast, we uncover the hidden truths of the fitness industry, using the "fitness iceberg" analogy. We reveal the unseen layers that only those immersed in the industry truly understand. From the misleading world of before-and-after photos to the darker side of extreme dieting, we explore it all. The conversation also touches on common misconceptions, the pressures of social media, and the importance of balance and sustainability in health and fitness.

Tune in:

(00:00)The Reality of Before-and-After Transformations

(03:14) Fat Loss Myths and Misleading Marketing

(05:48) The Hidden Dangers of Group Fitness

(09:21) Cardio vs. Strength Training: Which is More Effective?

(11:25) The Over-Emphasis on Discipline and Rest Days

(12:48) Misconceptions About Cutting Out Food Groups

(16:50) The Obsession with Soreness and Results

(20:26) Supplements and the Industry’s False Promises

(24:44) Step Count Fixation: Is 10K Really Necessary?

(30:24) Navigating the Darker Layers: Steroids, Fake Influencers, and More

(39:12) Final Thoughts and Key Takeaways

Enjoy!

Follow Level Up on Instagram: https://www.instagram.com/levelup_podcast_/

Connect with Sharelle: https://www.instagram.com/sharellegrant/

Engage with Dani: https://www.instagram.com/daniantonellos/

In this episode, we dive into the essence of leadership, focusing on what it means to lead from a good place. We explore the difference between guiding people through inspiration rather than manipulation, highlighting the importance of integrity in leadership. True leadership is not about having all the answers but about teaching others how to think critically and solve problems on their own.

We also break down key leadership qualities and discuss how communication plays a pivotal role in achieving the best results. It's not about speaking the loudest—it's about truly listening, holding space for others, and fostering an environment where ideas can thrive.

Tune in to learn how to lead with purpose, inspire growth, and enhance your communication skills.

To listen to the full episode: Ep 75. “Building Influence As A Leader”

Please leave us a review to let us know what you think of today's

REWIND episode xx

Follow us on IG:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

In this episode of the Level Up Podcast, we explore the world of tough love and real talk! We explore the growing trend of celebrating the bare minimum in both fitness and life, and why this mentality might be holding you back. From the changing standards of physical activity to the importance of raising personal expectations, we break down what it really takes to level up your health and mindset.

Tune in:

(00:00) The Bare Minimum: How Society’s Standards Are Declining

(07:29) The Importance of Tough Love in Personal Growth

(11:48) Why Shortcuts in Fitness Don’t Work

(16:09) The Difference Between Physical Activity and Exercise

(22:24) Understanding Government Guidelines for Health and Fitness

(28:28) The Decline in Physical Activity: Shocking Stats from Around the World

(34:09) Setting Higher Standards: How to Challenge Yourself for Real Growth

(38:49) Non-Negotiables: The Habits That Keep You on Track

(41:03) Final Thoughts and Key Takeaways

Enjoy!

Follow Level Up on Instagram: https://www.instagram.com/levelup_podcast_/

Connect with Sharelle: https://www.instagram.com/sharellegrant/

Engage with Dani: https://www.instagram.com/daniantonellos/

In this episode, we address the challenge high achievers often face—the feeling that we've never done 'enough.' If that sounds familiar, this one's for you.

We examine how to use reflection as a powerful tool for personal growth and learning, helping you see progress rather than focusing on what's missing. Plus, we’ll break down how to prevent negativity bias from taking over, allowing you to appreciate your wins more fully.

Tune in to discover how to shift your mindset and embrace your achievements!

To listen to the full episode: "Ep 140. 8 Successful Habits of High Achievers" click here

Please leave us a review to let us know what you think of today's REWIND episode xx

Follow us on IG:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/

In this episode of the Level Up Podcast, we sit down with Ben Cant, a biochemist, nutrition expert, and strength coach with over 20 years of experience. Ben specializes in gut health, chronic fatigue, hormones, and fertility, and today, he shares his knowledge on how stress and nutrition deficiencies affect overall health. We explore the impact of elevated cortisol levels on gut health and hormones, the role of common nutritional deficiencies like magnesium and zinc, and what practical steps you can take to manage both. Whether you're an athlete, coach, or someone looking to optimize your health.

Tune in:

(00:00) Ben’s Background and Journey into Fitness

(03:01) The Link Between Gut Health and Chronic Stress

(08:48) How Stress and Anxiety Manifest in the Body

(13:15) Key Nutritional Deficiencies to Watch For

(17:18) The Role of Cortisol in Weight Loss and Fatigue

(24:00) Managing Gut Issues Through Stress Reduction

(31:07) Micronutrients and Their Importance in Daily Health

(34:37) How Flexible Dieting Can Lead to Nutrient Deficiencies

(38:47) The Misconceptions Around Low-Calorie Diets

(44:00) Final Thoughts and Key Takeaways

Enjoy!

Follow Ben Cant on Instagram: https://www.instagram.com/bennylifts/

Follow Level Up on Instagram: https://www.instagram.com/levelup_podcast_/

Follow Sharelle: https://www.instagram.com/sharellegrant/

Follow Dani: https://www.instagram.com/daniantonellos/

In this REWIND episode, we explore the art of teaching people how to think critically in the fitness industry. There’s no one-size-fits-all approach—it's about mastering the communication of fundamental principles rather than offering a single answer. 

We also examine the impact of pop culture on the rise of influencers and "fitspos," discussing how the changing landscape of content consumption demands authenticity more than ever. 

Tune in to learn how to navigate these shifts and elevate your coaching game!

To listen to the full episode: Ep 75. “Building Influence As A Leader” click here

Please leave us a review to let us know what you think of today's REWIND episode xx

Follow us on IG:

Level Up: https://www.instagram.com/levelup_podcast_/

Sharelle: https://www.instagram.com/sharellegrant/

Dani: https://www.instagram.com/daniantonellos/