In today's podcast, Steve Olson provides you with the simple conversion metric that you will want to follow throughout 2020 to have a successful business plan.

You'll learn:

• The importance of the numbers 1 of 68.
• How to improve your lead cost
• What's ahead for the Real Estate industry in 2020

tbt

In today's podcast, you'll hear Kingston Lane President, Steve Olson talk about one of his favorite subjects: lead generation.  If you are fearing change, or hesitant about the new market updates, this is for you.

You'll learn:

• Why it's not worth your time to call 80 leads if 20 are worth talking to.
• How the true job of automation is to allow you to talk to leads who are ready to buy now, or in the near future.
• How to transfer an emotion so the buyer is ready to work with you.

tbt

This episode is for you if you want to hear Steve Olson, Kingston Lane's President's, take on the expansion model. Olson firmly believes it is easier to sell 10 homes per month in 10 markets, than 100 homes per month in one market.

Olson believes if you can wrap your brain around these key concepts you can make a dramatic difference in not only your income but your brokerages as well. If you can:

1. Centralize Your Operation Procedures
2. Centralize Your Sales Process

Then, you can dominate more than one market.

tbt

In this episode, Kingston Lane President, Steve Olson talks about how our industry loves to judge the quality of leads. Olson says if you are only focused on leads that are going to buy in the next 30 days, you may be short sighting your potential for success. Don't miss this if you want an inside glimpse into Steve's mathematical lead brain!

In this episode, Kingston Lane CEO, Sharran Srivatsaa shares the simple process he uses to create 90-day goals. Srivatsaa believes 90-day timeframes are the most effective because you can see the light at the end of the tunnel and the shortened time frame allows for a singularity of focus. This episode is for you if you're ready to improve your life over the next 3 months, not wait for January to make a difference.

---

Srivatsaa's process is relatively simple:

• Write out all of the things you want to accomplish in 90 days.
• Pick the ONE thing that would really change your life.
• Organize your life around this ONE goal and hire support for your singularity of focus.

In this episode, Steve Olson, Kingston Lane President, discusses the question we might ask ourselves in our head every day, "Should you call your prospects back?" Olson walks us through the process from our client's perspective, using the process of buying a car to help us stop overthinking our leads and make progress.

---

Olson discusses:

• Why you shouldn't get stuck in the mentality, "If they wanted to call they would have called us."
• Why many prospective clients would rather text, or fill out a form than pick up the phone
• Why you need a specific solution when you call

Whenever Kingston Lane CEO, Sharran Srivatsaa, gets stuck he reaches out to his friend and mentor, Craig Ballantyne. Ballantyne's advice is always the same, "Plan, Plan, Plan."

Known as the most disciplined man in the world, Craig shares key concepts like:

1. Why your Triathalon might be robbing you of time with your kids
2. Why you should strategize the use of your pockets and compartments each time you travel
3. Why you might be acting like a drunk 10-year-old near pretzels
4. How to gutter ball proof your life for maximum balance

In this episode, Steve Olson, Kingston Lane President, talks about how to solve your potential clients' biggest objection before they can even ask you.

Olson use to dread the question he got at every listing presentation, "Can you tell us why you're different?"

He discovered the best workaround to this frustration:

• First, he worked on his demeanor and confidence
• Second, he developed a script where he could ask his clients BEFORE they asked him!
• Third, he created a centralized thesis so he never had to stammer around on what made him different

If this question stops you, you do not want to miss this episode!