On Brand with Nick Westergaard

Nick Westergaard

  • 37 minutes 51 seconds
    How Crayola Champions Creativity & Connection

    In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for Creativity, Crayola is more than a brand—it’s a champion for self-expression and connection through art. Tune in to hear how Crayola is fostering creativity across generations and empowering us all to think outside the lines.


    About Victoria Lozano

    Victoria Lozano is the Executive Vice President of Brand Marketing at Crayola LLC, where she oversees brand activation, digital strategy, consumer communications, partnerships, education marketing, and location-based entertainment (LBE), as well as leading Crayola Studios, which creates family-focused content to inspire creativity. Previously, she was Vice President of Marketing at Cadbury North America, managing the $1.2B Gum and Mints Portfolio, and held marketing roles at Miller Brewing Company, Warner-Lambert, and Pfizer. Victoria holds an MBA in Marketing and Finance and a BS in Marketing and Classical Studies (summa cum laude) from New York University. She also serves on the board of The Children’s Home of Easton in Pennsylvania.


    From the Show

    What brand has made Victoria smile recently? Victoria shared the recent holiday ad from Coca-Cola centered on the story of “The New Guy.”

    Connect with Victoria on LinkedIn and learn more about Crayola Creativity Week and their Campaign for Creativity.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 January 2025, 7:30 am
  • 29 minutes 55 seconds
    From President Clinton’s Office to Crisis Communication

    Elie Jacobs is a Founding Partner at Purposeful Advisors. With a career that began in President Clinton's post-presidential office, Elie has worked for some of the world's leading public affairs and strategic communications consultancies helping clients navigate the increasingly crisis-fraught media landscape. We discussed all of this and more this week on the On Brand podcast.


    About Elie Jacobs

    Elie Jacobs is a Founding Partner at Purposeful Advisors. Elie has more than two decades of experience as a public affairs and strategic communications professional. He began his communications career as a press aide in the post-presidential office of President Bill Clinton, handling Clinton’s briefing materials and working with the news media. He has worked for some of the world’s leading public affairs and strategic communications consultancies, including Brunswick Group, Public Strategies, Sloane & Company, Glover Park Group, and Kivvit.


    Elie has served as a Senior Advisor to a leading global strategic advisory firm and is a sought-after advisor for political candidates and elected officials. He’s a Political Partner with the Truman National Security Project, a member of Chatham House, and frequently provides expert media commentary on American and Israeli politics and national security.


    From the Show

    What brand has made Elie smile recently? Elie told the story of Gaggenau based on their curiosity-building ad “For Those Who Know” in the Harvard Business Review.

    Connect with Elie on LinkedIn and the Purposeful Advisors website.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    13 January 2025, 7:30 am
  • 29 minutes 56 seconds
    Pushing Creative Boundaries with Cannabis Advertising

    Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast.


    About Tommy Means

    Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze.


    From the Show

    What brand has made Tommy smile recently? Tommy shared a smile from AirBNB.

    Connect with Tommy on LinkedIn or the Mekanism website.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    6 January 2025, 7:30 am
  • 31 minutes 36 seconds
    Customer-Centric Brand Storytelling

    Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast.


    About Joe Wright

    Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe’s work brings the audience on a journey of striking imagery and authentic storytelling. He’s collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York.


    From the Show

    What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally.

    Connect with Joe on LinkedIn and the Sibling Rivalry website.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 December 2024, 7:30 am
  • 38 minutes 27 seconds
    The Naughty and Nice Brands of 2024

    This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.


    About Matt Williams

    Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 December 2024, 7:00 am
  • 25 minutes 55 seconds
    Planning Your Media Strategy for the Year Ahead

    Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast.


    About Justin Goldstein

    Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey and personal story testify to the power of resilience and resourcefulness.

    Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.


    From the Show

    What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT.

    Connect with Justin on LinkedIn and the PR73 website.

    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    16 December 2024, 7:00 am
  • 28 minutes 42 seconds
    How to Build a Brand with Soul

    Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast.


    About Siew Ting Foo

    Siew Ting  Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks.


    Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul.  She was named consecutively 6 times as Asia’s most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders.


    From the Show

    What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar!

    Connect with Siew Ting Foo on LinkedIn and her website.

    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    2 December 2024, 8:00 am
  • 28 minutes 33 seconds
    Why Authentic Brands Question Assumptions

    Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast.


    About Katie Cabanas

    Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management.  Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results.


    From the Show

    What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix.

    Connect with Katie on LinkedIn and the Cabanas Consulting website.

    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 November 2024, 8:00 am
  • 31 minutes 21 seconds
    AI Supported Collaboration & Creativity

    Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast.


    About Cliff Ettridge

    Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life.


    From the Show

    What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes!

    Connect with Cliff on LinkedIn and team.co.uk.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    11 November 2024, 7:30 am
  • 29 minutes 37 seconds
    Finding Your Brand Archetype

    Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast.


    About Jane McCarthy

    Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand’s essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand.


    From the Show

    What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.”

    Connect with Jane on LinkedIn and the Goddess Office website.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    4 November 2024, 7:30 am
  • 30 minutes 28 seconds
    The Value of B2B Brand Building

    Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast.


    About Chris Eifert

    Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America.


    From the Show

    What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death.


    Connect with Chris on LinkedIn and the TriComB2B website.


    As We Wrap …

    • Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
    • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
    • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
    • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 October 2024, 6:30 am
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