Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.

We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager.

Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. She expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects. 

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Watch the previous episode ‘V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Kasey’s Links:

• Connect with Kasey on LinkedIn or Instagram 
• Get her Time Blocking Tool!
• Get her Business Growth Cheat Sheet!

Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. She's sharing how she navigates business ups and downs, keeping both profit and passion in play.
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Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures.
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Watch the episode ‘Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato’ (releases December 18th).

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Kasey’s Links:

• DM Kasey via LinkedIn or Instagram to schedule a call!
• Get her Time Blocking Tool!

Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method.

You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective.
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Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress.
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Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr  Destini Copp’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Dr. Destini’s Links:

• Connect with Dr. Destini Copp on LinkedIn
• Visit Dr. Destini’s website
• Join the Newsletter Profit Club (collab app with free lifetime access)
• Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list) 

Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively.

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Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr  Destini Copp’ (releases December 4th).

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Dr. Destini’s Links:

• Connect with Dr. Destini Copp on LinkedIn
• Visit Dr. Destini’s website
• Join the Newsletter Profit Club (collab app with free lifetime access)
• Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list) 

We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. 

You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads.

 ‍‍Watch this episode on our YouTube channel!
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Links mentioned in this episode:

• Apply for Kwadwo’s Facebook Ads management services
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Watch the previous episode: Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions.

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Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight’ 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Michelle’s Links:

• DM Michelle on Instagram
• Visit Michelle’s website

Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. 

She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son.

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Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’ (releases December 4th).

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Michelle’s Links:

• DM Michelle on Instagram
• Visit Michelle’s website

Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits.

Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.

Watch this episode on our YouTube channel.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Links mentioned in this episode:

• Apply for Kwadwo’s Facebook Ads management services
• Get 1:1 Meta Ads Coaching from Kwadwo!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep.

Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process.
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Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Links mentioned in this episode: 

• Get ThriveCart

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel 

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Dama’s Links:

• DM Dama on Instagram
• Get Dama’s free training on Thrivecart Funnel Flow