The Art of Online Business
Rick Mulready
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we delve into things like CEO mindset, sales and marketing optimization, and systems and processes for seamless scaling.Hosted by Rick Mulready, Online Business Coach to 6 & 7-figure course creators and coaches, and Ads Expert, this podcast also celebrates the diversity and inclusivity of the online business world.Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.You’ll get weekly insights on values-driven business, team building, ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.Hit "Subscribe" and let's gooooo!
- 9 minutes 6 secondsDoes Open Targeting Really Work for Online Course Creators?
A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
I break down what open targeting really is, when it actually works, and the clear signals you should avoid it.
I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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10 November 2025, 9:00 am - 42 minutes 47 secondsMy Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu
I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family.
In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and how it’s helped me choose events and collaborations more strategically.
If you’ve ever wondered whether joining the right room could change your business, check out Linda’s Magic Mixers on Nov 13th - 14th.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Linda’s Links:- Connect with Linda on Instagram
- Sign up for The Magic Mixer and walk away with new connections
- Join us and be an exclusive MixerMind™ member
3 November 2025, 9:00 am - 18 minutes 46 secondsHow To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low.
I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
27 October 2025, 8:00 am - 17 minutes 59 secondsFacebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition)
Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up.
I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs.
I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
20 October 2025, 8:00 am - 15 minutes 34 secondsThe 3-Ad System That Makes Online Course Businesses Profitable
A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!
Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that’s repeatable, and a low-ticket offer funnel.
I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you’ll know if your business is ready to run ads profitably or what to focus on first before spending a dime.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
13 October 2025, 8:00 am - 14 minutes 31 secondsTroubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!
I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull.
I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
6 October 2025, 8:00 am - 5 minutes 19 secondsThe Real Reason Your Ads Keep Wasting Money
I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off.
- Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between!
I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages.
If you’ve been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
29 September 2025, 8:00 am - 18 minutes 56 secondsEverything You Need Before Running Webinar Facebook & Instagram Ads That Convert
If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up.
I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
22 September 2025, 8:00 am - 16 minutes 48 secondsWhy Your Self-Liquidating Offer Isn’t Paying for Itself (Yet)
Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap.
- Learn to create Tripwire offers that Turn Leads Into Paying Customers Right Away
- Sign up for Thrivecart today!
I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think.
Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
15 September 2025, 8:00 am - 7 minutes 24 secondsShould you listen to Meta's Facebook & Instagram Ad Recommendations?
Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five.
I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
8 September 2025, 8:00 am - 21 minutes 4 secondsHow to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course)
Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration.
I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
1 September 2025, 8:00 am - More Episodes? Get the App