What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There’s no one better to ask than those who write the rules of engagement – the platforms themselves.

At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone’s favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This week on Social in Six, we’re talking about Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping. Elsewhere, Facebook’s rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV.

 Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.

What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]

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SocialMinds Live is back, and we’re heading to London!

Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh.

To find out more, visit https://www.socialchain.com/event/

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.

Today’s Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn’t care when you published your post, only what you’re talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. 

We also have to talk about Instagram’s Creator Marketplace getting a global rollout, all the new ad tools with Meta’s Advantage+ update, and Elon Musk’s plan to hide likes, replies and reposts from view in the feed.

Keep listening until the end of the episode to hear our news about SocialMinds Live returning for 2024, or click here for more information on how to register.

Click here to sign up to RiversideFM with our promo code socialminds -  https://creators.riverside.fm/SocialMindsPodcast 

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.

Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don’t get burnout, why Jordan’s team sat down last year and agreed to put brand building before brand deals, and what Covid really did to the creator landscape - as the industry wrestles to catch up with the consequences. This is the side of Sidemen you don’t hear about, and is a must-listen for anyone interested in influencer-dom.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]

Click here to sign up to RiversideFM with our promo code socialminds -  https://creators.riverside.fm/SocialMindsPodcast 

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.

This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok’s culture, TikTok’s new shortcut set to dominate search for Gen Z, and LinkedIn’s latest feature to turn your web visitors into paying customers.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]

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Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Social in Six is back for the new year, and already there’s lots to talk about. This time we’re sharing TikTok’s new AI chatbot that’ll give you content ideas, why it’s important for Threads to have a write API, and the first stage of Google’s cookiepocalypse set into motion. We also talk about TikTok’s commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast?

Get in touch at [email protected].