Marketing Week

Marketing Week

Marketing Week is one of the UK’s most respected …

  • 49 minutes 50 seconds
    Award-winning marketing and PwC's CMO on career resilience
    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.
    8 November 2024, 12:00 am
  • 36 minutes 53 seconds
    This Much I Learned: Diageo's CMO on building an effectiveness culture
    In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
    31 October 2024, 12:00 am
  • 36 minutes 20 seconds
    Marketing's social class problem and Specsavers' CMO on team culture
    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.
    22 October 2024, 3:23 pm
  • 36 minutes 36 seconds
    CMO ambitions, AI and the reality of working in B2B
    In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.
    2 October 2024, 12:08 pm
  • 38 minutes 16 seconds
    This Much I Learned: Asos’s top marketer on transforming a brand
    Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
    3 May 2024, 4:22 pm
  • 45 minutes 52 seconds
    This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
    Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
    12 April 2024, 4:05 pm
  • 44 minutes 4 seconds
    This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
    In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.
    20 March 2024, 2:55 pm
  • 30 minutes 24 seconds
    This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
    In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
    18 December 2023, 4:01 pm
  • 40 minutes 47 seconds
    This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
    In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.
    5 December 2023, 4:52 pm
  • 40 minutes 20 seconds
    This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
    In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
    20 September 2023, 3:07 pm
  • 53 minutes 50 seconds
    This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
    In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.
    27 July 2023, 4:05 pm
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