Marketing Week

Marketing Week

Marketing Week is one of the UK’s most respected …

  • 38 minutes 16 seconds
    This Much I Learned: Asos’s top marketer on transforming a brand
    Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
    3 May 2024, 4:22 pm
  • 45 minutes 52 seconds
    This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
    Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
    12 April 2024, 4:05 pm
  • 44 minutes 4 seconds
    This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
    In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.
    20 March 2024, 2:55 pm
  • 30 minutes 24 seconds
    This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
    In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
    18 December 2023, 4:01 pm
  • 40 minutes 47 seconds
    This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
    In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.
    5 December 2023, 4:52 pm
  • 40 minutes 20 seconds
    This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
    In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
    20 September 2023, 3:07 pm
  • 53 minutes 50 seconds
    This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
    In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.
    27 July 2023, 4:05 pm
  • 32 minutes 5 seconds
    This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
    In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI  opportunity.
    29 June 2023, 4:51 pm
  • 43 minutes 1 second
    Marketing Week Meets The CX50: Chris Carter, Specsavers
    Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.
    20 June 2023, 2:17 pm
  • 45 minutes 13 seconds
    Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
    The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.
    4 May 2023, 2:13 pm
  • 43 minutes 51 seconds
    This Much I Learned: The DNA of Guinness and why that matters in 2023
    Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.
    3 May 2023, 2:09 pm
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