Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions. 

Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara’s advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions. 

On today’s show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively. 

In this episode, you'll learn: 

• The connection between public policy and marketing 

• The role empathy plays when marketing in a regulated global industry 

• Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation 

Key Highlights: 

• [01:39] Rescue dogs 

• [03:09] Career path to Neara 

• [07:43] What is Neara 

• [10:47] Marketing at Neara 

• [15:46] How public policy fits with marketing  

• [17:15] How marketing is different in a regulated industry  

• [19:00] Complexities of having an international scope 

• [21:09] Messaging and talking about AI 

• [24:30] An experience from your past that defines you 

• [26:46] Advice to your younger self 

• [27:19] A topic that you and other marketers need to learn more about 

• [28:52] Trends or subcultures others should follow 

• [31:54] Largest opportunity or threat to marketers today 

Resources Mentioned:   

• Mary Cleary  

• Neara  

• No Dogs Left Behind (non-profit)  

• Founder of No Dogs Left Behind, Jeffrey Beri  

• Lawrence Lenihan  

• Zac Posen  

• Exit Five  

• The Food Lab (book) by J. Kenji Lopez-Alt  

• Gong Labs  

Follow the podcast:   

• Listen on iTunes (link: http://apple.co/2dbdAhV)   

• Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)   

• Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   

Connect with the Guest:   

• https://www.linkedin.com/in/mary-cleary-71212423/  

• https://x.com/Neara_Global  

• https://www.instagram.com/neara_global/  

Connect with Marketing Beyond and Alan Hart:   

• Twitter Alan B Hart - http://twitter.com/abhart   

• LinkedIn Alan  - https://www.linkedin.com/in/alanhart   

Post-Production Credits:  

• Integrity Media Solutions LLC 

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better.

We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing landscape. 

We still want to inspire you to think differently and equip you with insights that empower you to be at the cutting edge of our industry. And each episode will bring you thought-provoking discussions with marketing leaders, visionaries, and innovators pushing the boundaries of what's possible. Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations will cover it all.

For those who have been with us since the Marketing Today days, rest assured Marketing Beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at MarketingTodayPodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice.

So if you're curious, ambitious, and ready to redefine what marketing can be, you're still in the right place. Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting www.deloittedigital.com/us/marketingbeyond.

Thank you for joining us on this exciting journey and welcome to Marketing Beyond with Alan.