Advertising Podcast from the IPA

Institute of Practitioners in Advertising

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

  • 1 hour 5 minutes
    The Effectiveness Files: Lessons from the IPA Effectiveness Awards
    In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill (16:04); and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods (33:48)
    13 November 2024, 12:00 am
  • 43 minutes 28 seconds
    The Effectiveness Files: ITV
    Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.
    23 October 2024, 11:30 am
  • 23 minutes 7 seconds
    AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic
    In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/
    11 October 2024, 11:00 am
  • 20 minutes 24 seconds
    New Business Diaries: Tobi Asare and Andy Freeman
    In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. They explore all things pitching, new business and building strong client/agency relationships.
    2 October 2024, 4:00 pm
  • 36 minutes 19 seconds
    IPA On...The devaluation of the arts
    Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.
    25 September 2024, 1:04 pm
  • 45 minutes 26 seconds
    The Effectiveness Files: The Guardian
    Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.
    11 September 2024, 11:00 am
  • 50 minutes 49 seconds
    The Effectiveness Files: Lucky Saint
    Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.
    24 July 2024, 9:31 am
  • 28 minutes 38 seconds
    IPA On... Mental health and wellbeing
    In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst
    18 July 2024, 1:15 pm
  • 44 minutes 58 seconds
    The Effectiveness Files: RSPCA
    In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.
    10 July 2024, 9:23 am
  • 47 minutes 36 seconds
    The Effectiveness Files: Tony's Chocolonely
    In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.
    12 June 2024, 11:00 am
  • 34 minutes 50 seconds
    New Business Diaries: Ellie Olliff and Chris Kemp
    In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.
    5 June 2024, 3:00 pm
  • More Episodes? Get the App
© MoonFM 2024. All rights reserved.