Hey... these shownotes are a bit more casual than I have done recently, because this is the last weekly episode of the Music Teachers: Expand Online podcast -- at least for now.

Let's keep in touch -- the best way to do that is via DM on Instagram or Facebook or by booking a call at https://callwithjaime.com

This was a hard decision to come to but I know its the right thing right now.

In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs.

Key Takeaways:

• Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals)
• When marketing a workshop, group program, course or other one-to-many product, focus on the end result the student will achieve rather than the details of how you'll get them there
• Understand who the ideal student for this program is, what they want to accomplish, and how your program will get them there
• Teaching music is not simply a transactional process, it's a has a relationship-foundation. Lean on that to truly understand what programs your students will gravitate towards.

Messaging is everything! Make your messaging so clear that you can really sell the hit and teach the harmony!

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com – Book a call with me to discuss your path forward!

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities.

See Beyond the Day-to-Day Operations

Take a step outside and look at your current student landscape. What offers are you providing? How are students finding you? What are their goals and struggles? This 30,000 foot view informs future decisions.

Look Inward for Insights

Now reflect internally. What aspects of teaching light you up? What feels draining? Being honest about your passions provides direction. A heart-centered view from above reveals true north.

Envision Your Ideal

With clarity from self-reflection, begin envisioning your ideal business. What offers could you add or remove? How can you improve student acquisition? Draw on experience to help students thrive.

New Possibilities Emerge from a Broader View

At this altitude, give yourself permission to shift focus. No aspect is set in stone. With vision, bring in tools and support to build your ideal studio. A broader perspective reveals fresh possibilities.

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com – Book a call with me to discuss your path forward!

This is an audio blog - I picked up the mic and just started talking.

I share what I'm seeing with music education and online business - how they intersect and have created a crossroads for each music teacher to define their own next step.

Take a bit of time before the end of the year and decide what path you're going to be on for 3 - 6 - 12 months and stay the course.

There is no one right way to teach music and you get to decide what that's going to look like for you. Surround yourself with the right teachers, guides, coaches and mentors - hire help to make your journey easier. Remember to commit!

Oh and, connect with me okay?

Connect with Jaime:

• Instagram: https://www.instagram.com/jaimeslutzky/
• Facebook: https://m.me/jaimeslutzky
• Email: [email protected]

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries.

She outlines the three main places leads reach out:

1. In the comments of your posts (especially the ones that get a lot of traction -- these comments lead to more visibility, it's the gift that keeps on giving!)
2. In your social media DMs
3. In your email inbox

Jaime emphasizes the importance of having systems in place to effectively engage with each new lead. This includes:

• Acknowledging them and validating their comments or answering their questions
• Provide feedback and invite further engagement
• Follow up, as appropriate

Key takeaways:

• Customize replies to show you value their time and engagement
• Mirror leads' communication style in your responses
• Embrace consistent follow up across platforms

Action item:

Create a cheat sheet to standardize your replies and follow ups.

Connect with Jaime:

• Instagram: https://www.instagram.com/jaimeslutzky/
• Facebook: https://m.me/jaimeslutzky
• Email: [email protected]

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses three main approaches music teachers can use to increase income and impact online.

These all provide additional value to students through online offerings outside of the lesson format.

The three buckets are:

1. Your own intellectual property - Creating your own online courses, workshops, or digital products that students can access.
2. Joint ventures - Collaborating with other teachers or businesses to create a new product or offer a workshop together.
3. Affiliate marketing - Recommending helpful products or services to your students through affiliate links to earn commissions.

If you're interested in bucket #1, be sure to check out episodes 279, 269, 247 and 245!

Jaime emphasizes how each of these avenues allows you to expand your reach and give students more opportunities to enrich their musical journey beyond just lessons. She outlines how to get started with each bucket.

Key takeaways:

• Online platforms remove geographical limitations so you can reach more students hungry for your knowledge.
• Joint ventures allow you to be part of something bigger than yourself and tap into other experts.
• Affiliate links provide a win-win-win for you, companies, and students with no extra cost.

Action item:

Make a list of potential products or collaborators to explore either creating affiliate partnerships or pursuing an educational joint venture.

Connect with Jaime:

• Instagram https://www.instagram.com/jaimeslutzky/
• Facebook https://m.me/jaimeslutzky
• Schedule a Free Zoom Call https://callwithjaime.com
• Email Jaime: [email protected]

Check out Jaime's favorite affiliate software products: Thinkific and ConvertKit!

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts.

• Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.
• Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.
• There are two types of examples you can use - fictionalized stories and real case studies.
• Jaime shares a sample story for a blog post teaching how to find middle C (and all the C's) on the piano.

Action item:

Think about an upcoming piece of content marketing you are creating. How could you incorporate more storytelling to better engage your audience?

Connect with Jaime:

• Instagram @jaimeslutzky
• Facebook @jaimeslutzky
• CallWithJaime.com
• [email protected]

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses using storytelling on your music teaching website to draw prospective students in.

• Music Teacher websites used to be static (like sheet music) Now they have the opportunity to craft an experience in real time (like those interactive composition apps!)
• A great place to start the student experience is right from the most visited pages on your website: Homepage, About Page and Services Page
• We discuss specific ways to engage the website visitor - visuals, colors, text and video

Action item:

Review your static pages and see how well they tell your student's story. Use one of the ways to connect with Jaime below and share on a scale of 1-10 how well your current website creates that experience!

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com 
• [email protected]

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business.

What we discussed:

• What a re-engagement campaign is and how it's similar to a welcome sequence
• Ideas for the 3-5 emails in a re-engagement campaign sequence
• When to send re-engagement campaigns - when releasing a new lead magnet or changing your email cadence
• Why unsubscribes are actually a good thing during re-engagement campaigns
• Timing re-engagement campaigns before increasing email frequency
• Using September as a time to focus on email consistency

Jaime challenges you to create a re-engagement campaign if you have an email list over 30 subscribers and you haven't emailed in 3-4 or more weeks.

Re-engaging inactive subscribers can lead to new students, course signups, and more.

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com 

In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky discusses the power of using lead magnets to attract ideal new music students and grow your studio.

Key Points:

• Every lead magnet / freebie should be focused on getting the subscriber a tangible win
• Your lead magnet is the catalyst for your email welcome series which connects your lead to your offer (give them a nice simple breadcrumb trail to follow)
• Your lead magnet should provide something actionable that the recipient can find success with. They need to feel it has value in order to continue engaging with your emails and offers.
• Lead magnets are not one sized fits all. Most lead magnets are in the PDF format.

Action Step:

Take some time this week to review your current lead magnet. Is it providing real value to potential music students? Does it lead them smoothly towards working with you? If not, use the tips from this episode to create a new lead magnet that converts visitors into leads for your studio. Need feedback? Feel free to reach out to Jaime on Instagram @jaimeslutzky for an unbiased review. Don't let your hard work go to waste - a great lead magnet can attract your ideal music students!

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com 

In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky shares 5 key things to review on your site to get ready for the next school year, enrollment period or whenever you feel the urge to validate what your prospective students see!

Five areas to validate:

• Check your contact info and forms to ensure everything is still accurate and going to the right place
• Review your availability, prices, and integrations across all pages to keep them in sync
• Make it easy for your students to access Muzie, Fons, Thinkific or whatever other tools you're using in your studio
• Confirm your email opt-in and welcome sequence are functioning and connected in ConvertKit
• Review your copy and creative (images, videos, etc.) to ensure your messaging resonates with prospective students

Action Step:

Use Jaime's 5-item website checklist to give your music studio site a mid-year refresh. Be sure your info is accurate, pricing consistent, student access easy, email opted-in, and copy clear.

Get website help or support anytime by booking a call with Jaime at callwithjaime.com. She'll help you maximize your site for your next big enrollment push!

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com