More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.
My goal with this current podcast series called “Speak with Confidence” is to boost your confidence by getting you to think differently about speaking, whether it’s getting comfortable with impromptu speaking (episode 390) or claiming your identity as a speaker (episode 391).
I know you want to be an impactful speaker, to share your important message with your audiences, and attract clients for your business.
We *think* that teaching and training is what our audiences want. This is what I thought too.
But, I believe that there are trends going on around us that are changing this. We’re all swimming in information; and now with AI, we have comprehensive answers in just a few seconds.
This is why I no longer advocate “Teaching from the stage”.
I’m going to share in this episode what I recommend instead.
Want to develop your speaking skills and confidence? Enroll in our NEW live online workshop = https://www.speakingyourbrand.com/speaking-workshop/ . Be sure to listen to the episode to get the special coupon code to save $100 just for podcast listeners.
Show notes at https://www.speakingyourbrand.com/392/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Article mentioned about Deborah Tannen and communication: https://www.vox.com/a/hillary-clinton-interview/the-gap-listener-leadership-quality
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There have been so many times I’ve heard clients tell me, “I’m not a speaker.”
Yet they’ve delivered keynotes and been paid thousands of dollars to do so.
They’re invited to speak at conferences.
They’ve taught classes and workshops for years.
They give presentations at work.
What’s going on? Why do they resist calling themselves a speaker?
Why do we hesitate to claim the identity as a speaker and thought leader?
I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer.
There are a few things going on, which I talk about in this episode, along with what you can do to feel more comfortable claiming this identity for yourself and the reasons to do so.
Want to develop your speaking skills and confidence? Enroll in our NEW live online workshop = https://www.speakingyourbrand.com/speaking-workshop/ . Be sure to listen to the episode to get the special coupon code to save $100 just for podcast listeners.
Show notes at https://www.speakingyourbrand.com/391/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Book mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/
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Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on?
Well, I have a challenge for you: getting more comfortable with impromptu speaking.
As a speaker and as a leader, both impromptu and prepared speaking skills are a must.
Have you ever had one of these situations happen to you:
You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words.
You're at a networking event where you need to concisely share with other attendees who you are, what you do, and how you help people. After you introduce yourself, you realized you left out the most important parts or it all felt like a jumble.
You're leading a meeting where you need to motivate your team, but you didn't have an opportunity to prepare your message ahead of time and feel like you weren't as clear or confident as you want to be.
This is why developing your impromptu speaking skills is essential.
I want more women - including you! - to feel comfortable and confident commanding a room and leading teams, organizations, and companies.
In this episode, I share:
Want to develop your impromptu speaking skills and confidence? Enroll in our NEW live online workshop = https://www.speakingyourbrand.com/speaking-workshop/ . Be sure to listen to the episode to get the special coupon code to save $100 just for podcast listeners.
Show notes at https://www.speakingyourbrand.com/390/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
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We're continuing the series we've been doing this month all around inspiring you to use your voice, no matter what your topic or your industry.
If you've been listening to this podcast for a while, you know that I've been really excited about artificial intelligence and ChatGPT and all of the ways AI can help us both personally and professionally.
For this episode, I had the pleasure of sitting down with Denise Musselwhite, a technology maven with a rich background in IT and a heart set on women's empowerment in tech.
Here's why you absolutely can't miss this episode:
Denise's story is a testament to the power of perseverance, innovation, and the crucial role of women in shaping the future of tech.
Join us as we explore the intersection of technology and empowerment, and get inspired to harness AI in your professional journey.
Show notes at https://www.speakingyourbrand.com/389/
Denise’s website: http://techandthrive.me/
AI Resources: https://techthrive.me/techai
The Kindness Beacon GPT (requires a paid subscription to ChatGPT4): techthrive.me/kindness
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
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Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected?
Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference?
That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute.
Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023.
I invited Cathy on the show to share with us:
About My Guest: Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
Show notes at https://www.speakingyourbrand.com/388/
Marketing AI Institute: www.marketingaiinstitute.com
The Artificial Intelligence Show podcast: https://www.marketingaiinstitute.com/podcast-showcase
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
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I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership.
This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!).
This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact.
My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur whose journey and work exemplify transformative thought leadership.
Laura's story is not just inspiring; it's a call to action for all of us to think bigger and challenge the status quo in our respective fields.
Laura and I talk about:
About My Guest: Dr. Laura McGuire (they/them or she/her) is an internationally recognized consultant, survivor, researcher, seminarian, and author of the book Creating Cultures of Consent (Rowman & Littlefield, 2021) and The Sexual Misconduct Prevention Guidebook: Consent and Conduct for Higher Education Campuses (Fielding University Press, 2022). They were named as one of the 2022 Champions of Pride by The Advocate magazine and are regularly featured in media outlets for their expertise and approachability. Dr. McGuire is a certified full-spectrum doula, professional teacher, certified sexual health educator, and vinyasa yoga instructor.
Show notes at https://www.speakingyourbrand.com/387/
Laura’s website: https://drlauramcguire.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story.
When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast.
Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth.
Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their authentic selves and learn to navigate the world with empathy and confidence.
Whether you're an artist, a public speaker, or someone looking to make a difference in your community, Theresa's insights offer valuable lessons on the transformative power of using your voice.
Join us for this inspiring conversation and discover how you, too, can impact the world through the arts, performance, speaking, and beyond.
Here are some highlights you won't want to miss:
Show notes at https://www.speakingyourbrand.com/386/
Central Florida Vocal Arts: https://www.centralfloridavocalarts.org/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
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You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences?
There is no *one way* to integrate stories into your talks.
Your story can be central to your talk or it can be a supporting element.
You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end.
In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and Teri Reuter, for a roundtable discussion on what they learned and insights they have for you as speakers.
They talk about:
This audio is from a live broadcast we did on March 25, 2024. You can watch the video at https://www.youtube.com/watch?v=y_dRghtWuEE.
Show notes at https://www.speakingyourbrand.com/385/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
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If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation.
My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall.
Neha and I talk about:
About My Guest: Neha Pathak, MD, FACP, DipABLM, is lead medical editor at WebMD and is board certified in both internal medicine and lifestyle medicine. She's on the medical team responsible for ensuring the accuracy of health information on WebMD and reports on topics related to lifestyle and environmental impacts on health. Pathak is a graduate of Harvard University and Weill Medical College of Cornell University. She completed her certificate in climate change and health communication from Yale School of Public Health. She lives in Atlanta with her husband and children.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/384/
Neha hosts WebMD’s podcast “Health Discovered”: https://www.webmd.com/podcasts/default.htm
Neha’s article: https://yaleclimateconnections.org/2024/02/im-a-doctor-heres-what-western-medicine-misunderstands-about-nature/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
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You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three.
In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD.
You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks.
We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.
This audio is from a live broadcast we did on March 19, 2024. You can watch the video at https://www.youtube.com/watch?v=t2k6LFAjS-s.
Show notes at https://www.speakingyourbrand.com/383/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
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I know you want to grow your business and brand and have a bigger impact as a thought leader.
But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap.
We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert.
These beliefs are what can hold you back from thought leadership and the impact and income you want to make.
The problem is that your presentations and content are undifferentiated and lack emotional resonance.
In this episode, I share 3 signs you’re stuck in the expert trap and how to get out.
Links:
Show notes at https://www.speakingyourbrand.com/382/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox
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