This episode dives into the critical but often overwhelming world of marketing for entrepreneurs, particularly those who are neurodivergent. We explore practical strategies to avoid all-or-nothing thinking, ensure consistency, and build sustainable marketing plans.

Jen, now our Chief Marketing Officer with over 20 years in marketing and tech, shares invaluable insights on making your website customer-friendly, the importance of email marketing, and balancing multiple business tasks without succumbing to burnout. We also discuss the difference between sales and marketing, the pitfalls of trendy tools like Clickfunnels, and the need for simplicity and clarity in your marketing approach.

Join us as we uncover actionable tips, personal anecdotes, and the vital role of external support in overcoming marketing challenges to achieve business growth. Plus, don't miss out on our upcoming events and special offers to help you stay on track! Tune in to gain clarity, focus, and a renewed sense of purpose in your marketing efforts. Let's dive in!

Links Mentioned:

amberhawley.com/innercircle

Timestamped overview:

00:00 Back after hiatus; revamped business for clients. 05:19 Focus on consistency and manageable actions in business. 07:29 Marketing is overwhelming due to complexity and uncertainty. 10:11 Former tester learned restraint; avoids unnecessary software testing. 15:21 A mentor helps overcome business barriers. 17:13 Made email series more personal and compelling. 20:44 Emotional attachment complicates personal tasks and marketing. 23:37 Clear priorities essential before pursuing marketing efforts. 26:37 Own your website; control your messaging effectively. 30:41 Sunil's success: charisma, networking, personal connections made. 36:03 Email marketing yields high returns for small businesses. 38:57 Prioritize and focus social media for small businesses. 40:20 Elon Musk's changes make account access difficult.

Meet Jen McFarland

Jen McFarland is the CEO & Principle Consultant at Women Conquer Business, a small business marketing consultancy in Portland, OR. Her most notable SEO accomplishment is increasing traffic by 250% for the City of Portland Revenue Bureau (yes, a tax agency!), using customer-centric design and content. Today, she helps service-based businesses increase leads through marketing and SEO strategy. 

womenconquerbiz.com

In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. This enriching discussion offers valuable insights and practical strategies, especially highlighting the upcoming GSD retreat where Dr. Liz will be our resident flow facilitator and her approach to using alter egos for enhanced performance.

In this episode, you will learn about:

* Utilizing mindful hypnosis to enhance focus, creativity, and productivity.

* Overcoming perfectionism and fear of rejection through authenticity and mindful practices.

* The benefits of retreats specifically designed for neurodivergent entrepreneurs.

* Developing an alter ego to improve confidence and manage social media interactions.

* The neurological foundations of creativity and the therapeutic effects of clinical hypnosis.

About Dr. Liz Slonena

Dr. Liz Slonena (slow-nih-nah) is an ADHD psychologist, speaker, and business consultant located in Asheville, NC. She empowers perfectionistic business owners to overcome doubt and banish burnout with mindful hypnosis so that they can stress less and live more while earning more. 

Dr. Liz is the co-creator of Brief Mindful Hypnosis, a science-backed way to rapidly overcome stress to help you feel more calm, creative, and confident in 7 days. Her transformative meditations have been featured on YouTube, Aura, InsightTimer, BetterSleep, Thrive360, and Mooditude.

You can learn more on Dr. Liz’s website, follow her on Instagram, and connect with her on LinkedIn.

Links & Resources:

• GSD Retreat happening May 16th – 18th, 2024 in Asheville, NC

• Get 30 days of free premium access to Aura, an all-in-one meditation and hypnosis app HERE
• Register for free for creating your perfect work week workshop

• Connect with Amber Hawley 

Key Moments In This Episode:

00:00 Therapist entrepreneur coaches business owners for success.

04:52 Experience with hypnosis leads to unique perspectives.

09:31 Interest in self-hypnosis and discomfort with performance.

10:36 Connection to energy healing through visualization experiences.

15:22 Therapy voice, power pose shift perception.

20:15 Embracing calming techniques for centering and relaxation.

22:45 Controversial NLP like hypnosis for selling persuasion.

25:58 Interest in mindful hypnosis for neurospicy health.

28:26 ADHD brain feels like swirling puppies, overthinking.

30:41 Embracing neurodiversity; strengths, challenges, and creativity.

36:16 Overcoming fear and wearing a new persona.

39:54 Met through social media, admired confidence and balance.

42:45 Validating permission to embrace authentic, quirky selves.

46:50 Building confidence through repeated affirmation and experiences.

48:38 Finding growth and success despite challenges faced.

53:26 Join the May GSD retreat in Asheville.

54:24 Encouraging creativity and focus through experimentation.

Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of experiences shared, this episode equips entrepreneurs with the wisdom to expand their teams effectively while maintaining balance in their lives.

In this episode, you will learn about:

• The benefits of an online business manager in streamlining operations and aiding hiring.

• Strategies for recognizing when it's time to hire help and how to begin the process.

• Keys to crafting a compelling job post to attract the best candidates.

• The importance of pacing your hiring process and focusing on one role at a time.

• Tips for conducting meaningful interviews that reveal if a candidate truly fits your business.

• How to leverage freelancers' diverse experiences for the growth of your business.

• Techniques for preventing team member burnout through proper workload management.

About Lesley Pyle

Lesley Pyle is the Founder and CEO of HireMyMom.com, a service connecting Small Businesses with Virtual Professionals across the country since 2007. Pyle began her work from home journey in 1995 after having her first child and started her first online business in 1996 - HBWM.com. She serves on the Board of Directors for Mighty Oaks Foundation and is a contributing writer to Entrepreneur.com. She and her family reside in Texas.

You can learn more on Lesley’s website, follow her on Instagram, and connect with her on LinkedIn.

Links & Resources:

• GSD Retreat happening May 16th – 18th, 2024 in Asheville, NC

• Connect with Amber Hawley

Key Moments In This Episode:

03:36 Join us for valuable hiring advice.

09:13 Attitudes towards work have changed over time.

13:01 Hiring part-time or virtual assistants benefits businesses.

16:47 Reviewing tasks, assigning based on skills and needs.

20:23 Focus on team's strengths, foster loyalty.

23:22 Single motherhood is tough but honesty is crucial.

25:48 Prepare interview questions to assess candidate compatibility.

27:29 Virtual work: value, skills, disruptions, pros/cons. Compatibility.

32:28 Align values, attract the right candidates, share benefits.

35:44 Follow job instructions, stand out from competition.

38:55 Virtual assistant supports multiple aspects of business.

42:32 Delegate tasks to focus on business growth.

44:16 Free resources, short course, concierge program available.

Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success.

About Dr. Liz Lasky

Dr. Liz Lasky, PhD, LCSW, is the founder and CEO of The Lasky Institute of Coaching™, The Coach Training Program For Helping Professionals™ and lizlasky.com. She has a commitment to helping people get what they want in business, life, and love. She is the author the book “Get What You Want”© 

You can learn more on Liz’s website, follow her on Instagram, and connect with her on LinkedIn.

Links & Resources:

• 2024 Therapist Summit

• GSD Retreat happening May 16th – 18th, 2024 in Asheville, NC

• Connect with Amber Hawley 

Key Moments In This Episode:

00:00 Welcome to the Easily Distracted Entrepreneur

00:39 Introducing Dr. Liz Laskey and the Power of Summits

03:40 The Essence of Entrepreneurship vs. Business Ownership

07:50 Personal Journeys and Entrepreneurial Intelligence

18:09 Embracing the Entrepreneurial Spirit and Overcoming Challenges

23:03 The Importance of Motion in Business and Life

26:30 Balancing the Scales: The Who and the What in Coaching

28:10 The Power of Simplicity in Business and Coaching

28:57 Crafting Your Signature Offer: The Foundation of Success

30:32 Expanding Your Impact: Courses, Talks, and Beyond

34:17 Monetization and Movement: The Key to Business Growth

42:01 The Importance of Coaching and Advice for Entrepreneurs

If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself constantly questioning your approach and doubting your abilities. But fear not, because there is a better way to master the sales process and achieve the confidence and effectiveness you desire.

In this episode, you will be able to:

• Master the sales process to close deals with confidence and ease.

• Discover the power of defining your sales and marketing strategies for business success.

• Build strong relationships with your target audience and watch your sales skyrocket.

• Unlock the secret to authentic and genuine connections that lead to loyal customers.

• Develop a resilient mindset to overcome objections and achieve sales success.

About Dora

As a master coach, she provides high level support for women who want to live their purpose and create wealth. Dora customizes her coaching for women in all stages of business, from high level corporate women starting consulting companies to venture backed startups. Her programs include money mindset, sales strategy, growth planning, capital planning and are delivered with genuine authenticity and a sincere desire to impact change.

Connect with Dora:

https://gypsysoulcoaching.com/

https://www.instagram.com/doralrankin/

https://www.linkedin.com/in/doralrankin/

If you want to find more about the GSD Retreat happening May 16th - 18th, 2024 in Asheville, NC.

https://amberhawley.com/retreat

Find out more about the Inner Circle for the easily distracted:

https://amberhawley.com/innercircle/

In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, Edwin's story highlights the power of embracing one's neurospiciness and finding fulfillment in constantly evolving challenges. His ability to dive deep into subjects, make connections, and create innovative solutions showcases the creativity and innovation that can arise from neurodivergence. Join Amber and Edwin as they delve into the world of neurodivergence and discover how to leverage these strengths in business.

Connect with Edwin Here:https://www.instagram.com/mondomachine/

Connect with Amber Here: https://amberhawley.com/

The key moments in this episode are: 00:00:00 - Introduction 00:01:11 - Finishing the Year Strong 00:02:10 - Edwin's Story 00:06:00 - ADHD Flavor of Life 00:09:18 - Neurospiciness 00:16:11 - The Temptation of Knowledge Hoarding 00:17:27 - Learning through Observation 00:19:08 - Learning Preferences and Technology 00:22:02 - The Power of a Diverse Community 00:23:01 - Balancing Learning and Business Responsibilities 00:32:06 - The Value of Learning from Others' Stories 00:32:40 - Judging Our Value Based on Output 00:33:23 - Consistency and Identifying What's Important 00:34:52 - The Potential of AI in Problem Solving 00:39:41 - Finding Joy in Personal Problem Solving 00:48:50 - Explaining Tech Jobs to Children 00:49:19 - Trusting the Process 00:50:11 - ADHD as a Superpower 00:51:10 - Finding Your Own Way in Entrepreneurship 00:52:57 - Honoring Biorythms and Setting Boundaries 01:05:10 - The Importance of Neurodivergent Individuals 01:05:29 - Ways to Connect with the Guest 01:06:01 - Appreciating Neurodiversity

Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abundance. But here's the twist: it's not just about changing your mindset. Hilary reveals the secret to achieving greater financial success lies in understanding the inputs and outputs of your business. Are you ready to break free from your limiting beliefs and unlock the path to financial freedom?

In this episode, you will be able to:

• Discover the power of a positive money mindset and change your beliefs about wealth to attract financial success.

• Learn the importance of financial planning and how it can help you achieve your entrepreneurial goals.

• Analyze your profitability and leverage data to make informed decisions that drive the growth of your business.

• Plan for a secure retirement as an entrepreneur and ensure a comfortable future for yourself and your loved ones.

• Overcome your limiting beliefs about money and unlock your full potential for financial abundance and freedom.

My special guest is Hilary Hendershot

Hilary Hendershot, the CEO of Hendershot Wealth Management and the host of Profit, Boss Radio, is an absolute powerhouse when it comes to all things money. Her no-nonsense and straight-talking approach to finances is both refreshing and inspiring. With a wealth of experience and knowledge, Hilary has become a go-to resource for entrepreneurs looking to overcome their limiting beliefs about money and achieve financial success. Her ability to break down complex financial concepts into simple and actionable steps makes her advice highly practical and accessible. Whether you're just starting out or looking to take your business to the next level, Hilary's insights and expertise will undoubtedly leave you feeling empowered and ready to conquer any financial challenge. Tune in to this episode of The Easily Distracted Entrepreneur and prepare to be motivated by Hilary Hendershot's wisdom and passion for helping entrepreneurs thrive financially.

Connect with Hilary Here:

www.hendershottwealth.com 

www.moneyblueprintprogram.com

https://www.linkedin.com/in/hilarythecfp

https://www.instagram.com/hilary.hendershott/

Register for the free Perfect Work Week Workshop

https://www.theeasilydistractedentrepreneur.com/workweek-oct-23/

https://amberhawley.com/

The key moments in this episode are: 00:00:00 - Introduction 00:05:09 - Money Mindset 00:07:32 - Money Operating Systems 00:09:44 - Unraveling Money Beliefs 00:12:17 - Confirmation Bias 00:14:53 - The Vanity Number Conspiracy 00:16:04 - Using Data to Make Strategic Choices 00:18:36 - The Importance of Profit Generating Activities 00:19:48 - Being Strategic as the CEO 00:21:25 - Simplifying Financial Analysis with Profit First 00:29:11 - "The Balancing Act of Pleasing Others" 00:29:47 - "The Importance of Having a Budget" 00:31:09 - "The Need for Financial Success in Business" 00:33:09 - "The Lack of Retirement Preparation" 00:36:47 - "The Importance of Saving and Planning for Retirement" 00:44:22 - The Power of Words 00:45:06 - Affirmations and Personal Growth 00:46:27 - Unconventional Routes to Wealth 00:46:59 - Self-Reflection and Uncovering Limiting Beliefs 00:48:37 - Acquiring Financial Skills

Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges.

In this episode, you will be able to:

• Master marketing strategies to boost your business success.

• Gain a competitive edge with valuable customer feedback in SEO.

• Harness local marketing and community engagement for organic growth.

• Open the door to easily accessible marketing resources for entrepreneurs.

• Enhance approachability and understanding in your marketing efforts.

My special guest is Jen McFarland

Jen McFarland is the CEO and principal consultant at Women Conquer Business, a small business marketing consultancy. With her background in tech and her expertise in translating complex concepts into relatable language, Jen is a master at making SEO approachable and understandable for business owners. She has a knack for breaking down the intimidating aspects of SEO and helping entrepreneurs see the importance of investing in their online presence. Jen's ability to bridge the gap between technical knowledge and practical application has made her a sought-after speaker and educator in the marketing industry. Her relatable and down-to-earth approach makes her a valuable resource for entrepreneurs looking to improve their marketing strategies.

You can connect with Jen here:

womenconquerbiz.com

https://linkedin.com/in/jensmcfarland

The key moments in this episode are: 00:00:39 - Transitioning to September 00:02:21 - Join the GSD Incubator 00:03:00 - Upcoming Workshops 00:04:42 - Introducing Jen McFarland 00:06:42 - Simplifying SEO 00:14:28 - The Importance of Listening to Testimonials 00:15:22 - Using Keywords to Enhance SEO 00:16:37 - Mapping Keywords to the Sales Funnel 00:18:28 - The Future of AI in SEO 00:20:41 - Overcoming Content Overlap Concerns 00:27:50 - Importance of Business Name 00:28:12 - Not Everyone is Your Ideal Client 00:28:41 - Overcoming Fear of Backlash 00:29:32 - Counterculture Marketing 00:30:26 - Marketing Confusion for Small Business Owners 00:41:26 - Importance of SEO for Websites 00:43:11 - Outdated SEO Advice 00:44:59 - Google Business Profile and SEO 00:46:10 - Marketing and SEO 00:47:52 - Regular Website Checkups 00:55:00 - The Importance of Listening in SEO 00:56:00 - SEO as Possibilities and Passion 00:57:26 - Show Up Consistently in Your Local Community 00:58:41 - Overcoming Self-Limitations 01:02:06 - Unexpected Opportunities 01:08:38 - The Value of the Conversation 01:09:11 - Contacting Jen McFarland 01:10:15 - Jen McFarland's YouTube Presence 01:10:50 - Time or Money 01:10:56 - Gratitude and Farewell

Entrepreneurial leader, Jen Hope, battles overwhelm and societal expectations to reclaim her well-being and lead with fierce self-care in a world that demands her constant hustle.

In this episode, you will be able to:

• Explore the potential of conscious leadership in individuals suffering from ADHD.

• Realize the significance of personal care as an integral part of entrepreneurial success.

• Learn how to sustain a balance between personal life and professional duties.

• Gain insight into the demanding aspects of team management and providing insightful feedback.

• Create a cascading set of habits aimed at boosting your leadership skills and productivity.

Bright and brimming with insights, Jen Hope is an executive and leadership coach who has carved a niche for herself among impactful startup leaders. Her passion doesn't end at simply guiding leaders but extends to ensuring they help build a safe environment for female and neurodivergent individuals in their organizations. Jen effectively combines strategy and empathy, making her approach personalized and impactful. With a dedication for mental health advocacy, she adds another layer of depth to her work. Through her coaching, leaders are able to regulate their emotions more effectively, creating waterfall habits – leading to overall growth and success.

The key moments in this episode are: 00:03:07 - Introduction, 00:04:05 - Defining Leadership, 00:08:19 - Challenges of Leadership, 00:10:49 - Rejection Sensitive Dysphoria, 00:12:41 - Emotional Regulation, 00:15:17 - The Personal Challenges of Owning a Business, 00:18:07 - The Parenting Analogy, 00:19:46 - The Difficulty of Balancing Leadership and Personal Well-being, 00:22:59 - Seasonality and Planning, 00:25:27 - Planning as Self-Care, 00:29:58 - The Power of Experimentation 00:33:39 - The Importance of Bandwidth for Leadership 00:37:23 - Small Ways of Taking Care of Yourself 00:38:51 - Carving Out Time for Self-Reflection 00:39:43 - Overcoming the "No Time" Mindset 00:44:39 - The realization of needing to let something go, 00:45:37 - Giving oneself permission to prioritize, 00:47:31 - The benefits of planning with someone else, 00:48:08 - Recognizing dread in the upcoming week, 00:51:19 - Showing up at your best as an entrepreneur

Jen Hope is an executive and leadership coach for startup leaders. With a background as the Vice President of Marketing for multiple high-growth startup companies, Jen understands the complexity of startup leadership. She leverages data and evidence-based tools that accelerate growth and scale individual and collective leadership.

Connect with Jen:

Website: Hey Jen Hope

Facebook  

Instagram

LinkedIn 

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Are you interested in having your highest revenue month ever?

Do you want to start that more leveraged income stream?

Are you ready to accomplish that big goal you have been talking about forever?

The next cohort of the Incubator is currently enrolling and you're invited.

Get more information here:

https://www.theeasilydistractedentrepreneur.com/incubator/

In a world where conformity seemed to reign, Kierra Jones dared to be different. Little did she know that her uniqueness would become her greatest strength. As she embarked on her entrepreneurial journey, she discovered an unexpected twist that transformed her entire perspective. What was this twist that empowered her to create a thriving business and find fulfillment? Stay tuned to find out how embracing her authenticity led to a remarkable journey of success and self-discovery.

Embrace Unique Qualities Embracing your unique qualities is a fundamental aspect of entrepreneurship. This refers to acknowledging and leveraging your distinct characteristics, skills, and perspectives in how you conduct your business. Doing so not only creates a brand that authentically represents you but also fosters an environment where your business can thrive and stand out from the rest.

In this episode, you will be able to:

• Explore the role of your distinct traits in shaping your business realm.

• Learn to handle feelings of not being enough, transforming them into stepping stones for growth and knowledge.

• Acknowledge the fleeting nature of imposter energy - a strategy for maintaining your composure amidst chaos.

• Take control of your professional domain, understanding the importance of being seen and heard.

• Delve into the process of instilling self-reliance and the simplification of business proposals, climbing the ladder of entrepreneurship.

Timestamped summary of this episode: 00:00:02 - Missing Recording Snafu, The conversation starts with a discussion about a recording mishap where the guest's Adderall shortage caused a distraction. Despite the setback, they express excitement about the upcoming discussion. 00:01:08 - Embracing Distractions as an Entrepreneur, The guest discusses the challenges of being a distracted entrepreneur and how she manages distractions in her workspace. They highlight the importance of adapting to unexpected interruptions and embracing the flexibility of the entrepreneurial life. 00:04:06 - Finding Connection Through Visibility, The conversation shifts to the topic of visibility and how it relates to feeling like an outsider. They emphasize the value of connecting with like-minded individuals and the validation that comes from finding your tribe in the online space. 00:07:26 - Embracing Differences and Contributing, They discuss the importance of embracing and valuing differences in the entrepreneurial world. They touch on imposter syndrome and how it can be overcome by recognizing the unique contributions each individual brings to the table. 00:10:56 - Embracing Continuous Learning, The guest shares a powerful insight about the importance of continuous learning and growth as experts in their fields. Embracing the mindset of co-creation and understanding that there is always more to learn can lead to greater success and fulfillment. 00:15:16 - Mindset and Strategy in Business, The conversation shifts to the mindset and strategy required in entrepreneurship. The guest talks about the importance of embracing the evolution of one's message and recognizing that triggers and challenges may resurface at different stages of business. 00:18:08 - Letting Go of Control, The guest shares her insights on surrendering and letting go of control in various aspects of life, such as relationships and weight loss journeys. She encourages entrepreneurs to do their part but also recognize when they need to trust the process and surrender to external factors. 00:20:32 - Accepting the Flow of Business, The hosts discuss the challenges of launching and how unexpected opportunities can arise. They emphasize the importance of accepting and appreciating the blessings that come along, even if they don't align with the initial plans. 00:23:25 - Building Trust in Business, The conversation concludes with a discussion on building trust in business by aligning offers with one's values and message. The guest shares her experience of initially having multiple offers but realizing the importance of focusing on aligned offerings for success. 00:25:19 - Making Decisions and Trusting Yourself, Kierra discusses the importance of making decisions based on what feels right and letting go of unnecessary offers. She emphasizes the need to trust in oneself and limit the number of offers to avoid distractions. Trust is a key component of personal and business growth, and it evolves over time. 00:26:16 - Balancing Business and Life, Kierra reminds entrepreneurs to not forget about their personal lives and relationships while focusing on their businesses. Trust is not limited to just the business realm, but also extends to other aspects of life, such as relationships and self-care. Expanding and evolving trust allows for a more holistic approach to success. 00:27:28 - Selling with Confidence and Joy, Kierra shares her experience of selling clothes on Poshmark and how it brought her joy. She encourages women to embrace their power in sales and monetizing their gifts without feeling shame. Selling is not just limited to business but can also be seen in various aspects of life. 00:28:50 - Valuing Your Worth, Kierra highlights the importance of recognizing and valuing one's worth in business. She challenges the belief that something that comes easy should be devalued and encourages embracing the ease and natural talent one possesses. Monetizing one's gifts and expertise is not something to be ashamed of. 00:34:22 - Redefining Success on Your Terms, Kierra discusses the societal expectations placed on women in business and challenges the notion that 00:37:20 - The Importance of Embracing "No", Kierra emphasizes that receiving a "no" in sales is normal and beautiful, as it means the person is not ready or aligned with the offering. The key is to not feel shame or take it personally, but rather honor the decision and wait until the right time comes. 00:38:07 - Creating a Safe Space for Decision-Making, Kierra shares a sales tip of setting the expectation of making a decision during the sales conversation. She emphasizes that it's safe to say no and that she is unattached to the outcome. This allows clients to feel empowered and make a decision that aligns with their truth. 00:39:13 - Being Financially and Emotionally Ready, Kierra discusses the importance of clients being both financially and emotionally ready for a program or service. She shares an example of a client who paused her program to finish making payments, highlighting the client's self-awareness and dedication to fully commit without financial stress. 00:40:18 - Honoring the Decision to Wait, Kierra explains that if a person is not ready for the support and transformation being offered, it's better to wait until they are ready. She emphasizes the importance of letting go with honor and staying connected, offering resources and support until the person is ready to work together. 00:44:26 - Embracing Fun in Business, Kierra encourages entrepreneurs to have fun in their business, as it allows them to show up more 00:48:46 - The Importance of Having Fun, Kierra discusses the importance of having fun and how it can impact our work and overall well-being. She shares that sometimes the magic we give to others can be the stuck point for us in certain areas. It's important to bring fun into all aspects of our lives, especially in areas where we feel stuck or resistant. 00:49:51 - Up-leveling Fun, Kierra emphasizes that bringing more fun into our lives doesn't mean starting from scratch or being at the bottom. It's about up-leveling the fun we already have and finding ways to enjoy ourselves in every situation. This can lead to greater flow and success in our work and personal lives. 00:50:54 - Creating a Safe Space, Kierra acknowledges the importance of creating a safe space for open conversations and reflection. She expresses her appreciation for Amber's podcast and the space it provides for meaningful discussions. Having a safe space allows for the co-creation of powerful energy and ideas between individuals. 00:51:42 - Being Supported and Taking Care of Ourselves, Kierra talks about the importance of being supported in our own magic and taking care of ourselves. Just as we extend ourselves for others, we deserve to be served and taken care of as well. Seeking support from others who can provide a different perspective is crucial in gaining a more balanced and robust understanding of ourselves and our situations. 00:53:20 - Learning and Growth, Amber expresses her gratitude for the conversation

Kierra Jones is a Sales Messaging & Mindset Coach and Speaker who helps upleveling, impact driven women entrepreneurs step into the next level sales messaging & mindset they need to show up & sell their programs & services more powerfully, purposefully, and profitably so they stop giving their expertise away for pennies! 

www.kierrajones.com 

www.instagram.com/thekierrajones

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Are you interested in having your highest revenue month ever?

Do you want to start that more leveraged income stream?

Are you ready to accomplish that big goal you have been talking about forever?

The next cohort of the Incubator is currently enrolling and you're invited.

Get more information here:

https://www.theeasilydistractedentrepreneur.com/incubator/

Amanda Berlin, the fearless PR powerhouse, dismantles the allure of shiny objects and guides entrepreneurs on a path to authentic visibility, liberating them from distractions and empowering them to achieve their business goals.

Does this sound familiar? You've been told to chase after every shiny object that promises success in your entrepreneurial journey. But here's the painful truth: despite your efforts, you're still struggling to stay focused and achieve your business goals. It's time to break free from this ineffective action that only leaves you overwhelmed and unfulfilled. Discover the approach that will save you from shiny objects and give you the authentic visibility you need to thrive in your business.

In this episode, you will be able to:

• Uncover solutions to dilemmas faced by entrepreneurs while trying to attract prospective clients.

• Realize your power as a resource in your field and leverage your expertise effectively.

• Appreciate the role of clear messaging and strong delivery in drawing followers.

• Discover the path to transitioning between professions and embracing uncertainty confidently.

• Carve your own stage and learn how to strengthen bonds with your audience.

My special guest is Amanda Berlin Let's welcome Amanda Berlin, a passionate PR and visibility consultant adept at helping entrepreneurs who are excellent at what they do but struggle to get the exposure they deserve. Amanda works wonders with her clients, leveraging the power of public relations to broaden their reach and grow their businesses organically. With an impressive career spanning over 23 years, Amanda's approach to PR is rooted in timeless, relationship-driven tactics rather than fleeting trends. Her mantra is about establishing authentic visibility, eschewing the idea of chasing the latest shiny objects in favor of cultivating meaningful connections and partnerships.

The resources mentioned in this episode are:

• Apply for the Incubator program by visiting the website forward slash incubator.

• Book a call with Amber to discuss if the Incubator program is a good fit for you.

• Follow Amanda Berlin on Instagram for PR and visibility tips.

• Consider working with Amanda as a PR and visibility consultant to grow your business.

• Explore the timeless tactics of public relations to increase your visibility and reach more of the right people.

• Focus on authentic visibility rather than following trends to build relationships and capitalize on them over time.

• Start with the end goal in mind and reverse engineer your visibility strategy.

• Consider strategic partnerships as a way to mimic word of mouth and gain access to new audiences.

• Explore speaking or hosting events to create visibility and validity for your business.

• Recognize that intimate visibility tactics, such as strategic partnerships and speaking engagements, often yield faster results in driving revenue and attracting clients.

Connect with Amanda:Website: amandaberlin.com Instagram: https://www.instagram.com/amandagailberlin/ LinkedIn:  https://www.linkedin.com/in/berlinamanda/

Connect with me: Instagram: https://www.instagram.com/itsamberhawley Facebook: https://www.facebook.com/itsamberhawley Instagram: https://www.instagram.com/itsamberhawley/ YouTube: https://www.youtube.com/@itsamberhawley Website: https://amberhawley.com/