There’s one mindset shift that could make or break your launch. And it’s often the difference between just having an idea… and actually executing a launch that brings in life-changing sales.

In this week’s episode of Dare to Launch, three of my Launch Coaches – Jolene, Barry, and Julie – break down this shift, so you can see how to turn your idea into a real, paying business. And they should know…

Between them, they’ve debriefed hundreds of launches. They’ve seen “under the hood” of many 6, 7, and 8-figure businesses. They’ve seen all there is to see… and they know what works.

They’ll show you how to shift from idea to execution, including:

• Two quick questions to test your offer – if you can answer “YES” to both, then you KNOW you have an offer people are willing to pay for

• The mistake most new business owners make when trying to figure out what their audience wants (it’s not what you think – literally!)

• How to speak your customer’s language so they recognize you as the best – and ONLY – solution

• Why a saturated market isn’t a red flag… and why it can actually be a sign you’re on the right track

• The simple language tweak that helps you connect with your audience immediately and makes them feel like you truly “get” them.

… and more!

 

If you’re ready to discover what your audience really wants, so you can go and create it… and launch, check out this week’s episode…

For the full conversation with our Launch Club Coaches on the Stages of Entrepreneurship here: https://youtu.be/K3Reg-BafNk

Get free Launch Resources at http://www.getyoulaunched.com

BONUS: Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco 

Hear more from Jeff Walker on... 

YouTube - http://www.youtube.com/@productlaunch 

Instagram https://www.instagram.com/jeffwalkerco

Resources Referenced in the episode: Launch Club Coaching Program. Email Chris at [email protected] to apply for the program. Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

Everyone’s reaction to their first launch is different…

 

“I made $2,000… and I nearly pooped my pants.”

 

That ^^^  was Jeff Noble’s. 

 

In this short clip from Dare to Launch, Chris and I sit down with Jeff, founder of Noble Initiatives – a groundbreaking organization that provides education and support to families affected by fetal alcohol spectrum disorder (FASD).

 

Jeff shares some of the big lessons he’s learned along the way, including how he went from those nervous beginnings to sharing speaking stages with doctors, Olympic athletes, and other highly credentialed professionals – all without having any fancy titles or qualifications of his own. 

 

There are a bunch of highlights here, including:

 

• Why you don’t need fancy titles or credentials to launch… and what your customers really care about instead

 

• Why launching is more than just sales – if you’re only focusing on numbers, you might be missing out on some awesome opportunities

 

• How to launch… even if you don’t feel quite ready

 

• What is a “Launch Parachute” – and how can it keep you and your launch on track… even when things go sideways

 

It’s always fun talking to Jeff Noble. He’s a testament that launching with heart, humanity, and passion can make a life-changing difference… even if you don’t have everything figured out yet.

For the full conversation with Jeff Noble on overcoming imposter syndrome go here: https://youtu.be/Fk4at27bh7Y

Get free Launch Resources at http://www.getyoulaunched.com  

BONUS: Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco

Hear more from Jeff Walker on YouTube - http://www.youtube.com/@productlaunch

Instagram https://www.instagram.com/jeffwalkerco 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

Chris and I welcome the amazing Elliott Connie back to the podcast this week! 

Elliott is a world-renowned author, speaker, podcaster, and behavioral therapist with 20 years of clinical experience. His latest book, “Change Your Questions, Change Your Future,” focuses on how we can transform our lives simply by asking the right questions. 

 

Elliott has found a direct link between curiosity and success. And it’s not just that successful people are more curious – they know the right questions to ask in order to take action and move forward. Lucky for us, this ability isn’t some kind of innate superpower – or reserved for the rich and famous – it’s a trainable muscle anyone can learn how to flex. 

 

Every time I talk to Elliott, I take five pages of notes, and this conversation is no exception. There’s something special and actionable here for entrepreneurs of all stages and walks of life. 

 

You’ll discover:

• Why staying positive in tough times isn’t just a “nice to have” – it’s a proven strategy for unlocking clarity and creativity

 

• How your words and body language can empower those around you to reach their potential

 

• The surprising role willpower plays in shaping your circumstances (if you thought success was determined by your talent or external circumstances, you’ll love this)

 

• What the most successful people do in moments of crisis – and how you can model their behavior

 

… and much more.

 

Get Elliott’s new book here: www.amazon.com/Change-Your-Questions-Future-Challenges/dp/1401970524

Get free Launch Resources at http://www.getyoulaunched.com

BONUS: Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco

Hear more from Jeff Walker on YouTube - http://www.youtube.com/@productlaunch

Instagram https://www.instagram.com/jeffwalkerco 

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

 

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

In this excerpt from our chat with Will Hamilton, the founder of popular tennis coaching website Fuzzy Yellow Balls, he shares some of the lessons learned from working with tennis pros. He’s been able to shoot exclusive training videos with tennis legends like The Bryan Brothers and Martina Navratilova over the years, and he’s been absolutely amazed by the professionalism and skill with which they operate. These interactions have influenced his work ethic and mindset as an entrepreneur, and he walks us through the biggest lessons he’s been able to apply in his business.  

For more insight into the intersection of professional tennis and entrepreneurship, as well as some easy ways to incorporate humor into your marketing, check out the full conversation here: https://youtu.be/O9WO2Hy58I0?si=H2Jcrk7cPiIyuUzr 

Key takeaways: 

• Professional tennis players live an incredibly regimented lifestyle and are ready to spring into action at any moment. It’s a level of discipline we should all envy. 

• As entrepreneurs we should aspire to this level of discipline, but understand that the playing field is a lot bigger in our world and give ourselves the grace to still live our lives. 

• When working with talented pros from any field, we should always aspire to be just as prepared for the job as they are. 

Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco Hear more from Jeff YouTube - http://www.youtube.com/@productlaunch Instagram https://www.instagram.com/jeffwalkerco Got a question for us? Go to https://www.DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year? 

In this episode, we dive deep into the mindsets and strategies that have kept Product Launch Formula (PLF) thriving for nearly two decades.

Join Chris, Dan, and I as we unpack the guiding philosophy behind PLF’s success. We’ll also share insights we discovered when rebuilding PLF from the ground up, including the key trait you can develop that has the potential to transform your business. 

If you’re curious about the future of launching (or want to discover the secret to effortless, natural selling), this episode is for you.

Listen in and discover:

• How to Keep Your Course Relevant for 20+ Years: We made some big shifts when rebuilding PLF this time around. We’ll walk you through all the how’s and why’s.

• The Secret Ingredient: Why enthusiasm is the key to connecting with your audience – and keeping them engaged.

• Designing Courses That Inspire Action: Learn our approach to structuring courses that don’t just teach… they actually empower students to get real-world results.

• The Real Purpose of a Sale: I reveal why the goal of selling isn’t about the money… it’s about something much more powerful.

• A Fast Track for New Course Creators: Discover the #1 way to start teaching online – even if you’re just starting out.

… and more!

Whether you’re new to online business or a seasoned entrepreneur, you’ll walk away from this episode with fresh insights on selling, serving, and scaling your business with authenticity. 

Plus, you’ll get an inside look at the new PLF, built from the ground up to help you launch with confidence.

Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco Hear more from Jeff YouTube - http://www.youtube.com/@productlaunch Instagram https://www.instagram.com/jeffwalkerco Got a question for us? Go to https://www.DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

In this special episode, I finally reveal the big project I’ve been holding back for six months – the BRAND NEW, completely reimagined version of my Product Launch Formula (PLF). 

This is the biggest evolution in the 19-year history of PLF. And to celebrate Chris and I are taking you behind the scenes of our creation process, from redesigning the program from scratch to adapting it for today’s fast-paced digital world. 

You’ll learn what it takes to build a truly world-class online course, the surprising shifts in launch strategies over the years, and why PLF continues to stay at the cutting edge for new and seasoned entrepreneurs alike.

You’ll also discover:

• The Surprising Secret to Selling Without “Selling”: Why you don’t need to be a master salesperson to run a successful launch (19 years later, and I STILL don’t think of myself as a “natural” salesperson!)
• Why Less Is More: Find out why we slashed the course length in HALF – without sacrificing any of the impact.
• A New Twist on the “Thud Factor”: With the new PLF, we ditched the days of jam-packed, information-heavy courses and embraced a sleek, streamlined approach. Here’s why.
• A Shortcut for Course Creators: I share a low-risk strategy you can use to start teaching online that will build your confidence and real-world skills fast (even if you’re brand new!)
• What the Future of Launching Looks Like – and why it’s now easier than ever to get started.
• PLUS – A surprising lesson from my very first course that’s even more relevant today

… and much more!

Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com

BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco 

Hear more from Jeff on

YouTube -  http://www.youtube.com/@productlaunch  

Instagram https://www.instagram.com/jeffwalkerco 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”

 

I get this question all the time, and it’s one of my favorites. In this clip from our Launch Masterclass Q&A earlier this year, I offer my two cents. Lots of folks worry that marketing “fun” is a lot more difficult than marketing professional success courses or, say, physical health products. But in my opinion, that line of logic drastically underestimates the value of fun in today’s world. In explaining my point, I turn to the great work that our friend Amy Small has done with Knit Collage. She doesn't just sell yarn and designs… she sells her clients the ability to connect to their inner child through a tactile, communal crafting experience. So if your product can help someone become a more confident, happier, accomplished individual, you’re off to the races. 

 

Key takeaways: 

• Entrepreneurs either bring joy to people or minimize pain… both are noble missions

• Helping someone improve at a craft, hobby, or sport may seem nonessential, but we have to think about how that improvement helps people on a deeper level 

• The world is pretty crazy right now… as entrepreneurs it’s our purpose to help folks feel happier and more fulfilled in life  

 

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://getyoulaunched.com

Dare to Launch bonus content by going to https://DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/book 

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

 

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days… for free? That was the germ of the hugely successful marketing campaign behind “Hungry for Change.” And all these years later, dozens of documentaries have followed suit. In this excerpt from our conversation with Michael, he walks us through that decision – how he thought of it, why it was successful, and what he learned from the process.

For more insight into Michael’s process, and his emphasis on harnessing your authenticity in marketing, check out the full episode here: https://www.youtube.com/watch?v=sRgJtTJYfpw

Key takeaways: 

• Focusing on the process is key – outline your desired outcomes and then work backwards to map out the steps you’ll need to get you there.

• Your marketing needs to be valuable even for non-paying customers – you want to create content that people genuinely love and want to share.

• Don’t be afraid of risky marketing ideas. If you feel like a tactic will achieve your goal while staying in sync with the identity of your product, go for it!

 

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at http://www.getyoulaunched.com 

Access other Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco  

More about Jeff Walker - http://www.JeffWalker.com

Jeff’s YouTube channel -  https://www.youtube.com@productlaunch  

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential TikTok ban looming, we have to remember that these platforms are ultimately out of our control. Even if TikTok doesn’t end up going away, you never know what kind of algorithm changes might affect your reach. In this clip, I urge online entrepreneurs to find a way to transfer their audiences over to an independent platform - like an email list – and I walk some of the younger folks through a bit of a history lesson of how the internet economy has changed over the last 25 years. 

 

For more on how creators can build up their businesses without depending entirely on social media, check out the full episode here: https://youtu.be/vTd6g6PsR7Y?si=9mXmanHUvVxU2iQH

 

Key takeaways: 

• Social media platforms can disappear completely – you need to find a way to transfer your audience to a platform you can actually control

• Email lists are one of the most powerful tools in marketing…don’t listen to the naysayers 

• Social media is an incredibly valuable tool to direct traffic to your platform, but it can’t be your only source of business 

 

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco 

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/pr...

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo...

Jeff’s YouTube channel -  http://www.youtube.com/@productlaunch 

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

 

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Deepak Chopra and Zig Ziglar, motivational speakers like Lisa Nichols and Gary V, and eclectic celebrities like Tommy Chong and Stedman Graham. The goal of his work is to understand the secrets of these influential leaders and share them with the world, through his own books and lectures. In today’s chat, he walks us through the art of crafting good questions, the importance of staying completely present in each conversation, and he even shares some of his tips and tricks on how to book big guests. For folks out there looking to break into the interview game, this conversation is a goldmine. And I strongly encourage our entrepreneur audience to tune in as well. Corey has spent a lot of time thinking about the qualities and habits that encourage success. And he’s more than happy to pass that wisdom along. 

 

Topics discussed: 

• Active listening during an interview: Corey shares some actionable strategies to help you stay in the moment, while still steering the conversation where you want it to go 

• Interview structure: He outlines the conversational flow that will help you get the best out of your subjects and foster an engaging conversation 

• Staying inspired: Every conversation is an opportunity to connect deeply with someone – interviewee and/or listener – and you should act accordingly 

 

Key takeaways: 

• Don’t get too tied to a particular question – be ready to cut your losses 

• Do your research and try to ask questions your subject doesn’t usually answer 

• Listen to what the majority of your audience is saying, not just the few vocal critics 

 

Let us help you get launched by going to www.GetYouLaunched.com

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco 

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs

Jeff’s YouTube channel -  http://www.youtube.com/@productlaunch  

 

Resources Referenced in the episode: 

https://hunter.io

https://coreypoiriermedia.com/

 

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

 

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

 

This is an important clip from our interview with Mike Michalowicz, an expert on building unstoppable teams. We dive deep into one of his core passions: supporting employee dreams. Mike reveals a crucial insight from his career – the more you understand and support your employees’ personal goals, the more effective they become in their roles. He warns against assuming that everyone sees their job at your company as their dream job. Often, your business is a stepping stone on their personal journey. By fostering an environment that supports individual dreams, you’ll see a remarkable impact on their performance and your business success.

Resources: 

Learn more about Mike and access free resources at: MikeMotorbike.com

Order Mike’s fantastic new book: All In: How Great Leaders Build Unstoppable Teams. 

 

Let us help get you launched by going to www.GetyouLaunched.com

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco 

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/

Jeff’s YouTube channel -  www.youtube.com/@productlaunch  

 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!