Monday morning. You’re feeling motivated and ready to tackle the week. Your to-do list is set, and you’re ready to CRUSH IT.

And then… Friday rolls around, and you’re wondering where it all went wrong. 

Despite your “best-case scenario planning,” reality had other ideas. 

How do you avoid this trap so you aren’t setting yourself up to fail?

This episode explores how to ditch best-case scenario planning and create space for the unexpected. 

Topics discussed in this episode include:

• Why does planning with a best-case scenario mindset set you up to fail?

• The myth of best-case scenario productivity. 

• Why building margin into your schedule is essential. 

• Practical strategies for creating the margin you need. 

• What happens when you build margin into your schedule. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation.

The question is — how do you create that? 

It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs.

In this episode, I show you why staying true to your values is ethical and the most powerful way to create lasting success.

Topics discussed in this episode include:

• Breaking down the myth that “this is how it’s done” regarding marketing.

• Why operating ethically makes you stand out from the competition.

• Understanding ethics and why they matter so much.

• What’s in it for you when you choose ethics over easy wins.

• Why your ethics should be non-negotiable. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you get all the episodes, and you can get Staying Solo updates by email by signing up here.

"Always be closing!" "Overcome objections!" "Push for the deal!"

These are just a few of the familiar refrains we often hear when it comes to selling.

It’s all pushy, and for many solo service business owners, the idea of sales already feels uncomfortable. 

After all, you didn’t start your business to become a salesperson, did you? The truth is that sales don’t have to feel that way. 

The key to better sales isn’t about selling at all, and in this episode, I will show you how to shift from selling to solving. Once you make that switch, sales feel much easier and way more authentic.

Topics discussed in this episode include:

• One of the biggest misconceptions about selling.

• How to shift from selling to solving.

• Tips for selling in a way that aligns with your values. 

• Why you shouldn’t treat objections as something to be “handled.”

• Four practical strategies to help you focus on solving, not selling. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you get all the episodes, and you can get Staying Solo updates by email by signing up here.

This week, we’re sharing our most recent Duped episode, where we discuss Master Resell Rights. _____________________________

Have you ever seen an offer on social media claiming you can make big bucks in no time at all if you sell something created by someone else?

Welcome to the world of Master Resell Rights, where you allegedly can get rich from doing little to no work at all.

But like everything else in online business, it’s too good to be true and the house of cards is quickly tumbling.

In this episode of Duped, we’re peeling back the curtain to expose how it all went wrong—from faceless Instagram accounts selling the dream to fake income claims. We discuss:

• What Master Resell Rights (MRR) are.

• How MMRs gained popularity.

• Why the MRR grift started to fall apart.

• Why you should keep an eye on the MRR space.

• The ethical concerns with MRR. 

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.

Have you ever worked with a client who, despite hiring you for your expertise, just won’t listen to what you tell them?

The idea that the client is wrong goes against everything we’ve been taught, so it’s a hard habit to break. 

But the reality is that, yes, sometimes the client IS wrong.

In this episode, I’m sharing how to handle those moments when your client is wrong (and maybe even a little delusional), the art of steering them back on course without losing your sanity, and what to do when they just won’t listen. 

Topics discussed in this episode include:

• Why the customer isn’t always right.

• How to tactfully redirect a client when they’re wrong.

• What to do when a client won’t listen to your counsel.

• Red flags to watch for with potential clients. 

Links for this Episode:  Show Notes Staying Solo by Email

Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for?

The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks. 

In this episode, I explain why celebrity entrepreneur advice isn’t only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur. 

Topics discussed in this episode include:

• Why much of the common celebrity entrepreneur business advice isn’t just bad, it’s harmful. 

• The biggest myth about building an audience.

• How shiny marketing tactics often end up being nothing but a distraction.

• Why you’re better off focusing on building relationships and asking for referrals.

• How to work on creating meaningful connections. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Do you feel caught in a cycle of working more to make more money but melting down because you’re overwhelmed and overworked?

While you can run this loop for a while, it’s not sustainable. 

You’re more than our work; you need a life while tending to your health and mental well-being. 

In this episode, I’m diving into how to create your Capacity Code—a way to manage your time, energy, and emotional bandwidth so you can break free from the time vs. money trap for good. 

Topics discussed in this episode include:

• Why hustling harder isn’t the only path to success.

• Understanding capacity management.

• How to create your own Capacity Code.

• Figuring out if your schedule is aligned with your capacity.

• Determining which tasks are essential for your business..

• Finding the energy leaks in your business.

• Assessing your emotional capacity.

• How to create an environment that supports your capacity. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Feeling trapped in a rinse-and-repeat cycle where you work more, make more, get exhausted, recover, and then do it all over again? Listen to this quick training that I wanted to share with you, which includes:

• What the time vs. money trap is
• Why you may be feeling stuck
• The key levers you have to break out of it

Tune in to discover how to grow your business sustainably in a way that works for you. (No one-size-fits-all BS is included I promise!)

LINKS:  Watch the Time vs. Money Trap Video  Mastermind Details  (We start Oct 1st)  Chat with Maggie About the Mastermind 

Do you ever feel like you work work work and yet never get ahead with your salary? Celeb entrepreneurs love to tell us we need to spend money to make money, but that toxic myth often leads us to make decisions that aren’t in our best interests. 

In this episode, I will show you how to pay yourself first, grow your salary, and build a business that works for you without buying into the hype. It’s time to stop bleeding cash and get you paid.

Topics discussed in this episode include:

• Prioritizing your salary so you can pay yourself first.

• The BS myth that leaves so many service business owners underpaid and overworked.

• Why smart money management is the key to a steady salary and where to focus. 

• The role of money mindset (and not the cheezy manifest your life kind).

• How to set prices that support your desired salary goal. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

The reality of being a solo business owner is that there are only so many hours in the day. You want to make more money, but you also want not ultimately to burn out. So what’s a solo biz owner to do? 

In this episode, I’m breaking down the myth of scaling and showing you how to use strategy to grow your business without burning out.

Topics discussed in this episode include:

• The Staying Solo Framework and which three pillars provide ways to grow. 

• Why you should embrace leverage over scaling.

• The problems with conventional business wisdom for solo biz owners.

• How selling strategy can help you break through the revenue ceiling.

• Specific considerations for upgrading your overall business strategy. 

• Why your delivery model is a strategic lever for your business.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever been told that when it comes to your business, bigger is better?

As solo business owners, we’re constantly inundated with advice telling us we “need” to grow and scale.

But is that really the case? (Spoiler: it’s not!)

In this episode, we’re unpacking why the pressure to scale often backfires and leaves service business owners stressed, overworked, and disillusioned. If you've ever felt that nagging push to expand just because everyone else is, this episode is your permission slip to rethink everything and stay solo instead. 

Topics discussed in this episode include:

• Why “bigger is better” is BS advice.

• Why staying solo is the best choice for many service business owners. 

• How trying to get bigger can derail you and your business.

• How to figure out what your ‘enough’ is. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.