Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform.

Cheers, Phill!

Shownotes:

1. Learn more about Buffer + YouTube: https://buffer.com/youtube
2. Paul’s YouTube channel: https://www.youtube.com/@paulomalley
3. Paul’s Mastodon account: https://universeodon.com/@paulomalley

Here’s a question that puzzles most social media users …

Why do some of my posts get more views than others?

It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

Create your Start Page today: Buffer.com/start

- Phill

Shownotes:

1. https://www.agorapulse.com/social-media-lab/linkedin-comments-link/?ref=buffer-resources
2. https://www.socialinsider.io/blog/linkedin-posts-with-link/?ref=buffer-resources

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

Cheers!

Phill 

Shownotes: 

• Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000
• Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not
• TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads
• Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/
• Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en
• Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02
• Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf
• Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt
• Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486
• TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/
• How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/
• Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/
• Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free

Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management!

P.S. This description was written entirely by Buffer’s AI Assistant!

Shownotes:

• Try Buffer’s AI Assistant: https://publish.buffer.com/content/new
• Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/
• Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/
• Subscribe to our newsletter: https://buffer.com/newsletter
• Join our Discord community: https://discord.gg/EgGrmX6NTu

Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence.

- Phill

Shownotes:

1. https://savjee.be/videos/simply-explained/mastodon-and-fediverse-explained/
2. https://instances.social/
3. https://fedifinder.glitch.me/
4. https://joinmastodon.org/
5. https://buffer.com/mastodon

Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

- Phill

Shownotes:

• 1: https://www.cnbc.com/2022/12/13/chatgpt-is-a-new-ai-chatbot-that-can-answer-questions-and-write-essays.html
• 2: https://openai.com/blog/chatgpt/
• 3: https://twitter.com/AndrewYNg/status/1600284752258686976?ref_src=twsrc%5Etfw
• 4: https://buffer.com/feature-request

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective?

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/social-media-manager-job-description

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

- Phill

Shownotes:

Predictions about the future of personal branding: https://buffer.com/resources/personal-branding-predictions/

Social Proof content at: https://buffer.com/resources/social-proof-series/

12 trends that will shape our careers in 2023: https://junglegym.substack.com/p/12-trends-that-will-shape-our-careers#%C2%A7building-identity-beyond-company

Most popular video content type worldwide in 2nd quarter 2022, by weekly usage reach: https://www.statista.com/statistics/1254810/top-video-content-type-by-global-reach/

Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, and clients to ensure that you're able to enjoy the season while still taking care of your business. Tune in to learn how to make the most of the holiday season without burning out.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

- Phill

Shownotes:

Study: Individuals who work over 61 hours a week have an increased risk of developing high systolic blood pressure: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6617405/

Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). ️️️️

- Phill

Shownotes:

How social media managers are coping with the Twitter debacle

https://digiday.com/media/how-social-media-managers-are-coping-with-the-twitter-debacle/

In less than a month, Elon Musk has driven away half of Twitter’s top 100 advertisers

https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers

I told my team to pause our $750K/month Twitter ads budget last week

https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft

Mastodon hits 1m monthly active users

https://mastodon.social/@Gargron/109300967725833789

7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

https://buffer.com/resources/7-reasons-use-emoticons-writing-social-media-according-science/

Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, Ideas, a tool to help you save, store, and action all your best ideas. Head here to learn more:  https://buffer.com/ideas

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ️️

- Phill

Shownotes:

Buffer’s best performing Facebook post: https://www.facebook.com/108311429241313/posts/7204551369617248

One of Buffer’s best performing LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:6943563156040425472/

Buffer’s best performing Twitter post: https://twitter.com/buffer/status/1579094350079762432

Buffer’s best performing Instagram post: https://www.instagram.com/reel/Cf63xsQAxfG/

Buffer’s best performing TikTok post: https://www.tiktok.com/@bufferapp/video/7099110112547147054?is_copy_url=1&is_from_webapp=v1&lang=en

About the Show:

Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer