Welcome to another engaging episode of the Girl Get Visible Podcast! Join us as we dive into a critical aspect of entrepreneurship: the power of community and support. Today, we’re joined by the incredible Marissa Loewen, a dynamic business strategist and the Founder of the Create the Rules Catalyst. Marissa shares her wealth of knowledge on how genuine support and collaboration can propel your business forward.

Key Discussion Points:

1. The Importance of Real Support:

• Marissa and Akilah emphasize the significance of having a true support system that goes beyond surface-level friendships or endless idea-sharing.
• Discover how the Catalyst community is structured to foster real progress, offering both strategic insights and hands-on assistance.

2. Understanding Community Dynamics:

• Learn about the different roles individuals can play within a community and the importance of finding one that aligns with your personal and professional needs.
• Explore how communities can be inclusive and adaptable to diverse types of entrepreneurs — from makers to service providers.

3. Navigating Challenges in Business Support:

• Marissa discusses common entrepreneurial hurdles like procrastination and imposter syndrome, sharing strategies to overcome them.
• The role of neurodiversity and inclusivity in business and how communities can better serve varied needs.

4. Choosing the Right Community:

• Tips on selecting a community that genuinely fits your style and business goals, avoiding the traps of popular but non-aligned groups.
• How to ensure your community supports authentic growth rather than promoting a one-size-fits-all approach.

5. Breaking Barriers:

• Addressing fears around intellectual property within a community setting and how to foster an environment of mutual respect and collaboration.
• The power of leaving a community that's not serving you and the courage it takes to make that decision for your growth.

6. Tools and Strategies:

•  Marissa shares her favorite business tools, including GoBranch for virtual community building and the importance of using SEO tools like SEO Assist.
• Unconventional ways to leverage SEO and other innovative strategies to enhance visibility and business growth.

**About Our Guest:**

Marissa Loewen is a business strategist who specializes in creating ecosystems where entrepreneurs can thrive. With a focus on inclusivity and authentic community building, Marissa's Catalyst community is revolutionizing how support is delivered. Known for her vibrant approach and keen insight, she helps business owners transform obstacles into opportunities for success.

Resources Mentioned:

• Create the Rules Catalyst: To learn more about this supportive community

Mariss'a Favorite Tools

• GoBranch
• Claude
• SEO Assist
• Audio Pen.

Whether you're struggling to find your footing or looking to scale your impact, this episode delivers actionable insights and inspiration to help you thrive in your entrepreneurial journey. Don’t miss out on Marissa's wisdom and learn how to truly empower your business through effective support and community.

Tune in, share, and leave a review if this episode helps you see new possibilities for your business success!

Launching a new product, service, or event? Your content strategy plays a critical role in your success. In this episode of the Girl Get Visible Podcast, Akilah Thompkins-Robinson breaks down how long-form content can supercharge your launch strategy—not just from an SEO perspective but as a tool to educate, nurture, and convert your audience.

Akilah also shares insights on the 5 types of blog posts you need to have on your website to maximize revenue during your launch. Whether you’re gearing up for a Black Friday campaign, unveiling a new offer, or hosting a webinar, these posts ensure your audience is informed, excited, and ready to take action.

Key Takeaways:

1. The Power of Long-Form Content for Launches:

   • Educate and Inform: Long-form content allows you to dive deep into topics, answering audience questions and positioning yourself as an expert.
   • Build Trust: By addressing pain points and offering valuable insights, you create credibility and connection.
   • Support the Customer Journey: From awareness to decision-making, long-form content provides the resources your audience needs to confidently choose your offer.

2. SEO and Beyond:

   • While long-form content is excellent for driving organic traffic over time, its benefits extend to other aspects of your launch. It provides a foundation for repurposing content into emails, social media posts, and even webinar scripts.

3. Timing is Key:

   • When you Start publishing your long-form is key to gaining traction in search engines and building momentum with your audience.

4. The 5 Blog Posts You Need for a Successful Launch:

   • The 5 post types shared in the episode to prime your audience for the launch and provide additional launch content you can reuse to help new audience members convert faster. 
     
     

5. Content as a Revenue Driver:

   • These blog posts aren’t just about traffic—they guide your audience through the buying journey.
   • Done right, they work together to address objections, inspire action, and make your offer a no-brainer.

Actionable Steps from the epsiode:

• Map out your launch runway with content topics that align with your audience’s needs and your offer’s unique value.
• Start creating your five essential blog posts now to maximize your launch’s impact.
• Repurpose your blog content for emails, social media, and other marketing channels to extend its reach.

Connect with Akilah:

• Website: GirlGetVisible.com
• Instagram: @girlgetvisible
• SEO Tools: SEO Assist

Ready to take your launch strategy to the next level? Tune in to learn how long-form content can transform your results and help you maximize revenue!

In this riveting episode of the Girl Get Visible podcast, Akilah delves into the detrimental impact of procrastination on your business. Sharing a personal story where she almost lost a $3,000 opportunity, Akilah highlights how waiting for the 'perfect time' can cost you dearly.

She discusses the pitfalls of the "until" mindset—waiting until you have the perfect offer, the right amount of followers, or a bigger audience—before taking action. Akilah offers valuable insights into why it’s crucial to start now, even if it's just small steps, and how this approach can significantly accelerate your business growth.

Are you tired of missing out on golden opportunities? Tune in to learn practical strategies to overcome procrastination and make the most of every chance you get. Listen now and stop letting the "until" mindset kill your business!

Don’t forget to follow Akilah on TikTok for behind-the-scenes content and live discussions.

Catch the full episode now and transform your approach to business! 🎧

In this episode of "Girl Get Visible," host Akilah Thompkins-Robins sits down with marketing strategist Andréa Jones of https://onlinedrea.com to discuss the unique challenges and strategies for business owners during election season. This conversation is crucial as politics and election time can significantly impact a business's social content, audience engagement, and brand perception.

Key Highlights:

• Balancing Personal Values and Business Goals: Andrea and Akilah delve into the intricate balance business owners must maintain between their personal values and business objectives. They explore why maintaining this balance is essential, especially during periods charged with political fervor.
• Public vs. Personal Display: Andrea emphasizes the importance of differentiating between personal and business online presence. She shares a poignant instance where using a business page for personal expression led to backlash.
• Expressing Political Beliefs: The episode tackles the complexities of publicly supporting political candidates as a business. Andrea suggests subtle methods like themed products to reflect personal values without alienating customers unless political engagement aligns with the brand's identity.
• Impact of Scheduling and Automation: We discuss the risks associated with scheduled posts during sensitive times. They recommend pausing or adjusting content to be sensitive to the current societal context, especially during tragic events.
• Engagement with Current Events: The episode underscores the importance of acknowledging ongoing events as part of a brand's communication strategy. Andrea and Akilah share insights on tailoring responses based on the brand's domain and community sentiments.
• Navigating Viral Content: Andrea shares her experience with a viral post about oat milk's cost, illustrating how trivial topics can generate significant attention and controversy. This story highlights the unpredictable nature of social media interactions during election seasons.
• Platform Dynamics: The discussion covers how different social media platforms handle news differently in their algorithm
• Mental Well-being Resources: Andrea introduces "Social Media Unwind," a meditation resource to help individuals manage the emotional impact of social media during elections. This, along with the "Social Media Reset Challenge," offers much-needed support for business owners navigating stressful times.
• Handling Negativity and Online Harassment: Andrea shares her approach to dealing with online negativity after a controversial post went viral. Both speakers discuss the importance of a support system and utilizing block and report features to manage online harassment.

This episode emphasizes the significance of community support and positivity amid the negativity on social media during election times. Andrea and Akilah provide actionable strategies and balanced approaches for business owners to thrive while aligning their actions with their core values and considering their community and brand image during politically charged periods.

Tune in to this enlightening episode to equip yourself with the knowledge and tools needed to navigate the complexities of politics and business in these dynamic times.

Resources for Entrepreneurs mentioned in the episode:

• Social Media Unwind: https://socialmediaunwind.com
• Social Media Reset Challenge: https://onlinedrea.com/reset/

Is starting a membership on your list for 2024? Before you start make sure you listen to this.

I've had 2 successful memberships and now event use some of the membership concepts I've learned for my SAAS community. Throughout the journey, I've experienced the good, the bad, and the ugly of owning a Membership business, and in this episode I share what I wish someone told me when I was getting started. 

This episode will really benefit entrepreneurs, course creators,  small business owners, freelancers, and people building communities online. In the episode I touch on a few topics like  setting up membership content, understanding pricing strategy, fostering a sense of community, and more. It is a great resource for any entrepreneur looking to extend their products or services to a membership model. 

Here are 4-5 questions that will be answered in the episode:
1. How to set the right price for your membership?
2. How can I transform my business with memberships?
3. Why shouldn't you treat your membership like a course?
4. How can retention be improved in memberships?
5. Why is community so important for a successful membership model?

Join the membership workshop https://girlgetvisible.com/Memberships

Have you been afraid to give Facebook Ads a try? Maybe you have tons of content and would love to get more eyes on it, or even better use it to drive people into your funnel. If you’re a content creator dealing with either of these right now you don’t want to miss this episode, In this episode, we dive deep into the world of marketing with Stacy Reed, a fractional chief marketing officer and Facebook ads expert. This episode is a must-listen for content creators, coaches, course creators, and membership owners looking to level up their marketing game.

During the conversation, we explore how to effectively use blog content in your marketing strategy, discussing the importance of organic and paid marketing efforts. Stacy shares valuable insights and practical tips based on her extensive corporate marketing experience, helping you elevate your online presence and drive results.

Key Takeaways:

- The significance of combining organic and paid marketing strategies for optimal results

• How to leverage ads to drive traffic to high-converting blog content
• The importance of strategic marketing planning and understanding your customer journey
• Using the HOT Ads framework: Hook, Open, Tell, to create compelling ad copy
• Using SEO and Facebooks ads in your marketing mix
• Finding the right balance between in-house marketing efforts and hiring external agencies

If you're looking to enhance your marketing tactics and take your online presence to the next level, this episode is for you. Tune in to gain valuable insights and practical strategies to boost your marketing effectiveness.

To learn more about Stacy Reed and access her wealth of marketing knowledge, be sure to check out her podcast, Roadmap to 1 Million (https://stacyzeal.co/podcast/), and take her quiz on scaling your marketing strategy at stacyzeal.com. Connect with Stacy on social media for more valuable tips and insights to elevate your marketing game.

Don't miss out on this insightful episode tailored for content creators, coaches, course creators, and membership owners looking to supercharge their marketing efforts. Get ready to level up your marketing game and see the results you've been striving for.

Stay tuned for more valuable content and expert insights from Stacy Reed in this enlightening episode tailored for creative entrepreneurs and business owners. Take Stacy’s Quiz: ‘What's Missing From Your Million Dollar Marketing Strategy?’ https://stacyzeal.co/QUIZFacebook Page: https://www.facebook.com/stacystyle03

Instagram: https://www.Instagram.com/StacyZeal.co

Youtube: https://www.youtube.com/@stacyzealco

Are you interested in becoming a podcast guest? In this episode of the Girl Get Visible Podcast, learn about the key strategies for being a successful podcast guest in 2024. Discover how being a podcast guest can boost your visibility and help you connect with new audiences.

This episode is perfect for entrepreneurs, business owners, and experts who are looking to expand their visibility, establish their authority, and reach new audiences. If you're interested in being a podcast guest but want to know how to stand out and make an impact, this episode is for you.

By listening to this episode, you will learn key strategies for pitching yourself as a podcast guest, including how to identify the right shows to pitch and what to look for in a podcast host. You'll also discover the importance of being prepared and engaging, as well as how to leverage your podcast appearances to grow your audience and connect with new potential clients or customers.

Key Takeaways:

1. Why being a podcast guest is a powerful visibility strategy for 2024.

2. The importance of pitching to a variety of podcasts, not just those in your immediate network.

3. How to craft a compelling pitch letter that focuses on the host and their audience.

4. How to prepare to be an amazing guest.

5. how to show up and wow the interview and increase the chance of the host sharing and promoting your episode over and over again.

Questions Answered about podcast guesting

1. How can I pitch myself effectively as a podcast guest?

2. What should I look for in a podcast host and show before agreeing to be a guest?

3. How can I prepare for a podcast appearance to make a lasting impression?

4. What are the key strategies for leveraging podcast appearances to grow my audience?

5. How can I ensure that I have a strong call to action to drive engagement after the episode airs?

Don't miss out on these valuable tips and insights for becoming a standout podcast guest in 2024. Tune in to the full episode to learn how to maximize your visibility and connect with new audiences through podcast appearances.

• The Worst Podcast Potches I’ve Ever Received https://girlgetvisible.com/the-worst-podcast-pitches-ive-ever-received/
• Try SEO Assist for help with your podcast pitching https://SEOAssist.com
• Get access to the ATM (Authority, Traffic, and Monetization Summit) https://obshub.vipmembervault.com/products/courses/view/47

Today’s episode we are jumping into a topic that has been buzzing in the LinkedIn community - LinkedIn Voices. LinkedIn isn’t just a tool for job searchers anymore it has morphed into a social network for professionals, thought leaders, entrepreneurs, and so much more. Even if you aren’t actively looking for a job if you want to grow your company or in the company you are in, Linked In is becoming that place. Recently Linked has introduced a lot of features to support being the overall thought leadership platform so today I wanted to talk with Michele Heyward the Founder of Positive Hire a startup with a mission to connect black, Latina, and indigenous women in STEM with management roles. Michelle is not only an expert in her field but also a LinkedIn pro.

In this episode, Michelle shares her journey on LinkedIn, the evolution of LinkedIn features, and how entrepreneurs and professional women can leverage LinkedIn Voices to establish authority, and visibility, and grow their business.

Key Takeaways from this episode on LinkedIn Voices:

1. LinkedIn Voices Demystified: Understand the LinkedIn Voices feature and how it can benefit online business owners and professional women.
2. Strategic LinkedIn Usage: Gain insights into strategic LinkedIn usage, focusing on quality interactions for business growth.
3. STEM Leadership Insights: Explore the STEM Leadership Journey Summit for valuable insights from accomplished women in STEM leadership roles.
4. Networking Opportunities: Discover how LinkedIn can be a powerful networking tool, leading to unexpected business opportunities.
5. Practical LinkedIn Tips: Receive practical tips on optimizing your LinkedIn profile and utilizing features to enhance visibility and engagement.
6. STEM Leadership Journey Summit: Learn about the upcoming Women of Color in STEM Leadership Journeys Summit on February 22, 2024. Michelle shares the details, including the diverse lineup of speakers, various formats, and how to register.

Questions Answered in This Episode:

1. What is LinkedIn Voices, and how can it benefit my online business or professional journey?
2. How has LinkedIn evolved over the years, and what role did it play during the 2008 economic downturn?
3. What are practical tips for using LinkedIn strategically without feeling overwhelmed?
4. How can I leverage LinkedIn features for business growth, especially as a woman in STEM or a professional entrepreneur?
5. Tell me more about the STEM Leadership Journey Summit, and why should I attend as an entrepreneur or professional woman?

Listen to the full episode to gain a deeper understanding of LinkedIn Voices and LinkedIn Overall can help your business grow your online visibility, implement practical tips for strategic LinkedIn usage, and register for the Women of Color in STEM Leadership Journeys Summit on February 22, 2024.

Connect with Michele Heyward:

• LinkedIn: Michele Heyward https://www.linkedin.com/in/michelecheyward/
• Website: Positive Hire

Save the Date: Women of Color in STEM Leadership Journeys Summit

• Date: February 22, 2024
• Registration: https://bit.ly/stemwomenleadership24

A little About Michele

Dirt Road born and raised in rural South Carolina, Michele Heyward's one of five children and was known for being quiet, unlike the confident leader she is today. She is not your typical tech startup CEO. Michele may appear as an extrovert, but she's an ambivert at heart. And while she hated coding in school, she loved math and its endless possibilities. As the founder and CEO of PositiveHire, Michele is dedicated to empowering Black, Latina, and Indigenous women in STEM. Her innovative software, PH Balanced, focuses on retaining underrepresented women in STEM management positions. Through her work as a Certified ISO-30415 Diversity & Inclusion Professional, Michele helps companies create equitable and inclusive workplaces for all. Michele holds a BS in Civil Engineering and an MS in Industrial Management from Clemson University. She has experience as a construction project manager in the energy sector building the power grid...it’s women’s work, so someone had to do it!

Thanks for tuning in, and until next time, stay visible

Online business owners! If you're navigating the ever-evolving landscape of digital entrepreneurship, this episode is tailor-made for you. We're diving into the world of SEO, unraveling the nuances between merely existing on Google and truly being found by your ideal audience.

In today's online marketing space, having an online presence isn't just about being on Google; it's about strategically positioning yourself to be found by those who need what you offer. Whether you're a budding entrepreneur, an established business owner, or a content creator seeking to expand your reach, understanding the power of SEO is a game-changer. In this episode host and resident SEO Expert Akilah Thompkins-Robinson breaks down the real benefits of the work business owners get from good SEO.

What you'll learn in this episode:

1. What's the difference between being in Google and getting found in Google?
2. How can SEO benefit your business beyond just being listed in Google?
3. What are the common misconceptions about SEO, especially regarding social media posts?
4. Why is ranking higher in search results important for online visibility?
5. How can you optimize your online presence to attract potential customers who don't know your brand?

No matter which stage of business you are in this episode is for you"

• Startups: Lay the foundation for a robust online presence from the get-go.
• Established Businesses: Enhance your visibility and reach new heights in your industry.
• Content Creators: Uncover strategies to expand your audience and impact.
• Entrepreneurs at Every Stage: Whether you're starting, growing, or scaling, SEO mastery is essential.

Ready to transform your online journey? Tune in to this episode as we demystify SEO and provide actionable insights for your digital success. Don't miss out on the chance to elevate your business with the knowledge and strategies shared in this episode!

Welcome to the first episode of our 2024 season, this episode host Akilah Thompkins-Robinson founder of https://SEOassist.com and https:/girlgetvisible.com, digs into the critical importance of innovation, audience understanding, and the dangers of content complacency for content creators and entrepreneurs. aka creating selfish content. This episode draws lessons from the tales of two brands in the newsfeeds right now, Nokia and Stanley, to offer actionable insights for content creators and entrepreneurs looking to elevate their content and SEO efforts this year, these real-world examples give us actionable strategies to enhance your content creation and SEO efforts in the new year and avoid what could be some company ending pitfalls.

5 Key Questions Answered in This Episode:

1. What led to Nokia's decline, and what's the single most crucial lesson content creators can take from their downfall?
2. Why is it crucial for content creators to focus on their audience's current needs rather than relying on past successes?
3. How can content creators and entrepreneurs use SEO and audience feedback to improve their content strategy?
4. What are practical steps to become more responsive to market changes and technological advancements?
5. 2024 trends we are going to need/want to lean into to make it through this year
6. How did Stanley manage to capture a whole new market segment without changing their core product, and what does this mean for your content strategy?
7. What does it really mean to create 'selfish' content, and how can shifting your focus radically improve your audience engagement?
8. We even throw in a few insights from BlackBerry and the changes they made to save at least some parts of their business.

This episode is a must-listen for anyone looking to enhance their content creation, improve their SEO strategies, and adapt to the ever-changing landscape of digital marketing and entrepreneurship. By embracing the lessons from Nokia and Stanley, and focusing on audience-centric content, you can set yourself up for success in 2024 and beyond.

Uh Oh the AI Shift is starting to hit the fan!!! In the last 2 weeks, AI Copyright Infringement has been a hot topic in the news, and in the months since the Chat GPT Explosion we are seeing more and more lawsuits against Google Bard and Open AI that can change the way we use AI for good.

If you’ve used Chat GPT, Bard, or any of these other tools and you’ve thought about the safety of your own content you don’t want to miss this episode.

Tune in as Akilah tackles the pressing issues of AI machines scraping data without proper sourcing, leading to legal battles over unauthorized usage. And my thoughts and some other trusted creators’ thoughts on the potential future changes in the AI landscape, with companies being held accountable for attributing their data sources.

Drawing from real-life examples and legal discussions, host Akilah Thompkins-Robinson also explores the consequences faced by businesses that claim ignorance when it comes to ethical AI.

We go deep in this episode talking about

• hot takes that are coming out about these lawsuits against AI companies
• Share tips and resources on how business owners can protect their content and protect themselves from using copywritten content
• Insight into how 3rd part tools that use AI like SEO Assist (https://seoassist.com) and Opus Clips (https://clip.opus.pro/) can get you better results when using AI
• Talk about all of the things entrepreneurs should know as content creators and Content consumers

Resources referenced in the episode:

·      Akilah Thompkins-Robinsons  Thoughts on the limitations of Generic AI Tools: https://www.facebook.com/GirlGetVisible/posts/pfbid0GfpXR4qWNXfcurtiVqj92Q2foa3eLAV7g37vavLCzV3wexCqRuy4J1pAHmt3NikUl

·      Roberto Blake's post on Protecting your IP from AI Models and the importance of using a Paywall https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q/community?lb=UgkxVCrT4stR_O8EltrixgDXPuEst9Zi34ys

·      Search Engine Journal Article on Chat GPT Law Suits https://www.searchenginejournal.com/chatgpt-creator-faces-multiple-lawsuits-over-copyright-privacy-violations/490686/?fbclid=IwAR0cIedNgRJb2SiTcrdzWqXau4N5nA7hYWfRSZxMsiSVaqUjrmc1mQY2IEE

·      Niche Pursuits Podcast Episode ‘Did Google Steal Ai Content https://www.nichepursuits.com/did-google-steal-ai-content/

·      GGV Podcast Episode 2023 Predictions the Best use of AI for your business https://girlgetvisible.com/2023-predictions-the-best-use-of-ai-for-your-business/

I know we didn’t have widespread copyright infringement on our 2023 Bingo Cards but here we are, 2023 is turning out to be a fascinating journey into the evolving world of content creation and protection.

So grab your favorite beverage, sit back, and get ready to be enlightened on this captivating episode, “The Dark Side of AI: Content Theft”

Let's empower ourselves to navigate the realms of AI and protect our creative endeavors. It's time for Girl Get Visible!

As always join us in the SEO Growth Mob Facebook Group to Continue the Conversation https://www.facebook.com/groups/1743775969260900