Spartan Up! - A Spartan Race for the Mind!

Joe De Sena

Your Partner in Resilience for Mind & Body

  • 18 minutes
    Lessons on Continuous Learning and Pushing Yourself with Peter Frintzilas

    In this episode, Joe se Sena is having an insightful conversation with TeamSnap CEO Pete Frintzilas. Pete shares how facing challenges as a child of immigrants built his resilience and success. He discusses lessons learned on instilling a strong work ethic in kids without spoiling them.   Joe and Pete also discuss how continuous learning and seeking guidance from mentors fueled their growth and empowered them to overcome obstacles. Discover actionable advice on prioritizing your career early, developing an immigrant work ethic, and showing appreciation to accelerate your success from scratch.   Tune in now!   Highlights: 00:00 Intro 01:01 Pete Frintzilas's background and childhood 03:55 Raising resilient children 07:31 Overprinting of the first child 09:05 Challenges of being a CEO of a big company 10:56 Hard work, mentors, and professional growth 13:24 Communication, gratitude, and working hard 15:55 Regret for not starting a business earlier 17:54 Where can people find Pete?

    30 April 2024, 4:00 pm
  • 28 minutes 30 seconds
    The Sales Engineer: Victor Antonio's Winning Strategies

    Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top.   In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory.   Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up.   Highlights: 01:01 Victor Antonio’s childhood and family 03:45 Family dynamics and education 06:28 Culture shock of going to college 08:35 Fundamental attribution error and personal growth 13:31 The value of an engineering degree 16:01 Leaving his job and writing a book 18:53 Sales Ex Machina book and understanding AI 22:38 Data is the new oil 24:06 Sales engineer: Pre-internet and post-internet sales 27:23 The latest book Relationship Selling 28:36 Life or Debt reality show

    23 April 2024, 4:00 pm
  • 22 minutes 43 seconds
    Building Reebok: Finding the Right Space at the Right Time | Joe Foster

    In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok.   Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation.   Foster shares the story of how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the #1 brand in women's fitness worldwide. De Sena and Foster also discuss invaluable lessons around turning obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box.   Highlights: 00:00 Intro 00:49 How did Reebok start? 04:16 Selling Reebok and going into aerobics 06:24 Surviving and thriving in business 08:07 Working with family members 09:23 Why do most companies fail? 10:43 The role of luck in success 11:28 The importance of sports 12:55 Writing a book - Shoemaker 15:42 How can people find Joe? 16:08 Preparing the second book 17:53 Just keep going

    16 April 2024, 4:00 pm
  • 26 minutes 25 seconds
    Joe De Sena and Shawn Nelson Debate: Do we really need a couch?
    The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers.   Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears.   This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions.   Highlights: 00:00 Intro 00:49 Overnight success story of Lovesac 02:24 Furniture that evolves with you 04:01 Do we really need a couch? 06:36 Rewiring your brain to be active 11:11 Pushing your kids until it works 17:00 Opening dopamine pathways 20:34 Spartan race Massachusetts 21:05 Finding your own thing 24:50 Where can people find Shawn
    9 April 2024, 4:00 pm
  • 24 minutes 16 seconds
    Overcoming Obstacles Together: Tools for Elite Performers' Marriages | Amy Wine

    When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality.   In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs.   Learn about the "married roommate" trap and how to overcome it. Discover Amy's techniques for educating spouses on the elite mindset and scheduling meaningful moments together.   Whether you're training for the Olympics or building an empire, get Amy's advice for keeping romance alive while chasing your dreams.   Highlights: 00:00 Intro 01:04 Who is Amy Wine? 01:40 Troubles with relationships 03:57 Married roommates stage 07:31 High-class problems 09:21 Being there for your spouse 11:23 The mindset of wanting the change 15:46 Finding the joy 18:08 We don’t own stuff, it owns us 20:41 How can people find Amy?

    2 April 2024, 3:00 pm
  • 20 minutes 20 seconds
    Why Most People Don't Succeed (And How to Beat the Odds) | Dre Baldwin

    While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way.   You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like constantly problem-solving new approaches. Dre also discusses the mindset it takes to achieve big goals, emphasizing the importance of working with others who are truly ready to put in the effort.   For anyone wanting to up their game in life and business, this episode is a must-watch source of inspiration and practical advice on overcoming obstacles through grit and determination.   Highlights: 00:00 Intro 00:46 Work on Your Game phrase 02:29 Why don’t people work on their game? 04:55 Staying focused and motivated   06:55 Fight against the gravity 08:45 How to motivate unmotivated people? 14:17 Joe’s invite to his event 15:18 Transformation stories 19:31 How can people find Dre

    26 March 2024, 3:00 pm
  • 29 minutes 22 seconds
    Truth About Sugar, Fat, and Reversing Insulin Resistance | Robby Barbaro

    Tired of conflicting advice on diabetes? This episode sets the record straight. Dr. Robbie Barbero, who reversed his own Type 1 diabetes with a plant-based diet, unpacks the science on what really causes insulin resistance.ro   You'll be shocked to learn it's NOT sugar as you've been told. Dr. Barbero reveals new research proving dietary fat - not sugar - is the true culprit behind the diabetes epidemic.   He'll also share his own protocol for reversing pre-diabetes and Type 2 diabetes through a high-carb, low-fat, plant-based approach.   Don't miss this revealing look at the real factors driving the diabetes crisis and take control of your insulin levels and health.   Highlights: 00:00 Intro 01:04 Dietary fat and sugar's role in insulin resistance 04:06 Low fat, high carbs diet for managing Type 1 diabetes 06:16 Robby’s typical daily routine – exercise and diet 10:12 Monitoring blood glucose levels 12:30 Eat more salad 15:39 Do plants want to kill us? 17:16 Healthy packaged foods and use of microwaves 20:56 The experiment with liquid sugar diet 22:12 The biggest impact is what you not eat 24:40 Find what is best for you 26:04 Joe’s story about his dad

    19 March 2024, 3:00 pm
  • 25 minutes 4 seconds
    Parenting Tips for the Digital Age | Parenting Coach Andy Goldstrom

    This episode follows the transformation of successful entrepreneur Andy Goldstrom from a results-driven corporate executive to a compassionate parenting coach. Faced with his own daughter's mental health struggles, Andy realized the tough love approach that worked in business failed his family.   Through difficult lessons and parent coaching certification, Andy learned to see issues through his child's eyes. Now he shares these hard-won insights to help others strengthen bonds with kids facing unprecedented challenges.   Tune in as Andy discusses his pivotal journey with Spartan Race founder Joe De Sena. Hear real-world strategies for setting boundaries, building trust and finding perspective - even in divorce. Discover how simple acts of attunement can ease parenting pressures in our hyper-connected world.

    Connect with Andy: www.parentsjourneycoaching.net   Highlights: 00:00 Intro 00:43 Mental health challenges 04:03 Learning curve and coaching 08:11 Authoritative parenting styles 09:35 Setting boundaries around dating 11:10 When to allow the use of phones 12:56 Kids today have too much pressure 17:12 The importance of exercise for anxiety and depression 18:30 Welcome to Holland parable 20:57 Three things for parents to do 23:08 Kids need support and understanding

    5 March 2024, 5:00 pm
  • 22 minutes 35 seconds
    Finding Your Sweet Spot: Leveraging Strengths, Interests, and Values for Success | James King

    Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win.   Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change millions of lives.   Discover the secrets of the world's top performers and leave with an action plan to optimize your body and mind for total excellence.   Highlights: 00:00 Intro 00:42 Who is James King? 02:45 Studying performance science at the University of Edinburg 09:26 Key goals to pursue in order to excel 12:42 Leaning into strengths or fixing the weaknesses? 15:01 How hard is it to figure out your interests? 17:41 Just start doing something 20:22 Finding your sweet spot 23:13 The University of Better

    For more insights into James King, be sure to explore:

    Social Media Handles- Instagram: @jamesaking_ LinkedIn: @acceleratingexcellence Youtube: @acceleratingexcellence Twitter: @jamesaking Book: https://www.amazon.com/dp/B0B15MT2F9?ref_=cm_sw_r_cp_ud_dp_WC2SR2T9WSA12ZZCTFDP Spotfiy: https://open.spotify.com/show/5LJFspGl7b0e5YuxMfPLpx?si=be50920d345347ea Apple: https://podcasts.apple.com/gb/podcast/the-accelerating-excellence-podcast/id1706636304

    27 February 2024, 9:15 pm
  • 24 minutes 47 seconds
    Marketing Mastermind: Seth Godin on Viral Growth and Community Building

    In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal.   Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes.   Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in.   For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives.

    Episode presented by MudGear   Highlights: 00:00 Intro 00:42 The world is not your customer 02:08 Is a small audience enough? 04:31 The secret to becoming viral 08:01 The success of Joe’s New York restaurant 09:10 What would Seth as a head of Spartan? 13:33 How did Seth find his path? 14:25 Being happy is a choice 16:47 Building a brand is building a religion 18:36 The war in Ukraine from a marketing perspective 21:12 How can you find Seth?

    20 February 2024, 5:00 pm
  • 23 minutes 6 seconds
    Beyond Stereotypes: Redefining Masculinity Through Authenticity

    In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength.   They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships. Michael shares his daily wellness routine of meditation, breathing, nutrition and movement - practical self-care habits that unlock spiritual growth and sustainable energy.   Discover an empowering blueprint for well-being, success and real relationships - without macho posturing or martyrdom.   Highlights: 00:00 Intro 01:15 How can we define masculinity? 04:40 The balance of challenge and acceptance 07:51 Going too far in achieving the mission 12:08 The fear of stopping and relaxing 15:54 Six pillars of well-being 19:52 The meditative path is the warrior path

    13 February 2024, 5:00 pm
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