The ABM Conversations Podcast - for B2B marketing professionals

Yaagneshwaran Ganesh

The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry.  The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics.  Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more.  The ABM Conversations Podcast features some top marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.

  • 34 minutes 6 seconds
    Sri M On Overcoming Karma, Tracking Spiritual Progress, & More

    Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. 

    To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced Yogi, someone who has deeply impacted my spiritual journey. 

    This episode is loaded with wisdom for those who are on the spiritual path. Hope this conversation stays with you just as it did to me.

    0:00 - Introduction

    1:03 - Why Shivratri 2023 in Ujjain?

    4:38 - Are you my guru?

    7:33 - What is SriVidya Upasana

    11:58 - Does a 1: many Guru-Shishya relationship work?

    12:58 - Are you progressing spiritually?

    17:30 -  How to stay on the path?

    19:30 - Overcoming Karmic Bondage

    23:42 - Spiritual progress at the time of death

    29:03 - Being open to receive at Mount Kailash

    34:00 - End of the podcast

    About Sri M:

    Sri M is an Indian Yogi, spiritual guide, social reformer, and an educationist. He is the disciple of Sri Maheshwarnath Babaji, who was a direct disciple of Mahavatar Babaji (also known as Sri Guru Babaji). He received the Padma Bhushan from the Govt of India, in 2020.

    If you would like to follow Sri M on social media: 

    Facebook : www.facebook.com/SriMofficial
    Instagram : www.Instagram.com/SriM_Official
    Twitter : www.twitter.com/SriMspeaks
    Koo : https://www.kooapp.com/profile/srim
    LinkedIn : https://www.linkedin.com/in/sri-m-thesatsangfoundation/

    Also, please watch/listen to episode on: 
    YouTube -- https://youtu.be/a5qd4qn6pgY
    Spotify -- https://open.spotify.com/episode/3uVBEblgHfkkJQvF2UEDTX
    Apple Podcast -- https://podcasts.apple.com/us/podcast/sri-m-on-overcoming-karma-tracking-spiritual-progress-more/id1490915485?i=1000601640041 
    Google Podcast -- https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS94UzZsMTlFSw/episode/NTQ2NDQ1MzgtMGRlZC00NmRhLTliZDEtMGUwODkxYTI0YjQ5

    25 February 2023, 6:30 pm
  • 1 hour 51 minutes
    Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag
    Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more. To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.' Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual beings in the Kailash and about time and space. This episode has everything that you need to experience including spirituality, fear, excitement, and wisdom. Hope this conversation stays with you just as it did to me. 0:00 - Introduction 2:15 - The surprising lighter side of Aghoris 5:20 - Who are aghoris? 13:55 - About Aghori part 2 15:20 - Practices of Aghoris 17:30 - What is Shivatva or Shiva Tattva 21:05 - Characteristics of Aghoris 22:15 - About Mayur's Guru 25:49 - How does one get a guru? 31:05 - Meeting the guru for the first time 33:20 - Can gurus be 1:many? 40:10 - The Kailash Manasarovar experience 43:00 - The chant at Mount Kailash 45:20 - The transformation that happened at Kailash 48:00 - The unlocking of creativity 49:39 - Encounters with the aliens 53:15 - The change after returning from Kailash 57:36 - The funny anti-aging story 1:03:55 - The scent of previous births 1:09:13 - Are you ready for monkhood or sanyas? 1:15:35 - Concept of ‘time’ & spirituality 1:18:50 - Can you spiritual and also be materialistic? 1:26:25 - How are Aghoris and Naga babas different? 1:37:50 - What is enlightenment? 1:43:28 - How to assess where we are spiritually? 1:46:39 - Last thoughts & chanting 1:50:07 - End of the podcast episode
    30 November 2022, 6:30 pm
  • 6 minutes 12 seconds
    Mindset during economic downturns
    In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way. ➡️ Key Topics in this episode 00:00 - Intro 00:06 - Sincere thanks for the welcome of the first episode 01:20 - Despite the economy, don't take a transactional approach 03:45 - The misunderstanding of what gratefulness means
    13 October 2022, 6:30 pm
  • 10 minutes 7 seconds
    Transformation is rooted in relationships
    In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base
    8 October 2022, 9:07 am
  • 1 hour 1 minute
    How to do SaaS pricing: with Dan Balcauski
    In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on: 1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing 2. How should you identify your optimal price strategy? What is step one? Two? Three? 3. What drives pricing design? 4. In value-based pricing, how do you determine value? 5. Difference between pricing metrics and value metrics, and a lot more...
    29 June 2022, 6:30 pm
  • 51 minutes 55 seconds
    The role of content in building partnerships: Justin Zimmerman
    In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and approach of mapping content in your partnership game 2. The role of content committees in creating content for partnerships 3. Key people to be involved while building partnerships 4. The give-first approach to partnerships 5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...
    16 June 2022, 6:30 pm
  • 55 minutes 3 seconds
    How to build a brand new sub category: Kara Goldin
    In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...
    24 May 2022, 6:30 pm
  • 50 minutes 57 seconds
    Marketing skills needed to stand out : Stacey Danheiser
    In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key factors discussed in the episode include: 1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful? 2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to include in a marketer's onboarding 4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai? 5. How does a marketer become the voice of the customer internally? What does it truly take?
    9 May 2022, 6:30 pm
  • 36 minutes 21 seconds
    Modern Marketing with Seth Godin
    In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..
    2 May 2022, 6:30 pm
  • 45 minutes 4 seconds
    Leveling up on video strategies: with Dan Mills
    In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...
    25 April 2022, 6:30 pm
  • 45 minutes 53 seconds
    Product-led revenue: What does it mean and how is it different from PLG?
    In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer? 4. How marketing and growth teams can leverage product usage data to improve the buyer experience? 5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider? 6. When should you involve CS teams in the whole PLG lifecycle and more...
    18 April 2022, 6:30 pm
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