In this episode of Let's talk ABM, we speak with Kathryn Nimmo, ABM Marketing Manager at HP Inc, about building awareness and credibility with ABM. Kathryn is an accomplished Marketing and Sales professional with extensive experience executing and delivering marketing and sales campaigns across multiple industries.Here's what they cover:

• How ABM is used for perception and brand awareness
• How Subject Matter Experts are your secret weapon
• Why Sales experience is pivotal to ABM
• Why storytelling unlocks ABM accounts

In this episode of Let’s talk ABM, Declan speaks with Rhiannon Blackwell, ABM Leader, Global Marketing Organization at PwC. Over the course of the last 18 months, Rhiannon has built up the team and capability from scratch. With a team now of 20+ ABM professionals she is scaling the program to drive growth in PwC's top-tier accounts. 

Here’s what they cover:

• What it takes to stand up an ABM program from scratch

• How to achieve Sales and Marketing alignment

• Why personalization is key for ABM success

• How to measure ABM success

In this episode of Let's talk ABM, Declan chats to Katrine Rasmussen. Katrine leads a passionate Marketing team at Pixelz, that is making waves and shining a light on the importance of photo retouching. Prior to joining Pixelz she worked in and led marketing growth teams in the Fintech and accounting sectors.

Here's what they cover:

• Why it pays to go after ‘Big Whales’
• What is Experience Marketing
• The power of investing in customer relationships
• What ABM is and isn’t

In this episode of Let's talk ABM, Declan chats to Avishek Chakrobarty. Avishek’s professional career in Sales and B2B Marketing has led him to his current role as Head of the ABM Center of Excellence at Kyndryl. He’s on a mission to enable Kyndryl’s Field Marketing teams to grow priority accounts.

Here's what they cover:

• What is an ABM Center of Excellence
• How ABM acts as a bridge
• What is Social and Customer Emminence
• How to do account scoring

In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement.

Here's what they cover:

- What Champion Tracking is

- Why multi-threading is key to account success

- Trinity’s rationale for SDR reporting to Marketing

- How to make the intangible tangible

In this episode of Let's talk ABM, Declan chats to Andrew Watkins, Top Account Field Marketing Lead at IBM. Andrew’s experience marries Marketing and the Creative Arts. His 13+ years at IBM have seen him work in Sales Enablement, Brand, Advertising, and now Account-based Marketing. It is this diverse background and experience that Andrew is able to apply to his ABM thinking and successful programs.

Here's what they cover:

- How IBM has pioneered the use of AI

- Why ‘WOW’ moments are so important

- How diversity breeds ABM success

- Why a ‘fail fast, learn fast’ mentality empowers ABM

In this episode of Let's talk ABM, Declan chats to Mujesira Dudic, Director of ABM, Financial Services at Capgemini. Mujesira is a seasoned Sales and Marketing professional who understands better than most the power of ABM. Her 10+ years in Sales taught her one side of the coin, while her move to Marketing and ABM some four years ago has taught her the other. Combining these two disciplines – Sales and Marketing – has helped Mujesira create compelling and impactful ABM programs. She is now leading the ABM strategy for Financial Services at Capgemini.

In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accenture, Karen is part of a team of Marketers working on some of Accenture’s most important accounts delivering client relationship marketing programs.

Here's what they cover:

- Why trust is so important in an ABM strategy

- How ABM can be used to change brand perceptions

- Why ABM needs a change in mindset

- What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology.

Here's what they cover:

- How Taylor is the voice of the customer within Terminus

- How she helps customers align strategy and goals

- How not to be ‘misled’ by technology

- What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development of strategies to help enterprise tech businesses win, grow and retain their most important accounts.

Listen to this episode and learn:

- Why we are launching a new podcast

- What topics Jack and Josh will be exploring

- What is 'under the hood' of ABM

- What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed.

Here's what they cover:

- How to succeed at One-to-few ABM

- What to know about ABM and technology

- How to build alignment with Sales

- Advice on how to succeed at Account-based Marketing