Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

Boutique Growth

Marketing is like taking your vitamins. If you don't do it daily, you're bound to get sick. This show serves up a daily dose of marketing advice for consultants and service providers. Tune in every day to keep your business healthy and strong.

  • 1 minute 40 seconds
    281 - Sales vs. Delivery
    The prospect doesn t WANT you to solve problems on the sales call. Did you know that? It s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an hour-long call? A […] The post Sales vs. Delivery appeared first on Boutique Growth.
    1 November 2019, 1:08 pm
  • 1 minute 31 seconds
    280 - Need Kills Sales
    I want you to be like Sir Richard Branson Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that s not why I want you to be like them. I want you to have what they have: Absolute Non-Neediness. They […] The post Need Kills Sales appeared first on Boutique Growth.
    31 October 2019, 1:00 pm
  • 1 minute 33 seconds
    279 - The Case for Emotion
    When s the last time you woke up and said, Man, today I just can t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal? Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don t want to seem manipulative. Especially when it comes […] The post The Case for Emotion appeared first on Boutique Growth.
    30 October 2019, 1:14 pm
  • 1 minute 39 seconds
    278 - Own Your Journey
    Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I ve talked to dozens, if not hundreds, of them Way too many are telling themselves things like: – I m too young or too old to really succeed as a consultant. – It s not the right time […] The post Own Your Journey appeared first on Boutique Growth.
    26 October 2019, 1:00 pm
  • 1 minute 54 seconds
    277 - Bored of Your Work?
    There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t even escape it by doing better & better work. Because the more you do, […] The post Bored of Your Work? appeared first on Boutique Growth.
    25 October 2019, 1:00 pm
  • 1 minute 21 seconds
    276 - The Wrong Prospects?
    Are you attracting the wrong prospects? Or is it just the wrong time? Here s a secret probably 90% of people don t know: Most of the time, prospects don t make buying decisions on the offer alone. A lot of people are surprised to hear this. For example, have you ever heard someone say People buy because […] The post Are you attracting the wrong prospects? appeared first on Boutique Growth.
    24 October 2019, 1:00 pm
  • 2 minutes 1 second
    275 - Why Guarantees Fail
    Do you offer a guarantee? Nope. If someone comes to me and asks if I make a guarantee I would say that nothing in life is guaranteed except cheap products that break anyway. For me to offer a results guarantee based on one or two conversations when I haven t even started working on your business […] The post Why Guarantees Fail appeared first on Boutique Growth.
    22 October 2019, 1:00 pm
  • 1 minute 34 seconds
    October 1 is the Most Important Day of the Year.
    October 1 is the most important day of the year. What’s so special about October 1, you ask? It’s not the crisp fall air. Or the pumpkin spice lattes. Though I don’t mind either. It’s because October 1 is the beginning of the end of the year. It’s the 1st day of the 4th quarter […] The post October 1 is the Most Important Day of the Year. appeared first on Boutique Growth.
    1 October 2019, 1:00 pm
  • 1 minute 26 seconds
    273 - Want to Get Smarter? Work with Smarter People
    I get a little bit smarter every day. And that’s something I’m super proud of. I can look back on every single day and say to myself: “I learned something new today… cool.” Sometimes the learning comes from a book, training, workshop, maybe a podcast. But usually, it comes from the “day to day” business […] The post Want to Get Smarter? Work with Smarter People appeared first on Boutique Growth.
    27 September 2019, 1:00 pm
  • 1 minute 5 seconds
    272 - Kill All Your Darlings
    “You have to kill all your darlings.” ^ Famous quote from Stephen King, who may have been quoting someone else. Every author, novelist, copywriter – anyone who engages professionally with the written word – knows this to be true. A great piece of writing is the product of rigorous editing. Editing involves “killing your darlings”… […] The post Kill All Your Darlings appeared first on Boutique Growth.
    26 September 2019, 1:00 pm
  • 1 minute 11 seconds
    271 - You're Not Ready
    // These 4.5 Words Will Make You Irresistible to Clients // “You’re not ready yet…” Client says they want to work with you. They have the problem you solve. They’re ready to get started. And you say: “You’re not ready yet…” What?! Why? Because the timing isn’t right for the client… Not for you. For […] The post You’re Not Ready appeared first on Boutique Growth.
    24 September 2019, 1:00 pm
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