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Perpetual Traffic

Tier 11

Helping marketing directors and CMOs master paid traffic and conversions!

  • 53 minutes 54 seconds
    Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

    This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the incredible ride with Kasim and look forward to what lies ahead.

    Chapters:

    • 00:00:00 - Welcome to Perpetual Traffic: Introductions and Farewells
    • 00:01:00 - Reflecting on the Journey: Ralph and Kasim's Partnership
    • 00:03:45 - The Emotional Side of Podcasting: Saying Goodbye
    • 00:06:23 - The Power of Podcasting: Insights and Impact
    • 00:10:15 - Building Connections: Networking Through the Show
    • 00:13:30 - Content Creation: From Podcast to Multi-Channel Strategy
    • 00:16:50 - Lessons Learned: The Influence of Perpetual Traffic
    • 00:19:37 - Becoming the Guide: Lessons in Leadership and Learning
    • 00:24:02 - The Essence of Curiosity in Podcast Hosting and Joe Rogan: A Multifaceted Success Story
    • 00:26:24 - Mastering the Art of Listening
    • 00:28:08 - The Challenge of Being Genuinely Interested
    • 00:32:40 - Listening Skills: Creating Space for Deeper Conversations
    • 00:36:07 - The Art of Reinvention in Business and Podcasting
    • 00:42:37 - Openness and Vulnerability: Lessons Learned
    • 00:47:04 - A Fond Farewell and Looking Ahead

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    17 May 2024, 8:00 am
  • 1 hour 9 minutes
    The Best of Kasim Aslam on Perpetual Traffic

    we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing.

    Chapters:


    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    14 May 2024, 8:00 am
  • 56 minutes 11 seconds
    Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

    This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀

    Chapters:

    • 00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam
    • 00:01:39 - Insights on Google Performance Max
    • 00:04:26 - Kasim’s First Episode: A Look Back
    • 00:05:49 - Achieving Astounding E-commerce Results
    • 00:09:00 - Leveraging Google's Extensive Data for Marketing
    • 00:14:23 - Google’s Data Profiling
    • 00:18:55 - Strategies for E-commerce Growth with Smart Shopping
    • 00:22:00 - GTIN Codes and Product Feeds
    • 00:24:00 - Lifestyle Images in Ads
    • 00:27:00 - High-Ticket Items and Lead Generation
    • 00:28:49 - Smart Shopping: Best Practices and Pitfalls
    • 00:29:46 - The Role of Conversion Tracking in Smart Shopping
    • 00:31:22 - Overcoming Smart Shopping Campaign Hurdles
    • 00:32:20 - Effective Budget Allocation for Smart Shopping
    • 00:33:15 - The Significance of Product Selection in Campaigns
    • 00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully
    • 00:48:01 - Post-Learning Phase: Campaign Optimization
    • 00:52:25 - Selecting an Agency for Google Ads Management

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    10 May 2024, 8:00 am
  • 1 hour 7 minutes
    Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

    Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself.

    Chapters:

    • 00:00:00 Welcome Aboard: The "See Ya Later" Episode Begins
    • 00:00:42 Trip Down Memory Lane: Celebrating Growth and Good Times
    • 00:02:04 Big News Break: It’s Not Goodbye, It’s “See You Later”
    • 00:04:25 The Power of the Co-Host Seat: From Little Kasim to Big Celebrity
    • 00:07:12 Heartfelt Thanks: A Co-Host's Gratitude and Insights
    • 00:09:40 The Future Calls: Kasim Talks New Beginnings
    • 00:12:55 Delegation 101: How to Grow Big by Letting Go Small
    • 00:18:58 Deep Dive into Boss Moves: The Fine Art of Delegation
    • 00:21:33 Why You Should Let Go to Grow: Insights on Leadership and Growth
    • 00:24:50 Unpacking Delegation: The What, Why, and How
    • 00:28:15 From Doing to Leading: Embracing the Delegation Journey
    • 00:30:42 The Big Delegation Discussion: Getting into the Weeds
    • 00:33:58 Strategic Delegation: Moving from Micro to Macro Management
    • 00:36:20 Transitioning Out: A Co-Host's Path to New Adventures
    • 00:38:04 Breaking Down Work: From Busywork to Brainwork
    • 00:39:17 Delegation Decoded: Making More by Doing Less
    • 00:40:02 Climbing the Work Ladder: From Grunt Work to Genius Moves
    • 00:45:43 Delegate Like a Pro: Cut Out, Smarten Up, Hand Over
    • 00:53:55 Delegation Live: Turning Theory into Practice
    • 00:58:55 Wrapping Up: The Magic of Letting Go and Looking Forward
    • 01:06:11 Signing Off: Reflecting Back and Rocketing Forward

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    7 May 2024, 8:00 am
  • 24 minutes 2 seconds
    (Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

    Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

    Chapters:

    • 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
    • 00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
    • 00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
    • 00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
    • 00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
    • 00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
    • 00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
    • 00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
    • 00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
    • 00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    3 May 2024, 8:00 am
  • 31 minutes 23 seconds
    How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

    On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

    Chapters:

    • 00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
    • 00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
    • 00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
    • 00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
    • 00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
    • 00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
    • 00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
    • 00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
    • 00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
    • 00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
    • 00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
    • 00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    30 April 2024, 8:00 am
  • 25 minutes 32 seconds
    (Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

    In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions.

    Chapters:

    • 00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation
    • 00:00:44 - Why Rush? The Mighty Merits of Methodical Moves
    • 00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead
    • 00:03:15 - Step by Step: The Strength of Strategic Pauses
    • 00:05:45 - The Art of Anticipation in Process Optimization
    • 00:07:39 - Command Central: Constructing a Leadership Team That Scales
    • 00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team
    • 00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon
    • 00:15:05 - Integrators 101: Aligning Vision with Operational Reality
    • 00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator
    • 00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps
    • 00:21:00 - Signing Off: Connections and Conversations to Continue

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    26 April 2024, 8:00 am
  • 39 minutes 24 seconds
    From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

    Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major importance of aligning a company’s vision with its operational execution and culture, explaining how necessary it is for leaders to step back to propel their enterprises forward. Tune in for not only a masterclass on scaling businesses but also a candid exploration of the personal growth that comes from embracing change and fostering a supportive corporate environment.

    Chapters:

    • 00:00:00 -  Startup Signal: Meet Ralph & Debutant CEO Ryan Hodges on Perpetual Traffic
    • 00:00:37 -  Mastermind Marvels: Unveiling the Potency of Elite Business Networks
    • 00:02:15 -  Hidden Gems: Decoding the DNA of Successful Masterminds
    • 00:04:32 -  Stagnation to Elevation: Solving the Founder’s Puzzle
    • 00:06:09 -  Expert’s Angle: Ryan’s Recipes for Revamping Enterprises
    • 00:08:47 -  Twisting Paradigms: Ryan's Radical Approaches to Business
    • 00:11:34 -  The Haji Wheel: Spinning Strategies for Stellar Standards
    • 00:13:58 -  Full Circle: Diving Deep into the Haji Wheel’s Core
    • 00:16:23 -  Metrics that Matter: Evaluating Success Beyond the Bottom Line
    • 00:19:41 -  Revamp & Recharge: Tactical Tales from the Corporate Trenches
    • 00:22:09 -  Workshop Wonders: The Art of Business Makeovers
    • 00:25:02 -  Scaling Summits: Strategic Insights on Elevating Operations
    • 00:28:16 -  Leadership Lore: Scaling Peaks through Vision and Values
    • 00:31:45 -  Visionary Victories: Cultivating a Culture that Conquers
    • 00:35:10 -  COO Chronicles: Merging Minds for Monumental Growth

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    23 April 2024, 8:00 am
  • 33 minutes 56 seconds
    (Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

    Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.

    Chapters:

    • 00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics
    • 00:01:15 - Strategy Session: Unpacking CBO & ABO
    • 00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage
    • 00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates
    • 00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively
    • 00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content
    • 00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically
    • 00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics
    • 00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms
    • 00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising
    • 00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special Invites

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    19 April 2024, 8:00 am
  • 42 minutes 3 seconds
    What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

    Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.

    Chapters:

    • 00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community
    • 00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations
    • 00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader
    • 00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination
    • 00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics
    • 00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus
    • 00:10:10 Behind the Scenes: Exclusive Client Success Stories
    • 00:14:05 Audience Architects: How to Sculpt Your Perfect Audience
    • 00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration
    • 00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns
    • 00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing
    • 00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies
    • 00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World
    • 00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy
    • 00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices
    • 00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    16 April 2024, 8:00 am
  • 45 minutes 6 seconds
    The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

    Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.

    Chapters:

    • 00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
    • 00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
    • 00:07:51 How Google’s Performance Max Scales the Unscalable
    • 00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
    • 00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
    • 00:13:58 Case Study Insights: Real Results from Implementing Performance Max
    • 00:17:01 Performance Max Case Study Breakdown
    • 00:21:33 Why Talking Across Platforms is Key to Marketing Success
    • 00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
    • 00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
    • 00:29:13 Ground Zero: Marketing Insights from the Field
    • 00:32:42 Data-Driven Strategies: Making Metrics Work for You
    • 00:37:46 Why Historical Data is the Marketer’s Crystal Ball
    • 00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic

    LINKS AND RESOURCES:


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    12 April 2024, 7:30 am
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