Vegan Business Tribe Podcast

David Pannell

If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - and give you the knowledge you need to build a successful vegan business.

  • 1 hour 33 minutes
    120 - Battle of the Brands: THE FINAL!

    Listen to our LIVE final to find out who gets the 1-2-1 meetings with the retail buyers! The time is here, we've whittled 14 brands down to 4 finalists who are now going to battle it out for the place at veg-net 2024 where they will get a full day of 1-2-1 meetings with retail buyers from the UK and Europe who are looking for new and exciting plant-based brands for their stores.

    Meet our vegan food business expert judges:

    Andy Shovel, co-founder of THIS who's signature product This is not Bacon is in almost every supermarket in the UK.

    Joe Hill, the co-founder of vegan frozen pizza brand One Planet Pizza, which you can find in a number of supermarkets in the UK and Europe.

    David Pannell, Vegan Business Tribe founder, vegan business expert and presenter of the Vegan Business Tribe Podcast.

    Meet our amazing vegan food company finalists:

    Lick Dairy Free - www.lickdairyfree.com

    Saving Nemo - www.savingnemo.co.uk

    Plantside - www.plantside.co

    Wildly Tasty - www.wildlytasty.com

    Listen to this live final to hear all our vegan-owned companies get grilled by our three judges before we declare the winner!

    Prefer to watch? Subscribe to our YouTube channel for more: @veganbusinesstribe

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    7 May 2024, 6:30 am
  • 38 minutes 28 seconds
    119 - How to make decisions

    How to make decisions in business that move you forward. You could say that doing business is really just making a series of decisions one after another, so if you're the sort of person who over-analyses each decision and agonises about if it's the right one or not, then you're always going to struggle to move your business forward.

    But if you are worried about making the wrong decision, let me tell you that not making a decision at all is far worse. That's when decisions become barriers - by deciding not to decide, you stay stuck at the crossroads.

    In this episode, David explores why we find making decisions so hard as vegan business owners and the different frameworks you can use to help you decide what option is the best to take.

    Subscribe to our YouTube channel: for more: @veganbusinesstribe

    Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    17 April 2024, 6:30 am
  • 34 minutes 40 seconds
    118 - How to exit a business

    There are more ways to exit a business than you might think. For some, exiting a business might be a negative experience. Maybe you've reached burnout or the market has changed and you don't have the energy to change with it. But for others, getting acquired by a larger competitor or selling your business for a large amount of money might actually be your long-term business goal.

    In this episode, David looks at all the different options for exiting your business from selling to succession, or even just winding it up in a positive way. And if your goal IS to sell, then we also look at what you need to do to create a business that has value without you in the middle of it and which can continue to run once you've left.

    Subscribe to our YouTube channel: for more: @veganbusinesstribe

    Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    3 April 2024, 6:30 am
  • 19 minutes 55 seconds
    BONUS - Want to get into retailers? Announcing Battle of the Brands

    Special bonus episode of The Vegan Business Tribe Podcast.

    Are you a vegan-owned food-brand ready to get into retailers? Would you like to pitch your brand to key retail buyers in the UK & Europe? Get ready to battle for your place in our new competition!

    Register: www.veganbusinesstribe.com/battle-of-the-brands

    In this special bonus episode, David announces our brand new competition to give one vegan-owned brand a full day of pitch meetings with retail buyers and talks with veg-net founder Mike Hill about the event.

    Getting into your first retailers is a major milestone for your business, but one that many vegan food brands struggle to reach. Our Battle of the Vegan Brands competition will give one vegan-owned food brand a free place (worth £2,450 plus VAT) at veg-net, a day-long event where plant-based brands get 10 pre-arranged meetings with key retail buyers and experts to pitch your product.

    Although veg-net is open to all plant-based brands, Vegan Business Tribe have one free place to award specifically to a food brand founded by vegans and run on vegan ethics as part of our partnership with the event. Your entry will be judged by a panel of industry experts, including Andy Shovel, founder of THIS; Jo Hill, founder of One Planet Pizza; and David Pannell, founder of Vegan Business Tribe.

    * Do you qualify?

    - You sell a food product suitable for general retail

    - The people behind the product are vegan and the company is run on vegan ethics

    - Your product is ready (or almost ready) to supply into retailers - you might even already supply some

    - You are available to travel to Stansted UK on the June 5th 2024 for the veg-net event

    - Special consideration is given to brands focused on a healthier alternative

    *How do you apply?

    Application is made by filling out the form below to secure entry and then submitting a maximum 60-second video by the 21st April 2024 telling us about your product and why you deserve the free place at veg-net to pitch to the buyers.

    We will then select three brands to go through to our live ‘Battle of the Brands’ final on Zoom, where you will get to pitch to our panel of expert judges who will award the free place to the most deserving brand.

    We will share both your application video and the recording of the final amongst our Vegan Business Tribe network and on social media to give you even more exposure.

    NOTE: You don’t need to be a current Vegan Business Tribe member to enter your brand and your video doesn’t need to be professionally produced!

    * If I don't win, can I still attend veg-net?

    Yes, you can register as a paid attendee and the first five brands to quote ‘Vegan Business Tribe’ can get a place for the specially discounted price of £1,500 plus VAT.

    Places are limited, so if you want to secure your seat at veg-net, you can buy a ticket but still enter our competition and your ticket price will be refunded in full if you win.

    * I make a plant-based product but I'm not vegan. Can I still enter?

    This competition is just for companies founded by vegans and run on vegan ethics as part of our partnership with veg-net. However, veg-net is for any company who makes a plant-based product, whether the people behind the product is vegan or not – so you can still register as an attendee at veg-net.org

    27 March 2024, 6:30 am
  • 55 minutes 8 seconds
    117 - What Andy Shovel did next... Interview with the co-founder of This.

    Andy Shovel is the co-founder of 'This', who were the fastest-growing food company in the UK last year. And note that didn't read the fastest-growing 'vegan food company', they were the fastest-growing food company full stop.

    Their signature meat-replacement product 'This is not Bacon' is available in supermarkets across the UK as well as being served in restaurants, hotels and pre-packed sandwiches. And although Andy is something of a hero to many vegan business owners, not everyone in the vegan community agree with his approach of focussing his products on meat-eaters over vegans and vegetarians.

    In this episode, David talks to Andy about his approach to business and the rise of This. The interview was recorded shortly before Andy made public that he and his co-founder Pete Sharman were stepping down as the CEOs of This to hand the company over to a new management team, as the business looks to grow the company from their current £24m turnover to their goal of £100m. But in this session, Andy shares his plans to take everything he learnt from being the CEO of the UK's fastest growing food company to become one of the UK's leading animal rights advocates, with the launch of his new animal rights charity 'A Bit Weird'.

    Subscribe to our YouTube channel for more: @veganbusinesstribe

    Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    12 March 2024, 6:30 am
  • 31 minutes 39 seconds
    116 - 3 ways to INSTANTLY improve your business

    Business quick wins. These are the three things that you can implement straight away that will have a huge positive impact on your business. I call them 'universal quick wins' and they are often the first things I look at when I'm coaching a business owner.

    And they are so incredibly simple that you will be able to implement each one of them instantly and then wonder why you hadn't done them before!

    Subscribe to our YouTube channel for more: @veganbusinesstribe

    Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    27 February 2024, 6:30 am
  • 1 hour 3 minutes
    115 - If you’re going to fall, fall forwards. With Joe Hill, One Planet Pizza

    Facing failure in business. Vegan frozen pizza brand One Planet Pizza has faced failure several times. But co-founder Joe Hill has a mantra: "If you're going to fall, then make sure you fall forwards". In this special-length episode of the podcast, David is joined by Joe to talk about failure in business, a topic few people want to discuss. But for One Planet Pizza, each time they faced failure it turned out to be a pivotal point in their journey, a catalyst that propelled the business forward. Even if it didn't seem like it at the time.

    Now, you can buy One Planet Pizza in supermarkets across the UK and they have just started exporting into Europe. But, back when their future success wasn't assured, how did Joe face the real prospect of the business failing and manage to stay positive throughout?

    Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe

    Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    13 February 2024, 6:30 am
  • 36 minutes 42 seconds
    114 - Should you call your business 'vegan'?

    Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?

    In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?

    Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe

    Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    30 January 2024, 6:00 am
  • 1 hour 27 seconds
    113 - Using your business as your activism

    How many times have you wished you could bring together your ethics with how you make a living? In this panel discussion recorded live at Vegan Business Tribe Live 2023 at the London Olympia, we bring together four Vegan Business Tribe members who all use their businesses as their platform to move the vegan cause forwards.

    But won't that put your customers off? How can you promote veganism if you don't sell to vegans? And what if you don't consider your business to be a 'vegan' business, even though you are vegan yourself? All these are the things that you might consider barriers to bringing your vegan ethics to the core of your business, but as you will learn from this panel: they are not!

    Hosted by Shabari Das of World Vegan Market & London Vegan Business Network, panelists are:

    Kelly Vowels, Pixal Rose

    Chloe Bullock, Materialise Interiors

    Kayleigh Nicolaou, Kakadu Creative

    Subscribe to our YouTube channel: for more: @veganbusinesstribe

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    18 December 2023, 6:00 am
  • 55 minutes 28 seconds
    112 - Why aren't more men vegan? Smashing the vegan masculinity myth

    Mel & Steve from Vegan Muscle co-host to talk about the barriers stopping more men from turning vegan. A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Some studies have even suggested that as high as 80% of all the vegans in the USA were female.

    This means that if you are selling to a vegan audience then you need to be aware that your audience will be largely female. But why has veganism been an overwhelmingly a female movement and why are there so many social barriers and stigmas stopping more men going vegan? And what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.

    Learn more about Mel & Steve here: https://veganmusclegymwear.com/

    Subscribe to our YouTube channel for more: @veganbusinesstribe

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    11 December 2023, 6:30 am
  • 36 minutes 38 seconds
    111 - Green Finance: Put your money where your heart is

    Can your investments and finance help the green cause? Did you know that your pension could be funding fossil fuels? Did you know your savings could be supporting animal agriculture? In this session, David talks to Vegan Business Tribe member and vegan independent financial advisor, Jai Street, about the whole world of green finance and investing.

    Financial advice isn't an industry that people might immediately see as something that you would look to veganise, so we also talk about how you can use your skill set as your activism, no matter what your business does.

    Jai is also a speaker at Vegan Business Tribe Live at the London Olympia as part of VegfestUK on the 18th & 19th November 2023.

    Subscribe to our YouTube channel: for more: @veganbusinesstribe

    ---

    🌱✊Is your vegan business your activism?

    Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

    🙏With thanks to our sponsors:

    🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

    📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

    📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

    🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

    ---

    Vegan Business Tribe Live also thanks our micro-sponsors for the event:

    - Mindful Wealth (https://mindfulwealth.uk/)

    - Materialise Interior Design (https://www.materialiseinteriors.com/)

    - MotherTree (https://www.mymothertree.com/)

    - The Green Hosting Company (https://greenhostingco.com/)

    - Certified Vegan Business Trademark Scheme (https://certifiedvegan.biz/)

    14 November 2023, 6:30 am
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