Join me as I chat with Steph Smith to discusses startup opportunities in the AI era, focusing on both AI-enabled ideas and tech-agnostic concepts that remain valuable despite technological disruption. She presents detailed concepts for personal data dashboards, health data integration platforms, and AI-enhanced dating apps, explaining how these ideas address existing market gaps and could be monetized

**$5,000 GREG’S LETTER GIVEAWAY (sponsored by Beehiiv)**

- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:

1️⃣ Subscribe at http://gregisenberg.com/

2️⃣ Reply to the welcome email with “Entering the $5K giveaway” (one per person)

3️⃣ **Like the YouTube video and comment what you’d do with the $5k**

- Entry window: 19 May 2025 → 26 May 2025 (ET)
- Winner chosen at random and emailed on 28 May 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.

**Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing

Timestamps:

00:00 - Intro
03:01 - Startup Idea 1: Open Pages Creator
11:16 - Startup Idea 2: Lead Magnet Creator
14:26 - Startup Idea 3: Integrated Health Dashboard
21:59 - Startup Idea 4: Directory GPTs
24:54 - Startup Idea 5: AI-Powered Dating App

Key Points:

• Open Pages: Creating customizable personal data dashboards that display lifestyle metrics (fitness, habits, hobbies)
• Health Data Integration: A platform that centralizes health information from various sources (CGMs, wearables, medical records) with AI analysis
• Directory GPTs: Converting existing web directories into custom GPTs for personalized recommendations
• AI-Powered Dating: Dating apps that match based on compatibility metrics beyond appearance using AI analysis

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND STEPH ON SOCIAL
X/Twitter: https://x.com/stephsmithio
Internet Pipes:https://internetpipes.com/
Surfer Diary: http://surferdiary.com/stats

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Join me as I chat with the Boring Marketer about building efficient marketing workflows using N8N and AI tools. Boring Marketer demonstrates how to use Claude AI with custom MCP integrations to automate keyword research, identify content gaps, and generate comprehensive marketing assets across multiple platforms. The approach focuses on simplifying complex marketing tasks through automation to free up time for more strategic work.

Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers

Episode Timestamps:

00:00 - Intro
01:09 - Explanation of Vibe Marketing
04:12 - Automating keyword research
10:06 - MCP integration with keyword tools
15:41 - Analysis of search results and content gaps
20:33 - Creating automated content briefs
22:13 - Generating complete blog posts with proper brand voice
26:49 - MCP Explained
28:38 - Creating social media content from the same workflow
30:39 - Discussion of human review in the automation process
35:02 - Conclusion and the future of marketing

Key Points:

• Simple workflows in N8N can be more powerful than complex ones for marketing automation
• Using Claude AI with MCP integrations to automate keyword research and content creation
• Creating comprehensive content strategies based on keyword gaps in the market
• Automating multi-format content creation (blog posts, social media threads, images) from a single workflow

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/

Join me as I chat with Jonathan Courtney to discuss how AI tools are transforming business operations, allowing small companies to achieve the output of much larger teams. We explore practical applications like content research, ad creation, and workflow automation, while emphasizing that founders should personally master these tools rather than immediately delegating.

Episode Timestamps:

00:00 - Intro
04:17 - AI Tools Inflection Point
09:44 - Building an Audience with AI
15:06 - The Role of the Human Editor
16:26 - Taste and Intuition in AI
18:36 - Execution with AI Tools
22:06 - Vibe Marketing
24:12 - Best Way to Learn how to use AI Tools
29:12 - The Future of AI Costs
30:14 - Mastering AI Tools
34:31 - Startup Idea: AI Automation Agency
40:14- AI is a Tool, use it

Key Points:

• AI tools like ChatGPT, Claude, and specialized platforms can dramatically increase productivity, giving small businesses the output capacity of much larger teams
• Business leaders should personally learn AI tools before delegating to their team, mapping repetitive tasks that can be automated
• There's currently an "arbitrage opportunity" with AI tools being relatively inexpensive while delivering significant value
• Content creation, research, and ad generation are key areas where AI can replace manual processes

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

AJ&Smart: https://ajsmart.com

I share one of my techniques to get significantly better outputs from LLM’s. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content.

Timestamps:

00:00 - Intro
01:29 - Initial Prompt
04:04 - Improved Responses after "Jealousy" Prompt

Key Points:

• Using multiple AI models simultaneously and comparing their outputs yields better results
• Making AI models "jealous" of each other by telling them another model performed better
• Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok
• Each subsequent AI response improved after being told a competitor performed better

1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results

When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs.

Most people only use one AI at a time. That's a HUGE mistake.

2) The step-by-step "AI Jealousy Technique":

• Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.)
• Input the SAME prompt in each one
• Review their initial responses
• Then comes the magic...

3) The JEALOUSY trigger:

Tell each AI that its competitor did BETTER!

Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?"

Then share the "winning" response.

4) What happens next is FASCINATING:

The AI will:
• Acknowledge its shortcomings
• Analyze why the competitor's response was stronger
• Create a DRAMATICALLY improved version
• Often add personal touches specific to your needs

5) Why this works:

These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard.

It's like getting a free upgrade to the premium version!

6) BONUS TIP: You don't even have to be 100% honest!

Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition.

Ethical? Debatable. Effective? ABSOLUTELY.

7) This technique works for EVERYTHING:
• Writing emails
• Creating content
• Drafting proposals
• Generating creative ideas
• Coding solutions

Anywhere you need higher quality AI outputs, the jealousy technique delivers.

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

I walk through a step-by-step process for building a SaaS product in a weekend using AI tools. The demonstration follows a Reddit post methodology, using Gemini for competitive research, Claude for idea validation and planning, and V0.dev for UI generation.

Episode Timestamps:

00:00 - Intro
01:08 - Step 1: Choose your audience
02:38 - Step 2: Research Competition
09:19 - Step 3: Get Honest Feedback
11:47 - Step 4: Write a 1-page product requirements document (PRD)
14:14 - Step 5: Break the UI into "shippable chunks”
16:05 - Step 6: Generate UI with v0
21:55 - Step 7: Connect the backend
22:50 - What will make your product standout

Key Points:

• Start by identifying your target audience/niche before deciding what to build
• Use AI tools like Gemini, Claude, and V0.dev to research competitors, validate ideas, and create UI
• Break down your product into small, shippable UI chunks for efficient development
• Focus on solving real pain points rather than just aesthetics to differentiate from competitors

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately.

Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers

Episode Timestamps:

00:00 - Intro
01:24 - What is Vibe Marketing
02:34 - Why is Vibe Marketing happening NOW?
04:05 - Vibe Marketing Toolkit overview
10:51 - Practical workflows and examples
19:31 - The Future of Marketing (next 12-18 months
21:07 - Qualities of a good Vibe Marketer
21:38 - Learn more about Vibe Marketing

Key Points:

• Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns
• The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible
• Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams
• Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7

1) What is Vibe Marketing?

It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns.

"Marketing will resemble high-frequency stock trading in the near future."

2) The Vibe Marketing Toolkit

To get started, you'll need:

• Vibe coding tools (Replit, Bolt, Lovable)
• Workflow automation (N8n, Gumloop, Flow)
• AI assistants (Manus, Claude)
• Model router (OpenRouter)
• Visual generation (Sora, ChatGPT ImageGen)

Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks!

3) The Future of Marketing (next 12-18 months):

• Interconnected AI systems working together
• Manager agents trained by human experts
• Small teams accomplishing what required 50+ people
• Goal-oriented systems ("Get me 50k visitors")
• Real-time adaptation to market opportunities

4) What makes a good Vibe Marketer?

• Think in SYSTEMS, not campaigns
• Test relentlessly (50-100 variations, not just 2)
• Front-load value in everything you create
• Build once, distribute forever
• Let machines handle the boring stuff

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND BORING MARKETER ON SOCIAL:
X/Twitter: https://x.com/boringmarketer

Join me as I chat with Chris Raroque, who demonstrates how to use AI tools to build sophisticated mobile apps as a solo developer. Chris walks through adding an AI chat feature to his budgeting app, showing his workflow with Cursor and Claude 3.7. He explains how to implement function calling to create an intelligent agent that can access transaction data and answer questions about spending patterns.

Timestamps:

• 00:00 - Introduction to Chris Raroque and his portfolio of apps
• 02:32 - Overview of Cursor workflow for native iOS development
• 09:54 - Demo of adding AI chat to a budgeting app
• 17:50 - Connecting AI Chat Feature with Open Router
• 25:55 - Improving prompts using Claude for better responses
• 34:19 - Implementing tool/function calling for efficient data access
• 45:13 - Adding token usage and cost tracking to the app
• 48:34 - Techniques for AI-generated app assets and illustrations

Key Points:

• Chris Raroque demonstrates how to use Cursor with Claude 3.7 to build native iOS apps with AI features
• Shows a workflow for adding an AI chat feature to an existing budgeting app using OpenRouter
• Explains tool/function calling implementation to create an AI agent that can access transaction data
• Shares techniques for generating high-quality app assets using ChatGPT 4.0

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CHRIS ON SOCIAL

Youtube: https://www.youtube.com/@raroque
X/Twitter: https://x.com/raroque
Instagram: https://www.instagram.com/chris.raroque/

Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies.

Timestamps:
00:00 - Intro
01:56 - Examples of Viral Consumer Apps
04:35 - Hallow Deep dive 
10:14 - Locket Deep dive
13:51 -  NGL’s Deep Dive
15:08 - Don’t reinvent the wheel
17:27 -  Hunter’s $1M/Month App Playbook
21:28 - Building a Brand People Love
24:44 - Creating a simple experience
25:26 - The importance of core action and North Star Metric
26:33 - How to create growth loops
31:28 - Additional Good Practices 
33:13 - Opportunities in AI-enhanced app experiences
36:38 - Future technology trends Hunter is excited about

Key Points:

• Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags
• The importance of creating simple experiences with strong branding that people can understand and resonate with
• How to identify core metrics and growth loops that drive user engagement and viral sharing
• Leveraging new platform features (like widgets, live activities) to create innovative app experiences

1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple:

• Build a brand people love
• Create a simple experience
• Get users on quickly (even just 100)
• Select ONE core action
• Maximize % of users completing that action

Let's dive deeper...

2) On building a BRAND PEOPLE LOVE:

"Keep it short and find a slang term" - Hunter's secret sauce for naming apps.

NGL = "not gonna lie" (obvious to Gen Z)
BAGS = crypto slang for holdings

The best names are OBVIOUS, resonate with your audience, and set the right vibe.

3) Creating a SIMPLE EXPERIENCE is crucial!

Hunter designs ALL his apps himself (started with PowerPoint, now Figma)

His approach: "What's the bare bones MVP that solves the problem?"

Don't overcomplicate. ONE user flow is better than branching journeys.

4) The NORTH STAR METRIC changes everything.

For each app, Hunter picks ONE metric that matters above all:

• Wink: % of users getting a match on day 1
• NGL: % sharing link + replies
• BAGS: % funding account + making first trade

Aim for 90%+ completion!

5) GROWTH HACK: Build sharing into your core experience!

"If you drop in 1000 people and 50% share, that's 500 people who've now shared your app"

Hunter spent less than $10K marketing NGL to get 250M downloads! 

The key? Seed it just enough to activate the viral loop.

6) You DON'T need to reinvent the wheel!

Hunter on NGL: "Anonymous messaging apps have been around forever"

The innovation? Using Instagram's new link feature as a growth channel.

Look for EXISTING IDEAS that could work in NEW CHANNELS.

7) On SEEDING your app:

• Test content formats before launch
• Work with creators in different niches
• Pay small amounts ($50-100) to influencers
• Look for that ONE viral video to ignite growth
• Build an authentic voice on social

8) TRENDS to watch according to Hunter:

• Live Activities on iPhone (underutilized)
• Lock screen widgets (not fully explored)
• AI + consumer apps (CalAI's approach)
• Crypto going mainstream
• AR glasses (future)

Massive opportunities in each!

9) For YOUNG FOUNDERS, Hunter recommends:

"Take a lot of swings. Have a lot of at-bats."

Consumer mobile apps over B2B/SaaS when starting out:
• More fun
• Reach global audience
• Better psychology understanding
• Tools getting better every day

Notable Quotes:

"I think that it's more about looking for frameworks than it is for looking for ideas. The framework, I feel like, is more important because now it's really easy to just framework X with audience Y." - Hunter Isaacson

"You don't really need to reinvent the wheel... it's a new channel, right? If anonymous messaging has worked on the internet, it's worked on apps, it's worked on different platforms, why wouldn't it work with Instagram as the growth lever?" - Hunter Isaacson

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND HUNTER ON SOCIAL

X/Twitter: https://x.com/hunterjisaacson
Instagram: https://www.instagram.com/hunterjisaacson/

Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.

Timestamps:
00:00 - Intro
01:44 - Overview of productized services and funnel building
03:21 - How to build a niche-focused service
07:59 - Implementation of funnel templates and ads
11:10 -  Funnel Strategies in 2025
14:43 - How to make a great VSL
18:54 -  Funnel Strategies in 2025 pt2
21:05 - Where to use funnels
23:51 - Demonstration of Perspective funnel building
29:48 - Using funnels to validate startup ideas

Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy

Key Points:

• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective
• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation
• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic
• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue

1) The Productized Service Revolution

Agencies are shifting from service-heavy to product-heavy models using AI + automation.

Some are scaling to $1M/MONTH with 80% profit margins by:
• Targeting specific niches (bakeries, lawyers, etc)
• Delivering business-critical results
• Using ONE killer funnel template

The best part? You can run this with just 1-2 freelancers + AI agents.

2) The Two Most Profitable Service Models

Across thousands of agencies using Perspective, two business models consistently outperform:

A) RECRUITING FUNNELS
Help businesses find talent through automated systems

B) LEAD GENERATION FUNNELS
Deliver qualified prospects to businesses

3) The "One Funnel, Sell Twice" Strategy

The most successful agencies:

• Pick ONE industry (preferably not tech-savvy)
• Create ONE funnel template that delivers results
• Use AI to customize it for each client
• Automate fulfillment with AI agents

Top agencies in Perspective convert at 26-28% on COLD traffic! 

4) What Makes High-Converting Funnels Work?

The best performing funnels focus on:

• SPEED: Pages loading less than 1 second convert 2.5X better
• INTERACTIVITY: Quiz elements that create engagement
• PERSONALIZATION: Tailoring content based on responses
• CONSISTENCY: Matching ad messaging to landing page

These elements create a "dopamine hit" similar to social feeds.

5) The VSL (Video Sales Letter) Framework

For creating high-converting video content:

• Focus intensely on the HOOK (first 5 seconds)
• Provide genuine EDUCATION and value
• Show PROOF that builds credibility
• Create a natural progression to the OFFER

6) How To Build Your First Funnel

The process is simpler than you think:

1. Start with a mobile-first approach (95% of paid social traffic is mobile)
2. Use quiz elements to qualify leads
3. Personalize follow-up based on responses
4. A/B test continuously (Perspective makes this easy)

7) The Startup Validation Strategy

1. Build an audience on social
2. Create a funnel to test messaging
3. Send organic traffic to validate
4. Collect quiz data to understand pain points
5. THEN build your product

KEY TAKEAWAY:

The future of services is PRODUCTIZED.

With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:
• Focusing on one niche
• Delivering one critical result
• Using one killer funnel
• Automating with AI

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NIELS ON SOCIAL

Instagram: https://www.instagram.com/nielsklement
LinkedIn: https://www.linkedin.com/in/nielsklement/

Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.

00:00 - Intro
02:08 - Nick's Sweaty Startup journey
05:20 - Self-storage facility investments and returns
07:31 - Examples of profitable service businesses
13:13 - Sweaty Startup Idea: Night Nurse Marketplace
18:49 - Value of a Good Domain Names
22:25 - The AI + Sweaty Startups Opportunity

Key Points

• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities
• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups
• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses
• Domain names are valuable digital real estate worth investing in for business credibility and growth

1) The WEALTHY people in your town aren't tech founders

They own boring businesses:
• Underground utilities
• Surveying companies
• HVAC businesses
• Real estate development

While everyone's dreaming of being the next Elon, these folks are quietly building wealth.

2) Nick's first million came from... college student storage! 

He built Storage Squad with:
• $1500 Craigslist cargo van
• $2200 box truck
• SIDEWALK CHALK as his only marketing

Grew to $2.2M in revenue, sold for $1.75M in 2020.

No tech, no VC money, just hustle.

3) Self-storage facilities = GOLD MINES 

Nick bought a neglected facility for $625K with:
• 40,000+ square feet
• 180+ units
• Only making $4K/month

Another facility they bought for $1.5M now generates $40K/month and is worth $4.5M!

4) "Sweaty startups" are EVERYWHERE making serious money:

• Lawn care: $100K+ working 9 months/year
• Mobile detailing: $17K revenue/$10K profit PER MONTH
• High-end transportation: Consistent 6-figure income
• Tree removal: $3K for 4 hours of work (2 people)

All with minimal startup costs!

5) The DOMAIN NAME lesson that most miss:

Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that.

"People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."

6) The COMPETITION ADVANTAGE of sweaty startups:

Would you rather compete against:
• Stanford CS grad with $20M in VC funding
OR
• Local business owner who doesn't answer phones on Monday afternoons?

Choose your competition wisely!

7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace

• Domain available for $13K (or $1,100/month lease-to-own)
• Target new parents needing overnight baby care
• Build directory + blog with AI
• Charge $1K finder's fee to match families with nurses

$20K+ monthly potential!

8) The AI + SWEATY STARTUP opportunity:

The best AI companies might start as sweaty startups first.

Build the customer base and trust with a service business, THEN layer in tech and AI solutions.

This is how you build something valuable without competing with 1000 other AI startups.

Notable Quotes:

"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber

"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick Huber

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free)

Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing.

Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agents

Timestamps:
00:00 - Intro
02:08 - Demo 1: Meeting Notes
04:41 - Demo 2: YouTube comment scraping
06:49 - Meeting Notes Continued
08:27 - Demo 3: Outbound Phone Calling
10:16 - Demo 4: Meeting Prep
10:25 - Agent Swarms Explained
11:25 - Meeting Prep Continued
13:31 - Demo 5: Meeting Scheduler
15:04 - How to start using Lindy
15:52 - Live Building of a Recruitment Agent
17:57 - When should you loop in a human
18:37 - Building of a Recruitment Agent continued 
20:34 - Demo 6: Sales Prospecting 
22:44 - Why start using AI Agents
26:00 - Overview of template categories and use cases
28:52 - Demo 7: Elon Lindy
30:12 - Demo 8: Competitive Analysis
32:58 - Demo 9: CRM and Networking Manager
34:50 - Final Thoughts

Key Points:

• Lindy is a no-code platform for building AI agents that can automate business processes
• Users can create their first agent in 10 minutes and automate significant portions of their business
• The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability
• Lindy offers thousands of integrations with various platforms and services

1) Meeting Assistant Agents

The most universal use case for AI agents? Meeting management!

Lindy can:
• Record and transcribe your meetings
• Create searchable notes in Google Docs
• Organize notes by person (incredible for context)

Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person."

2) The Agent vs Workflow Difference

Unlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that:

• Understand context between steps
• Can recover from mistakes
• Let you speak to them in natural language
• Don't need every step configured

The magic? You're basically telling an AI to execute a sequence of connected actions.

3)  Agent Swarms = GAME CHANGER

This new feature lets you deploy multiple agents simultaneously!

• Send personalized outreach to hundreds of leads
• Research multiple people in parallel
• Execute tasks reliably without losing coherence

Think Agent Smith in The Matrix - your agent duplicates itself to handle massive workloads FAST.

4)  Real-World Examples That Blew My Mind

Flo's Lindy made a restaurant reservation BY PHONE 

The hilarious part? The restaurant was using an AI receptionist!

"It's already happening - AI agents are working together in the wild"

His AI also schedules meetings, preps him for calls, and manages his network.

5) Building a Recruiter Agent LIVE

In just 2 minutes, Flo built a recruiting agent that:
• Takes job criteria
• Searches for matching candidates
• Researches them on Perplexity
• Sends personalized outreach emails

All with human approval built in when needed!

"There's a huge gap between what's possible and what people are actually doing."

6) The "Elon Lindy" = Middle Management Killer

This agent:
• Calls every team member weekly
• Asks what they accomplished
• Compiles everything into a report for the CEO

One customer deployed this to 1000+ employees, essentially "replacing the middle management layer"!

7) Competitive Intelligence on Autopilot

Flo's competitive tracker:
• Wakes up monthly
• Monitors competitors from a spreadsheet
• Tracks employee count, traffic, funding, etc.
• Sends reports on who's pulling ahead

8) The MASSIVE Opportunity Right Now

"There is a HUGE arbitrage between what's possible and what people are actually doing."

Companies exploiting this gap are EXPLODING:
• One AI ad generator hit $5M ARR in months with just 8 people
• Small teams can now operate like they have 30-50 people

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND FLO ON SOCIAL

X/Twitter: https://x.com/Altimor
Lindy: https://www.lindy.ai