The Bigger Narrative

Andy Raskin

All about strategic narrative, hosted by Andy Raskin

  • 17 minutes 59 seconds
    Elekta GM Anish Patankar

    How one of the world’s largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.

    15 October 2024, 3:46 pm
  • 23 minutes 54 seconds
    Foxglove CEO Adrian Macneil

    Foxglove’s “Goodbye prototypes, Hello production” narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil’s team fleshes out product roadmap.

    6 February 2024, 5:49 pm
  • 30 minutes 23 seconds
    NorthOne CEO Eytan Bensoussan

    NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began rolling out those capabilities, however, CEO Eytan Bensoussan and his team struggled to describe what NorthOne was becoming—to customers, investors, and job candidates. So together we built a narrative around what NorthOne now calls “Connected Banking.” In this episode we dive into what that means and how Eytan and his team got there.

    26 September 2023, 1:34 pm
  • 19 minutes 11 seconds
    OneTrust CEO Kabir Barday

    As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.

    13 June 2023, 5:26 pm
  • 17 minutes 31 seconds
    Redox CEO Luke Bonney

    How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers’ customers. My mom even gets what Redox does, sort of.

    12 May 2023, 1:46 pm
  • 17 minutes 8 seconds
    Kandji CEO Adam Pettit

    To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.

    11 April 2023, 3:15 am
  • 21 minutes 25 seconds
    Contentful CEO Steve Sloan

    Sloan talks about aligning Contentful’s team and customers around a new strategic narrative about “Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a “headless” content management system.

    7 February 2023, 1:55 pm
  • 20 minutes 16 seconds
    360Learning CEO Nick Hernandez

    After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning’s vision to other CEOs, but also became his team’s North Star for building and measuring the success of their product.

    16 September 2022, 3:17 pm
  • 18 minutes 53 seconds
    MetaMap CEO Filip Victor

    The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats.

    16 June 2022, 3:18 pm
  • 18 minutes 2 seconds
    Grin CEO Brandon Brown

    The new narrative that helped Grin raise a $110M Series B

    8 February 2022, 3:36 pm
  • 26 minutes 4 seconds
    Spot AI CEO Tanuj Thapliyal

    Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change.

    16 November 2021, 3:39 pm
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