Welcome to another episode of Well Pro Show! Today, we dive into the world of wellness club marketing with Cate, a trailblazer in the wellness industry and author of books like Body Thrive and Uninflamed. Cate shares actionable strategies for crafting an annual marketing calendar, leveraging core competencies, and creating engaging campaigns that drive impact and growth for wellness clubs.

1. Learn How to Build a Marketing Calendar – Step-by-step guidance on mapping out core competencies into a 12-month plan. (00:02:21)

2. Craft Problem-Aware Content – Discover the power of identifying your audience’s pain points and aligning them with marketing themes. (00:04:59)

3. Leverage Evergreen Content – Understand how to create reusable assets like videos, recipes, or challenges for lasting impact. (00:12:24)

4. Incorporate Audience Engagement – Explore strategies like contests and sponsorships to build community and drive participation. (00:56:18)

5. Align Marketing with Core Club Values – Insights on blending modern tools with timeless wellness practices to nurture audience connection. (0:20:37)

1. Annual Marketing Calendar Framework: Cate outlines how to divide 12 months into marketing themes based on core competencies such as rhythm, detox, and microbiome health. Each theme ties back to addressing specific audience pain points.

2. Problem-Aware Language: Cate emphasizes the importance of speaking directly to audience challenges. For example, framing content around “no time to cook” to promote a detox program.

3. Evergreen Content for Multi-Use Campaigns: Cate explains the process of repurposing existing assets, like Pinterest boards or infographics, to reduce workload and build brand reliability.

4. Interactive Campaigns and Sponsorships: Learn how to run contests (like building an ax-throwing target) and collaborate with sponsors to expand reach and deepen engagement.

1. "Core competencies are the backbone of your marketing—when your messaging solves a problem, your audience listens." Cate Stillman, 00:01:53

2. "Evergreen content isn't just efficient; it makes you reliable and memorable to your audience year after year." Cate Stillman 00:49:46

3. "By speaking to pain points like 'no time to cook,' you're addressing real barriers and offering solutions that resonate." Cate Stillman, 00:40:15

4. "Your hubs and sponsors aren't just collaborators—they're part of your ecosystem, helping you grow while you help them thrive." - Cate Stillman, 00:57:27

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more!

• Recommended Tools: Pinterest for content curation and Canva for visuals

This episode has equipped you with the tools to transform your wellness club marketing, from crafting problem-aware campaigns to creating content that engages and converts. As Cate reminds us, marketing is a marathon, not a sprint—consistent, targeted messaging builds momentum over time.

Stay tuned for more actionable insights, and don’t forget to check out Cate’s resources at Wellness Pro Academy. Have a question or want to share your success story? Reach out to us at [email protected] or on social media!

In this episode of Wellness Pro Academy, we sit down with Cate to unlock the secrets of high-ticket sales in the wellness industry. With over two decades of experience as an entrepreneur and thought leader in wellness business strategies, Cate shares transformative insights on creating value, overcoming objections, and mastering the art of selling with conviction. Whether you're a seasoned pro or new to sales, this episode is packed with actionable wisdom.

1. The Key to High-Ticket Sales Success (1:37)

Learn how to align your offerings with the emotional and rational needs of your clients.

1. The Power of Questions in Selling (6:18)

Discover why questions lead to positive client outcomes.

1. How to Handle Money Objections (25:34)

Strategies for reframing financial concerns into actionable steps.

1. Crafting a Winning Pitch Deck (38:06)

 Tips on creating compelling presentations that resonate with your audience.

• Selling the Transformation (1:37)

Cate emphasizes that clients buy based on their vision of a better future and justify their decision with logic. She breaks down how to balance emotional appeal with clear value.

• Overcoming Money Objections with Empathy (27:15)

Cate shares a step-by-step approach to disentangling money objections, helping clients see the value beyond the price tag.

• Engaging Through Spontaneity (50:26)

Real-world examples of how spontaneous marketing initiatives can outperform carefully planned ones.

1. "Your conviction sells. If you don’t believe in your club or process, no one else will." – Cate Stillman (2:24)

1. "Ask yourself, ‘What’s the value of your vitality?’ That’s the real price your clients are paying for transformation." – Cate Stillman (23:35)

1. "If money is the objection, separate it from the decision. Let’s figure out if this is the right solution first." – Cate Stillman (28:14)

1. "Marketing isn’t about failure—it’s about testing. If something doesn’t work, it’s just data for your next step." – Cate Stillman (50:56)

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more!

This episode provided powerful strategies to elevate your sales game and make high-ticket offerings a cornerstone of your business success. If you found this episode valuable, don’t forget to subscribe and leave a review. Share it with your network—someone else might need this guidance to reach their next level too.

Have questions or want to connect? Reach out to Cate on social media or through her website. Let’s keep the conversation going!

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and  Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.

In this inspiring episode of the Wellness Pro Podcast, Cate Stillman is joined by Valerie Hwang Beck, Ayurvedic practitioner, founder of Intrepid Wellness, and creator of Club Phoenix. Valerie shares her journey of building social wellness clubs that guide millennials toward health, resilience, and purpose. Together, they explore the importance of creating intentional spaces for growth and how shared habits can transform both individuals and communities.

1. Why Millennials Need Social Wellness Clubs (00:02:17) Understand the challenges millennials face, including isolation, social anxiety, and burnout, and how social wellness clubs provide solutions.

2. The Power of Shared Habits (00:08:17) Learn how building habits together in a structured environment creates resilience and fosters personal growth.

3. Overcoming the DIY Mentality (00:10:23) Discover why asking for help and finding a supportive tribe is essential for thriving in today’s world.

4. Core Competencies for Growth in Club Phoenix (00:13:35) Valerie explains her six-tier pyramid of growth, focusing on resilience, habits, creativity, and purpose.

5. The Role of Wellness Professionals in Creating Safe Spaces (00:26:43) Learn how wellness leaders can empower individuals to take charge of their healing journey in both virtual and in-person settings.

1. Social Wellness as the Future of Connection Millennials and Gen Z are facing unprecedented levels of isolation. Valerie and Cate discuss how social wellness clubs counteract this by fostering meaningful connections and shared growth.

2. Shared Habits Shape Success Good habits are contagious. Valerie emphasizes the power of surrounding yourself with people who inspire you to build healthier routines, from intermittent fasting to intentional living.

3. The Importance of Structure Clubs like Phoenix create structured environments for personal growth, helping members build resilience and achieve clarity about their goals.

4. Empowerment Through Vulnerability Valerie shares how creating a safe space for storytelling and openness allows members to overcome self-doubt and find strength in their journeys.

1. “The habits of the people around you rub off—choose a community that inspires growth.” — Cate Stillman, 00:08:19

2. “Stop waiting for life to happen. Take agency over your own healing—it’s accessible to you!” — Valerie Hwang Beck, 00:34:14

3. “Structure creates resilience. A social wellness club pulls you into purpose and higher-level relationships.” — Cate Stillman, 00:24:24

4. “Empowerment is the key. Learn to guide and heal yourself while drawing strength from community.” — Valerie Hwang Beck, 00:27:10

Valerie Hwang Beck

• Visit Valerie’s Intrepid Wellness website

• Learn more about Club Phoenix

• Listen to Valerie’s podcast From the Ashes

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

This episode highlights the power of community in overcoming burnout, isolation, and self-doubt. Social wellness clubs like Club Phoenix are paving the way for intentional growth and connection, helping millennials take charge of their health and purpose. If you’re ready to transform your life and build lasting resilience, connect with Valerie today!

Have questions or thoughts? Please feel free to reach out to Valerie and Cate at their websites to dive deeper into the world of healing and wellness!

About Valerie Hwang Beck Valerie Hwang Beck is a holistic wellness coach and personal growth mentor with a passion for empowering individuals to boldly transform their lives. As the founder of Intrepid Wellness and creator of the year-long mentorship program Club Phoenix, Valerie specializes in guiding people through life’s challenges to emerge healthier, more resilient, and purpose-driven.

With a foundation as a certified Ayurvedic practitioner and over a decade of combined experience in holistic health, education, and personal growth coaching, Valerie blends ancient wisdom with modern approaches to deliver transformative insights. Her podcast "From the Ashes" features dynamic discussions of personal growth, discovery, and human resilience.

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and  Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.

Welcome to the Thrive with Cate Stillman podcast! In this episode, Cate Stillman—wellness expert, author, and founder of Wellness Pro Academy—shares actionable insights on guiding a gut health reset. Dive into the fascinating science of the microbiome, discover how communal habits impact gut health, and learn practical strategies for creating lasting transformation for yourself and your clients.

• The Science of the Microbiome (00:03:08) – Learn why your gut microbiome is “contagious” and how it thrives on diversity.

• Autophagy Explained (00:05:38) – Understand the powerful self-cleaning process your body undergoes during fasting and its effects on health.

• Holistic Reset Strategies (00:10:25) – Explore practical approaches like fasting mimicking diets and seasonal resets for sustainable gut health.

• The Importance of Community (00:25:17) – Discover why group dynamics make challenging habits like fasting easier to implement and maintain.

• Actionable Steps for Coaches and Practitioners (00:52:00) – Get tips for structuring your resets, marketing them effectively, and building a thriving wellness community.

• Microbiome Diversity and Contagion: Cate discusses the communal nature of microbiomes and why microbial diversity is essential for health. (00:11:42)

• Autophagy as a Healing Tool: Cate explains how fasting triggers cellular clean-up processes, eliminating harmful pathogens and boosting immunity. (00:05:42)

• Seasonal Resets: A quarterly approach to gut health resets aligns with natural rhythms and ensures consistent results. (00:04:26)

• Group Momentum: The ultra-social nature of humans makes resets easier and more effective when done together. (00:14:09)

1. “Humans are an ultra-social species; even our gut microbiomes are meant to be shared.” – Cate Stillman (00:11:42)

2. “Autophagy happens when we fast. It’s your body’s natural way of cleaning house—no product can sell you that.” – Cate Stillman (00:05:42)

3. “Resetting your gut health isn’t just about the food; it’s about planning and being inspired together.” – Cate Stillman (00:03:25)

4. “Information doesn’t equal transformation. It’s what we do together that creates lasting change.” – Cate Stillman (00:32:05)

• Cate Stillman’s Website: Wellness Pro Academy

• Recommended Reading: An Elegant Defense by Matt Richtel (00:12:41)

• Guided Programs: Learn about Cate’s Detox Certification and Club Thrive here

Thank you for joining us in learning about the transformative power of gut health resets and the communal habits that make lasting change possible. Whether you’re a wellness professional or looking to elevate your health journey, Cate’s insights provide a roadmap for success. If you enjoyed this episode, subscribe, leave a reply, and share it with someone who might benefit. Join us next week for more inspiring conversations - until then, keep thriving!

Welcome to the Wellness Pro Podcast! This episode is part 2 of Cate Stillman's guide on leading a detox program. Building on the first part, Cate shares: - The key elements of an effective detox program - How to integrate detox practices into your services - Balancing productivity and personal well-being - Don't miss this episode for practical tips to elevate your wellness practice! Join our upcoming event for more training on detox guidance here. Stay connected: Instagram: Yoga Healer Facebook: Cate Stillman LinkedIn: Cate Stillman Looking to enhance your detox practice? Book a Discovery Call with us! #DetoxGuide #WellnessProfessionals #ProductivityTips #WorkLifeBalance #DetoxPractices #HealthOptimization #WellnessJourney #ProfessionalGrowth #EffectiveDetox

Welcome to the Wellness Pro Podcast, where we explore personal development for wellness professionals and medical practitioners. Today, Cate Stillman shares her ultimate guide on how to effectively lead a detox program, based on her recent workshop about productivity and work-life balance. In this episode, Cate shares:

• Key elements of an effective detox program
• How to add detox practices to your professional services
• Tips for balancing productivity and personal well-being

Don’t miss this essential episode! Click here (https://guideseasonaldetox.scoreapp.com/) to join our upcoming event for more training and resources on detox guidance. Stay connected with us:

• Instagram ~ Yoga Healer
• Facebook ~ Cate Stillman
• LinkedIn ~ Cate Stillman

Want to improve your detox practice? Book a Discovery Call to see how we can help. #DetoxGuide #WellnessProfessionals #ProductivityTips #WorkLifeBalance #DetoxPractices #HealthOptimization #WellnessJourney #ProfessionalGrowth #EffectiveDetox

Welcome to the Wellness Pro Podcast! In this inspiring episode, we are thrilled to host Betsy Rippentrop and Kate Moreland, founders of "Tend Her Wild." Join us as we explore the profound journeys of these remarkable women transitioning from conventional career paths into the realms of holistic wellness and transformational coaching. This discussion promises to offer deep insights into the challenges and victories that come with pursuing one’s true calling in the wellness industry.

• Understand the personal and professional growth that comes from breaking away from traditional career paths to embrace holistic wellness.

• Learn how to navigate the challenges of shifting careers and the importance of aligning your work with your inner values.

• Gain insight into the power of community and supportive networks for women in wellness professions.

• Discover strategies for managing life transitions, fostering self-awareness, and cultivating personal and professional growth.

• Betsy and Kate share their transformative journeys from their original careers to finding their passions in wellness and coaching.

• Discussion on the societal expectations of career paths and the courage required to pursue authentic work.

• Insights into the balance of feminine and masculine energies in personal development and professional environments.

• The role of intuition and inner guidance in achieving career satisfaction and effectiveness in helping others.

• Practical advice for wellness professionals on creating impactful wellness programs and nurturing client relationships.

• "I knew that the first week of law school, it just wasn't right for me." – Betsy Rippentrop

• "We need to punch out of the boxes and rewild to discover the authenticity of our own nature." – Kate Moreland

• "It's about solving the problems I see in the world the way I want to solve them, not because others are telling me how to do it." – Betsy Rippentrop

• "The biggest trap is we're told what to do. We follow the rules, we do it right, and then suddenly, we're lost." – Kate Moreland

• Learn more about Betsy and Kate's work at Tend Her Wild http://tendherwild.com/

• Visit Betsy's site at Dr. Yoga Mama https://dryogamomma.com/

• Watch Cate Stillman’s How I Guide a Detox WORKSHOP https://wellnesspro.academy/guidingdetox-replay/

Thank you for joining us on this enlightening journey through personal transformation and professional empowerment with Betsy Rippentrop and Kate Moreland. We hope this conversation inspires you to explore your own paths, challenge societal expectations, and fully embrace your potential within the wellness industry. Stay tuned for more inspiring episodes that help you grow your business and improve client outcomes. Remember, it’s never too late to align your career with your soul work. Until next time, keep thriving and transforming lives!

What You'll Get Out of Tuning In

• Key legal advice for wellness professionals looking to legally secure their offerings.

• Strategies to ensure your wellness program complies with legal standards, particularly for detox practices.

• Tips on how to communicate your wellness services clearly to avoid legal pitfalls.

• Understanding the importance of proper documentation and waivers to safeguard your business.

• Cory explains the critical difference between offering health guidance and providing medical services.

• The discussion includes practical steps to establish a legally sound foundation for offering detox programs.

• They cover the essentials of what legal agreements you need and why it's crucial to have them before you launch your services.

• Insights into the importance of intellectual property and how to protect your wellness programs and content effectively.

"Cory emphasizes, 'The clearer your agreements, the safer your business. It’s all about protecting what you’ve built and ensuring clarity for your clients.'" "Cate shares, 'Understanding the legal side doesn’t just protect us; it empowers us to serve our community better.'"

• Stop exchanging your time for money. Draft your Best Offer Ever! Only $97 today (from $697).

• Watch Cate Stillman’s How I Guide a Detox WORKSHOP

Thank you for tuning into the Wellness Pro Podcast. Today's discussion with Cory Sterling not only highlighted the importance of legal safeguards in wellness but also equipped you with the tools to implement them effectively. Be sure to check out the resources mentioned today and prepare your wellness business for success with the right legal foundations. Join us next time as we continue to support your journey in wellness entrepreneurship. Stay empowered and informed until then!

Welcome to today's episode of the Wellness Pro Podcast, where we explore the transformative aspects of bodywork and holistic wellness. Join us as we talk with Adrienne Caldwell, an inspiring figure in the world of therapeutic bodywork, who has shifted her focus from hands-on healing to guiding and teaching through her new venture, Witch Way Sanctuary.

• Insights into transitioning from traditional to digital platforms in wellness practices.

• Strategies for personal and community growth within the wellness industry.

• Techniques and philosophies for nurturing your craft, whether it's in bodywork, art, music, or any form of creative expression.

• Inspiration to embrace change and the digital evolution in your practice.

• Adrienne discusses her journey from hands-on bodywork to becoming a digital wellness leader.

• Explore the blend of traditional healing practices with modern digital approaches to wellness.

• Discover the importance of community and connectivity in the evolving landscape of health and wellness.

• Learn about the "Witch Way Sanctuary," a platform for practitioners to learn, grow, and connect.

"I facilitate their bodies to remember how to be healthy." — Adrienne Caldwell

"Embracing digital platforms allows us to extend our reach and impact more broadly than ever before." — Adrienne Caldwell

"Our health and well-being can no longer exist isolated; it needs to exist in community." — Adrienne Caldwell

• Stop exchanging your time for money. Draft your Best Offer Ever! Only $97 today (from $697).

• Watch Cate Stillman’s How I Guide a Detox WORKSHOP

Thank you for joining us on the Wellness Pro Podcast. We hope today's conversation with Adrienne Caldwell not only inspired you but also equipped you with new perspectives on integrating digital practices into your wellness journey. Don't forget to check out Witch Way Sanctuary and embrace the community-driven approach to wellness.

Join us next time as we continue to explore innovative paths in the wellness industry. Remember, every step you take is part of your path to personal growth and community well-being. Until next time, stay engaged and inspired!

Welcome to Wellness Pro Podcast, where we explore the art and science of personal development, providing you with actionable insights to enhance your life. In today's episode, we delve into a recent workshop focused on mastering productivity and achieving work-life balance. Join us as we uncover valuable strategies and wisdom shared by Cate Stillman.

• Practical tips for boosting productivity and achieving work-life balance

• Insights from seasoned professionals on prioritization and time management

• Strategies for integrating mindfulness into daily routines for enhanced well-being

• Guidance on harmonizing work and personal life for greater satisfaction and fulfillment

• Learn how to identify and prioritize tasks based on urgency and importance to maximize productivity.

• Explore proven methods for managing time more effectively, including setting realistic goals, leveraging technology, and minimizing distractions.

• Understand the significance of incorporating mindfulness practices into daily routines to reduce stress, enhance focus, and promote overall well-being.

• Discover how to integrate work and personal life seamlessly, fostering harmony and satisfaction in both domains.

"Success is not about doing everything; it's about doing the right things at the right time."

"Mindfulness isn't just about being present; it's about being purposeful in our actions."

"Achieving work-life balance is not about dividing time equally; it's about integrating our roles and responsibilities harmoniously."

"Productivity is not a sprint; it's a marathon. Pace yourself and focus on sustainable progress."

• Watch Cate Stillman’s How I Guide a Detox WORKSHOP

• Get access and a $150 discount to Simple Detox April 2024. Use Promo Code: SPECIAL150.

Thank you for tuning in to today's episode of Wellness Pro Podcast. We trust you gained valuable insights into enhancing productivity and maintaining balance in your life. Now, it's time to take action and implement these strategies to create positive changes in your daily routine.

Ready to take your wellness journey to the next level? 

Join us for Simple Detox April 2024. Use the promo code SPECIAL150 for an exclusive discount on registration. 

This detox experience isn't just about personal growth; it's also an opportunity to expand your wellness career. By participating, you'll gain valuable insights and resources to leverage in your profession.

Register and discover more about Simple Detox April 2024.

Take advantage of this chance to elevate your well-being and advance your career.

 Remember, every small step you take contributes to significant progress. Until next time!

Join us for an insightful discussion with Cate Stillman and Jeremy Anderson on the evolution of holistic healing practices and business models in the wellness industry. In this episode of the Wellness Pro Podcast, we explore the journey of a practitioner who has embraced Ayurveda and created a vibrant community focused on healing and personal growth.

• Learn about the integration of holistic healing practices into effective business models.

• Discover strategies for creating thriving communities centered around wellness and personal growth.

• Gain insights into the importance of collaboration, scalability, and personal fulfillment in the wellness industry.

• Explore the transformative power of holistic healing in both individual lives and communities.

• Find inspiration to align with your purpose and make a positive impact through healing practices and community building.

• Discover how sales and marketing strategies can enhance outcomes for clients and practitioners alike.

• Explore the implementation of group programs and retreats to broaden influence and effectiveness.

• Understand the significance of prioritizing cooperation over competition within the wellness industry.

• Delve into the journey of finding joy and purpose through holistic healing practices while positively impacting others.

"When you're selling what works and that you love, then really you're just offering an opportunity for healing."

"Nature has all of the answers. All we have to do is remember how to get back into rhythm with it."

"You are who you hang out with."

• Discover Cate Stillman’s secrets after running 50+ detoxes over 20 years

Check the link here.

• Get access to Uplevel Your Life here. Use promo code: UPLEVEL37

• Get access to Lead Your Club here. Use promo code: LEAD37

Thank you for joining us for this enlightening discussion on holistic healing and business success here in the Wellness Pro Podcast with Cate Stillman. Be sure to tune in next time for more insights and inspiration from the world of wellness. Until next time, remember to prioritize your well-being and embrace the journey to holistic health.