The Ecommerce Influence Podcast

Austin Brawner

Create Value. Build Wealth. Live Free.

  • 54 minutes 40 seconds
    390: The Return of Austin Brawner

    Hello, my friends and long-time listeners.

    I have a new podcast. It’s called The Adventure Capitalist.

    If you liked Ecommerce Influence, you’re going to love my new show.

    Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar.

    Our goal is to tell stories that inspire you to think and invest differently in a rapidly changing world.

    Sometimes we bring investors, entrepreneurs, and other adventurers to join us.

    I cannot promise that your life will instantly change if you start listening to The Adventure Capitalist. But I can guarantee that you will find it always interesting, always useful, and you’ll go to sleep knowing you’ve got an edge.

    I’m going to go ahead and play one of the episodes and then you can decide if you want to listen in.

    Listen to The Adventure Capitalist on Spotify, YouTube, or Apple Podcasts

    21 October 2024, 5:36 pm
  • 45 minutes 12 seconds
    389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki

    Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR).

    What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business.

    What You’ll Learn From This Episode:

    • Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old
    • A transparent look at his daily schedule while managing one of the country's fastest-growing companies.
    • The strategies he uses to maintain connection with his kids and wife while running a startup
    • The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business.
    • His experience of hiring one person every three days for an entire year.
    • How he has acquired multiple 8 and 9-figure businesses without investing his own capital.
    • The differences between building a SAAS (Software as a Service) and an e-commerce business.
    • Some simple campaigns that you can use with direct mail to grow your business

    Links: 

    3 November 2023, 1:46 pm
  • 27 minutes 13 seconds
    388: (NEW) It Was The Best of Times, It Was the Worst of Times

    The return episode is here! 

    I'm back! After an unexpected 10-month break, this is the long-awaited return episode. 

    The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened.

    So what happened? A lot of unexpected things changed in my life. 

    I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year.

    Now is the time for sharing. 

    All is revealed in this all-new episode. 

    What You’ll Learn From This Episode:

    • What I have been up to for the last 10 months
    • My thoughts on parenting and entrepreneurship
    • Why I have been spending the majority of my time in real estate recently
    • Why I took back over as CEO of Brand Growth Experts
    • How a trip to Japan changed my trajectory 
    • Lessons I've learned from the last year
    • What to expect from this podcast going forward

    Resources: 

    • Have thoughts! Hit me up on Twitter
    11 October 2023, 11:51 am
  • 23 minutes 19 seconds
    387: Best of 2022 & Tips To Crush 2023

    The best of 2022 and how to start planning for 2023.

    Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. 

    What You’ll Learn From This Episode:

    • How to create exciting and super profitable product launches
    • What the future of eCommerce buying behavior might look like
    • How to use influencers to get content that performs 
    • How to use challenges to build community and lower acquisition costs

    Resources:

    20 December 2022, 9:00 am
  • 27 minutes 1 second
    386: We Recap BFCM: What Worked & What Didn’t

    The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022.

    As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. 

    What You’ll Learn From This Episode:

    • Diversifying your offer
    • Buy now, pay later & the state of the American consumer 
    • SMS overload: what happened?
    • What to do with customers gained during the holidays 

    Resources:

    13 December 2022, 9:00 am
  • 36 minutes 43 seconds
    385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand

    A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.

    What You’ll Learn From This Episode:

    • A strategy to balance long-term growth needs with immediate fire drills 
    • Laying the groundwork for 2023 
    • How to build a customer archetype 

    Resources:

    6 December 2022, 9:00 am
  • 52 minutes 59 seconds
    384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning

    If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. 

    What You’ll Learn From This Episode:

    • The tiers of financial planning & what’s important at each level of business growth
    • How to think about debt vs equity financing and when to consider each
    • The financial KPIs to track on your weekly, monthly, and annual metric sheet
    • Inventory planning: and how to structure your finances so you can stay in stock
    • How the current economic state of the U.S and the world may impact eComm and what to be prepared for

    Resources:

    29 November 2022, 9:00 am
  • 26 minutes 31 seconds
    383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep

    Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. 

    What You’ll Learn From This Episode:

    • Planning paternity leave as a business owner 
    • Tips for working with a newborn in your life 
    • Life changes & advice for other parenting entrepreneurs

    Resources:

    18 November 2022, 9:03 pm
  • 56 minutes 12 seconds
    382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping

    How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! 

    What You’ll Learn From This Episode:

    • How to increase your add-to-cart rate with live shopping and shoppable video
    • How to bring the acquisition benefits of the in-store experience online
    • How to replicate a social feel on your own site so you can depend less on platforms like Meta 
    • The different types of live commerce

    Resources:

    15 November 2022, 9:00 am
  • 15 minutes 19 seconds
    381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)

    Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this.

    What You’ll Learn From This Episode:

    • Why your “superhero syndrome” is hurting your business
    • How to identify what needs to get done and where the opportunities to move the needle are
    • A system to outsource & delegate 
    • How to do more of the things you shine at, and less of the things you’re not an expert on

    Resources:

    8 November 2022, 9:00 am
  • 45 minutes 4 seconds
    380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups

    This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership.

    A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. 

    What You’ll Learn From This Episode:

    • Wins and learnings from manufacturing an innovative product that no one wants to work on
    • What valuing relationships across all areas of your business could do for your success
    • How focus groups could improve your product offering
    • Birth of a product - getting an idea and figuring out if it’s a good one 

    Resources:

    1 November 2022, 8:00 am
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